Jessica Sheridan - Unit 30

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
1222
UK Media Publishing
St. Andrew’s Catholic School –
Jess Sheridan
Unit 30 Overview - 1666

Year- JAN-JUNE Circulation figures
2011 80,418
2012 64,596
2013 58,980
2014 48,353
As you can see Q magazine is 18%
so this demonstrates that 18% of
people read and buy the magazine
although Bauer has the bigger
market share, they don’t have the
highest magazine circulation.
http://www.pressgazette.co.uk/full-2015-mag-abcs-
breakdown-cosmopolitan-bucks-trend-uk-magazines-
decline-average-4-cent/

GENRE
Q magazine does not really have a genre of music, its
main interest is new releases and upcoming artists
they also base on interviews. There target audience is
round 16 plus. Q has been published monthly since
1986 by Bauer Media Group. Q magazine from 1986
Q magazine from 2009.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved
=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-
monkeys-talk-about-their-new-album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=14
43194326638520

MARKET POSITION – PUBLISHER
These magazines are popular sold separately. Bauer has published more copies because they own more
magazines.
http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

• “We think popular”
http://www.bauer.co.uk/we-think-popular

Ideology:
“Bauer Media Group is in a unique
position to be able to deliver ground-
breaking consumer insight to media
professional, having more market leading
brands across a wider breadth of market
than any other media owner.”- Bauer
Media Group, 2014.
Products:
The Bauer Media Group currently offers over
500 magazines in 15 countries, also online,TV
and radio stations. Other magazine names
“WETHINK POPULAR” is the slogan
for Bauer, because it highlights that the
target audience are confident.The
connotations are that they also refer to
themselves as being ‘popular’ and that
connotes authority in a very
competitive market place.
http://www.bauermedia.co.uk/about/our-company

ASSOCIATED PRODUCTS
http://www.bauermedia.co.uk/brands
These are the brands Bauer
produce and distribute.
As you can see, the institution are synonymous
with producing and distributing media content
across a range of media platforms, for example
Tv
Mobile
Online

DISTRIBUTIONANALYSIS
http://www.pressgazette.co.uk/magazine-
abcs-music-weeklies-suffer-as-sector-falls-12/

• In the magazine it covers a range of different artists
and interviews with people such as arctic monkeys
which would be the star appeal because they are on
the front cover which will attract more readers to
read it. Also it has facts about how people started off
with their music and became famous.
• It also has information and facts about the Q
magazine awards and how to vote for it and win
tickets.
• The magazine also has biographies of famous people
and interesting information about them and what
they’ve done to get themselves where they are now.
• According to Maslow they like expensive things the
target audience would fit into the category social
climbers and they will like the celebrities and ‘star
appeal’ (Richard Dyer) inside the magazine .

Heading- which denotes what
type of page it is to the reader, it’s
the contents page so it will have all
the page numbers and say what
every page will be.
This page also says when songs are
released for example; monthly.
Image – Main image reveals
that Adele is in the magazine
and might have a interview
about her or one of her songs
has been released.
Columns –The columns make the
page and the writing look neat and
organised and also makes it clear to
read what is going on.
Date –The date is on this page
to tell everyone how new the
songs that have come out and if
there's an interview how dated
that is, so everyone is kept up to
date.
There is a review at the
bottom and it lists new
albums, music videos, how to
buy, live music & where? And
also music books.They have
put this there so no one has
any questions and doesn't’t
need to search anything up on
Google because its all in the
magazine.

http://hosbeg.com/the-magazine-production-
process/

• The target audience will be for young adults aged 16-35+ because they’re more young
singers in the magazine and young people are mostly interested in singers/bands their
age.
• Also the target audience is people who are into music and love reading about it and
listening to it.
• According to Hartley Q magazine would appeal to 16-35 year olds, female and male
because he looked at gender and age.
•Also according to socio- economics needs graph the audience would fit in to the
categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have
that much income and so they will be highlighted as students and unemployed.
•According to Katz the target audience would fit into the category ‘Diversion’.
As they are able to escape from everyday life stresses by reading magazine that will
‘inform and educate them.’
•Maslow – “Social climbers” and “survivors” – According to Maslow they like expensive
things the target audience would fit into the category social climbers and they will like
the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine .
The survivors want to know and like the routine of the magazine being produced
monthly with new information about the music industry.

Magazine masthead is just the
letter Q, it is in upper case font
which stands out and also the
white colouring of the font is
layered upon a prime red and
this helps it stand out too.
The headline Artic Monkeys is in
upper case and contrasts against
the simple background, also some
of the other musicians are behind
the lead singer.
The colours used are typical of
general rock magazines, with
red, black and white being the
main palette. However, blue is
also used in places to provide a
contrast with the red, and
perhaps to give the magazine a
possible ‘British’ feel.
The masthead is barefaced but
very simplistic. The font of the
masthead is very simple and
unique but shows effectiveness.
The colours used are white and
red which contrast against each
other. The red is very eye-
catching and will catch the
readers’ eyes easily. The fact
that the magazine is called’ Q’
shows simplistic and maturity
which suggests that there is a
older target audience.
Barcode: The barcode states
what issue the magazine and
gives the website and price of
the magazine.
Cover lines: The cover lines
are down the sides of the
magazine and state what will
be inside the magazine to
give the reader an insight
beforehand.

PURPOSE AND MEANING
Straplines
“discover Great music”
This strapline connotes that
reading this magazine gives
you the knowledge of different
types of music and makes you
discover more.
Price - £3.90
This is expensive for a magazine
Which might show the people
buying
Them are working people.
The target audience for Q
magazine are the older
generation such as people in
their 30's and 40's.
The background is in a field
which seems really out of place
for a music magazine. The
colour of the field contrast
against the red making a
statement by using different
ranges of bold colours.
The length of the magazine is
8.25cm whiles the width is
11.2cm.

Strapline - The strapline
is in red like the colour
scheme.
Main headline – Is the
persons name who they
are interviewing. So it
makes it clear what the
page is about.
Main images - The
main images convey
that that’s who is in
the interview and
that’s who they are
interviewing.
The paragraph columns make the page
look neater and well set out. Also it is
easy it read.
The artist who is the
main feature is
someone who is
extremely well
known in the music
industry, the clothes
are smart suggesting
he might be a bit
indie and might show
it through his music
as well.
The Header of this
double page spread is
neat and organised also
goes in with the picture
because he looks smart.

Leatherhead
I sent this email to the Bauer Media because then I know how they process their
magazines in the industry.

Proof of distribution email
I have forwarded my last
message I sent to Bauer
advertising company as I didn’t
get a response.
So therefore I sent another
email to find out the production
process so that I knew how to
produce my magazine like
there's as they are my
inspiration.

Free sheet Red top tabloid
o A free sheet is a newspaper with no
cost.
o They are distributed in busy cities and
also near transport for example,
trains, buses, taxi’s.
o In these free newspapers they have a
lot of advertising to promote
companies and businesses.
o The paper was founded in 1882 by
Charles Coleman.
o In less than 10 years these papers
have been introduced in almost every
European country and in several
markets in the United States,Canada,
SouthAmerica, Australia, and Asia.
o The newspapers that fall into the free
sheet newspapers are ‘Lite,The
London Paper andThe evening
standard’
o A tabloid is a newspaper with
compact page size smaller than
broadsheet, although there is no
standard for the precise
dimensions of the tabloid
newspaper format.
o Originally a broadsheet
newspaper, the newspaper has
been published in a tabloid or
"compact" format since 2003.
o The red top tabloid are normally
cheap price like 20p or less.
o A tabloid is defined as "roughly 17
by 11 inches (432 by 279 mm)" and
commonly "half the size of a
broadsheet".
o The newspapers that fall into Red
TopTabloid are ‘The Sun, Daily
Mirror and the Daily Star’
https://www.thegu
ardian.com/media/
free-newspapers
https://www.thegu
ardian.com/media/
2012/jan/24/british-
public-distrust-red-
top-tabloids

red top tabloid
the “white
van man”

• The target audience forThe Mirror newspaper according to Hartley will be aged 18-40
year olds as it is a red top tabloid and stereotypical of the ‘white van man’.The
newspaper appeals to both females and males which is evident by the rang of stories
inside the magazine.
categories of C1, C2, D and E because The Mirror is stereotypical of the ‘white van man’
and they fit into the category of C2 and D because of their type of job.This newspaper
compared to a newspaper likeThe Independent is stereotypically for a younger audience
therefore they would be lower down on the socio-economic scale.
According to Katz the target audience would fit into the category ‘Diversion’.
As they are able to escape from everyday life stresses by reading the newspaper that
will ‘inform and educate them’ on contemporary news.
•Maslow – “Social climbers” and “survivors” – According to Maslow the audience may
be ‘survivors’ reading the newspaper because they will like to keep up to date on the
News and any ‘negativity’ going on in the world because they like security.

