The document provides production details for a coursework assignment to design the front page, contents page, and a double-page spread for a new music magazine. It outlines the tasks, which are to design the front cover featuring an image and text, a contents page layout, and a double-page article spread. It also lists the assessment criteria of research and planning, production, and evaluation. Additional pages provide definitions of magazine design elements and conventions, as well as research results from an audience survey to help inform the design of the magazine.

1. Danielle King
Media coursework

2. Production Brief
Preliminary task: using DTP and an image manipulation program,
produce the front page of a new school/college magazine, featuring a
photograph of a student in medium close-up plus some appropriately
laid-out text and a masthead. Additionally candidates must produce a
DTP mock-up of the layout of the contents page to demonstrate their
grasp of their program.
Main task: The front page, contents and double page spread of a new
music magazine.
You will be assessed on 3 aspects of the coursework:
• Research ands planning – 20 marks
• Production – 60 marks
• Evaluation – 20 marks

3. Main
image:
The image on
the front cover,
the one that
stands out the
most.
Puff:
The part of the
magazine that
looks like it
was stuck on
after it was
printed.
Masthead:
The name of the
magazine, usually
printed at the top.
Barcode:
The part of the
magazine that
has the price
around it and
gets scanned
through the till.
Price:
Tells you
how much it
costs.
Quote:
A cluster of
words taken
from the main
story.
Splash:
The
headline of
the main
story.
Date:
The date the
magazine was
issued.
Strapline:
Little bits of
text that are
around the
main focus.
Anchorage:
The splash links
with the main
image.
Kicker:
Written in a
different type
face to make
sure it stands
out.
Conventions of a
magazine:

4. Mise en scene:
This is everything that you
can see on the page, the mise
en scene for Billboard
magazine is:
her body language is
seductive the way her body is
bent and her hands are
covering her chest.
Mode of
address:
There's an image
that is direct address
and so Katy Perry is
looking directly at us
Contrasts:
The contrast of the
black font on the
pink background
makes the title
stand out and also
with the mixture of
the pastel green
and baby blue, this
helps the name
‘Billboard’ stand out
on the shelves.
Audience:
This magazine is devoted to
the music industry, including
all its genres that it covers
meaning its aimed at
everyone with an interest in
music due to the covering of
different genres. Its aimed at
both men and women at the
around the ages of 16-26.

5. Audience research results
• Total number of people: 14
Male= 8, Female=6
• Interests:
Most popular- Music=8
fashion=5
sport=4
gaming and programming.
• How many read:
Yes=5 - Female=5 - Male=0
No=9 - Female=1 - Male=8
• Genres:
Most popular- Fiction= 2
music=1, horror=1, take a break=1, fashion=1.
From doing this questioner I have realized that out of the 14 people I surveyed, 8males do not read magazines, with this in mind I am going to
have to make my magazine more masculine and appealing to the male audience but I still need to keep the balance in order to attract the
female audiences. Many of these people are interested in music so I will put in some articles about music celebs and also what is happening
at the Harris Greenwich music department. Fashion is also very popular and so in turn I will add in articles about fashion and this may also
improve the appearance of the sixth form students. Most students don’t read magazines but some read every month so with this in mind I
think that issuing a magazine bi-weekly will please a number of the students.
As they are sixth form students, many of them fit into the socio-economic group of E meaning that the majority of them are unemployed,
with this in mind a suitable price for this magazine will be around £1.00-£1.50. Most of the students characterises will be that of the same to
a certain extent, for example they all aspire (aspirers) to become successful and gain good qualifications and go onto university or good
employment.
• How often do you read:
Never= 5
Once a week=2
Once a moth=3
• Why do you like specific magazines:
the colour
everything
the subject of the texts
the stories

6. Masthead
Puff
Quote
strapline
Price
Barcode
I placed the masthead at the top in the middle to make
it stand out to the readers and to make it easier to read
and see. I used that font because it is quite a
sophisticated font.
The quote is positioned beneath the masthead because
you're drawn to the next piece of text and no only this
but it ties in with splash which is underneath the quote
in order to make a link to the next text and help you to
understand what the magazine is about.
The splash is in capital letters to make it visible to the
reader and this intrigues readers to find out more about
the main story. It is also in a different font to the rest of
the magazines and I did this in order to ensure that
readers knew it was the main topic of the magazine.
The image is in the middle and I chose to get the model
to pose with a guitar because when I did my evaluation
of my quiz I realised that many people where interested
in music and with this in mind I designed the image like
this in order to appeal to that main target audience. Her
mode of address is directed at you this is done by her
eye focus point.
I used red to design my puff because the there is
virtually no colour on the page and so by doing the puff
in a colour makes it bold and it works as the purpose of
a puff should and that’s to look like its been stuck on. I
also added a shadow to the puff to make it bolder and
to stand out. I placed it there because it does not cover
the models face or any other important information on
the page eg straplines.
Splash

