Unit1 pptx

OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 01:
Analyzing Media Products and
Audiences
Evidence
Name: Lauren Dowley
Candidate Number: 2044
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

4. Focus publisher and product
5. Top of the Pops magazine info
6. LO1
7. Ownership structure
8. Operating model
9. Brand ideology/ ethos
10. Technological convergence
11. Associated products
12. Market position
13. Market position
14. Competitors
15. Magazine competitors
16. Top of the Pops front cover annotations
17. Top of the Pops DPS
18. Top of the Pops contents page annotations
19. Purpose
20. Genre
21. Form and style
22. Production process
23. Production process for Top of the Pops
24. Content
25. LO2
26. Target audience
27. Target audience
28. Spending power
29. Target audience
30. Target audience
31. Psychographics
32. Primary research- survey analysis
37. Review analysis- secondary research
40. LO3
41. Product advertising and marketing

42. Product advertising and marketing
43. Retail outlets
44. Online
45. LO4
46. Legal and ethical issues
49. Accuracy- IPSO
50. Discrimination- IPSO
51. Watermark
52. IP- trademark costs
53. IP- trademark processIP- trademark
process
54. IP- trademark process
74. IPSO
75. Stereotypes
76. Impact on the target audience
77. TOTP’s front cover
78. TOTP’s contents page
79. My complaint
80. My complaint
81. My complaint
82. My complaint

 It is published by Immediate Media Company but the predecessor for the Top Of The Pops
magazine is the BBC.
 The number of copies sold are ‘47 million copies over the last 249 issues’
(http://www.licensing.biz/news/read/bbc-top-of-the-pops-magazine-celebrates-250th-
issue/040132)
 Its sister magazine was ‘It’s Hot’ sold its last issue on 19 July 2007.

The magazine launched in March 1995.
the company was founded 1 November 2011.
Immediate media is a local company in London
and Bristol.
Their sister company was called ‘It’s Hot’ but
was cancelled and sold their last issue on 19
July 2007.
The company plan to acquire future
publishing's of sport and crafts.

Stephen Alexander
Chairman
Executive
team
Senior
Management
http://www.immediate.co.uk/ourpeople/

The slogan for ‘Immediate Media .Co’ is ‘CONTENT. PASSION. ENGAGEMENT.’. This connotes that
the company want their customers to be content with their magazines, passionate about their writing
and company and be engaged with their magazines and company .
The banner for the website is mainly grey with a white font. The grey represents sadness but also
compromise, as it is neither black or white. Grey also represents elegance and formality. The word
‘immediate’ connotes speed which suggests that the company’s media is instant and fast and
therefore reliable.
They are a local Publishing company in London and Bristol.
Listed below are only a couple of the magazines that the company have published. As you can see all
of the magazines have a special interest in magazines, but they are all very different.
It was formed on 1 November 2011 and is owned by Exponent Private Equity.
(http://en.wikipedia.org/wiki/Immediate_Media_Company)

 http://www.youtube.com/channel/UC5q7oJeRhgUn0DPJYY_MVsQ - Immediate’s
you tube account.
 https://twitter.com/Immediate_Media - their twitter page.
 https://www.facebook.com/immediatemedia - their Facebook page.
 https://www.linkedin.com/company/immediate-media-co- - their linkedin account.
 Immediate media company don’t publish their magazines online but they do allow
you to look inside at a few of the pages of the magazine.

Immediate media don’t publish just pop magazines, they
publish many other different types of magazines of all
different types of genres. They genres include cooking,
gardening, science and technology, music, history,
children’s TV shows magazines and many more.
The net worth of immediate media company is £4,265, 444.

http://www.hypebot.com/hypebot/2015/01/n
ielson-study-reveals-rock-prevails-as-most-
popular-genre-in-the-us-.html
•Rock - 29%
•R&B/ Hip Hop - 17.2%
•Pop - 14.9%
•Country - 11.2%
•Dance/EDM - 3.4%
•Christian/Gospel - 3.1%
•Holiday/Seasonal - 2.6%
•Latin - 2.6%
•Jazz - 1.4%
•Classical - 1.4%
•Children - 1%
As you can see, Pop is the third most
popular genre that people listen to,
which connotes that even though it
isn't the most popular, the genre is still
popular.

