My witness statement from my pitch.

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a
client for feedback
(P4)
Client = Publisher
Candidate name: Sophie Lyne Candidate number: 2084
Date, time and
venue of the activity
being carried out:
Date: 28th
April 2015 – Period 3
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date:
Witness name:
Teacher
Miss Oliver Witness signature:
Teacher
J.Oliver
Job title: Teacher of Media Studies Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 15
Tasks Done
✓
Tasks Done ✓
Has the student discussed the Proposal
for the print based media product?
Aims and Objectives; Target Audience;
Campaign Message; Style or approach;
Content.
Verbal Introduction?
Advertisement that is of high
technical standard produced and
appealing.
Production Plans – Are these covered
in detail?
Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
Budget Summary – Budget of the
campaign, equipment and staff needed,
print and design cost, magazine
advertising rates – how much will it
cost you to advertise in magazines.
Opportunity for feedback - Have they
provided something to give feedback
on?
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics; spending
power
Campaign Message linked with
Advertisements – this needs to be
really clear – you need a slogan.
Pre-Production Materials – Drafts,
Font Styles, Plan for images, House
style/colour scheme, Moodboards,
mind map
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments

3. WWW
• Connotations behind the colours were fantastic e.g. energy
• Fantastic pre-production material such as your Graphic Layouts and Hand Drawn Drafts
• Audio-visual advertisement – launch date – very clear – embedded in production plan.
EBI
• Talk about your audio-visual advertisement a little bit more and what will be included…
how it fits in with the print-based advertisements… when you are going to launch the
audo-visual – you could create a graph on when you will be launching it and what on? The
website… social media?
• Campaign message needs to be clear – you have to have a slogan – and make this very
clear… from your proposal as well… do a complete separate PP on this.
• You could include the year of the festival on your advertisements
• You need to add in this legal and ethical data - copyright, intellectual property rights,
slander/libel, royalties, offensive language, and public interest
• Equipment and staff needed?
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: _Miss J. Oliver_________________________________ Date: 28.04.2016