Unit 30_

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
St. Andrew’s Catholic School –
Unit 30 James Pickering -1197

Bauer Media was established in 1875 by Ludolph Bauer.
Today, the business has grown to be Europe’s largest
magazine publisher and owns 570 magazines, over 300
digital products, and 50 radio and TV stations reach
millions of people around the globe.
The verbal code of Bauer’s slogan ‘We think popular’
connotes the Bauer Media Group’s perception of itself as a
publisher of popular media and provides inspiration and
motivation to its more than 11,000 employees in 16
countries. The use of the adjective ‘popular’ connotes
regards to favour, approval or affection by people in
general. This demonstrates that Bauer is a highly reputable
brand with a large following.
https://bauer.subscribeonline.co.uk/about-bauer
http://www.bauermedia.com/en/co
mpany/history/
This screenshot of the Bauer home page has
the centre pin point of the page reading ‘We
Think Popular’.

Weekly feature artist/band of
choice, shown in large font:
strikes the reader.
Main Image –
Artist/Band shown on front
cover, may familiarize reader
with artist/band.
Masthead shown in
yellow, generally a colour
used by Kerrang!. The
colour is bold and stands
out to the red
background.
Barcode area shows the price in
sterling and AUS dollars. It also
shows the issue number and
their website hyperlink.
Headline highlights the
verbal code ‘Green Day’
being featured. Large
font means the reader
instantly sees it and may
be drawn to buy the
magazine, based on
who’s on the front cover
Puff promotion and free content
clearly shown at the top. The
reader may be inclined to buy the
magazine with these free
incentives. This is a common
marketing technique and
persuades the reader to buy the
magazine. This may appeal to the
low percentage ABC1 profile
readership as they may feel like
they are getting a good deal with
the word ‘Win’ - ‘free’ is also
commonly used in large capital
font to attract the attention of the
reader
With reference to Richard
Dyer’s theory of `Star
Appeal’ – Green Day can
be seen as the star
attraction in the lead
story to attract the
readers

Headline –
Said to be big
news, ‘The Big
Story’. Aims to
intrigue reader
and make them
read on. ‘Big’
sounds gripping
and will make the
reader feel like
they have to read
it.
Main Headline - ‘Pure Devotion’ – connotes how passionate Geoff Rickly is about his music. ‘Pure’ – a rich word, he has
such a strong connection with making music. This is also a play on words as he is the lead singer of a band called ‘No
Devotion’
Artist Interview - Question and answer gives
a more personal interview, makes the reader
almost feel involved in the conversation
Pull Quote –
Censored
expletive used,
creates more
respect for the
reader as
swearing is an
inappropriate
use of
language. Thus
the reader may
be insulted,
writer thinks
how it may
affect the
dignity of the
magazine.
Main Image - Geoff Rickly, shown sweaty,
screaming down the microphone whilst
performing live with ‘No Devotion’
Stand First -
The stand first
gives a brief
introduction
about what the
main text,
regardless if this
is an interview
or write up.

The target age of Kerrang! is 15-24, giving a mean age of
19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female, the
other 59%, male. The audience of Kerrang! ranges from
around 15-65+, which is a very broad audience of over
50 years.
I will base ROQ’s demographics on Kerrang!’s, fulfilling
every target I need to achieve to make ROQ more
successful than Kerrang!. As I have no audience results
from ROQ, I cannot analyze Hartley’s seven subjectivities.
Mainly the age, gender or ABC1 profile of the reader will
help me make my magazine most appropriate for the
reader.
My target audience will be about 60%
male and 40% or less female. The age
range will be about around 15-25 year
olds. This is because my magazine of
inspiration, Kerrang!, has a audience of
15-24 year olds at 69.5% of the reader
total percentage. I can expect to receive
the same statistics in terms of target
audience and spending power as my
magazine of inspiration, Kerrang!. This
assumption will help me determine the
most appropriate price.

I contacted Kerrang!, asking for an updated reader
profile diagram. The one I was able to find was
from 2012, therefore it was outdated. I was unable
to get a response, leaving me to refer to the 2012
diagram. I emailed ‘feedback@kerrang.com’
However, after some further research, I was able to find a slightly update press
pack. The previous press pack was from July 2011 – June 2012 and the updated
version was January 2012 – December 2012. This updated version shows a
increase of female readers. It also shows a 0.2% rise in ABC1 profile readers. It
also shows a movement of age range. The group of 15-24 decreased and the age
ranges 25-64 increased. These changes could be to do with a minor change of
content.

DATE OF PUBLICATION:
The first step of the magazine production process is deciding an estimated publication date.
MANAGING THE SCHEDULE:
Once the initial release date has been confirmed a schedule will be created. This is to ensure that if anything
changes from original plan there will be an alternative course the magazine can take
EDITORIAL AND BUDGETARY DECISION:
This part of the process is where the editorial team decided what is to be included in the next issue of the
magazine. This includes articles, photos, competitions
Source: http://hosbeg.com/the-magazine-production-process/
CONTENT ACQUISITION:
Within this stage the person who is going to create the content is decided, this means that they have to
choose between in-house writers or external writers to write about certain topics
SUB-EDITING:
This stage focussed on the quality control of the magazine, details such as article facts, spelling and grammar
mistakes and page layout all have to be checked.
PAGE LAYOUT:
Part of the editorial team will be focussing on planning out the layout of the magazine. This is so that the
pages are easy to read and there is enough space for the advertisements
PROOFREADING:
For this stage is where the first hard copy of the magazine is created. This will then be checked over by the
editorial department for any spelling and layout errors.
PUBLICATION AND DISTRIBUTION:
Once everything has been corrected and finally proofread the magazine will be sent out to print.

The target age of Kerrang! is 15-24, giving a mean age
of 19.5 years old. The gender ratio is fairly equal,
surprisingly, showing 41% of the audience is female,
the other 59%, male. The audience of Kerrang! ranges
from around 15-65+, which is a very broad audience
of over 50 years.
This chart denotes the socio-economic categories that every person is
categorized by. The categorization depends on social class, lifestyle and
personality.
The ABC1 profile of Kerrang! Is 49.8%, meaning the other 50.2%, larger
quantity of readers fall below the ABC1 categories, in C2, D and E. This is
because most of the audience is in the 15-24 year old category, meaning the
majority of Kerrang!’s audience are students.
Kerrang! Retails at £2.30, meaning it is easily affordable to anyone, more so,
the larger category that Kerrang! readers fall into.
Blumer and Katz’ uses and grafication theory is evident in Kerrang!
under the subject of ‘diversion’. ‘Diversion’ is the theory that the
audience can escape from their reality and immerse themselves in the
text.
Kerrang! targets the C2, D and E profiles,
potentially, this could be seen to have
negative impacts.
Targeting a C2, D and E profiles means the
audience will have less disposable income,
meaning they’re unlikely to spend £5.00,
which is how much a ABC1 profile audience
magazine may be retailed at, such as ‘Mojo’,
another Bauer Media magazine.
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. This is important that the
editorial understands the what the reader wants, producing the
best content possible.

Magazine
Combined
Total
Average
Circulation
Combined
Total Prior
Period
Change
Print Total
Average
Circulation
Print Total
Prior
Period
Change
Print Total
Prior Year
Change
Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18%
These are the circulation figures of Kerrang! Magazine

Social Media Statistics from October 2015
YouTube Subscribers
Source:
https://www.youtube.com/user/KerrangPodcas
t/featured
56,009
Facebook Fans
Source:
https://www.facebook.com/kerrangmagazine
818,629
Twitter Followers
Source:
https://twitter.com/KerrangMagazine?ref_src=t
wsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5
Eauthor
621,000
Kerrang! has cross media
convergence through several social
media outlets. These all allow the
readers to become a ‘prosumer’ by
voicing their opinions and queries.
Through research I have found that
Kerrang! Magazine have several
social media accounts such as
Twitter, Facebook and YouTube.