• Leading publications within the genre (Pop)
• Circulation Figures – HOW do the 2 leading
Pop magazines compare? WHO publishes
them?
NRS website and see links Mr. Crafts sent –
RESEARCH!!!
Leading Publishers in the UK:
(Circulation figure; percentage change year on
year)
Bauer Consumer Media : 2,409,804 ; -10.7%
Conde Nast Publications Ltd : 1,448,477 ; -
3.7%
D C Thomson & Co Ltd : 493,388 ; 9.1%
Dennis Publishing Limited : 473,471 ; -3.8%
Egmont Magazines UK : 520,005 ; 20.8%
H Bauer Publishing : 2,854,452 ; -4.0%
Haymarket Consumer Media : 368,617 ; -0.5%
Hearst Magazines UK : 3,513,131 ; -9.0%
Immediate Media Company : 3,041,105 ; -
2.4%
IPC Media Ltd : 5,427,741 ; -6.1%
Circulation:
115,000

 There are five major publishers: Immediate media, Dennis
Publishing, Hearst Media, Bauer and Vice Media.
 Dennis Publishing was founded in 1975 and is owned by Felix
Dennis who passed away 22nd June 2014. His net worth was
over £750 million. (Wikipedia)
 Hearst Media was founded in 1887 by William Randolph Heart.
The company's net worth is £9.8 billion.
(http://www.forbes.com/sites/kerryadolan/2011/09/21/richest-
families-on-the-forbes-400/ )
 Bauer media was founded in 1875, by Yvonne Bauer. I couldn't
find the net worth for the company.(Wikipedia)
 Vice media was founded in 1994 by Suroosh Alvi, Shane Smaith
and Gavin Mclnnes. Their net worth is £1.4 billion.
(http://www.forbes.com/sites/jeffbercovici/2013/09/18/shane-
smith-vices-400-million-man-is-new-yorks-newest-media-mogul/
)

 The main competitor with ‘Top of the Pops’
magazine is ‘We Love Pop’. This is also a
monthly magazine, first published in July
2011 by ‘Egmont’.
https://www.egmont.co.uk
http://www.mediaweek.co.uk/article/108049
3/egmont-launches-new-teen-magazine-
we-love-pop http://www.welovepopmag
.co.uk/about

Masthead = simple font, which won’t be too complicated for young children
as it won’t make a difference to them, hot pink, which is quit a girly and
happy color for girls and definitely not suitable for boys, it has stars around
the edge which makes it more pretty and again more girly. The white font
connotes purity which makes the magazine more clean for young females
to read.
Date, Price and Barcode = ‘9
September 2014, £3.99’ –
monthly subscription.
Main headline = uses bright colors to
appeal to young females and make
the circle stand out more and the info
inside the circle. The circle shape
also stands out as most other things
are square.
Colloquial or slang
language has been used
by the word ‘lot’ to appeal
to the younger target
audience, as they would
most likely use more
slang than adults.
The magazine cover overall uses a lot
of bright, stereotypically girly colors to
appeal to the target audience of
younger pre-teen or early teen female
girls. It also makes the page look more
fun and attractive, therefore more
enjoyable to read. The colors include:
hot pink; yellow; blue and white. These
colors connote a very happy, exciting
and safe feel to the magazine,
therefore making it appeal more to the
target audience.
Main image = popular
people from girls’ favorite
boy bands to make the
magazine look more fun,
interesting and enjoyable.
Each of the boys in the main
image is star appeals from
popular bands. The reader
can then see that the
magazine knows who is
most popular and that they
know what they’re talking
about so therefore it would
be a good magazine.
‘Pops’ the sub-genre is pop
music.
Anchorage text= understand the
headline in the main image.
Buzz word= ‘Bonus’ it is also
outlined by a puff.

