This document outlines a unit on print-based advertising for an event over two weeks. It details the process of designing posters to announce performers for the event. In the first week, discussions are held to choose headliners for posters. Two initial posters are designed, produced, and sent to the printer by the end of the week. In the second week, the remaining performers are added to additional posters, which also go to the printer. An audio-visual ad is released, and the final poster with all performers and show dates is distributed.

1. Unit 15 – Print Based Advertising
Week beginning: Friday 18th March
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Discussions are made
and decided who will
be main headliners on
what days.
Design Layout and
announcement for the
first two main
headliners.
Produce the advert for
what will be released on
Saturday.
Send of first
advertisement to
printing company.
Posters being printed. Posters are
released of the
first
announcement
for two of the
headliners.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
Monday 29th February Wednesday 2nd March Thursday 3rd March Saturday 5th
March
Saturday 5th March Saturday 5th
March
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Start the designing
and layout for the last
announcement for the
last three headliners.
Finalise and start to
produce the second
poster for the next
announcements.
Continuing the
production of the
posters.
Posters are sent to
printing and be
ready to
distributed for
Saturday.
Posters being printed. Second poster
released of the
final
headliners.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed
by:
Tuesday 8th March Thursday 10th March Thursday 10th March Saturday 12th
March
Saturday 12th March Saturday 12th
March
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The layout for each
performers playing on
what dates and where
it will be held.
Produce the official
poster and be ready to
send off to printing.
Final checks and sent off
to the printing team.
Audio Visual advert
released.
Posters being
printed.
Release the final poster
advert with the completed
and official acts and what
days they’re playing.
Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed
by:
Tuesday 15th March Wednesday 16th March Thursday 17th March Friday 18th March Friday 18th March

2. Unit 15 – Print Based Advertising