Kerrang!’s web page offers to give an insight into the brand. The page offers ‘up to date’ information
and about the rock industry. There is section that gives a brief over view of the ten most recent
issues. It gives a few images of pages inside the certain issue. Any writing is blurred out so the issue
isn't accusable online for free. The website can make the reader feel like they are gaining exclusive
content over the magazine.
Social media statistics with links to them are in the header. This helps Kerrang! Gain a following.
Additionally, the reader may feel more inclusive to the brand if they are following their social media
for extra content

Kerrang! Has an official YouTube channel on
which they post exclusive content such as
podcasts and artist interviews. The channel is
largely active around festival times such as
Reading Festival. The channel has 59,879
subscribers and 40,095,028 views since they
created the channel on the 13th of January 2008.
Their most viewed video is ‘You Me At Six - If I
Were In Your Shoes *KERRANG! EXCLUSIVE*’
that has gained 6,163,536 views since it was
uploaded a month after the channel was
created. They currently have eleven playlists,
with all the video interviews from certain events
in this allows the viewer to watch their videos
more easily without having to search for the next
video due to automatic playing when the playlist
has begun.
https://www.youtube.com/u
ser/KerrangPodcast

Kerrang! store
Shown to the left, Kerrang! Store homepage. From this
website over 300 band t-shirts can be purchased. Other
items such as accessories including: belts, socks and mugs
can be found. They also stock a range of items being: Kids T-
Shirts, Bags & Luggage, Beanies & Caps, Belts & Buckles,
Hoodies, Rock Jewelry and Wallets.
This page can be found at: http://www.kerrangstore.com/
Kerrang! Readers can sign up to
their ‘noise letter’ that says to
bring “newsletters, fantastic offers
and promotions.” This page can be
found at:
http://www.kerrang.com/newslette
r/

The Kerrang! strapline is “live life loud”.
There is a use of alliteration and a rule of
three. This will engrave the slogan into the
reader/listeners mind. The verbal code
‘loud’ connotes the genre of music that
the magazine is based on: rock music,
which is played loud. The word ‘life’ could
be used to symbolize how reading
Kerrang! Is a lifestyle and takes things into
lager perspective than just a weekly rock
magazine.
The purpose of Kerrang! Is to
promote the genre of rock music.
The magazine can also inform
readers of new bands they can
listen to and help them expand
their music taste. The magazine
includes band tours and festival
information. This rock publication
includes anecdotes of artists.
Roughly a six page article is
included in an issue containing a
write up of artist’s shows.
https://www.youtube.com/watch?v=FVJe1gC6
KHU

http://www.kerrang.com/tv/
Kerrang! Now offers a music channel that can be found on TV, playing music videos
from their own ‘charts’. The station is owned by The Box Plus Network, which is loosely
connected to the magazine, Kerrang!.The channel was formed in 2005 and the majority
of the content is open-schedule and allows text requests from their playlist.
The introduction of this feature supports the theory of Prensky (2001) ‘Digital Natives’
the belief a person born or brought up during the age of digital technology and so
familiar with computers and the Internet from an early age.
A ‘Digital Native’ will be accustomed to having features of a magazine in convergence
with a TV channel.

Exclusive Kerrang! Content
can be found in the form of
their YouTube channel.
Shown to the left is an
exclusive video interview
with Chad Smith for Red Hot
Chili Peppers. This type of
content is exclusive as it is
something that could not be
put in the magazine. The
readership will be intrigued
by content not all can view.
This creates a stronger bond
between enthusiastic fans
and magazine.

Kerrang! Is published
on a weekly basis and
is retailed at £2.20.
Releasing the
magazine on a weekly
basis may provide
them with enough
money to sell at a
lower price, yet sustain
a good profit.
Shown here, the subscription price of Kerrang! on
http://magazines.whsmith.co.uk/Magazines/Musi
c/Rock-Pop/Kerrang.cfm

To the left shows one of the pages
of Kerrang! Advertising for five
different brands. The largest
advert is by ‘Ripley’s Clothing’ –
they will have had to pay Kerrang!
A large amount of money to have
an advertisement like this. There
are then two other brands
advertising with the same sized
box. This will cost a lot less as it is
considerably smaller. The smallest
advert is paid for by ‘Grind Store’
and is on the edge of the page.
This advert wont have cost much
at all as it is barely noticeable.

The Production Costs Of ‘Kerrang!’
Advertising Rates
These are the advertising rates for companies wishing to advertise their companies,
products and services. The various prices for each advertisement is listed above.

A Red Top Tabloid is a style of journalism that focuses on current topics of celebrity personal
lives and gossip, sports stars and news, crime stories, astrology and junk food news – also
denoted as being examples associated to ‘Soft News’ label that it has. The term ‘red top’ refers
to the tabloids such as ‘The Sun’, ‘Daily Mirror’, ‘Daily Star’, ‘Daily Sport’ and ‘Daily Record’.
The size of a tabloid is around 17 x 11 inches. Because the size of a Tabloid is smaller, the
content is reduced to a smaller length. A tabloid is characterized by sensationalism, which is the
presentation of stories in a way that is intended to provoke public interest or excitement, at the
expense of accuracy. Although tabloid journalism is renowned for being manipulative of public
stories and sharing insignificant matters and events that don’t influence overall society; they still
must conform with the IPSO editor’s code of practice. This helps prevent excessive manipulative
content being shared by tabloid journalists. Tabloid newspapers use visual imperatives to
provoke interest. The Sun newspaper has the largest readership of any daily newspaper in the
UK. The Sun is sold for for 50p as they are able to create enough profit from their large
readership figures, allowing them to reduce the price. According to a ‘YouGovProfiles’ survey,
The Sun reader enjoys eating pork chops and chips, watches 36-40 hours of TV per week and
describes themselves as big-hearted but headstrong on occasion. Niche interests being: Darts,
Football, Boxing and Horse Racing. Favorite hobbies being: Video Games, DIY and Fishing Taken
from a sample set of 3,291 customers. Although The Sun is the most widely read newspaper in
the UK, they are also seeing figures of decline. Three red-tops – the Sun, Daily Sport and Daily
Record – all reported declines of more than 10%. The Mirror recorded a much smaller fall, down
6.74% to 897,786. Last month, the Mirror distributed 45,000 bulk copies to places such as
airports, up from 42,000 the previous March.
https://www.theguardian.com/media/yougov-polling-
blog/2014/nov/18/yougov-profiles-the-nations-newspaper-readers
https://www.theguardian.com/media/2015/apr/10/national-daily-
newspapers-lose-more-than-half-a-million-readers-in-past-year

A free sheet newspaper is distributed cost free and is usually found in urban areas such as
train stations/underground stations. They can also be delivered door to door. The reasoning
behind the paper being free of charge is due to the newspaper earning revenue by advertising
and circulation of newspapers declining, for example - The Guardian had the largest decline
among the quality titles, with sales falling 9.5% to 174,941. The Telegraph also recorded a
large year-on-year fall of 8.4% to 479,290, despite being partially sheltered by its large
number of subscribers, which account for 58% of the newspaper’s total circulation.
A free sheet such as the Metro may charge twice the amount than a tabloid such as The Sun
for advertising, yet the free sheet may be seen by more people due to the fact it’s free of
charge. Over the next 5-10 years, I predict to see a further decline in broadsheet journalism.
This is due to fact that the newspaper industry is moving towards online editions, deeming
print copies useless. Online versions of print copies such as the The Mail online tend to focus
on soft news, apposed to the print copy of The Mail focussing on hard news. This is due to a
different readership. The online edition appeals to the younger generation due to ‘recency’
(Galtung & Ruge). This has changed the face of news and journalism. Access to current affairs
online removes the need to walk to a shop and purchase a newspaper, when the individual
could easily view the information online. The Mail online is a website, free of charge to access,
thus making finding news easier and cost free.
making and will contain far more information than the print version. The website will be
updated as soon as new news is out, whether soft or hard, the headlines will be published
online. This is far more up to date than a print copy could possibly could be. The demand for
‘recency’ is destroying the broadsheet industry, leaving publishers to become ‘free sheets’ and
online editions.
https://www.theguardian.com/media/2015/apr/10/national-daily-
newspapers-lose-more-than-half-a-million-readers-in-past-year

A Broadsheet newspaper is a daily, paid for newspaper. Sitting at the top of the tree
of journalism, due to a less sensationalist take on society, acquiring a more
intellectual audience. Distinguishable by its long vertical pages typically 11 to 12
inches wide and 20 or more inches long, as opposed to a tabloid, which is usually 11 X
17. Broadsheets include more than one headline story on the front cover as of a
larger sheet and less advertising. A broadsheet will posses a more advanced
vocabulary, where as a tabloid will use a more basic vocabulary. This is down to the
target audience, differing in class.
This poll conducted by ‘YouGovProfiles’
demonstrates the stereotypical reader of
The Daily Telegraph. In accordance to the
poll; The Telegraph reader enjoys eating
Vichyssoise soup, stinking bishop cheese
and Tournedos rossini, is most likely to own
a cat as a pet and describe themselves as
analytical but arrogant on occasion,
according to a sample set of 6,773
customers. General interests being Business
and Finance, Politics and Newspapers and Magazine. In comparison to a reader of The
Sun, it can be seen that The Daily Telegraph has a higher level of education, thus
bringing a higher level of education, suiting the reader’s needs better.