The title has used a pun in the title to
appeal to the target audience as puns
are never serious, portraying that the
magazine and the interview isn’t very
serious. This makes it more light hearted
for the audience, which makes them
want to read the article more.
This bold heading of the interview
takes up almost half of the page,
making it seem like the title is just as
important as the actual interview. This
suggests that the interview isn’t
important. The reader denotes that the
interview will be fun, entertaining and
casual, which is just what a teen
magazine should be.
On this page there is a
big picture which
almost fills up the
whole page. The
reader sees this and
instantly knows what
the interview is about
and knows that there
isn't much reading
because the space is
filled up with a picture.
This attracts the
reader to read the
article because not all
teenagers like reading
heavy paragraphs a
two or more pages of
an interview.
This magazine also has images in line
with the text as well. This makes the more
interesting, there is less to read and more
to look at. The font used is pink, which
connotes a ‘girly’ outlook, something which
could be considered fun and
uncomplicated making the reader more
interested as apposed to bored.

Image of front cover with specific section
of the page labelled with page number
for easy access to everything that is on
the page.
Personal message for all the readers
as an introduction to the magazine.
Pictures of celebs dotted
around to fill up blank
spaces.
Have spilt up contents into sections for
easier location of article or to pinpoint the
specific articles.
Pages in order of number.
Specific words in bold which the reader could
find interesting or important e.g. ‘OMG!’,
‘Your Problems’ ‘Fashion and Make-up’,
‘Gossip’, ‘The Latest’ and stars like: ‘Ella
Henderson’, ‘5SOS’, ‘1D’

 The purpose is to entertain young teenage girls by giving
them tips, help, advice and many other thing including
quizzes, interviews and posters of popular bands.
 The logo for the magazine ‘Top of the Pops’ connotes that
the magazine is about Pop music and that they're at the
top, hence the word ‘Top’.
 The strapline on the cover of the magazine is ‘GOSSIP
CRINGES SHOPPING BOYS’. This connotes to the
readers what the main subjects in the magazine are. This
makes it clear for the reader to see and shows them that
because they layout is so clear, its easier to understand as
well.

 The denotation of the genre is pop music.
 The readers can tell this from the verbal code of the
masthead ’Top of the ‘Pops’’, which obviously connotes
pop music.
 On the main cover there is always a famous pop star or
band, which ‘signifies’ (De Saussure) straight away
that it is a pop magazine that helps sell it’s issues based
on capturing the attention of a young, passive reader
with the use of ‘star appeal’ (Richard Dyer).

 Through out the magazine utopian colours have been used on every page to
make the magazine more happy, light hearted and fun which appeals more to
younger female teenagers.
 Also throughout, the magazine uses different fonts for almost everything, as it
makes the page seem more fun, interesting and exciting, therefore making it
appeal to the target audience more.
 The height and width of my magazine will be the same as all publications,
height= 28.4cm and width= 21cm.
Bright yellow & pink
Blue & yellow
White, blue & pink against the
black
White & yellow against
blue
The word ‘Solved’ shows reassurance for the
readers who will by the magazine, suggesting they
will learn something and get help with stresses so
that they will never have to worry about those
specific stresses again.

http://www.missiecindz.
com/2013/01/12/the-
process-of-creating-a-
magazine/
I have tried to contact the
magazine editors to find out more
about the magazine and its
process etc… but this is the only
response that I have received:

 First of all the chief editor will have to create a schedule for producing
the magazine. This includes: deadlines for when the stories for the
magazine have to be submitted by, making sure there is enough time
left over for proofreading, the printing deadline and of course
distribution deadline also has to be concluded.
 A content plan then needs to be produced for the editors of the
magazine to know what will be going into the magazine, as well as
front and back covers. After this is completed the editors can create a
detailed plan about each story in the magazine and what will be
included.
 Once the stories have been written they must be proofread and edited
if needed.
 The editors and graphic designers work together to design the entire
magazine.
 A final check is needed to make sure there aren’t any mistakes if they
haven’t already been resolved, so that they can be printed and
distributed to the shops.
http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/

 The content of the magazine has things such as interviews, posters and details of bands in the charts and other
stars. It also includes fashion trends and tips, beauty tips and lifestyle tips. The magazine will normally come with
a free gift and poster of a band or pop start. There are also articles about the pop stars, quizzes, horoscopes
and song lyrics.
 On the front cover the magazine specifies that the magazine will cover: ‘Gossip, Cringes, Shopping, Boys’.
Clearly without having to look inside the mag or read anything else we know what the magazine will be about.
 The magazine has a quite happy, cheery, innocent and commercialized identity therefore making it a dominant
ideology.
On this part of the contents page it
shows the front cover of the
magazine and which shows what
page number all of the things on the
front cover are on. For example if I
wanted to look at what Ariana said
and her interview, I could see that
its on page 12. This makes it easier
for the readers to access what parts
of the magazine they want to look at
first, which makes the make that
magazine easy to read as the
layout is clear and understandable.
This section shows
different parts of the
magazine but in
categories. For example,
if people wanted to read
gossip about One
Direction as Niall’s face
is by the number 11 and
under the title of Celeb
and Gossip, so they
would then know to go to
page 11. Again, this
makes finding what you
want to read easier, so it
doesn’t feel like a
challenge of having to
flick through all the
pages until you find what
you want to read.
As the contents page numbers miss out some numbers
(because they have already been showed from another part
of the page), it makes it more fun to read and is more
exciting because its all mixed up but you can still find what
you want easily.

http://www.nrs.co.uk/downloads/feb-top-liners/general_magazines_201312.pdf
Only 3% of the
group read the
magazine because
someone in this
group (for example a
Doctor) wouldn’t
want to read about
Justin Beiber and
look at pages which
are full of pink
hearts and yellow
stars.
1% of men read
this magazine,
not surprisingly
because it’s
aimed at girls.
The magazine is
most popular
with this group,
because the
minimum age is
15, which is the
target audience
for Top of the
Pops.
The magazine is
slightly more popular
with this group
(compared to ‘ABC1’,
as this group is of a
lower class, so are
more likely to read it,
but still not as much
as the next group (to
the right).
Of course, only
1% of this group
read the
magazine
because they
aged 35 and over
and the
magazine is
aimed at 11-15
year olds.

 Uses and gratifications (Katz)
› Either inform and educate or personal relations ship.
Inform and educate as the reader may learn
something new about pop star or band that they
didn’t before by reading the magazine. ‘Personal
relationship’ because by reading the magazine, you
can build an admiration for a certain star or band.
http://www.totpmag.com
https://apps.facebook.com/totp_mag/

 Spending power= how much you have left to
spend.
 Young teens will usually receive pocket
money that they can spend on magazine and
other girly items like makeup and hair
accessories.
 This means that the price of the magazine
will have to be affordable for girls to buy.
http://www.newsstand.co.uk/193-Pop-Music-
Magazines/2018-Subscribe-to-TOP-OF-THE-POPS-
Magazine-Subscription.aspx
£3.99

 Maslow’s hierarchy of needs
› If you were to be a ‘social climber’ or a ‘caregiver’,
you would buy magazines for social and esteem
needs, not for safety or physiological needs. For
example, if someone didn’t have easy access to
food, water or even struggled to breath, then if they
had money they wouldn’t be buying a magazine.
Also if someone was homeless, or was at risk or
accidents or injury or health then again they
wouldn’t spend their money buying a magazine.
However if someone felt like they wanted to feel as
if they belonged somewhere and be accepted by
others like in friendships, family and social or
community groups to avoid things like being lonely
or unloved, then they would buy a magazine that
could maybe help them to avoid those feelings.
Building self-esteem by
following the latest trends like
the friendship groups will do.
The magazine app s from their
page on Facebook.