History:The Daily Mirror is a British national daily newspaper founded in 1903. It is
owned by parent companyTrinity Mirror.The Mirror was founded by Alfred
Harmsworth when launched on 2nd laterViscount Northcliffe, in 1903 as a newspaper
for women.
Price:The Daily Mirror: 0.70p-£1
News Selection: (Soft OR Hard News stories)
Source:http://spartacus-educational.com/Jmirror.htm
https://www.mysupermarket.co.uk/grocery-
categories/Newspapers_in_Sainsburys.html

Monday – Friday
Circulation Figures for
‘The Daily Mirror’.
http://www.mailclassified.co.uk/advertising-tools/circulation-readership
http://www.newsworks.org.uk/Daily-Mirror

Codes and Conventions
Denotation and Connotation of Newspaper
Masthead :
The denotation of the
masthead shows it being
bright and red to make it
stand out to the audience.
The colour red in the
background could connote
that it is a high authority to
them and shows that they
enthusiastic about what
they published
Lead story :
The denotation of the
leads story is “Everybody
was kung fuel fighting”
the suggestion of the
play on words makes the
news paper come across
humorous to the
audience.
Display Advert :
The denotation of this
advertisement is “Your
ultimate guide to cracking
Easter eggs – from just
99p” This advertisement
suggests that the price of
the products are cheap for
everyone to afford.

Codes and Conventions
Main image:
The non-verbal code of the
image has been placed
behind the text to show to
the readers the writing first,
then the picture. Another
image is displayed below to
reveal the effect of the main
headline. A visual impact this
picture does to the readers is
the police officer, because
when the readers see him
they assume something has
gone wrong and would want
to know more, this also be
related to semiotics, “signs
act as signifiers”.
The copy:
The relevance of this copy under
the main headline is so people can
see and read it quick and easily.
The denotation of the copy is
“Forecout fisticuff after No10
petrol panic”.The verbal code
‘panic’ highlights how the
newspaper is sensationalist trying
to create a ‘moral panic’ (Barker
2001) among the audience.
Secondary lead:
There are other articles on
the magazine front cover
and they still make this
article important by making
it colourful and still
standing out but smaller.
Appeal of this story?
NewsValues?

Denotation and Connotation of Newspaper Double
Page Spread Main headline :
The main headline in this newspaper is
‘couple set world adoption record’
Page number:
They have page numbers to show
what page it is and to show
consistency throughout.
Statistics:
Included in the article
are several pictorial
statistics, these create
a visual imperative
(Galtung & Ruge) on
the page as well as
including useful
information that is
highly valued by
readers.
News values:
This article
highlights mass
appeal and this is
highlighted
through the verbal
code “world
adoption” –
adoption is a really
nice thing for them
people to do and
so that everyone
has a family.
Technological convergence:
They have a online daily mirror and also a Facebook
page so the people who can’t go out to get the
newspaper can view it online.
https://uk.pinterest.com/pin/348184614914717492/

Double Page Spread
Opening
invitation :
This is the opening
to the article.The
‘M’ is bold so the
readers will know
where to start
reading.
Captions:
On the image next
to the main image
is a small caption
that connotes
“The Jones Dovin”
this gives the
reader more
information.
Associated images:
There is some other non-verbal codes such a group
of children and a map.These children are
obviously up for adoption which anchors the
verbal code ‘adoption’.
https://uk.pinterest.com/pin/348184614914717492/

Thorpe Park partnership
The Daily Mirror is in partnership with
Thorpe park because they do 2 for 1
tickets in the newspaper so people and
also family's can get them cheaper and
save money.
In this pictureThe Daily Mirror is
advertising 12p tickets on sale for
Thorpe Park. This will attract a younger
audience and they will be in the E socio
economic needs.This also ‘signifies’ (De
Saussure), the newspaper is trying to
attract a younger audience giving them
cheap tickets for a fun theme park.
The Daily Mirror is also advertising a
new ride called ‘Derren Brown- designed
GhostTrain Ride’ to entice the audience
in to read ‘The Daily Mirror’.

In 1965, media researchers Galtung & Ruge analysed
international news stories to find out what factors they had
in common, and what factors placed them at the top of the
news agenda worldwide.
They came up with the following list of news values:
• A kind of scoring system.
• A story which scores highly on each value is certain to
come at the start of aTV news bulletin.
• Front page of a newspaper.
http://www.owenspencer-thomas.com/journalism/newsvalues

Name Definition Example in a newspaper
RECENCY Things which might have happened that day. The time
between the story happening and going to print – the shorter
the time, the more likely it is to be selected.
Royalty getting married or famous person passing away
THRESHOLD /
MAGNITUDE
How big an event is – things happening on a large scale.
Stories which shock because of the enormity of events.
The wars happening in the news because everyone is shocked
about it. For example Syria.
PROXIMITY /
NEARNESS
Involving people and places that readers know – things close to
home or relevant to our culture. Also, how easily understood
the event is.
Someone getting burgled by their hometown.
CONSEQUENCES News which affects the readers. Flooding
NEGATIVITY News which is bad. Hurricanes, tsunamis
PERSONALITY Stories which involve famous or prominent people who are
important to many of the readers.
News stories that include famous people
PREDICTABILITY Events which are expected. Royalty
UNPREDICTABILITY Events which are unexpected. Hurricanes
HUMAN INTEREST Stories which involve the reader emotionally. Madeline McCann and death
CURRENCY /
CONTINUITY /
RUNNING STORY
Stories that are about to start or are still running. Covering a
story for a few days, keeping it going by adding new details or
looking at it from new angles.
Madeline McCann
CONFLICT Stories involving confrontation, often between two sides and
where readers can take sides.
Celebrities
ODDITY / RARITY Unusual or rare story, often of a weird or novelty nature. Boy falls into a gorilla put at the zoo
VISUAL IMPERATIVES Stories which have good pictures. Most stories have pictures to go with them
SCANDAL Stories which are scandalous. Murders
MASSAPPEAL Things which touch mass/popular pursuits. Royal family

The verbal code “KNIFEDTO DEATH BY
A MANIAC” is a ‘negative’ (Galtung and
Ruge) sensationalised story to appeal
and stand out to the audience.This story
also falls under the category of
‘scandalous’.
The verbal code “FREE cheese and onion
pasty today” appeals to the younger
demographic as they are advertising
something ‘free’.
The newspaper contains ‘visual
imperatives’ (Galtung and Ruge) on the
page to stand out to a ‘pass along
audience’. These images anchor the
stories next to them.

The verbal code denotes “BUT I DID’T KILL
MADDIE”.This is spread across the page in
large, bold, black writing to stand out to the
audience.This is an interesting verbal code
which will entice the readers in to read the
whole story about a ‘killing’.This relates to the
news value ‘negativity’ and ‘scandalous’
(Galtung and Ruge) as it is a serious distressing
story.
The verbal code at the top of the page denotes
“MADELEINE: KEY SUSPECTTALKS FORTHE
FIRSTTIME”.This writing is spread across the
top of the page in bright red.The colour red
connotes that the story is important and stands
out to the audience.The phrase “talks for the
first time” makes the reader interested to read
more.The news values associated to this verbal
code are ‘magnitude’ as it is a large story that
appeals to a ‘mass audience’.
On the page there are ‘visual
imperatives’ (Galtung and
Ruge) on the page to interest
the reader and especially the
younger audience.