In 1964 The Sun was originally a broadsheet called The Daily Herald.
The Sun replaced it after it had been losing readers and advertising
revenue for several years. The Sun became a tabloid newspaper in
1969 after it was purchased by News Group Newspapers, a division of
News UK. To date, The Sun has the largest circulation figures of any
newspaper in the UK. Regional editions of The Sun are produced for
Scotland (The Scottish Sun), Northern Ireland (The Sun) and the
Republic of Ireland (The Irish Sun).
The Sun on Sunday was first published on the 26th of February 2012.
This took the place of News of the World, taking a few former
journalists onto the new paper.
This graphs establishes the decline of
Tabloid circulation figures. The Sun can be
seen at the top of he list with the largest
readership. Although the newspaper
industry is in rapid decline due to new
technology, The Sun remains to have the
largest readership.

According to this survey conducted by The Media Briefing,
The readership age of The Sun is predominantly of ages
65+ years old. The other largest age sector is 45-54 year
olds.
The Sun is well known to be the ‘White van man’s’
newspaper. This is proven by the low ABC1 profile of just
over 20%, therefore around 80% of The Sun’s readership is
of working class. The ABC1 profile is a break down of class
with five categories, being A, B, C1, C2, D, E. The majority
of the readership of The Sun will be C2 – Skilled manual
workers, plumbers, builders – blue collar.
The Sun’s readership is due to its soft, sensationalist news.
The coverage of ‘news (soft), sport, celebrities and gossip
would stereotypically appeal to the “white van man”.
With reference to Maslow's Hierarchy of
Needs, The Sun’s content appeals to its
target audience because of the affordable
price (50p), as well as it being marginally
relatable to their own lives. This allows
them to create empathy for the characters
in the news story. This can be seen to relate
the readership to fit into the ‘caregiver’
role within Maslow's Hierarchy of Needs.
These statistics offer insight into Hartley's
seven subjectivities: Age, Gender, Class,
Ethnicity, Self image, Nation, Family.

With reference to Katz’ Uses and Gratification theory, the readership of The Sun can be
seen as being able to relate to the story (Personal Identification) as the stories are often
alike figures to the readers. The theory of ‘Inform and Educate’ can also be seen to relate
to the readership of The Sun as the stories will be somewhat educational, allowing the
reader to be informed and educated on a certain topic.
Hartley’s Seven Subjectivities can be related to The Sun’s readership of predominantly of
ages 65+ years old. The other largest age sector is 45-54 year olds.
The Sun is well known to be the ‘White van man’s’ newspaper. This is proven by the low
ABC1 profile of just over 20%, therefore around 80% of The Sun’s readership is of working
class. The ABC1 profile is a break down of class with five categories, being A, B, C1, C2, D, E.
The majority of the readership of The Sun will be C2 – Skilled manual workers, plumbers,
builders – blue collar.

Rupert Murdoch is the executive chairman of News
Corp, whom publish The Sun. News Corp is the largest
news and information services provider in English
speaking countries. Publisher of leading newspapers in
the UK, Australia and the US, News Corp has become a
multinational mass media corporation, taking the place
of the world’s fourth largest media group in 2014
according to revenue created.
News UK is a British based American owned newspaper publisher, a subsidiary of News Corp.
Currently the publisher of The Times, The Sunday Times and The Sun. Within 1987 and 1995
‘Today’ was owned by News UK – the first UK national newspaper to be printed in full
colour.

Main Image –
Image of the queen – everybody knows the
Queen therefore the reader will be struck
with the image and will create reader
interest.
This image uses a medium shot. This allows
us to see the person, the surroundings and
their body language. We are able to see
that the Queen is in an upstairs room of
Buckingham Palace as we can see Victoria
Memorial in the background. The
Photographer has framed the shot with the
Victoria Memorial in the middle of the
window frames from symmetry.
The Queen is looking down the lens of the
camera. This image will have been
purchased from an image company such as
Getty Images – the Queen looks happy and
confident – this allows the reader to believe
that Queen is happy with her decision. This
allows the reader to believe the story and
possibly brainwash the reader.
Masthead shown in white with
a red background. This
distinguishes that it is a “red
top tabloid". The use of a red
background connotes high
importance and passion of
what they do.
Headline ‘Queen Backs Brexit’ –
extremely sensationalist headline
due to the fact that the queen
stays politically neutral. This is a
typical sensationalistic red top
tabloid headline. This creates
interest and makes people buy the
newspaper.
Puff promotion ‘WIN £50K HOME
MAKEOVER’ This relates to the type of
readership that The Sun receives in the
fact that they will have little money and
would benefit from a home makeover if
they cannot afford it. The reader may be
inclined to buy the magazine with these
free incentives. This is a common
marketing technique and persuades the
reader to buy the magazine

Main Headline - ‘Ex-model who rakes in millions from hard up families’ – This will affect the reader as due to the ABC1
profile of The Sun the readers are most likely to be ‘hard up for cash’. This will create fury within the readers mind and
create a hatred for Julie Green-Jones. The headline makes the reader create a sense of empathy for the ‘hard up
families’. Additionally, they may have been affected by the debt firms.
Article – the article gives insight on the
situation and allows the reader to create an
opinion over the story if that is unaccepting
or accepting
Pull Quote –
‘Wife with
cancer in jail
threat’ – This
connotes
how brutal
Julie Green-
Jones is an
will do
anything to
make money
from people
in debt. This
act would be
heartless and
will make the
reader create
hatred for
Green-Jones.
Main Image – Julie Green-Jones shown standing in a model
like pose smiling. This creates a sinister atmosphere due to
the way she creates her money. This may anger the reader
and make them feel of minute authority.
Stand First - The stand
first gives a brief
introduction about what
the main text, regardless
if this is an interview or
write up. ‘This is the
former model who rakes
in fortune from debt hit
families as Britain's
bailiff industry booms’-
this differs from the
headline and is a more
realistic depiction of the
scenario. The headline is
in large, bold font and is
adapted from the stand
first to seem more
aggressive, yet further
from truth. This is done
to shock the reader and
captivate the reader,
making them read on.

There is no fixed price for advertising in The Sun. the variables that
affect price include the size of the advert, the position on the pages
of the advertisement and the region the copy is shown in Scotland
(The Scottish Sun), Northern Ireland (The Sun) and the Republic of
Ireland (The Irish Sun).
The price of the magazine reveals the correlation between the
quantity of people that see the magazine. Therefore the more
people reached, the higher the final price of advertising.
There is also ‘premium advertising’ offered – this guarantees
advertisement position, full colour pages and specific page
numbers.
Shown to the
left, a full page
advertisement
for Ford, this is
considerably the
most expensive
advertisement
style.
Shown to the
left, a half
page size
advertisement
for giffgaff
mobile.
Shown to the
left, a quarter
page size
advertisemen
t for Iceland.

Through some secondary research carried out I was able to find a TV advert produced by The Sun, this advert was
produced in preparation for the 2012 London Olympics.
“It's been a long time coming, but 2012 is finally here! The Olympics is just around the corner and The Sun is backing the
Games every step of the way. The countdown starts now and we are calling on you, the public, to get involved. So come
on, Let's Make It Great, Britain!”
The aim of the advert consists of a variety of people running along a beach, featuring Olympians and celebrities. It can be
seen by the different people in the advert representing the different roles in society, relating to the readership (C2DE role
employment)–The ABC1 profile of just over 20%, therefore around 80% of The Sun’s readership is of working class. The
ABC1 profile is a break down of class with five categories, being A, B, C1, C2, D, E. The majority of the readership of The Sun
will be C2 – Skilled manual workers, plumbers, builders – blue collar. The advert aims to summarise England, how great it is
(in the views of The Sun readership) and to create hype for it as it is a home Olympics.
‘Let's Make It Great, Britain!’ – slogan used in the advert, pun in the use of the comma ‘great, Britain’ – the name the
region is referred to in the Olympics – Great Britain.