 Demographics
The audience will be most likely in group
E because they will be too young even
top get a Saturday job yet as they're still
in school. Either ‘social climbers’ or
‘caregivers’. Social climbers because girls
will feel that if they know more about
certain stars or bands they are more
privileged than others who may not know
as much. Care givers because girls may
feel engaged with and/or sympathetic
towards a star or band.
The stereotypical language which is used
represents the age group of the readers
(11-15) as only girls in this age group
would say they have a ‘crush’ or say
‘loads of LOLZ’. The ‘We <3 Shopping’ is
a button from Top of the Pops’ Facebook
page, again connoting what young girls
care about.

The audience for my magazine will be aspirers because young girls are
interested in who’s most interested in who’s most popular and who isn’t, image
appearance and fashion. This is why I will focus more on utopian colours and
puffs to make my magazine appeal more to the target audience and make them
want to buy the magazine.
To the right are
screenshots from the
front page of the
magazine which I think
clearly represents the
content young girls
would expect to find in
pop magazines, for
example the fun utopian
colours attract the
reader, sparking an
interest to read the
article.

I asked what gender the audience of my
questionnaire were because since my
magazine will be for girls, the appropriate
audience for my questionnaire will be
girls so I would like to know what gender
is answering my questions.
I wanted to know the age of my
audience as the age of my magazine is
young teen so if there were certain
answers to my questions that I thought
would be different it could be because
the audience for my questionnaire is
older then the intended audience for my
magazine.

The answers of my question are
mainly bright bold colours like pink,
red, white and blue. This tells me
that the audience prefer brighter
colours maybe because they stand
out more, so it has helped me to
choose what colours to use on my
front cover and double page
spread. This will match the format
of my magazine as it is printed in
bold and bright colours etc… this
will prompt the readers to buy my
magazine.

This question has helped me to
decide what are the most
important features that the
audience will be interested in
and what parts I should focus on
most, which will be pictures and
colours. I would have focused
on pictures and colours most
anyway because my audience
are aspirers, who’re most
interested in appearance and
image (psychographics).

If I were to re-do this
question, then I would
change the options to certain
time periods e.g. weekly or
monthly. Most of the
audience chose the option
‘Slightly often’ which could
be the possibility of a
monthly subscription and my
magazine is also a monthly
subscription, so this answer
is relevant and helpful for
me.

This question will help me because
if the audience chooses rock, then
when I asked them about
appearance of my magazine they
might prefer different colours which
may not be as suitable or relevant
for a pop magazine. This question
doesn't help me as much with my
magazine because most of the
audience prefer rock, so I will have
different or again irrelevant
answers which wouldn’t be as
helpful.

The reader’s review states that their favourite part of the
magazine is the gossip. This has helped as now I know
that the gossip in my magazine will be very important to
the readers
(http://www.reviewcentre.com/reviews146904.html)

This review of the magazine helps me because this reader has said that their
favourite part is all of the celebrity interviews, so I now know to focus on my
double page spread of a popular artist with interesting and useful questions for the
reader. The only bad thing that the reader has said about the magazine is that the
price is quite high, so I will make sure that my magazine is affordable and a
relatively low price (http://www.reviewcentre.com/reviews146904.html).

(http://www.reviewcentre.com/reviews146904.html) this reader’s review of the
magazine tells me that the best parts of the magazine in all of the information
on celebrities. This has helped me to again focus on my double page spread
to make sure that it will be fun and entertaining for the reader.