The Daily Mirror is advertising camping for 95p,
which would be ideal for family’s because its
cheap and affordable for everyone.
The colours are bold and big to make it eye
catching for the readers.
The ‘95p’ advert is in red and also large to also
make it eye catching to the readers; so it’s the first
thing they (pass along audience) see when they
read the article.
The audience that would be going on the 95p
camping trip would therefore fit in with the
stereotypical E ( unemployed ,students,
pensioners, casual workers) demographic of the
readership.
https://www.google.co.uk/search?q=adverts+on+a+daily+mirror&safe=strict&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjvjOPFoq3PAhXpIsAKH
Um4DPQQ_AUICCgB&biw=1280&bih=907#safe=strict&hl=en&tbm=isch&q=adverts+in+a+daily+mirror+95p+camping+&imgrc=H9MuJRx0n9yzXM%3A

In this graph it demonstrates that for The Mirror the most popular age range is 65+ with
34% of readers fitting into that category. As you can see by the green section only 9% of
readers are 15-24.
Through my research I have found out that the reason why there is such a large category
for 65+ readers is because younger people are more interested by social media and
technology, therefore if they want to find out information about what is going in the
world then they are more likely to use their phone to access social media.
https://www.themediabriefing.com/article/youth-audiences-newspaper-
old-demographics-advertising

The Daily Mirror does have an app for iPhones, called ‘The Mirror App’ on the
apple store.You can download this app for free, you don’t have to pay for it,
which will make more people want to download it. Also its easier for people who
cant get to a shop to getThe Daily Mirror to read.
Cross Media Convergence – Cross-media marketing is a form of cross-promotion
in which promotional companies commit to surpassing traditional advertisement
techniques and decide to include extra appeals to the products they offer.The
material can be communicated by any mass media such as e-mails, letters, web
pages, or other recruiting sources.
By enabling an app it highlight that the news has become miniaturised for ‘digital
natives’ (Prensky 2001).The newspaper is trying to stay relevant and offer a
younger readership ‘recency’ (Gultang and Ruge) giving them the “kinds of
entertainment experiences they want”.
The audience are able to review the news and “flower their voices” (Da Sola
Poole – 1977) on the news by using this app, they now have more freedom and
have become “citizen journalists” (Gillmor – 2004).

‘Citizen Journalism’ (Gillmor – 2004) -
LIKESON FACEBOOK

These are screens shots of The
Daily Mirror App on the App
Store, in the first screen shot it
says “Only the news that
interests you” this is relevant
to the audience/readers
because they can select what
news most interests them
instead of spending more time
finding what interests them
than what they actually want
to read.
In this screenshot it
shows ‘slick image
gallery's’ this shows
images which are
related to a headline
so people can get an
eyesight of what
happened.
In this screen shot it has a
list of buttons which you
can click on to get extra
information, for example
the first button says ‘Top
stories’ which helps people
find the top stories. The
other buttons focus on
football, UK news, celebrity
news,TV and world news.
WhatThe Daily Mirror
app has inside
In this screenshot it says
‘redesigned from the
ground up’ this is the first
page which came up on
The MirrorApp; it shows
they make the headlines
bold and the picture which
goes underneath it
together.

Demographics forThe Mirror.
As you can see from this screen shot that 29% of readers who buy the print
based copy of The Mirror are aged 34 and under.
I thinkThe Mirror will drop in figures in years to come because the total number
of national newspapers sold in the UK fell from an average of 7.6m a day to just
over 7m between March 2014 and March 2015, a decline of 7.6%.This means
The Daily Mirror is one of them so they might drop in figures/readers.
https://www.theguardian.com/media/2015/apr/10/nation
al-daily-newspapers-lose-more-than-half-a-million-
readers-in-past-year

Demographics forThe Mirror
In this screen shot it is evident 53% of readers male and 47% of readers are female, which
connotes males read the newspaper more than females.This is becauseThe Daily Mirror
has a lot of sports pages for men to read in their spare time.
The Daily Mirror mostly talks about celebrities, and their lifestyles, this would be soft news
as its only talking about celebrities.

E-Media Platform Promotion Relationship Between
the Newspaper and the Audience
The Daily Mirror uses social media accounts
to expand the readers knowledge of what's
going on in the world/news.
This is also easier for people who cant
always get out to buy a newspaper, they
can go on Facebook, twitter andYouTube.
In these social media sites there is evidence
of advertising, they also update readers on
the latest news stories and popular
information.
On The Daily Mirror’s YouTube page
they have adverts that are onTV, these
are shown to encourage readers into
reading the newspaper.
FacebookTwitter
YouTube

Advertising to Consumers:TV Advert Example
Relationship Between the Newspaper and Audience
In this advert its denoting that the man
is clumsy and he gets given a hat which
makes him think about his actions
more in life.
This advert was released in Sep 28,
2013.This advert is targeting all ages
male and females; the hash tag is
‘MADEUTHINK’ – this connotes that
this advert wants the readers to think
and buy the newspaper. Also it could
mean they want the readers to think
and help change the world.
https://www.youtube.com/watch?v=YAR4IVNxtfk

Advertising Products
On the front of this newspaper ofThe Daily
Mirror it is advertising a slimming product for
free.This would appeal to older female readers
because they might want to get into shape. Men
might want to try it out as well.
The fact that it is free will attract a bigger
audience.The front is thin but it is a bright
yellow colour which will be eye catching to the
readers.
In the top right hand corner of the advert they
have included a small headline “Start your
weight loss plan today” which will encourage
more people to get the free slimming plan
because they would want to start as soon as
possible.

The Daily Mirror Website Analysis –
Home Page
Relationship between the Newspaper and the Consumers
In this main screen shot of The Daily
Mirror they have put ‘most read’ which
is helpful to the reader to see what’s
the most read article and most
popular.
On The Daily Mirror online you can log
in/register to get the news everyday as
an alert so you are up to date about
everything.
On the homepage they do not focus on a main story they have verities of articles what
you want to read about. As it says ‘recommended for you’ which has a list of category's
that you might be interested into reading. This has been done to attract a bigger reading
audience so everyone can enjoy reading about things they like.
http://www.pressgazette.co.uk/daily-mail-plus-editor-pete-picton-joins-mirror-
online-editorial-director/

The Daily Mirror Website Analysis – Contact Us
https://www.google.co.uk/search?client=safari&rls=en&q=daily
+mirror&ie=UTF-8&oe=UTF-
8&gfe_rd=cr&ei=SDrqV_DHEcqN8Qfi36aIDQ#safe=strict&q=da
ily+mirror+contact+us
OnThe Daily Mirror website at
the bottom there is a dark grey
button that can direct you to
the ‘contact us’ to the links
where to contact them about
an issue the readers might
have.
On the contacts page there is a
link that allows the
customers/readers to email
someone in the main exclusive
stories department.
Also there are other links and
emails where you can either
report something or send in
pictures to the news –’citizen
journalism' (Gillmor - 2004)

The Daily Mirror Website Analysis – Editorial Complaints
OnThe Daily Mirror online you can log in/register to get
the news everyday as an alert so you are up to date
about everything.They’re games such as bingo and also
dating, horoscopes, crosswords, fantasy, offers and jobs
all on the online copy which you wouldn't’t find on the
hard copy in the shop.
The stories and articlesThe
Daily mirror produce are
mixed with serious
information; for example
politics.
The Daily Mirror produces
news about celebs and
TV/Films which aren't as
important and therefore
clarify how the institution
focus on soft news.
https://www.google.co.uk/search?client=safari&rls=en&q=daily+mirror&ie=UTF-8&oe=UTF-
8&gfe_rd=cr&ei=SDrqV_DHEcqN8Qfi36aIDQ#safe=strict&q=daily+mirror+contact+us

In this LO I have analysedThe Daily Mirror and have studied
the partnerships ofThe Daily Mirror. I have also looked at
whereThe Daily Mirror is advertised; for example,
Facebook,Twitter andYouTube.

Generation
of Ideas
Colour
Schemes
Strapline
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
£2.70
I chose this price because its cheap
enough for students to buy it and also its
monthly.
The colour scheme would be red, black and grey because its like my magazine of
inspiration which is Q. The colour red connotes energy and fire therefore it highlights my
magazine is going to be full of new music information and will always keep you up to date.
Furthermore, it is eye catching and stands out which is good for when it is distributed into
shops. I chose black because it is bold and easy for the audience to read.
1. Get to know the world
2. A lot can happen in a month
3. Expand your mind, explore the
world.
4. Live the interesting life.
5. No other gossip will do.
My target audience would
be teenagers aged 13-18.
I'm choosing this age
group because then relate
to everything and so can
they. It is directed towards
boys and girls because
then they aren’t restricted
to reading and listening to
the songs.
I’d ensure there is synergy with
my magazine through:
Facebook
•Twitter
•Instagram
•Internet
•Adverts
MIND MAP – Final idea
JKZ
On the front cover it will share
information about interviews and what
pages they are on to read about it. Also
it will be the top 10 songs of the week;
and to say whether they are ready to
buy on iTunes yet.
It will be released every month
therefore there will be more pages
than a weekly magazine so there will
be more information. So there will be
more gossip for everyone to be
interested by. My magazine will
compete with other monthly
magazines such as Q and will have a
similar release pattern.