Social Media Statistics from October 2015
YouTube Subscribers
Source:https://www.youtube.com/user/thesun
newspaper
14,178
Facebook Fans
Source: https://www.facebook.com/thesun 2,409,218
Twitter Followers
Source: https://twitter.com/thesun?lang=en-gb 1,100,000
The Sun has cross media
convergence through several
social media outlets. These all
allow the readers to become
a ‘prosumer’ by voicing their
opinions and queries.
Through research I have
found that The Sun have
several social media accounts
such as Twitter, Facebook and
YouTube on which they share
extra content.

The homepage of The Sun
features news stories, using
visual imperatives. This relates to
the target audience – of the less
intellectual of society, pictures
help them understand stories
better. Each headline has several
images, and less text. In
comparison to a broadsheet
website, there is far less writing
and more pictures.
There are many
advertisements on the
website, one can be seem at
the top of the page –
generally using ‘click bait’
images and titles. The
adverts will be based
around saving money. The
income of the readership
will be of less than average,
due to the C2DE profile of
readers.
A ‘sign in’ button can be
seen – this will make the
reader feel like they are
gaining access to exclusive
content. A daily, online
edition of The Sun is
available – this will appeal
to the younger generation.
The header features a simplistic
design with designated sections –
this makes it easier for the more
basic readership. The slang of
‘showbiz’ is used. This can be
seen to appeal to the intellectual
capacity of the readership
The navigation bar allows the reader to easily access what they want to see with the basic naming of the navigation
buttons. In the order of the page buttons; ‘Football’ takes priority, ironically, over ‘News’ in regards to it being a general
newspaper, not a solely football based newspaper. This can be seen to be informal and proves what the readership
realistically wants to see and are most interested in, for example ‘Football’ and ‘Sport’ are the nearest buttons to the
Home page. There are nine navigation buttons, offering different insight to the past few days of news within the certain
topic.

The ‘contact us’ page of the website offers the consumer to submit stories and
become a ‘citizen journalist’ (Gillmor – 2004), for example “the collection,
dissemination, and analysis of news and information by the general public,
especially by means of the Internet.” This feature of the website allows the
consumer to submit stories, which will then be considered for publishing if they
contain enough information and are of relevance. This is a strong link of the
relationship between the newspaper and the consumer. The benefit of this is
that the consumer is given opportunity to accurately depict a story in the media
if there is a lack of information.
The section titled ‘We pay for your stories’
may be an incentive for the consumer to
submit a story. Due to the C2DE readership,
a chance of money appeals to the reader,
therefore they may feel inclined to try and
submit a story. The description - ‘Celebrity, a
human interest story, scandal or anything
else that you think the good people of
Britain would want to read about.’ makes
the requirement for the story to be quite
broad and general.

‘Match Attax’ are an advertised product within The
Sun. This advert was a quarter page advertisement
on page 35, within the TV guide section of the
paper. The red borders of the advert connote the
red top tabloid nature of the newspaper. The Sun
logo can be seen at the top of the advert – letting
us now that it’s an advertised product associated
with The Sun. The large text reading ‘FREE’ stands
out to the white background, in a different color
and font to the other smaller, red text. The reader
will be intrigued by the word ‘free’, therefore they
will be interested and inclined to receive their free
product. This advert is also in collaboration with
Tesco, as can be seen by the Tesco logo at the
bottom of the page. This can be related to the
target audience as Tesco is a supermarket that the
reader would visit over other supermarket brands
such as Waitrose due to a cheaper price and a
larger selection of cheaper brands

This is a full page advertisement for Ford.
The advert is part of their recent ‘Un Learn’
scheme in which they have tried to create
something different with the help of other
minds out of the automotive industry to
create something unique and different.
There are many variations of this advert,
advertising various different new cars/vans.
For The Sun’s notorious ‘white van man’
readership, an advertisement of a new
white van has been chosen to feature in this
copy of the newspaper. This is the most
relevant copy of the advert as its is the most
relevant advert according to the readership
of the magazine.

This is a pull out advertisement
for ‘Cruise first’. This is the
‘Travel’ section of The Sun and is
a company in synergy with The
Sun. The advertisement gives
information on holiday deals
provided by The Sun. The offers
feature words such as ‘free’ and
‘50% off’ – this will appeal to the
target audience as they will have
less income and will be intrigued
by spending less as they wont be
able to spend as much as
someone with a larger income.
The advert provides pictures of
possible holiday locations. This
allows them to create interest in
a possible holiday location.

In conclusion to LO1, I have developed an understanding for different types
of journalism. I have particularly studied The Sun newspaper, analyzing the
readership of the newspaper and exploring the stereotype (white van
man) that goes with it. I have investigated various key parts of The Sun
such as advertised products. I have deconstructed the Front Cover and
Double Page Spread and analyzed why various conventions are placed
where they are. I have found that The Sun uses various social media
outlets as well as publishing extra content on their website.

Press Complaints Commission
IPSO – Complaints Procedure
1. Initial assessment
IPSO will review the complaint submitted and conclude if it has any cause for concern
2. Referral to the publication
If the complaint breaches a code, and you not previously exhausted the publication's own complaints procedure, IPSO will pass
on the complaint to the editor.
3. The investigation
If the complaint is not resolved with the publication, the Complaints Committee will write to the editor of the publication to
request its response to the complaint
4. Adjudication by the Complaints Committee
If your complaint remains unresolved, the Complaints Committee will decide whether there has been a breach of the Editors'
Code.
5. Remedies
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
6. Review of the process
If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld
adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the
Complaints Committee.
7. Complaints which are not pursued
IPSO have rules that state that when a complaint is not resolved as it’s not pursued, the case will generally be re opened.
8. Unacceptable behaviour by complainants and vexatious complaints
IPSO complaints are taken less seriously and dealt with less severity if the complaint submitted uses abusive, offensive,
aggressive, racist or foul language in conversation

IPSO – Complaints Procedure
The complaints submission
form is shown to the left.
The form requires a
detailed analysis of what
the individual is
complaining about. This
requires information on
the source of the
complaint, if this is: the
behaviour of a journalist
of photographer, certain
material published in a
(newspaper/(website) or
(magazine/(website). The
name of the publication,
date of first article and
article headline.
The editor’s code of practice needs to be
investigated, also. The editors code of practice,
with its 16 clause and categories needs to
investigated of which clause the article
breaches.

1. Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due prominence, and — where appropriate — an apology published. In cases
involving IPSO, due prominence should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment, conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed
statement is published.
2. *Privacy
i) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications.
ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information.
iii) It is unacceptable to photograph individuals, without their consent, in public or private places where there is a reasonable expectation of privacy.
3. *Harassment
i) Journalists must not engage in intimidation, harassment or persistent pursuit.
ii) They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on property when asked to leave and must not follow them.
If requested, they must identify themselves and whom they represent.
iii) Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.
4. Intrusion into grief or shock
In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict
the right to report legal proceedings.
5. *Reporting suicide
When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking into account the media's right to report legal
proceedings.
6. *Children
i) All pupils should be free to complete their time at school without unnecessary intrusion.
ii) They must not be approached or photographed at school without permission of the school authorities.
iii) Children under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents.
iv) Children under 16 must not be paid for material involving their welfare, nor parents or guardians for material about their children or wards, unless it is clearly in the child's interest.
v) Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child's private life.
7. *Children in sex cases
The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences.
In any press report of a case involving a sexual offence against a child -
i) The child must not be identified.
ii) The adult may be identified.
iii) The word "incest" must not be used where a child victim might be identified.
iv) Care must be taken that nothing in the report implies the relationship between the accused and the child.
8. *Hospitals
i) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries.
ii) The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions.