 How is the product (Music Magazine) advertised?
› In supermarkets or shops which sell magazines (e.g. WHSmiths), train stations,
 What platforms (E-Media, Print, Broadcast) are utilized to help promote the product?
› Magazines sell advertising space and are a good source of promoting a music magazine;
Flyers can be placed in shops and adverts can be placed on TV or Radio and on the
internet as adverts flash up on PCS and also selling subscriptions for magazines offering
better deals financially to induce the buyer to buy the yearly subscription.
broadcast

 Marketing –The magazine pays what they can afford in order to get the best
position for selling their magazine i.e. next to the CD’s in larger supermarkets.
› Viral marketing= marketing through the internet.
› Guerrilla marketing= the use of unconventional and low cost marketing strategies to raise
awareness of a product. (e.g. viral)
 Poster= mainly used in shop windows but Top of the Pops doesn’t use this.
 TV adverts= Top of the Pops doesn’t advertise on TV
 Radio advert= Top of the Pops are in partnership with BBC Radio1
 Leaflets= a small cheaper way to advertise to hand out to people or put on car
windows. Top of the Pops does not do this.
poster leaflet
TV advert
Viral
marketing
Guerrilla
marketing

Top of the Pops magazine can be found in
almost every local corner shop, as well as
more well-known shops like WH Smiths, the
Co-op, Sainsbury’s, Tesco's and many others.
To the right is an image of the top of the pops
magazine on Sainsbury’s website:
www.sainsbury’s.co.uk
You can also buy the
magazine online (left):
uniquemagazines.co.uk/T
Monthly frequency

 The top of the pops website
doesn’t actually allow
anyone to buy a
subscription of the
magazine or buy the
magazine online, however
there are a couple of pages
which allow girls to ‘look
inside’ at the most popular
pages, for example double
page spread (although half
the content is blurred, so
you have to buy the
magazine to read it all), you
can see the free gift that’s
included and an exclusive
video.

 Copyright= so no-one can copy or re-make your work.
 All of the photos and content in Top of the Pops magazine is copyrighted.
 If Top of the Pops magazine were to be sued, this is the process that the complaint would go through:
1. The complaint will go through initial assessment. This means that they will look at if the complaint is actually assessable and that the article (etc…)
goes against the code and if not it is sent back to you with reasons why.
2. Referral to the publication- if the article you’re complaining about does go against the code, the complaint will be sent to the editor of the article
who will try to fix the problem with you straight away. If it has been over 28 days and nothing has happened to fix it, the IPSO (International Press
Standards Organization) will take over.
3. The investigation- if the complaint isn't fixed at all, your complaint will go to the magazine company its self, who will try to ask questions to justify
your complaint. You will then get a copy of the reply from the company based on your complaint, and you will be able to be given the chance to
comment on their reply.
4. Adjudication by the complaints committee- if it still isn't fixed, then the complaints committee will look to see if the magazine went against the
editors’ code, but will only look at the information which has been seen by both sides of the argument. They will then post up their decision on the
website.
5. Remedies- if the magazine company had gone against the editors’ code, then they're required to make corrections which will be decided by the
complaints committee.
6. Review of the process- this stage allows you to ask to review the committees decision regarding your complaint. Then the committee will decide
whether to refer the complaint to the Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was
made, and inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed. If the Reviewer does
not consider that the process was substantially flawed, the decision will then be issued. If the Reviewer does consider that the process was
substantially flawed, the decision will be will be reviewed by the Complaints Committee, taking into account the Complaints Reviewer’s findings.
The Committee will then issue its final findings.
 Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the prompt consideration of complaints.
If they don’t get an initial response to correspondence, they will contact you with another request for a reply within a certain time. If you require more
time to respond, you have to write to them as soon as possible explaining why you are unable to reply substantively and when you expect to be in a
position to reply. They will seek to accommodate reasonable requests. If we do not receive a substantive reply within the specified period, we may
close your complaint as not pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your
comments. IPSO will not generally reopen a complaint which has been closed as a consequence of a failure by the complainant to provide a timely
response. Complainants who seek to revive complaints that have previously been closed as not pursued will be asked to explain the reasons for the
delay in their response. IPSO will only reopen a complaint where, in the view of its Executive (having considered the reasons given and the full
circumstances of the complaint), to refuse the request would be unreasonable.
https://www.ipso.co.uk/ipso/procedure.html