Generation
of Ideas
Colour
Schemes
Strapline
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
£2.99
I chose this price because its cheap
enough for students to buy it and also
it’s a monthly magazine so it’s a good
price.
1. Get to know the world
2. A lot can happen in a month
3. Expand your mind, explore
the world.
4. Live the interesting life.
5. No other gossip will do.
My target audience would
be teenagers aged 13-15.
I'm choosing this age
group because then relate
to everything and so can
they. It is directed towards
boys and girls because
then they aren’t restricted
to reading and listening to
the songs.
I’d ensure there is
synergy with my
magazine through:
• Facebook
• Twitter
• Instagram
• Internet
• Adverts
On the front cover it will
share information about
interviews and what pages
they are on to read about it.
Also it will be the top 10
songs of the week; and to
say whether they are ready
to buy on iTunes yet.
It will be released every month
therefore there will be more
pages than a weekly magazine
so there will be more
information. So there will be
more gossip for everyone to be
interested by. My magazine will
compete with other monthly
magazines such as Q and will
have a similar release pattern.
The colour scheme would be black and
white and blue. Because the blue would
stand out with the white and black in the
background of things.
MIND MAP – HA
Alternative idea

Front cover analysis
Magazine is just the letter Q, it
is in upper case font which
stands out and also the white
colouring of the font is layered
upon a prime red and this helps
it stand out too.
the lead singer.
which connotes that there is a
the magazine.
Cover lines:The cover lines
beforehand.

DPS
scheme.
page is about.
Main images - The main images
convey that that’s who is in the
interview and that’s who they are
interviewing.
Steve Neale – 1980;
“Genres are instances
of repetition and
differences.
easy it read.
main feature is
someone who is
extremely well
known in the music
he might be a bit
as well.
The Header of this

• In my magazine I will be ‘repeating’ the house color
scheme. I will be doing this so that my magazine stays
looking professional and neat.
• I will also be keeping it the same throughout the whole
magazine and other issues, so that it stays repetitive this
is so that people will remember my magazine and what
the layout is, when my magazine will be competing
against other magazines like Q.
• I will also be keep the same the position of the logo on the
front cover, doing this means readers will know where to
look for my logo when it comes to purchasing my
magazine again.

Genre
Q magazine does not really have a genre of music as it
has a wide range of genres meaning it is eclectic. Its
main interest is new releases and upcoming artists
they also base on interviews. There target audience is
round 16 plus. Q has been published monthly since
1986 by Bauer Media Group. Q magazine from 1986 Q
magazine from 2009.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&
cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews
%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-
album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e
0Y36SuqnA&ust=1443194326638520

•According to Hartley my magazine would appeal to 16-35 year olds, female and
male because he looked at gender and age.
categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont
have that much income and so they will be highlighted as students and unemployed.
•According to Katz the target audience would fit into the category ‘Diversion’.As
they are able to escape from everyday life stresses by reading magazine that will
‘inform and educate them.’
•Maslow – “Social climbers” and “survivors” – According to Maslow they like
expensive things the target audience would fit into the category social climbers and
they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine .
The survivors want to know and like the routine of the magazine being produced
monthly with new information about the music industry.
‘

Format & style
• The house style is very manly as the
colours used are red and white.The
colours are steadily used throughout the
page and link in well with each other.
• The font's used are very simple,
signifying the target audience would be
very comfortable and simple and do not
need very bold fonts to keep them
attracted.
• The colour red symbolizes leadership
within something, it also can show
power, and strength.

Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be
in the form of a front cover and a double page spread.
Working Title:
My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title
straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read
because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed
at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of
dark green.
Genre:
My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B
and Hip, Hop music.
Content:
‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also
feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or
perhaps not signed at all.

Style or Approach:
The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because it’s my magazine of inspiration.
The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.
I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to
sort and make everything up clearly.
Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools
because then I can add my text it easily.
Audience:
PRICE; £2.99
The audience are male and female.They are 15-25 in general although some might be older and a few younger. Music is
a big part of their life and they will base most of their activities and their style around this music.
Length:
• What will the size of the magazine be (A3, A4) and why
I intend to make 16 pages including the front and back cover. It will be A4 in size.

House Style of the Magazine
The house and style of my magazine will be modern and the colours will be
mainly red and black but will be putting some dark green as well around the
magazine. Also the backgrounds will be light grey on all the pages.
I choose these colours because
they all go together and suit the
age range of my magazine and
genre of it.
I will be keeping my masthead throughout my
Magazine as well as my house colours, this keeps it consistent so people will
notice it more.
The colours I am using will catch the readers eye sight and make it more
visible.
Connotations behind these colours:
Red: Red symbolizes leadership within something, it also can show power,
and strength which links to my magazine’s strengths.
Black: Black symbolizes power which links to my magazine being powerful,
when competing against other magazines. It also shows elegance, as it is
seen as a classy color.
Grey: Grey is symbolized as being a formal color, which links to my magazine
as formal, could also mean gives off a professional look.

AFTER
My magazine flat plan was
only 32 pages before I made
the corrections which is only
for a weekly magazine
therefore I changed my
magazine flat plan by adding
more pages and now I have
64 pages.

Magazine fonts and colour
Front name Font preview Font usage
Myriad Pro HEADLINE
Big, bold headline but simple
to catch other peoples
attention.
PT Serif
Caption
PUFF PROMOTION Funky but professional font
to make the stand out more
and eye catching.
PT Sans COVER LINES
Plain simple and directed
font.To come across being
serious and professional.
Myriad Pro
Strapline
Thick bold writing for it to
stand out and maybe be a
bright colour.
I wanted to keep my fonts for my magazine simple, these are the fonts I have tested
out for my magazine.

JKZ FINAL SKETCHES
I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The
main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out
and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.
Strapline – My strapline is “….” I put the
strapline here so then the reader will see it
once they see my logo. This is relevant
because when they read my strapline they
will associate with the brand of my
magazine.
Cover lines – As the main story is at the
bottom I have decided to put the cover lines
above it to make them stand out to the
reader. Cover lines are stories which are In
the magazine.
House style – My house style colours
are red, white and black. I choose
these colours because they all go
together and suit the age range of
my magazine and genre of it.
Barcode – On my barcode I will have the issue
date and price inside the barcode. The issue will
be number 1 because it will be a brand new
magazine. I will place the barcode above the
main story just like in my magazine of
inspiration Q
Puff promotion – Puff promotion
allows the audience to win
something. In my magazine thy are
able to win iTunes festival tickets.
Having a puff promotion is god
because the audience are more like to
buy the magazine if they want to win
something.
Masthead – the masthead is the title of
the magazine which is JKZ. My magazine
will be called JKZ because as the meaning
of it is supposed to be ‘jokes’ it could
illustrate the genre is entertaining and will
be full of juicy gossip about the music
industry and the audience will not get
bored of the music and the information
inside. The background will be red and the
writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight
away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.
JKZ FINAL SKETCHES - DPS
Pull quote from interview - I
have put the pull quote on my
page because it fills up empty
space on the page and also
when the reader sees it they will
want to read on and find out
what happens.
Main image – I put the main image
in the middle to make it stand out
also to show the readers who's the
main artist is.
Main story title –
compared to my other
ideas for the main title, I
wanted to make it diagonal
to make it unique to the
reader.
Stand first – The stand first is very important because it’s the first thing
people see as the topic. The text is also eye-catching for the reader so they
will see it first.

