Media Studies Coursework 1


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Media Studies Coursework 1

  1. 1. Media Studies Foundation Coursework
  2. 2. Magazine Analysis <ul><li>At the start of making my magazine before all the production work I analysed and looked at different music magazines in my genre. Either to inspire me or to know what to have on my magazine. I mostly analysed the magazine called ‘Vibe’ as it is the closet to what type of genre and look that I want for my magazine. </li></ul>
  3. 3. Existing Hip-Hop Music Magazine I am going to be researching a existing hip-hop music magazine. The name of the existing music magazine is ‘VIBE’. The connotations of the magazine title ‘VIBE’ would be that it sets out that Rnb and hip-hop Aare. The magazine’s target audience is predominantly young, urban followers of hip-hop culture. The publisher for the magazine is Len Burnett. The magazine, launched in 1993 by founder Quincy Jones and funded by Time Inc. The magazine is published on a monthly basis. The magazine costs $2.51 and £1.65 in pounds for an individual magazine however for a subscription of 12 month magazines cost $9.95 and £9.12 in pounds. The typical features that ‘VIBE’ magazine have included in the magazine are Recurring segments include the back page list 20 Questions , the Boomshots column about reggae and Caribbean music by , Revolutions music reviews and Vibe Confidential , a celebrity gossip column. Next profiles up-and-coming artists. The magazine also devotes several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu. Many clothing brands created or linked to hip-hop celebrities, such as Sean Combs' Sean John, Nelly's Apple Bottoms and G-Unit by 50 Cent found plenty of exposure in Vibe 's pages. The promotional strategies that the magazine employs are they have a offer on subscribing the magazine yearly. This research will help me extremely with my planning and producing of my own magazine as it will help give me ideas for my magazine and help me have a base on what I should be basing my magazine on according to my genre in this care hip- hop/ grime.
  4. 4. <ul><li>First of all the masthead located at the top of the cover, stands out and is written in clear, big, legible font so it can be easily read. The magazine cover is very bright and attractive, the colours which have been used are simple and plain but are very effective and create an eye-catching front cover. </li></ul><ul><li>The key image (model) is of a popular Hip-Hop/ RnB artist Chris Brown. He is used as people can easily identify him and relate him to such magazines. The way the model is represented with a posture is because its a common convention of the hip-hop genre. The red colour of his t-shirt connotes danger, power, anger associated with hip-hop but also red can connote passion, romance and this is reflected in his music. The cap he is wearing is slightly to one side and this suggests that he is different, and possibly trying to stand-out. The chains around his neck and wrist connote wealth, power and is also a convention of hip-hop artists. The title of the front cover is covered by Chris brown’s face and this is because his face is the focal point and therefore readers would immediately also recognise the title of the magazine which would be already known by fans of the magazines. The concrete which can be seen in the background is used as it associates the model with “street” culture and is also an urban setting which is very common with hip-hop artists. Concrete is known for its strength and toughness which reflects his persona. </li></ul>Bar Code Focal Point/ Main Image Masthead/ Titles Sell Lines Date Lead/ Cover Story Medium Shot Of The Model
  5. 5. Sell Lines Masthead/ Titles Typography Lead/ Cover Story Focal Point/ Main Image The two colours used in this magazine are: dark blue and light blue. This is to keep a contrast with the clothes 50 cent is wearing and make him stand out. Medium Close up Of Model
  6. 6. Masthead/ Title Focal Point/ Main Image Typography Sell Lines Lead/ Cover Story Extreme Close Up Of Model