 Unacceptable behaviour by complaints and vexatious complaints- The staff of IPSO’s Executive
will be accessible and courteous to everyone who comes into contact with them. They
understand that in some cases complainants will contact them in highly distressing
circumstances, and may need significant support and assistance; they will not normally limit the
contact which complainants have with the Executive. However, in a small minority of cases,
complainants seek to interact with the Executive in an unacceptable way. IPSO’s Regulations
make clear that it may reject without further consideration complaints which are vexatious or
disproportionate. IPSO interprets this provision to apply both to the nature of the complaint, and
to the manner in which it is pursued. IPSO does not expect their staff to tolerate unacceptable
behaviour by complainants. Unacceptable behaviour may involve vexatious or disproportionate
pursuit of a complaint. It also extends to any other behaviour that, because of its frequency or
nature, hinders IPSO’s ability to handle complaints effectively, including:
• Using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
• Harassing, verbally abusing or seeking to intimidate staff;
• Engaging in unreasonably protracted or repetitive communications with staff;
• Attending IPSO’s offices and seeking to speak with a member of staff without an appointment;
• Repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with appropriate information about these
procedures;
• Making persistent and/or unreasonable demands of staff and/or the complaints process.
IPSO reserves the right to take appropriate action in cases where complainants are exhibiting
unacceptable behaviour, including by restricting the manner in which complainants may communicate
with IPSO’s staff or declining to further consider a complaint.
https://www.ipso.co.uk/ipso/procedure.html

 Editor’s code of practice:
1. Accuracy
2. Opportunity to reply
3. Privacy
4. Harassment
5. Intrusion into grief or shock
6. Children
7. Children in sex cases
8. Hospitals
9. Reporting of crime
10. Clandestine devices and subterfuge
11. Victims of sexual assault
12. Discrimination
13. Financial journalism
14. Confidential sources
15. Witness payments in criminal trials
16. Payment to criminals
17. https://www.ipso.co.uk/IPSO/cop.html
 Ethical- not to offend anyone’s
race or culture e.g. calling a
black rapper ‘n*gga’ or any
other similar language which
could also offend the readers
as well.
 These legal and ethical issues
could impact the magazine, for
example if the magazine went
against the Legal and Ethical
guidelines and the media
found out, then the product
would gain a bad reputation
and not sell as many
magazines.

The information in
this magazine
would have to be
accurate because
if your dates or
album release
dates were being
discussed it
would need to be
the correct date
otherwise the
fans will
complain.
The information would also have to be accurate when talking about personal issues, for
example if Ariana Grande was talking about her view on something, it could be manipulated to
sound different (and the opposite of what she meant) or worded a different way when
constructing the double page spread.

Top of the Pops magazine tend to use the same group of
stars who everyone knows are really famous and also appear
on the front cover more than once as you can see from my
selected images, so could be discriminating against people
who are still very famous (and get millions of views) but not
as much as Taylor Swift or Justin Beiber (the most famous
pop stars!), so don’t get as good an opportunity. Top of the
Pops could also be discriminating on the people chosen on
the front cover due to their ethnicity or chosen religion,
because there tend to be more of a certain type of religion in
the pop genre, compared with the rap or R&B genre for
example.