7. Image
Comparison
In order to get my image the way it is on the front cover of my music magazine, I
opened up a new canvas on Photoshop and I then cropped out the background to
create a plain white one. I also brightened up the image to make the model more
visual and clearer to the eye. I also cropped away the top of the original image in
order for her to look more central and to fit the page on my magazine cover.
When using the magic wand tool, I accidently cropped out some of the guitar on the
magazine cover and so in turn I now know when using that tool I have to be
observant when clicking what to crop away.

8. Main image:
This is the
biggest picture
as it is the main
focus of the
magazine.
Features:
This is the list of features
in which the magazine
covers. Placed it here as it
has enough room to have
a clear description of
what the articles are
about.
There is advertisement at the bottom of each page and I placed this
here because it is next to the main image and so it will grab readers
attention.

9. Music Magazine

10. Genre
Alternative rock indie rock other
pop electronic acoustic
pop punk
BAND
FATM Bastille FOB Nina Nesbitt
Genders
Male Female
0 0.5 1 1.5 2 2.5
Gossip
Stamp collecting
photography
fashion
gaming
gadgets
films 1
sports
Other interestsArticle type
Interviews Other Charts Editorial Reviews
AGE
14-16 17-19 20-24
This shows that my main
audience will be 14-16
year olds.
I will aim my
magazine at both
genders.
I will put pop, indie rock and
alternative rock in my magazine to
meet the audience preferences.
This chart shows a list of the
audiences favourite bands and so
from these I will choose the most
popular to put into my magazine.
I will place an interview in my magazine
as this is what my chosen audience are
more preferable of.
Although the magazine is a music magazine
this chart shows other interests that may
influence my decision for extras throughout
the magazine.

11. My magazine audience profile
My magazine will be aimed at people who have an interest in independent
(indie) and alternative music.
The ABC1 target for my magazine is lower to middle class.
The age range will be between 16-14.
The magazine will be mainly targeted at females.
The magazine that I have analysed that’s most like mine is NME. My audience
is similar to theirs in terms of age that the people are and also the genre of
music that will be talked about.
Like NME, my magazine will be published weekly as the reading habits of
magazines I have analysed states that they issue theirs weekly.
The interests of my audience is that of old fashioned clothing, Photography
and music and new clothing.
My questionnaire revealed that my target audience have a keen interest in
fashion.
My questionnaire was helpful in terms of determining what genre of music to
choose but for other interests it wasn’t so useful.

12. Interests of target audience:
From the research carried out I have created a mood board to what I
believe my target audience will look like and have an interest in.

13. The puff is a blood splatter, the colour of it is red. The
connotation of red suggests danger and violence. The
puff ties in with the strapline ‘‘IT WAS VIOLENT. WE
WERE LIKE PITBALLS…’’ This links to the audience
because rock and metal music is known for its
conduction of violence.
The masthead is black in colour and bold capital
typeface, it has an exclamation mark. It has lines
going through it and this could suggest that it’s
broken or smashed up. This ties in with the theme of
rock as rock bands are well known for smashing up
their guitars and instruments after a gig. There is a
contrast of colours (black font on a metal grey
background) and this in turns helps the masthead to
stand out, not only this but the grey backgrounds
helps to emphasise the contents of the front cover of
metal music.
The strapline ‘you me at six, inside the film premiere
of rocks hottest band’ uses the superlative ‘hottest’
and this is used in order to ensure that the readers
focus on this as they have done an interview with this
band. The word ‘hottest’ suggests that they're quite
significant to this issue of the magazine Kerrang.
The use of the yellow texts helps words in particular
stand out and in turn draw your attention to them.
The words ‘BY CLOWN’ link with the image on the
page and help to emphasise the main story.
The use of the image being in a jumpsuit connotes
prison and rebelling against things. This appeals to
the target audience of the magazine because they
tend to agree with rebelling.

14. The connotation of the green pigment of the background shows a rustic and
independent look/feel, this links to the target audience of NME because the
type of music is ‘Indie’ and their interests are that of old and independent
things. Additionally, it links with their audience because the colour pigment of
the green background links with photography and old fashion photos which
appeals to ‘indie teens’ as it’s retro and this appeals to them.
The costume in which Florence is wearing, ties in with the ‘indie’ theme of the
magazine this is because the hat is quite old fashioned and also due to the
waist coat and necklace. This links to the target audience because they have
thought about the clothing in which Florence is wearing and also what sort of
clothes their audience wear.
The use of the strapline ‘Free iconic joy division posters’ engages their target
audience because people who listen to this type of music usually tend to like
posters.
Florence's pose is that of uncertainty and fear and this is also evident with the
facial expression. The text too anchors this as it reads ‘her fear of messing up’
The colour of the bands are in black and this helps them to stand out and this is vital as the magazine is a music based
magazine.