I have made a Graphic layout of my magazine to see if
everything would fit on the page and makes it easier for
me to see what needs changing and what doesn’t need
moving around on the page.
My magazine will be called JKZ because as the meaning of it
is supposed to be ‘jokes’ it could illustrate the genre is
entertaining and will be full of juicy gossip about the music
industry and the audience will not get bored of the music and
the information inside.
The coverlines are placed around my main image because
they aren't as important as the main image and they are also
in a small font so the reader will be intrigued by it and want to
see what it says.
Strapline – I’ve put the strapline under my masthead so it
will be the second thing people read to get to know my
magazine even better.
I have put the puff promotion here in red because red is a strong colour and
eye catching towards the audience. Therefore they will be able to see what
the magazine is promoting or win something.
The social media symbols are to highlight
where the magazine page on social media
E.g. Facebook and Twitter.

The barcode has the issue number and the date which the magazine
comes out. This is to highlight to the reader how old the magazine is
and if it’s a new one of old one. The issue number is the number of
magazines have been brought out.
The main image is in the middle to reveal to the
reader who the magazine is about and also when you
look on a page you look in the middle which also
makes it stand out to the audience.
The headline is at the bottom underneath the picture
so its what people look at after they see the picture of
the artist. This is to show the reader who they are
reading about and gives more than just a picture.

I have put the photo credit to the side because its
not as important as the main image and it shows
who has taken the pictures in my magazine.
The main image is in the middle to reveal to the reader
who the magazine is about and also when you look on a
page you look in the middle which also makes it stand out
to the audience.
The social media symbols are to
highlight where the magazine
page on social media E.g.
Facebook and Twitter.
The page number is in the right hand corner because when
you turn a page you turn it with the right page so you will see
the page number.
My magazine will be called JKZ
because as the meaning of it is
supposed to be ‘jokes’ it could illustrate
the genre is entertaining and will be full
of juicy gossip about the music industry
and the audience will not get bored of
the music and the information inside.

Draft interview
• Fetty Wapp is the star producers appeal (Richard Dyer

Location Recce Image Plan
Location Photography studio Outside media classroom
Time - 1:44 11:30
Date - 12th March 12th March
Why? -
Picture needed/
required -
Medium close up shot,
Looking straight at the
Camera.
Side view, medium close up
Shot type - Medium close up Medium close up
Props equipment - Camera, studio light Camera
Lighting - Studio light Normal light, indoors
Costume - Dressed in his normal clothes eg, jeans,T-shirt and
jacket
Dressed in his normal clothes eg, jeans,T-shirt and jacket
Person/people- Will Eze Will Eze
Why? – I choose Will because he fitted in with my star appeal
and the way he dresses.
I choose Will because he fitted in with my star appeal and
the way he dresses.
Permission needed- I made contact withWill and asked him if it was okay
with me taking pictures of him for my work.
I made contact withWill and asked him if it was okay with
me taking pictures of him for my work.
Potential
ardard/risks
The studio may be in use when I might need to use it
so I would have to arrange another time to take
photos.
The studio may be in use when I might need to use it so I
would have to arrange another time to take photos.

These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression,
her clothes are up to date in fashion it could also inspire people to dress like her.
Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on
Fetty Wapp which is a male and would fit the stereotype of the genre.

£1,590
£ 499.90
Total = £1,206,779

Week beginning: Sunday 2nd September 2017
Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th
Decide the
deadline for the
release.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Decide on the
colour scheme and
what target
audience I will be
having.
Decide on the
colour scheme
and what target
audience I will be
having.
Complete by: Complete by:
10th September
Complete by:
2 days time
Complete by:
Next day
Complete by:
Today
n/a n/a
Week beginning: Monday 11th September 2017
Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th
Gather pictures
of the artists I
will be using and
choose what one
I want to
interview
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Make my double
page spread and
front cover plan and
put where the
headings and cover
lines and main
image will be.
Make my double
page spread and
front cover plan
and put where the
headings and
cover lines and
main image will
be.
Complete by:
Tuesday 15th
September
Complete by:
Thursday 17th
September
Complete by:
Next day
Complete by:
Monday 21st
Complete by:
Monday 21st
n/a n/a

Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
Take pictures of
my artists and
put it on a slide
of ‘Test
photography’.
Wrote my
interview and the
questions I will ask
Fetty Wap.
Wrote my
interview and the
Fetty Wap.
started designing
my front cover and
uploading what
font I will be using,
and the house
style.
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
24th September
Complete by:
Next day
Complete by:
Next day
Complete by:
Monday 29th
n/a n/a
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 1st
October
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Create the double
page spread on
Photoshop. Create
the header similar
to my magazine of
inspiration.
Create the
double page
spread on
Photoshop.
Create the
header similar to
my magazine of
inspiration.
My magazine will
be produced by
this point, ready
to be distributed
on the 1st
October.
Complete by:
30th
Complete by:
Thursday 2nd
Complete by:
Next day
Complete by:
Friday 3rd
Complete by:
Today
n/a n/a

Copy right issues – Copyright means you have to ask for permission to use their
work. This can be shown on a photo or written work. This means I will have copyright
on my work so then people will have to email me and ask for permission to use my
work.
© will be located above my barcode so when the readers are reading the price of
the magazine they will see that it has the copy right symbol on it.
Data protection act - Data protection act means setting up rules that people have to
follow by having Information Commissioner to enforce the rules.
Intellectual property - Intellectual property refers to creations of the mind, such as
inventions; literary and artistic works; designs; and symbols, names and images
used in commerce.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

Source: http://www.desktop-documentaries.com/copyright-issues.html

Discrimination – the magazine has responsibly for all of its content to meet the editors
code of practice.Therefore no content should include prejudicial content based on an
individuals race, colour, religion, gender and sexual orientation. This may only be
mentioned if there is appropriate relevance to the story.
Children – as children are considered vulnerable there are many limitations to publishing
content that specifically features them.Therefore it is important to establish a contract of
agreement that can be signed by child's parent/guardian to enable us to publish content if
entirely necessary.
Accuracy – content that is published must not be inaccurate, misleading or distorted. This
includes pictures, interviews and general information. Sourcing of details also must be
precise, therefore material published should be definite fact and no rumors. If this ethical
guideline is broken an official apology to the person must be made from the magazine.
This is relevant to my magazine because accuracy includes pictures, interviews and
general information; which is like my magazine. Also sourcing of the details must be true,
so there will be no rumors going around that aren't true.
Source: https://www.google.co.uk/?client=safari#q=Production+Ethical+issues&gfe_rd=cr

The PCC used to be the body that regulated press complaints it has now been
superseded by IPSO. It used to be an independent body which administers the
system of self-regulation for the press. It dealt with complaints, framed within
the terms of the Editors' Code of Practice, about the editorial content of
newspapers and magazines and the conduct of journalists. It assisted individuals
by representing their interests to editors in advance of an article about them
being published.
When making my magazine I will have to consider the editors code, this is found
on the press complaints commission website.

Areas that are highlighted with the Editors
Code:
• Accuracy
Opportunity to reply
• Privacy
• Harassment
• Intrusion into grief or shock
• Children/ Children
• in Sex Cases
• Hospitals
• Reporting of Crime
• Clandestine devices and subterfuge
• Victims of sexual assault
• Discrimination
• Financial journalism
• Confidential sources
• Witness payments in criminal trials
• Payment to criminals
Harassment – In this image the picture shows the
ruling appeared in a smaller font than the rest of the
page, did not make reference to the PCC in the
headline, and had been heavily edited, with around
half of it not included.This was unacceptable to the
commission, prompting a further critical
adjudication which the magazine then published
prominently and in full.
Discrimination – In this screen shot its
discrimination women by their colour.The
people magazine was sued because they only
featured women who are white.Therefore
this discriminates against of a darker skin tone
and it also shows racism and sexism.