If I were to watermark my images through the official website, there are four different packages that I could
choose from. These being: Basic package which is free, Plus package which is £5 per month, Premium
package which is £10 per month and the Ultimate package which is £25 per month. The higher the price, the
more storage you get, you are allowed to watermark more images at once, have a different variety of
templates and fonts and also phone and email support. When choosing the package for my company, I think I
would chose the Plus package because there wont be more than 100 images that I would need to edit
especially all at once. Then again, you only get 250 MB of data. However, this can be resolved by buying an
external hard drive which can be found cheap on website like eBay and Amazon.
Here is an example of an
image that has been
watermarked. You can look
at the text on the image and
see who has copyrighted it
and when, as well as
protecting the IP of it online.
https://www.watermark.ws/plans
This is an example of the front cover of my
magazine which has been watermarked. This
image is now protected as no one who finds
this image of my front cover will be able to use
it as their own or change it in any way.
Top of the
Pops front
cover
watermark-
ed

• After filling in details of being a new owner, a summary
of your details are shown.

 IPSO stands for The Independent Press
Standards Organisation.
 They deal with all complaints about
magazines or newspapers, including issues
which are online.
 The IPSO also help soon to be publishers
with any concerns they may have, or prevent
any contact or hassle with journalists and
can be contacted 24 hrs a day.

 Stereotypes= “Stereotype is defined as to attach an idea or image to a
person who belong to a particular group.” http://www.yourdictionary.com/stereotype
This group of pictures are stereotypical language which are used in pop magazines and also by
young female teens.
These are all typical images that would be included in a pop magazine; the girls
all have a lot of make up on, one of the girls have rainbow hair, and also include
stereotypical ‘selfies’ which would attract to my target audience.
(“men act, woman appear” – John Berger; “Male Gaze”- Laura Mulvey) Top of
the Pops magazine includes utopian colours to attract typically more girls than boys,
due to the pinks, purples, yellows and blues displayed in the images below taken
from the magazine.

I researched into reviews on ‘Top of the Pops’ magazine to see if there was
any bad feedback and how it impacted the audience:
The review above is the only one I could find, but it is clearly positive. However, Since I
couldn’t find any other reviews, I look on the comments of their facebook page:

Masthead = simple font, which won’t be too complicated for young children as it won’t make a difference to them, hot pink,
which is quit a girly and happy color for girls and definitely not suitable for boys, it has stars around the edge which makes
it more pretty and again more girly. The white font connotes purity which makes the magazine more clean for young
females to read.
Main headline = uses bright colors to
appeal to young females and make the
circle stand out more and the info inside
the circle. The circle shape also stands
out as most other things are square.
Colloquial or slang
language has been used
by the word ‘lot’ to appeal
to the younger target
audience, as they would
most likely use more
slang than adults.
The magazine cover overall uses a lot
of bright, stereotypically girly colors to
appeal to the target audience of
younger pre-teen or early teen female
girls. It also makes the page look more
fun and attractive, therefore more
enjoyable to read. The colors include:
hot pink; yellow; blue and white. These
colors connote a very happy, exciting
and safe feel to the magazine,
therefore making it appeal more to the
target audience.
Main image = popular
people from girls’ favorite
boy bands to make the
magazine look more fun,
interesting and enjoyable.
Each of the boys in the main
image is star appeals from
popular bands. The reader
can then see that the
magazine knows who is
most popular and that they
know what they’re talking
about so therefore it would
be a good magazine.
£3.99

Image of front cover with specific section
of the page labelled with page number
for easy access to everything that is on
the page.
Personal message for all the readers
as an introduction to the magazine.
Pictures of celebs dotted
around to fill up blank
spaces.
Have spilt up contents into sections for
easier location of article or to pinpoint the
specific articles.
Specific words in bold which the reader could
find interesting or important e.g. ‘OMG!’,
‘Your Problems’ ‘Fashion and Make-up’,
‘Gossip’, ‘The Latest’ and stars like: ‘Ella
Henderson’, ‘5SOS’, ‘1D’

 I did get a
quick reply
to my
complaint
and this is
the e-mail
that I
received:

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