  7. 7. Questionnaire Analysis <ul><li>As part of my AS Media Studies coursework I will be creating a music magazine. As part of my research, I am trying to find out what the target audience would like in a new magazine. I’d be grateful if you would answer the following questions… </li></ul><ul><li>Please Tick the applicable boxes to you. </li></ul><ul><li>1) How Old Are You? </li></ul><ul><li> 14 – 16  17 – 20 </li></ul><ul><li>2) What Gender Are You? </li></ul><ul><li> Male  Female </li></ul><ul><li>3) What Genre Of Music Do You Listen To? </li></ul><ul><li> Hip- Hop  RnB  Rock  Garage  Funky House </li></ul><ul><li>4) Who Are Your Favourite Artists Or Band? </li></ul><ul><li>_________________________________________________________________. </li></ul><ul><li>5) When Purchasing A Music Magazine How Much Are You Willing To Spend? </li></ul><ul><li> £1 - £2  £3 - £4 </li></ul><ul><li>6) What Kind Of Features Would You Like To See In A Music Magazine? </li></ul><ul><li> Gossip  Fashion  Gadgets  Other__________________. </li></ul><ul><li>7) What Freebies Would You Like With Your Music Magazine? </li></ul><ul><li> Mix- Tape CD  iPod Case  Sunglasses </li></ul><ul><li>Other__________________________________________________________. </li></ul><ul><li>8) How Often Do You Attend Concerts/ Gigs? </li></ul><ul><li> Monthly  Yearly  Never  Occasionally </li></ul><ul><li>9) If So What Artists Or Bands Did You Go See? </li></ul><ul><li>________________________________________________________________. </li></ul><ul><li>10) What Are You Daily Hobbies? </li></ul><ul><li> Shopping  Dancing  Singing/ Rapping </li></ul><ul><li>Other__________________________________________________________. </li></ul><ul><li>11) Have You Ever Brought One Of The Following Music Magazines? </li></ul><ul><li> NME  Mojo  Vibe  None </li></ul><ul><li>12) How Often Have You Brought A Music Magazine? </li></ul><ul><li> Occasionally  Rarely  Frequently/ Often </li></ul><ul><li>13) Do You Purchase Magazines? If So Which Ones? </li></ul><ul><li>________________________________________________________________. </li></ul>
  8. 8. Questionnaire Analysis
  9. 9. Questionnaire Analysis
  10. 10. Questionnaire Analysis
  11. 11. Questionnaire Analysis
  12. 12. Questionnaire Analysis
  13. 13. Questionnaire Analysis
  14. 14. Questionnaire Analysis
  15. 15. Questionnaire Analysis
  16. 16. Questionnaire Analysis
  17. 17. Questionnaire Analysis
  18. 18. Questionnaire Analysis <ul><li>As part of my research for the audience for my hip-hop music magazine I had to do a questionnaire for a random selection of students aged from 14-20. </li></ul><ul><li>From my questionnaires I have found that most of my audience are ranged from 14-16 years old. The gender of my questionnaire is fair as 15 of them are male and 15 of them are female. Half of the audience said that they listened to the hip-hop genre the most, 12 listened to RnB, 3 of them listened to rock and no- one listened to neither funky house or garage. Most of the audience said that the most they would spend on a music magazine would range from £1- £2. Most of the audience preferred to have gossip as features in the magazine. When I asked the audience what freebies they would like to have half of the audience chose their own freebies (their own ideas). The majority of the audience go to concerts or giggs occasionally. And finally I asked the audience how often do they buy music magazine most of them said rarely. </li></ul>
  19. 19. Production Process This Is A Screen Shot Of My Email To Anna The Model Of My Magazine And Her Reply To Me After Asking Her To Be In My Magazine.
  20. 20. Checklist For The Photo Shoot <ul><li>RocaWear Track Suite </li></ul><ul><li>Apple Bottom Jacket </li></ul><ul><li>Big Earrings </li></ul><ul><li>Camera </li></ul><ul><li>Shoes/Trainers </li></ul><ul><li>Hair Accessories </li></ul><ul><li>Make-Up </li></ul><ul><li>Props </li></ul>
  21. 21. Chosen Photo Shoot Pictures Front Cover Two Page Spread Contents Page
  22. 22. Not Chosen Pictures From Photo Shoot The reason why I haven’t chosen these photos for my music magazine is because one of them is too similar to the one I have chosen, two of them is too far away, the lighting is not bright enough on one of them and lastly on of them has not go the right facial expression.