HOW IPSO WORKS
• Negotiating remedial action and amicable settlements for complainants;
• Issuing rulings on complaints;
• Using published rulings as a means of guiding newsroom practice across the industry;
• Publicly censuring editors for breaches of the Code;
• Passing on pre-publication concerns to editors to prevent the Code being breached;
• Passing on requests to editors that their journalists cease contacting individuals, and so
prevent media harassment;
• Issuing formal guidance, based on its interpretation of the Code, to the industry on
important issues;
• Instigating its own investigations under the Code in the public interest where
appropriate;
• Conducting training seminars for working journalists and editors;
• Liaising with other press councils internationally.
https://www.ipso.co.uk/IPSO/index.html

EXAMPLE COMPLAINT
Source: http://www.hollywoodreporter.com/thr-esq/tom-cruise-settles-50-
million-667313

COMPLAINT HANDLING
1. Submitting your complaint to IPSO
2. Initial assessment
3. Referral to the publication
4.The investigation
5. Adjudication by the Complaints Committee
6. Remedies
7.Anonymity and publication of decisions
8. Review
9. Confidentiality
10. Accommodating individuals with disabilities
11. Unacceptable behaviour by complainants and vexatious
complaints
12. Complaints about IPSO
https://www.ipso.co.uk/IPSO/index.html

Areas that are highlighted
with the Editors Code:
• Accuracy
Opportunity to reply
• Privacy
• Harassment
• Intrusion into grief or shock
• Children/ Children
• in Sex Cases
• Hospitals
• Reporting of Crime
• Clandestine devices and
subterfuge
• Victims of sexual assault
• Discrimination
• Financial journalism
• Confidential sources
• Witness payments in
criminal trials
• Payment to criminals
Harassment – In this image the picture shows the ruling
appeared in a smaller font than the rest of the page, did not
make reference to the PCC in the headline, and had been
heavily edited, with around half of it not included.This was
unacceptable to the commission, prompting a further
critical adjudication which the magazine then published
prominently and in full.
Discrimination – In this screen shot its discrimination
women by their colour.The people magazine was sued
because they only featured women who are white.
Therefore this discriminates against of a darker skin
tone and it also shows racism and sexism.

https://www.gov.uk/how-to-register-a-trade-mark/apply

Here is my consent form,
which I only side emailed this
to the person I am taking the
photos of.
I did this for legal reasons.

This graph shows there are more
female than males agreeing to fill
this questionnaire out.This
connotes that female readers are
more likely to be concerned
about the content of a magazine
than male readers would be and
that also they are more likely to
except the content of the
magazine to be tailored to their
needs.This demographic is
something to consider when
producing my own magazine.

This question reveals that there are
more old teenagers who filled this out
than older adults.
This could mean that I am better
placed to target teenagers and young
adults as I myself fit in to that
demographic.This would mean that
my own interests are more likely to
mirror the interests of my potential
target audience as opposed to trying
to research and include the interests
of an older adult target audience.
FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE

This question shows that the indie
genre seems to be mostly popular so
this would seem a good place to start
when deciding on the content of my
magazine.
However pop, rock and R&B are also
popular genres and perhaps more in the
media eye than indie music would be as
this tends to be less reported on and
more of a niche market.

On this question it shows how often
people buy a magazine and most of the
people who answered it said never.This
reveals the level of marketing I would
need to consider when launching a new
music magazine.This could mean
offering a free sample copy or
download to entice the potential
audience to buy my full priced and fully
formed magazine.

I asked this question because
then I will know how much people
would want to spend on the
magazine.This will help me
decide on the price of my
magazine bearing in mind what
potential customers have said
they are prepared to pay. Over
pricing it might need to higher
profits but could also switch
buyers off from buying the
magazine in the first place.

On this question on my questionnaire
I'm analyzing why you would buy a
magazine. Most people said for the
gossip and some people said general
information and pictures. This reveals
that an indie genre might not be the
best option as generally it is pop and
rock stars who create gossip and hype.

This question on my questionnaire
is asking if you’d buy a magazine
for the free gift. Most people said
‘yes’ this could reveal they are not
buying the magazine for the
information therefore disposing of it
to just enjoy the freebie. Giveaways
are useful marketing tools but not
something a new to market
magazine would be able to sustain
for any length of time due to the
high cost no profit factor.

This question on my
questionnaire is asking if you
would subscribe to a magazine?
Most people said ‘no’ this can
convey that most readers don’t
want to commit to paying for the
magazine in advance. This could
mean I will need to offer further
incentive in order to persuade
them to part with their money in
advance in receiving a copy
each month.

This question is who are your
favourite music artists? I asked this
question because I wanted to know
who everyone's favourites are so I
can put them into my magazine and
then it would appeal to everyone.
Obviously I will now need to consider
popular artists within the chosen
genre of my magazine. This could
lead to needing to complete further
primary research with the intended
target audience.

Location Photography studio Outside media classroom
Time - 1:44 11:30
Date - 12th March 12th March
Why? -
Picture needed/
required -
Medium close up shot,
Looking straight at the
Camera.
Side view, medium close up
Shot type - Medium close up Medium close up
Props equipment - Camera, studio light Camera
Lighting - Studio light Normal light, indoors
Costume - Dressed in his normal clothes eg, jeans,T-shirt and
jacket
Dressed in his normal clothes eg, jeans,T-shirt and jacket
Person/people- Will Eze Will Eze
Why? – I choose Will because he fitted in with my star appeal
and the way he dresses.
I choose Will because he fitted in with my star appeal and
the way he dresses.
Permission needed- I made contact withWill and asked him if it was okay
with me taking pictures of him for my work.
I made contact withWill and asked him if it was okay with
me taking pictures of him for my work.
Potential
hazard/risks
The studio may be in use when I might need to use it
so I would have to arrange another time to take
photos.
The studio may be in use when I might need to use it so I
would have to arrange another time to take photos.

These are the feedback comments I got
given back when I finished my
presentation, specifically the feedback
covered what to improve to the pages.
This helps me know what I need to re-
do and what things I have done well in.
Based on this feedback I ensured I
included the important convention of a
drop capital (below) to draw in the
reader.

JKZ
I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The
main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out
and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.
Strapline – My strapline is “….” I put the
strapline here so then the reader will see it
once they see my logo. This is relevant
because when they read my strapline they
will associate with the brand of my
magazine.
Cover lines – As the main story is at the
bottom I have decided to put the cover lines
above it to make them stand out to the
reader. Cover lines are stories which are In
the magazine.
House style – My house style colours
are red, white and black. I choose
these colours because they all go
together and suit the age range of
my magazine and genre of it.
Barcode – On my barcode I will have the issue
date and price inside the barcode. The issue will
be number 1 because it will be a brand new
magazine. I will place the barcode above the
main story just like in my magazine of
inspiration Q
Puff promotion – Puff promotion
allows the audience to win
something. In my magazine thy are
able to win iTunes festival tickets.
Having a puff promotion is god
because the audience are more like to
buy the magazine if they want to win
something.
Masthead – the masthead is the title of
the magazine which is JKZ. My magazine
will be called JKZ because as the meaning
of it is supposed to be ‘jokes’ it could
illustrate the genre is entertaining and will
be full of juicy gossip about the music
industry and the audience will not get
bored of the music and the information
inside. The background will be red and the
writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight
away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.
JKZ
Pull quote from interview - I
have put the pull quote on my
page because it fills up empty
space on the page and also
when the reader sees it they will
want to read on and find out
what happens.
Main image – I put the main image
in the middle to make it stand out
also to show the readers who's the
main artist is.
Main story title –
compared to my other
ideas for the main title, I
wanted to make it diagonal
to make it unique to the
reader.
Stand first – The stand first is very important because it’s the first thing
people see as the topic. The text is also eye-catching for the reader so they
will see it first.

Draft interview
• I chose Fetty Wapp because all the teenage girls/boys
listen to him and he is in the age category, target audience
and genre of my magazine.
• Fetty Wapp is the star producers appeal (Richard Dyer)
because he’s always on Capital and Kiss FM which
teenagers listen to mostly everyday, so they know who he
is.
• I also chose Fetty because he’s an easy person to interview
and he’s laid back person to talk to, and also is down with
all the trends so my target audience would relate to him a
lot.

Draft interview to FettyWap
• Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of the music world.
• Hello Fetty, glad I’m finally getting to interview you, how are you and what have you been doing this week?
• Hi Jess, I am great thanks, hope all you lot are good at JKZ.This week has been so busy man considering I am in the
process of making my third album, which is going to be seriously good, watch out, and listen out!
• Glad to hear it, we are so excited to hear your new album.What is your album going to be called?
• I can’t actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the third album I am
going to take some time out of writing music and have some chill time.
• You can tease us like that Fetty. So outside of work considering you are going to be taking some time out.What kind
of music do you listen to? Do you listen to your own music?
• (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I
listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber fan. Did you watch him at the
Brits? He was serious class. Oh and Rihanna and Drake with their song “Work”, loved it!That type of music is more
up my street!
• Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your
life style out of work?What are your hobbies?
• I do love a good party with my mates usually at the weekend though as I’m busy writing my music on the weekdays.
I don’t really have any hobbies to be honest, my life is all about music but I am always attending music festivals and
gigs especially in London. I went and saw ‘Rocky N.T.I’ at a gig a couple of days ago actually.