9. *Reporting of Crime
i) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they are genuinely relevant to the story.
ii) Particular regard should be paid to the potentially vulnerable position of children who witness, or are victims of, crime. This should not restrict the right to report legal proceedings.
10. *Clandestine devices and subterfuge
i) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages
or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held information without consent.
ii) Engaging in misrepresentation or subterfuge, including by agents or intermediaries, can generally be justified only in the public interest and then only when the material cannot be
obtained by other means.
11. Victims of sexual assault
The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and they are legally free to do so.
12. Discrimination
i) The press must avoid prejudicial or pejorative reference to an individual's, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability.
ii) Details of an individual's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.
13. Financial journalism
i) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such
information to others.
ii) They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to
the editor or financial editor.
iii) They must not buy or sell, either directly or through nominees or agents, shares or securities about which they have written recently or about which they intend to write in the near
future.
14. Confidential sources
Journalists have a moral obligation to protect confidential sources of information.
15. Witness payments in criminal trials
i) No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a witness – should be made in any case once proceedings are active as
defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the proceedings are otherwise
discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty plea, the court has announced its verdict.
*ii) Where proceedings are not yet active but are likely and foreseeable, editors must not make or offer payment to any person who may reasonably be expected to be called as a witness,
unless the information concerned ought demonstrably to be published in the public interest and there is an over-riding need to make or promise payment for this to be done; and all
reasonable steps have been taken to ensure no financial dealings influence the evidence those witnesses give. In no circumstances should such payment be conditional on the outcome of
a trial.
*iii) Any payment or offer of payment made to a person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this
requirement.
16. *Payment to criminals
i) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via
agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues.
ii) Editors invoking the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest would be served. If, despite
payment, no public interest emerged, then the material should not be published.

IPSO
The Sun newspaper is known for being manipulative with their story lines. This comes with
saying that the story has to be accurate to some degree. The story must meet the IPSO
Editor’s code of practice. The code of ‘Accuracy’ is where a manipulative and untrue story
would be ruled out. The code of practice is stated below and the article must meet all of
these requirements.
https://www.ipso.co.uk/IPSO/index.html
The aim of the code of practice is to sustain the most professional service throughout the
production and marketing.
The code is stated below:
Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images,
including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due
prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment,
conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has
been a party, unless an agreed settlement states otherwise, or an agreed statement is published.

IPSO
An example of when The Sun has breached the IPSO Editor’s
code of practice was with the headline on the front page
‘QUEEN BACKS BREXIT’. (The front cover can be seen to the
right).
The code of practice that this headline breached for
sensationalism was ‘Accuracy’ -
i) The Press must take care not to publish inaccurate, misleading or distorted information
or images, including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly
and with due prominence, and — where appropriate — an apology published. In cases
involving IPSO, due prominence should be as required by the regulator.
iii) A fair opportunity to reply to significant inaccuracies should be given, when reasonably
called for.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between
comment, conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to
which it has been a party, unless an agreed settlement states otherwise, or an agreed
statement is published.

IPSOIPSO stated that the decision was made to file a complaint after the sensationalized headline
‘QUEEN BACKS BREXIT’. After making reference to the code “headlines not supported by the
text” this was an example of an inaccurate, misleading or distorted information, which the
press must take care not to publish.
IPSO have also stated that:
The decision is the first time IPSO has ruled on the newly revised Clause 1 of the Editors’ Code of Practice, which makes specific reference to “headlines not
supported by the text” as an example of inaccurate, misleading or distorted information which the press must take care not to publish.
In spelling out its judgment, the IPSO Complaints Committee recognised the importance of headlines as a feature of tabloid journalism but believed that on
this occasion there was nothing in the headline, or the manner in which it was presented on the newspaper’s front page, to suggest that this was the
newspaper’s conjecture, hyperbole, or not to be read literally. Rather, the headline contained a serious and unsupported allegation that the Queen had
fundamentally breached her constitutional obligations in the context of a vitally important national debate.
In considering the proportionality of remedial action, the Committee had regard for the prominence of the breach, the significance of the headline claim
and the need to provide an effective remedy. Additionally, it noted the fact that the newspaper had not taken any steps to mitigate the effects of the
breach by offering to publish a correction.
The Committee concluded that it was appropriate that its adjudication be published in full on page two and that the headline “IPSO RULES AGAINST SUN’S
QUEEN HEADLINE” must also be published on the newspaper’s front page [to a size and scale agreed with IPSO].
Commenting on the adjudication, IPSO Chief Executive Matt Tee said: “Clause 1 of the Editors’ Code was amended in January 2016 with specific reference
to “headlines not supported by the text”. The Editors’ Code Committee clearly wanted IPSO to pay close attention to the use of headlines, something we
have done in the period since the new code was issued. The Sun’s headline was significantly misleading and represented a failure to take care not to publish
inaccurate, misleading or distorted information”
He added: “IPSO will continue to carry out our work without fear or favour and will continue to support those who feel wronged by the press, whoever they
are.”
https://www.ipso.co.uk/news-press-releases/press-releases/ipso-upholds-complaint-against-the-sun-s-
queen-backs-brexit-headline/

Galtung and Ruge’s theory of ‘News Values’ (1965) comprises of analyzing
different features and common factors that news stories have and what they do
for the audience. The list of news values allowed for a ranking of story lines and
draws heavily on the experience for the audience and their expectations of the
article.
The news values of The Sun newspaper are largely based on ‘Simplicity’
– ‘Obvious, but true. Stories which are easy to explain ('Cat stuck up tree') are
preferred over stories which are not.’
This can be seen by The Sun’s basic stories that fulfil the requirements of the
audience’s low intellectual values. A more simple and basic story allows the
audience to potentially understand the article better. This links to the low ABC1
demographic of the newspaper of just over 20%, therefore around 80% of The
Sun’s readership is of working class.
http://www.mediaknowall.com/gcse/news/newsvalues.php

http://www.mediaknowall.com/gcse/ne
ws/newsvalues.php
In 1965, media researchers Galtung & Ruge
analysed international news stories to find out
what factors they had in common, and what factors
placed them at the top of the news agenda
worldwide. They came up with the following list of
news values. - a kind of scoring system - a story
which scores highly on each value is certain to
come at the start of a TV news bulletin, or make
the front page of a newspaper. Journalists and
editors also draw heavily on their experience - of
what an audience expects, of what stories have
had a major impact on public consciousness in the
past, of what is important - and each news
organisation will have their own system of setting a
news agenda.

Galtung and Ruge’s theory of ‘News Values’ (1965)
comprises of analyzing different features and
common factors that news stories have and what
they do for the audience. The list of news values
allowed for a ranking of story lines and draws heavily
on the experience for the audience and their
expectations of the article.
This article features the news values of ‘Personality’
– this is feature of a story based around a particular
person and is of interest due to the fame of the
individual. It creates an opinion for the readership
and can create perspective. This particular story
focuses on the Queen’s perception of the EU vote,
saying she backs Brexit and thinks the UK should
leave the UK. This story can be see inaccurate and
misleading as it is not what the Queen has directly
stated.
This headline also comes under the theory of
‘Recency’ as it was a current affair and hugely spoken
about at the particular time. This statement of the
Queen’s perception of the EU debate is breaking
news and will have been the center of attention.

Galtung and Ruge’s theory of ‘News Values’ (1965) comprises of
analyzing different features and common factors that news stories have
and what they do for the audience. The list of news values allowed for a
ranking of story lines and draws heavily on the experience for the
audience and their expectations of the article. This story focuses on ‘negativity’.
The way the article is written
creates sympathy for the ‘Hard
Up Families’, the readership may
be able to empathize with the
families in question. The story
targets the ‘ex-model’ – “now a
boss of 200 debt collectors”. The
instance tries to create hatred
for the debt collector, speaking
of them in the most negative
way possible.
The story also features the news
value of ‘exclusivity’ – the article
has been purely investigated and
documented by The Sun, making
the story exclusive and unique to
other tabloids.

Source: http://www.bauermedia.co.uk/brands/kerrang
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership
of ROQ according to the socio-
economic need chart, has a low
49.8% of readers that are in the
boundary A, B and C1. This means
that they have a low disposable
income and are more likely to lead
opinions within a group, known as a
‘struggler’, in accordance with
Maslow’s Hierarchy of Needs.
These are Hartley’s 7 Subjectivities, they are
referred to in ‘The ROQ Reader’ graph. The
graph illustrates that the percentage
demographic of readers are males aged 15-
24 years old, the calculated median age is
19.5 years old.
The ROQ reader-gender
ratio is fairly equal.
However, the male
audience takes up nearly
20% more than the
female reader. This is
because ROQ generally
only features male artists,
which is therefore only
appealing to a smaller
audience of female
readers.

Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £4.50, so it’s between
ranges. Kerrang! Retails at £2.30,
and The History of Rock retails at
£9.99. I believe this price is
suitable as it will be released
every two weeks.
Masthead Names:
Roqer
Roq
Volume
Amplify
R
Colour Schemes:
My magazine will be white, red, blue and black. The front cover
should be mainly white so the artists stands out on the front.
The front cover will see the artist, with no background behind
them. I believe this will give a nice, clean look to the magazine.
Frequency of Release: My magazine will be released every two weeks. I feel
like releasing a magazine every week means not much content can be put into
one issue, as you may be unsure what content to put into one issue. I also feel
like releasing a magazine every month isn’t often enough, meaning you would
be unsure iof what content to put in, possibly eliminating some content
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-35. This is because my
magazine will mainly feature
90’s rock Bands such as
Green Day and Nirvana.
Images: My magazine will have images
mid-shot images of an artist. I believe
this would be suitable as the reader can
see the artist’s face and body language.
If a longshot was used, you wouldn’t be
able to clearly see the artist’s face/facial
expression. If a close-up shot was used,
too much of the artist’s face would be
shown and not enough body to show
how they dress etc…
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Price: This magazine should cost
around £2.30 as Kerrang! Is my
magazine of inspiration, therefore
it should retail at a similar price
Masthead Names:
Tempo
Beats
Audio
Humbucker
Melody
Colour Schemes:
My magazine should be yellow, black, white and green as that is
Kerrang!’s colour scheme so should be similar as it is my
magazine of inspiration.
Frequency of Release: My magazine will be released on a weekly basis as this
is how often Kerrang! Is released. A weekly publishing date means the
audience have plenty of content to read.
Target Audience: My target
audience will be about 60%
male 40% or less female.
The age range will be about
15-25. This is because my
magazine of inspiration,
Kerrang!, has a audience of
15-24 year olds at 69.5% of
the reader total percentage.
Images: My magazine will have wide
shot images. This is because Kerrang!
uses mainly wide shot images, therefore
is the most suitable frame technique for
my magazine
Brand Identity: My
magazine will feature
technical convergence. It
will feature social media
links to the magazines
pages such as Facebook,
Twitter and YouTube.

Weekly feature artist/band of
choice, shown in large font:
strikes the reader.
Main Image –
Artist/Band shown on front
cover, may familiarize reader
with artist/band.
The verbal code of the
Masthead is shown in
yellow, generally a colour
used by Kerrang!. The
colour is bold and stands
out to the red
background.
Barcode area denotes the
price in sterling and AUS
dollars. It also shows the
issue number and their
website hyperlink.
Headline highlights the
verbal code ‘Green Day’
being featured. Large
font means the reader
instantly sees it and may
be drawn to buy the
magazine, based on
who’s on the front cover
Puff promotion and free content
clearly shown at the top. The
reader may be inclined to buy the
magazine with these free
incentives. This is a common
marketing technique and
persuades the reader to buy the
magazine.

Headline –
Said to be big
news, ‘The Big
Story’. Aims to
intrigue reader
and make them
read on. ‘Big’
sounds gripping
and will make the
reader feel like
they have to read
it.
Main Headline - ‘Pure Devotion’ – connotes how passionate Geoff Rickly is about his music. ‘Pure’ – a rich word, he has
such a strong connection with making music. This is also a play on words as he is the lead singer of a band called ‘No
Devotion’
Artist Interview - Question and answer gives
a more personal interview, makes the reader
almost feel involved in the conversation
Pull Quote –
censored
expletive
used, creates
more respect
for the reader
as swearing is
an
inappropriate
use of
language.
Thus the
reader may be
insulted,
writer thinks
how it may
affect the
dignity of the
magazine.
Main Image - Geoff Rickly, shown sweaty,
screaming down the microphone whilst
performing live with ‘No Devotion’
Stand First -
The stand first
gives a brief
introduction
about what the
main text,
regardless if
this is an
interview or
write up.

ROQ magazine will be produced weekly and will consist of 32 pages.
1 2 3 4 6 7
10 14 15
16 18 20 21 22 23
26 30
Contents
Contents
list
Editorial
About the
Editor Grind Store
Advertisement
Album review
Article
5
Review
Headline
Review
Album review
Band tour info
Artist Interview
Interview
Stand first
About the
artist
11
Poster pull out
1312
Album review
Review Review
Album review
Article
Headline
Competition
rules & how to
enter
Competition
17 19
Artist Interview
Interview
Stand first
Biography
Biography
continued
Poster pull out
2524
Article
Headline
27
Next week’s
issue
28 29
Band tour info
8 9

Masthead:
When creating the masthead for the
magazine I tried to create one that
was similar to Kerrang!’s masthead.
This is because I believe to create a
successful magazine, you must mimic
the style of a popular magazine. This
will catch the eye of the audience.
Colour Scheme:
For ROQ magazine part of the house style is the colour scheme. The colours I chose to use are simple
primary colours, being Yellow, Blue, Red and Black. These are the main colours used in Kerrang!,
therefore I will ‘repeat’ (Steve Neale – 1980) them to create the most realistic copy of Kerrang! In my
own style of ROQ. The colours are simple, yet vibrant and bold and should stand out amongst other
magazines, purely due to colour choice.
Font Name: Font Preview: Font Usage:
Myriad pro
Price
- Price and Date on
Barcode
- Web Address
Warisover
- Headline
- Main Article Title
Cut the crap
- Strapline
Decibel
- Puff Promotion
Rocks death
- Puff Promotion
CFRobertNelson
Regular
- Cover Lines
Fonts:
I have to use a range of professional looking fonts. This is
because my magazine will be competing with other magazines of
a high standard. This means I need to sustain a consistent and
authentic font style throughout my magazine pages.

For my magazine logo of ROQ, I
need to replicate the font of
Kerrang! as it is my magazine of
inspiration. Kerrang!’s font style is
very ‘worn’ – meaning it isn’t sleek
and smooth.
My logo will be the magazine
name: ‘ROQ’. I will use a font called
‘defused’. I found this font on the
website ‘DaFont’.
There are three options for how
bold/how much weight the letters
have. The screenshot, to the right,
of the website shows the preview
of the font. After typing in ‘ROQ’
and scrolling through different
fonts, I thought this font fitted my
needs best. I the downloaded the
font and used it in my work.
Shown above, is my logo for my
magazine ’ROQ’. I created this
logo on Photoshop. I may use
different colour variations over
future editions, but for the first
issue, this will be the colour
way that the masthead/logo is
in. I customized it further to
make it more in the style of
Kerrang!’s logo by adding lines
going through the text. This
gives more of a ‘destroyed’
look, which is the style of
Kerrang!, my magazine of
inspiration.

Puff Promotion:
By placing the puff promotion at
the top of the page, when the
magazine is picked up this will be
one of the first things the reader
will see, as well as the logo. The
role of a puff promotion is to
entice you into purchasing the
magazine. By putting the puff
promotion in a visible area, I
believe it will help sell the
magazine.
Magazine Logo/Masthead:
I have decided to place the logo
of the magazine in the top left
hand corner of the magazine,
this is due to the fact that when
people pick up the magazine it
will be one of the first things
they see. This is very effective
when they are placed on a
magazine shelf within a shop. I
have also made the logo black
with a red background. These
are two of my colours from my
colour scheme. I believe this is
important as it will be the first
thing the reader will look at,
therefore it needs to stand out.
The logo is in the font ‘Aquawax’
from ‘Dafont’ website.
Magazine Layout:
When producing the drafts of my
magazine I wanted to make sure
that it looks professionally
structured and well presented. I
believe I done this by giving every
item adequate space, giving a
clean look.
Main Image
The main image will take up most
of the space on the cover, this will
be an image of the main artist. I
plan on having eye level close up
of the artist.
Social Media:
I will place the social media
conventions here as they are not
a highly important feature,
therefore can be put to the side. I
will include three social medias:
Facebook, Instagram and Twitter.

Technological Convergence:
I plan to include technological
convergence on the front cover
of my magazine. I will do this as
I believe the reader should be
able to go beyond the paper. I
feel that ‘ROQ’ should be an
iconic brand, therefore should
cover as many media types as
possible. Technological
convergence means that the
magazine will bridge into digital
media.
Cover Lines:
As the main story is at the top
of the page I decided to place
the cover lines of the magazine
under the magazine logo. I did
this so the cover lines can be
easily read by people scanning
the page.
Bar Code:
On the bar code I will have the
issue month and the price of
the magazine . This will inform
the reader on how often the
magazine will be released. This
is key as it makes it easy for the
reader to be able to know
when they can pick up their
next copy.
House Style:
Features that I plan to repeat
throughout my magazine are the
placing of things such as page
number and background/border
style on pages not containing
images.