Draft interview to FettyWap
continued
• What are your favourite festivals to go to then Fetty?
• Oh I do love a festival! I go to loads, mainly in the summer – if I’m not playing in them. I went to ‘We Are Fest’ last summer in July it was proper good, definitely
my fav fest. I am going to be playing at ‘V Fest’ this year, which I am also proper, excited about.
• We are so excited to see you atV Fest here at JKZ. How old were you when you knew you wanted to produce music?
• I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So that helped me get into music and know
about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should
take it further.
• What advice would you give to your fans if they wanted to become like you?
• Be yourself and keep producing and never give up.The industry is really hard to get into so you have to make your way up, because it’s all worth it when you
put all the hard work in and it gets easier.
• You have lots of fans so that is some great advice. Who are your main fans out there? What age group?
• I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful for all their love and support and mainly for
buying my albums. I would say my main fans are the ages of 16-25 year olds especially the younger ones because of my rapping and the words I use in my
songs can be said as quite street.
• Has it been a rough road for you then?
• Yea it has been a rough road. My parent’s spilt up when I was 15. I mostly lived with my dad when it happened because my mum was in and out of hospital
because she had depression, because of that I focused more on music as it made me feel better about the situation.
• Sorry to hear that Fetty, although its good to see your life back on track!Thank you for taking the time to speak to us about your life outside the music
industry hopefully you’ll come back and speak to us soon.

Front cover analysis
Magazine is just the letter Q, it
is in upper case font which
stands out and also the white
colouring of the font is layered
upon a prime red and this helps
it stand out too.
the lead singer.
which suggests that there is a
the magazine.
Cover lines:The cover lines
beforehand.

DPS
scheme.
page is about.
Main images - The
main images convey
that that’s who is in
the interview and
that’s who they are
interviewing.
Steve Neale – 1980;
“Genres are instances
of repetition and
differences.
easy it read.
main feature is
someone who is
extremely well
known in the music
he might be a bit
as well.
The Header of this

Final front cover I have changed the puff
promotion to make it
stand out more and
visible to the reader.
I have put a white outline
on the main headline
because you couldn’t see it
clearly without it.Also it
looks more professional
I have moved the
coverlines to the right
more so they didn’t
coverWill’s face and then
made him stand out
more.
Before
I have kept my logo the same
throughout my magazine
because when pitching people
preferred this logo compared
to my other one.
I have changed the main
image because this image
fitted the genre to my
magazine more.

Final DPS Cover
I have changed the layout on my DPS to get all of the
interview to fit into the columns.
I have added
columns on my
DPS to make it
look professional
and neatly laid
out.
I have put the
interviewer in
bold to make it
look separated
with Fetty’s
answers.
I have produced
Will on the other
half of the page to
make sure the
audience knows
he is the star
appeal.
I’ve placed the Facebook and twitter logo’s on my
DPS to tell the audience that there are Facebook
and twitter pages.

• Firstly, I created a my front cover by using a template which was
called the international option.
• Then I used paint bucket and had a grey background but then thought
that was boring so I used the gradient tool and made it fade out a bit
to make it more interesting.
• Next I inserted my logo for ‘JKZ’ onto my front cover and edited it
with the drop down shadow by using blending options.
• Then I added the text ‘Fetty Wapp’ by using the text tool to add the
text in.Then I used the blending options and made the text bolder
and clearer.
• Next I added the picture ofWill onto a separate document and used
the quick selection tool and deleted the background of it so its just
will, secondly I used the ‘blending options’ and edited around the
edges of him to make them smoother.

• I then selected the photo of Will and dragged it onto
my front cover template and resized it to the size I
wanted.
• Next I changed the colour of the ‘FettyWapp’ to a
light grey colour because I couldn't’t see it with the
bottom of the picture also being a dark colour and
wanted it to stand out more.
• I then added the puff promotion onto my front
cover; I made a small red circle using the shape tool
and then used the paint bucket the make it red.Then
I wanted it to stand out more so I used the blending
options and made it have a little shadow on it.Then I
added some text on it and advertised a festival in it
too.
• After that, I made a barcode; by doing this I had to
use the public drive videos and I got a barcode and
inserted it onto my magazine, then I put the details
of when my magazine is released (monthly).
• Next I added some icons above it like Facebook &
Twitter to show where you can promote it more. Also
I put a Hash tag so people can Hash tag the
magazine more and get more people involved with
knowing about it.

Step by step to make my front
cover
• Lastly, IAdded who is featured in my magazine. By doing
this I used theText tool and made some lines to out
underneath as it’s the same in my magazine of inspiration.

Firstly, I opened my DPS template up and changed the
background to white using the paint bucket tool.Then I
added my ‘JKZ’ logo by going to insert and added my
JKZ logo as a picture.
Then I made two separate pictures and added two
versions of will to go at the top. I used the quick
selection tool and deleted the background and then
used ‘filters’ to make an effect on will and I chose the
cartoon one.Then I made them face each other and
made it into one photo.
After that I added in my interview with FettyWapp. I made
columns for the writing to go,in the middle of the interview
I added a pull quote from Fetty which says “I love my fans
and thank every single one of them” I did this so it would
smart and organized.
Next I made page numbers to go at the bottom of the
page. I used the text tool and made little numbers and
moved them where I wanted then I also put my logo
JKZ next to it as it’s the same in my magazine of
inspiration.

Drop down capital
To nest the character style in a paragraph style, double-click the
paragraph style, and then click DropCaps And Nested Styles.
Specify the number of drop-cap lines and characters, and then choose
the character style.
I then added a heading using theText I found on Da font and
downloaded it to my text tool and used it. I had to made it
big enough to fill half a page and stand out a lot.
I added a background image so my DPS looks more complete and not
missing a background. I added the background by Placing an image.
Navigate to the file you would like to import and double click the file
name. Move your cursor to the location where you want to place your
graphic and click your mouse.This will place the image on your page.
Expand the graphic frame. Pull from a corner of the image while
holding the Shift +Alt keys.

Employees Salary per year
Graphic Designer £19,870
Editor £23,260
Production Editor £22,700
Editorial assistant £18,463
Reporter £21,134
Legal £20,000 - £30,000
Human resources £17,000
Publisher £50,000
TOTALCOST; £192,427

Risk Assessment
• Making sure the area is safe to be taking pictures.
• Remove any wires so people wont trip over them and hurt themselves.
• Making sure the flash off before.

This is my practice double page spread I made to see if all
my pictures and text would fit.
When editing the images I deleted the background of the
image using ‘quick selection’ because the background
didn't’t match the page. I then used a background from
Google images for the second image. For the top image I
used the paint bucket tool and put a dark blue as the
background.
I changed my mind when creating my actual DPS and
changed my colour scheme to colours that suited boys
and girls and all age ranges.
The Eyedropper tool is used to sample a color from an image to use this color further. It's
practical as it facilitates color selection, for example, an appropriate color for the skin or the sky.
I used the eye dropper tool to to have the same blue as the graffiti in the background of Will.

These screenshots show you are allowed
to copyright the Dafont text.
The first image is someone asking if your
allowed and the second image is on the
actual Dafont website.
This is the text I used which is free to
download for personal use.

Spelling of Names such as Rihanna, and Bieber, as well as no capital letter for
Names.

To make sure I repeated the same colours throughout the front cover and DPS I made a
colour swatch to save my colours on Photoshop so then I keep the same colours
throughout my work. For this to be possible I used the eye dropper tool and added the
colour into the swatch.

These are the feedback
comments I got given back
when I finished my
presentation. This helps me
know what I need to re-do and
what things I have done well
in.

Style or Approach:
The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because it’s my magazine of inspiration.
The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.
I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to
sort and make everything up clearly.
Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools
because then I can add my text it easily.
Audience:
PRICE; £2.99
The audience are male and female.They are 15-25 in general although some might be older and a few younger. Music is
a big part of their life and they will base most of their activities and their style around this music.
Length:
What will the size of the magazine be (A3, A4) and why
I intend to make 16 pages including the front and back cover. It will be A4 in size.

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on the front
cover.
Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people entertained and
focused on the magazine.
Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop magazine, as
you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine
and I have changed it around as well.
Content – My magazine will be full of images and games for the young teens to play and not get bored with it and a waste
of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then
make more of a profit by it.
Style or Approach - My magazine won’t be the same text all the way through. There will be
some pages which will be out going and bright to catch peoples eyes more.
Audience – My target audience will be girls 11- 17
Length - My magazine will be 62 pages long and some pages will beA4 like posters will fold out to be bigger so the young
girls can put them in their rooms.
Frequency - My magazine will be £2.70, and it will be a monthly magazine.

• ‘JKZ’= £2.99---- MONTHLY.
• ‘HA’= £2.70---- MONTHLY.

JKZ’; target audience is male and female ages 15-25.
‘HA’; target audience is girls 11-15.
Theory; my magazines best fit into ‘Hartley’ as I am
basing my magazine on things like
• Age.
• Gender.
• Ethnicity.

• My ‘JKZ’ masthead is bright red like the Q magazine
which is my magazine of inspiration. My other magazine
‘HA’ is light blue because its for young teenagers and
older teenagers too, boys & girls.
• Both of my magazines will be for boys and girls because
they don’t need a specific gender to read it.

Image of
Artist
JSX strapline
Headline
quote
Main headline
Cover lines
Barcode &
price & date
I have made a Graphic layout
Of my magazine to see if everything
would fit on the page and makes it
easier for me to see what needs
changing and what doesn't’t need
moving around on the
Page.

Interview
Information
Information
Information
Image
Image
Image
Information
Headline

I have made a Graphic layout
Of my magazine to see if everything would fit on
the page and makes it easier for me to see what
needs changing and what doesn't’t need moving
around on the
Page. I have also found it easier with this
graphic layout
because if I don’t like something I can easily
change it inside of rubbing it out or starting
again on paper.

Interview heading
Image of artist
Info about
the artist
Info about
the artistInfo about the
artist
HEADING
Image

I have put the strapline next to the front
heading because it will be the second
thing people see and then want them to
read it even more. The main image is put
in the middle so people will know what the
magazine holds inside.
‘Interview heading’ has been placed there to reveal what kind of
page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn't’t want to
know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out.

I used this layout because its not the same as Q magazine
and I wanted it to be a bit different. The ‘headline quote’ is
next to the picture so they look at the picture and then see
the headline after. The barcode and price has been put at
the left hand side at the bottom to not make it stand out
as much as the other bits on the page.
On this page there are a lot of images around and bits of
information to show what the reader is reading about and not
getting bored. The ‘Headline quote’ is placed in a star to
make it stand out to the reader.

My magazine will be called JKZ because as the meaning of
it is supposed to be ‘jokes’ it could illustrate the genre is
entertaining and will be full of juicy gossip about the music
industry and the audience will not get bored of the music
and the information inside.
The font style is ‘Myriad Pro’ with the font colour being white
with a red background similar to Q.
The competition in the market will be with Q, NME, XXL and
Kerrang! because they are magazine of a similar genre.
I am going to change a couple colours on my magazine from
my ‘Q’ inspiration magazine and I am going to repeat the
interview on another page of my magazine.
My colour scheme is Red, Black and Grey
Masthead – Is he same deign as Q’s masthead.
Cover lines- I put my cover lines in the same place as Q’s so
both magazines are similar.
Barcode - I placed the barcode in the same place as Q’s
magazine, which I am keeping the same.
The main image – the main image Is in the same place as
the one on Q’s magazine.

On the double page spread the star
appeal (Richard Dyer) is Fetty Wapp.
He is appealing because he fits with
the eclectic genre of my magazine.
There is a whole interview of him
inside the life of the music industry
and outside. I have used the same
colour such as red and black similar
to the front cover to keep up with the
brand identity.

My magazine will be called HA because it stands
for ‘High Audio’ as it relates to music and the
word ‘Audio’ connotes straight away to the
audience that the magazine will provide you with
music information. The word ‘High’ connotes the
information will be top quality and up to date.
I chose the colour blue because today, blue is
embraced as the color of heaven and authority,
therefore the connation's of blue connote the
magazine will be superior in the market,
alongside other competitors such as Q, NME &
XXL.

On the double page spread the
star appeal (Richard Dyer) is
Fetty Wapp. He is appealing
because he fits with the eclectic
genre of my magazine.
I have used the same colour blue
as on my front cover to keep up
with the brand identity.

‘HA’-
£2.70 x 10,000 = £27,000
This is how much it costs for me to
get 10,000 copies of my magazine
to sell to the public.
‘JKZ’-
£2.99 x 10,000 =
£29,900

• Above the line - Meaning or relating to promoting in the mass
media. You can use the ‘Above the line’ method for getting loads of
people to know about your magazine.
• I will be advertising my magazine on Facebook because its free
and will save me money. I am also using above the line as social
media today is really popular and a lot of teenagers use some form
of social media everyday.
• I am not using below the line advertising because it doesn’t reach
a mass audience like ‘above the line’ does (Facebook)

Monday 7th Tuesday 8th Wednesday 9th Thursday 10th Friday 11th Saturday 12th Sunday 13th
Decide the
deadline for the
release.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Decide on the
colour scheme and
what target
audience I will be
having.
Decide on the
colour scheme
and what target
audience I will be
having.
10th September
Complete by:
2 days time
Complete by:
Next day
Complete by:
Today
n/a n/a
Monday 14th Tuesday 15th Wednesday 16Th Thursday 17th Friday 18th Saturday 19th Sunday 20th
Gather pictures
of the artists I
will be using and
choose what
one I want to
interview
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Make my double
page spread and
front cover plan
and put where the
headings and cover
lines and main
image will be.
Make my double
page spread and
front cover plan
and put where
the headings and
cover lines and
main image will
be.
Complete by:
Tuesday 15th
September
Complete by:
Thursday 17th
September
Complete by:
Next day
Complete by:
Monday 21st
Complete by:
Monday 21st
n/a n/a

Monday 29th Tuesday 30th Wednesday 1st Thursday 2nd Friday 3rd Saturday 4th Sunday 5th
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Create the double
page spread on
Photoshop. Create
the header similar
to my magazine of
inspiration.
Create the
double page
spread on
Photoshop.
Create the
header similar to
my magazine of
inspiration.
Complete by:
30th
Complete by:
Thursday 2nd
Complete by:
Next day
Complete by:
Friday 3rd
Complete by:
Today
n/a n/a
Week beginning: Monday 21st September 2016
Monday 21st Tuesday 22nd Wednesday 23rd Thursday 24th Friday 26th Saturday 27th Sunday 28th
Take pictures of
my artists and
put it on a slide
of ‘Test
photography’.
Wrote my
interview and the
Fetty Wap.
Wrote my
interview and the
Fetty Wap.
started designing
my front cover and
uploading what
font I will be using,
and the house
style.
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
24th September
Complete by:
Next day
Complete by:
Next day
Complete by:
Monday 29th
n/a n/a

• HP Stream 11-r001na Laptop 32GB (Violet Purple)
• £159.00 x 10 = £1,590
• Office Space Rental in Guildford - GU1 - Serviced Offices Guildford
• 275 per month x 12 x 365 = £1204,500
Chair
• £19.99 x 10 = £190
Desks
£49.99 x 10 = £ 499.90
Total = £1,206,779

The price of my magazine is £2.70, so I have estimated that
I will be selling around 13,000 magazine in the year
therefore I will be making £35,100.

JKZ
Above the line of advertising

Pages Prices per page
Full page x 13 £1,155 = £15,015
Half Page x 2 £660 x 2 = £1,320
Total = £163,335
I've estimated that over the year
this is how much I will gain from
advertising.

£1,206,779 - £163,335 = £1,043,441
Overall costs
of all the
equipment
Advertising revenue

Thank you for watching !!
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• http://www.pcworld.co.uk/gbuk/computing/laptops-703-
c.html -This is where I brought the laptop
• http://www.theconstructionindex.co.uk/company/Multifa
b-Metals-Engineering-Ltd/22452
gclid=CI3I7Z_2zsoCFdS7GwodcggJyA -This is where I
found the building I will be renting.
http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/
1%7Ccategory_root%7CHome+and+garden%7C33005908
/c_2/2%7Ccat_33005908%7CSofas,+armchairs+and+chair
s%7C33008988.htm This is

Jessica Sheridan - Unit 30

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