Main Image:
The inspiration
from this double
page spread
layout came from
Kerrang!. By
having the mainly
the image of the
artist on the right
page, the image
will stand out
from the text
over/surrounding
it. The image
shows a medium
shot of the artist,
therefore the
artist’s facial
expression can be
seen. Therefore
the reader will be
able to see clearly
who the artist is
etc…
Info About Artist:
Including
information about
the artist provides
information the
reader can read to
almost prepare
them to read the
information.
Therefore they will
know exactly what
they’re reading and
generally have a
brief insight into
whom the artist is.
Interview:
I have placed four interview boxes over the two pages. They will all be part
of the same interview, but having four boxes provides space. This will make
the article/interview somewhat easier to read as it’s a more structured
format

Headline
I have decided to
place the headline
in the middle of
the first page. I did
this hoping it will
stand out the
most. I believe this
is important as I
think the reader
should be able to
quickly scan the
page and see it
straight away,
before they read
the article.
Interview
I have placed the interview at the bottom of the page. I did this so there is
enough room on the page, giving a clean look. The interview box isn’t very
big. I did this so the image on the right page stands out.
Stand First
I decided to
place a stand
first above my
interview box.
This means that
the reader is
briefed,
therefore they
know what the
article is about.
This may make
them want to
read on or skip
the page if the
content does
not appeal to
them.

For my magazine, I plan on conducting an interview with a well known artist. This artist I plan on
interviewing will be Dave Grohl from the 90’s rock band ‘Foo Fighters’. Believe this artist is the most
appropriate as he is a well known artist in many countries. He is also very experienced in the music
industry. He was the former drummer in the band ‘Nirvana’ along with Kurt Kobain and Krist Novoselic.
After Kurt’s death in April 1994, Dave Grohl, Pat Smear, Nate Mendel, Taylor Hawkins and Chris Shiflett
teamed up in 1994 to create ‘The Foo Fighters. Dave Grohl’s role is lead Guitarist and vocalist. To this day,
in 2015, The Foo Fighters are still touring.
I believe that readers will be largely interested in Dave Grohl’s experiences as a hard core rocker,
therefore he is the perfect artist for a question and answer in my magazine.
Dave Grohl’s outlook on life and being a rock star is quite different to other musician’s views. This is
demonstrated in the headline quote of my interview of inspiration. Grohl says ‘You don’t need a
needle hanging out of your arm to be a rockstar’. This connotes how he doesn't feel the need to do
drugs like other rockstars do and looks down upon this stereotype. Grohls’s perseverance is portrayed
in the image shown below of him playing at a concert with a broken leg. His attitude of not letting
anything get in his way demonstrates his commitment and passion for his job. I chose to interview
Grohl not only for his talent, but also for his attitude which I admire.

I produced this interview featuring leading band member of Foo Fighters, Dave
Grohl.
Interviewer: So, Dave, it’s great to have you on here on here, Dude. How’s the current tour going?
Dave: Thanks man! Yeah, it’s good, f*cking exhausting though. We often have two shows within two
days so there’s a lot of effort required to be stoked for everyone.
Interviewer: I see, what’s your favourite part about touring?
Dave: All of it dude, if I had to narrow it down to one thing, it’d be inspiring people to do what we
do. It makes me stoked when I have kids say stuff like ‘your music inspired me to start guitar’.
Interviewer: Rad, dude. Do you think Nirvana would still be together if Kurt was still with us?
Dave: umm, I guess so. Foo Fighters is still going strong since 1994 and that was when Kurt died, so I
guess it would, yeah.
Interviewer: Is there much discussion about Kurt?
Dave: Not so much now, there was a lot until probably 2005, then it died down a little. But there's
the odd question.
Interviewer: Where do you see The Foo Fighters in 10 years?
Dave: No idea, 10 years is too far into the future, I hope we’re still doing what were doing now
though.
Interviewer: Oh right, stay optimistic I guess. Did you prefer drumming in Nirvana or playing guitar
in Foo Fighters?
Dave: umm, tough one, I’ve really enjoyed doing both. Some rock concerts with Nirvana got pretty
gnarly, but 2015 is calmer and less dangerous, besides, we’re all turning into old f*ckers haha.
Interviewer: Fair enough, What’s your take on drugs?
Dave: I’ve seen some great guys have their lives taken away by addiction. I’d say you don’t need a
needle hanging out of your arm to be a rock star, some guys need to realise that.
Interviewer: I agree. How do you feel about the digital revolution? Do you think people spend too
much time inside, on computers.
Dave: Definitely man, some guys have forgotten what its like to rock out, f*ck computers!
Interviewer: Strong views there. Well, Dave, it has been great having a chat with you. I wish you
the best of luck with your tour.
Dave: Thanks man, it’s a pleasure.
Interviewer: Have you any words of inspiration for Dave Grohl fans that aspire to be where you
are?
Dave: Yeah, chase your dreams. Live the life you want to live, not the life you think you should live. I
do bad things, but I love my life and that’s all that matters.
Interviewer: Ok, cool! Thanks for your time dude.
I found a Dave Grohl interview
produced by The Guardian. A segment
of the interview can be found below. I
used this as inspiration for my
interview. This interview also gave me
an insight into Grohl’s personality and
let me produce an authentic interview.

Location recce
Photoshoot - 1 Photoshoot - 2 Photoshoot - 3
At location one, there were few, minor
hazards. One of these hazards was
wet/frosty grass. This hazard made the
grass slippery. Both the subject and
photographer took care not to slip and
fall over. The image shown below shows
the hazard
At the three locations I visited to take images, each of the locations possessed possible hazards. It was important that I visited the location
prior to the photoshoot prior to the photoshoot to check it would be fully safe for both the subject and photographer. These locations with
the hazards are shown below.
Location two was situated just out of the
school premises, therefore I was able to
check that the location was safe with
ease. At the time of the photoshoot, it
was autumn. This meant the alley was
covered in leaves. This was a slip hazard to
the subject and photographer.
For location three, we were inside, shooting in a
studio environment. For this shoot , we were using
studio lighting. This meant there were various
risks. These risks were: black cable on a black
backdrop, meaning someone could carelessly trip
and fall on them, leading to the light being pulled
over and the bulb being smashed. The bulb could
have overheated. The built in flash could fire and
set off the flash on the studio light. This could stun
the subject if they are not prepared or if it is on a
very high brightness.

Production Plan - Week Four
I will launch the first issue of my magazine around this time as it will be just
before the summer festivals such as Boardmasters and Kerrang!. This will
work well as there will be excitement about the festivals.

The Production Costs Of ‘ROQ’
Printing ‘ROQ’
This is the print cost of ROQ it costs £14.02 for one issue to be printed. It costs £20 752.56 for
50,000 copies to be printed
We will be able to make a profit from the advertisements that I feature in my magazine. The
company will pay us around £10,000 for their advertisements.

The Production Costs Of ‘ROQ’
Advertising Rates
These are the advertising rates for companies wishing to advertise their companies,
products and services. The various prices for each advertisement is listed above.

The cost of producing ‘ROQ’
Set-up cost: £44,477.60
Post set-up cost: £33,907.20
Apple MacBook Pro with
Retina Display 13.3″
£889.00 x 8 = £7,112
2 Person desk
£746.90 inc. VAT x 8 =
£2,988
Adobe Creative Cloud
Office Desk Chair
£58.80 x 8 = £470.40 Office Space - KT22
£300 per person, per month.
£300 x 8 = £2,400 per month
£28,800 per year

Unless otherwise stated, the content of our site (including without limitation, software,
graphics, text, images, designs, compilations, databases, targeting information, and the
trademarks, logos, domain names, trade names, service marks, trade identities, any and
all copyright material (including source and object code), and all other materials related
to our site) (the "Content") is protected by applicable copyrights, trademark rights,
database rights and other proprietary rights. Bauer (and/or our licensors) owns the
Content. Nothing in these Terms of Use grants you a right or license to use the Content
except as expressly provided in these Terms of Use.
Subject to strict compliance with these Terms of Use, we grant you a limited, personal,
non-exclusive, non-commercial, revocable, non-assignable and non-transferrable license
to use our site and to view, download for caching purposes only, and print pages from
our site for your own personal use.
http://www.bauerlegal.co.uk
Bauer Media Group has an external site ‘BauerLegal.co.uk’ in which they state their 21
terms of use. One of the terms of use is Intellectual Property.
The terms of use of Intellectual Property are stated below:

Before the magazine is be published, a series of checks and processes need to be done to eliminate any legal
and ethical issues. These issues stand in the Copyright issues and intellectual property.
The images will need to be copyrighted. I can do this in a variety of ways. The most permanent way would be
to insert a watermark over the image, this would mean the image cannot be re used without paying for the
original copy. Another way would be to insert a copyright logo in one of the corners. This would state the
company/photographer that owns the image. This proves the image has an owner and the image cannot be
re used without permission. This form of copyright is less permanent as the logo could easily be cropped
out. The least obvious way of copyrighting an image would be inserting information about the image such as
the photographer and the photographer’s website into the metadata. You cannot visibly see this on the
image, it will just be inserted into the image information.
A Watermarked image A further watermarked image Copyright info in the metadata

IPSO – Complaint
Tom Cruise has resolved a $50 million lawsuit
against Bauer Media Group over a story in Life &
Style that he had "abandoned" his 6-year-old
daughter, Suri.
The parties stipulated to the dismissal of the lawsuit
in a California federal court on Friday. Terms of any
settlement weren't revealed beyond that each side
will bear its own legal costs.
"Bauer Publishing, as well as In Touch and Life &
Style magazines, never intended to communicate
that Tom Cruise had cut off all ties and abandoned
his daughter, Suri, and regret if anyone drew that
inference from anything they published," a joint
statement from attorneys for Cruise and Bauer
read.
The resolution puts an end to a high-profile drama
that began after Cruise's divorce from Katie Holmes
and the subsequent tabloid frenzy over the details.
http://www.hollywoodreporter.com/thr-
esq/tom-cruise-settles-50-million-667313

IPSO
For the production of my magazine, I must consider the editor’s code. The full 16 code
practice can be found on the IPSO website at https://www.ipso.co.uk/IPSO/index.html
The aim of the code of practice is to sustain the most professional service throughout the
production and marketing. The most appropriate code that my first issue must comply with
is ‘Accuracy’.
Accuracy
i) The Press must take care not to publish inaccurate, misleading or distorted information or images,
including headlines not supported by the text.
ii) A significant inaccuracy, misleading statement or distortion must be corrected, promptly and with due
prominence, and — where appropriate — an apology published. In cases involving IPSO, due prominence
should be as required by the regulator.
iv) The Press, while free to editorialise and campaign, must distinguish clearly between comment,
conjecture and fact.
v) A publication must report fairly and accurately the outcome of an action for defamation to which it has
been a party, unless an agreed settlement states otherwise, or an agreed statement is published.

IPSO
For the production of my magazine, I must consider the editor’s code. The full 16
code practice can be found on the IPSO website at
https://www.ipso.co.uk/IPSO/index.html
The aim of the code of practice is to sustain the most professional service
throughout the production and marketing. The most appropriate code that my
first issue must comply with is ‘Privacy’.
*Privacy
i) Everyone is entitled to respect for his or her private and family life, home, health and
correspondence, including digital communications.
ii) Editors will be expected to justify intrusions into any individual's private life without
consent. Account will be taken of the complainant's own public disclosures of information.
iii) It is unacceptable to photograph individuals, without their consent, in public or private
places where there is a reasonable expectation of privacy.

IPSO
I must follow these two codes of the IPSO standards commission. I will go into
further detail of the code and focus on one point of the code.
For Accuracy, I will follow the point:
i) The Press must take care not to publish inaccurate, misleading or distorted information
or images, including headlines not supported by the text.
Following this code will guarantee the highest quality of publication to the readers.
The editor will meet this standard by publishing fully accurate content. The areas that this will
focus on, will be: an accurate ‘strapline’, ‘headline’ etc. The portrayal of artists must be
correct and the artist in question, if possible, must analyze the content they are featured in
and give consent. This will give the most accurate depiction of the artist. At no point may
content be ‘made up’. ROQ must have a high reputation and only share the truth.
This is an area in which I
incorporated accuracy into my
magazine. The strapline ‘Rock’s
Raddest Mag’ is not misleading,
therefore it is an accurate
representation of the magazine.

IPSO
I must follow these two codes of the IPSO standards commission. I will go into
further detail of the code and focus on one point of the code.
For, Privacy I will follow the point:
iii) It is unacceptable to photograph individuals, without their consent, in public or private
places where there is a reasonable expectation of privacy.
Following this code should remove the possibility for court cases in which content of an
individual is used without consent or due care given addressing privacy expectations. The way
Roq magazine will keep a good reputation will be by distributing consent forms and further
content in which the individual gives permission for content of themselves to be used. An
example of this that has already taken place is the signed consent form for my photoshoot.

Survey monkey results - Question one
My first question asked how old
the individual was that was
answering. Because I conducted
the survey in school, it will have
created a biased result. Nearly
half of the audience that
answered my survey were of
the ages 14-16. In total, eleven
people answered my survey
and five were 14-16, two were
17-19, zero aged 20-30
answered my survey, one 31-36
year old, one 37-42 year old
and finally two 43-50 year olds.

Survey monkey results - Question two
My second question asked how much the
individual would be willing to spend on a
magazine. The most popular option was
£2.00-£3.00. Realistically someone would
most likely not spend anything, and receive
the magazine for free. However, companies
need to create a profit so that is not an
option. Due to this I set my minimum retail
price at £2.00, this is because you’re unlikely
to find a magazine cheaper than £2.00, unless
it is being given away for free. No one chose
the price of £5.01-£6.00, although three
people chose a more expensive price, at
£6.01 to over £7.00.
These people are most likely to be far
wealthier than those that chose the lower
prices. This will be due to a greater
disposable income, providing them with more
money to spend on whatever they want.

Survey monkey results - Question three
My third question asked how often the
individual purchased a magazine. The
most popular option was purchasing a
magazine on a monthly basis.
If this survey was released around
2002, the results may show a different
pattern. This could be due to digital
evolution. For example, most people
with access to devices will read digital
copies of magazines/newspapers as
today we’re provided with the facility
to do that. Three people said they
purchase a magazine on a daily basis.
This could be because they use public
transport, so occupy themselves with
something to do: reading a magazine.

Survey monkey results - Question four
My fourth question asked
if the individual had a
magazine subscription. Six
people said that they
didn’t have a magazine
subscription and five
people said that they did
have a subscription. This
highlights how divided the
audience was, illustrating
nearly 50% of each did or
did not have a magazine
subscription. Therefore
for my magazine I will
have a subscription
service.

Survey monkey results – Question five
My fifth question asked if the
individual would buy a
magazine if it included one of
the following: A poster, a CD,
Access to a podcast or
Accessories. This question had
no option to answer ‘no’; they
would not buy a magazine if it
contained a free incentive.
The most popular option was
Accessories. This is probably
because it was the most
vague option, meaning it cold
be a range of things, not one
specific item.

Survey monkey results - Question six
My sixth question asked what
they felt was the most important
magazine content. The options
were: Good quality pictures,
Detailed text, Clear layout and
durable paper. The results show
that exactly half of the
respondents favoured a clear
layout. Not one of the ten
respondents favoured durable
paper. This may be because
magazines aren’t a product that
will be continually used. The
reader may read of maximum of
three times, possibly less. The
option for good quality pictures
took quarter of the result.

Survey monkey results - Question seven
My seventh question asked
what music magazine content
they liked to read about. The
most popular option was
interviews. This took half of
the answers. I will take this
into consideration when
designing my magazine, that
artist interviews are most of
the audience’s favourite
magazine content. Artist
information is the second
most popular option of the
other half that didn’t favour
Interviews.

Survey monkey results – Question eight
My eight question asked
which Rock genre was most
appealing to them. The most
popular option was soft rock,
progressive rock was second
and hard rock was third.
Heavy metal and punk rock
had no votes. This contrasts
to the result I found at
www.ultimate-guitar.com
that revealed that stoner
metal was the most popular
modern rock genre.

Survey monkey results – Question nine
My ninth question asked who
the respondent’s favourite
rock band was. Only six of the
ten were valid answers. The
rest were invalid due to the
answer not being specific
enough or giving a pointless
answer such as ‘idk’.

Survey monkey results – Question ten
My tenth question asked how
often the respondent
listened to music. The most
popular option was ‘multiple
times throughout the day’.
Only two of the respondents
didn’t listen to music multiple
times throughout the day.
They answered ‘once a day’
and ‘every few days’. The
oldest person that answered
the survey was the only one
that said they listen to music
every few days, however, the
younger respondents all said
they listen to music multiple
times throughout the day.

Unit 30_

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Unit 30_

Editor's Notes