15. Billboard magazine is aimed at not only music fans from around the world but it also
targets Lawyers, tour promoters and so on. This maybe due to the fact that it covers a
wide range of music genres, not only this but the magazine also serves as an industry
magazine as well as just a magazine for fans. There is a broad age range that this
magazine type appeals to due to the different socio-economic audiences, for example
a lawyer is Upper Middle Class in comparison to music fans that are in Lower Middle
Class.
The NME (New Musical Express) is aimed at people with an interest into alternative and
indie music and the socio-economic audience of NME is aimed at lower middle class and
working class this maybe down to the language that is used throughout the magazine.
NME target their magazine at this age range 16-24 year olds
Q magazines target audience is music buyers of over the age 25 years old and of both
genders. The socioeconomic group for Q magazines group D and E.

16. Comparison:
The Mise en scene in NME ties in with genre of the magazine, this is because the use of props on the image
for example the hat and waistcoat that Florence is wearing is. This is done to help emphasise the ‘alternative’
look/feel of the magazine. Similarly, Billboard use mise en scene in order to make Ke$ha look quite glamorous.
This is done by the use of make-up and this is done to target their upper middle class audience but also
though the use of the image of Ke$ha (who predominantly aims her music at 14-22 year olds), this appeals to
the lower middle class. The masthead of NME is in capital block typeface and this then allows the magazines
name to stand out when placed on shelves due to it being eye-catching to the readers eye. Whereas Billboard
uses a contrast of colours, white on black background and the use of colours helps to allow the masthead to
stand out and be eye-catching. A criticism of doing this is that using white and yellow together
counterbalances the colours and merges them together and this in turn can make things particularly hard to
read. Q magazines target audience is aimed at a higher age group in comparison to NME this is because they
aim to please an older generation of music lovers who aren’t being targeted by other music magazines. The
masthead of the magazine is a lot more sophisticated than the others , this is due to the font type and also
the image and use of mise on scene (make-up and hair) and this is turn makes the image of Florence look
classy and glamorous which appeals to its target socioeconomic group.

17. Main image
*To entice the
audience in and to also
help support the what
the main article is
about
MASTHEAD
*This is being placed
here due to it being
more noticeable when
on a shop shelf.
BARCODE
AND PRICE
strapline
strapline
strapline
strapline
MAIN STRAPLINE
&quote
Date issued
Front cover plan

18. Masthead
BIZZAR
Bizzar
I have decided to base my masthead on the type
seen in NME magazine and they use capital letters
and this for me is what makes the magazine stand
out on the shelf. I chose to use the word ‘bizzar’ as
my magazine is based around independent music
and from questioning people a frequent word to
describe this music was ‘odd’ or ‘bizzar’ or 'weird’

19. Contents page analysis:
NME’s contents page has an index running
along the left hand side reading what bands are
featured in the magazine. This appeals to the
audience as they're interested in many
different bands.
The articles are numbered in accordance to the
page numbers in which they appear on, this is a
good clear way to lay out the information and
its clear for the reader to see what page their
particular interests are on making it more
convenient for the readers.
The information is broken down into sections
which also makes the information easier to
follow for the reader.
The date in which it’s issued is very specific this
is due the magazine being issued weekly.
They advertise their magazine which in turn will
mean they keep their audience as it’s
advertising their magazine on offer.
There is a main image with a strapline to
emphasise the main article and entice their
readers.

20. Contents page analysis
There is a web link at the top which shows that there is
two media platforms coming together. This can appeal to
he audience as they live quite bust lifestyles and so by
having an internet version of the magazine then it helps
widen their target audience as it branches out to them.
There is a review section which is good for the target
audience of the magazine as it shows other peoples
opinions.
There is a main image that helps the page to look more
attractive and appealing to readers and it also helps
emphasise the main article.
Like NME, the contents are under one main heading but
unlike NME they're not then broken down into more.

21. The image is the main thing on the page and it links to the article as Florence is sat posing on the American flag which links
to the name USA got the love. This is also linked to the artists song ‘you’ve got the love’ and the U in USA anchors this.
The introduction links to the image as well because it reads ‘with America at her feet’ and Florence I treading all over the
American flag.
The text is all to one side and in equally spaced columns. Which allows big chunks of text appear easier to read.
The text ‘Florence Welch’ is in blue and this helps it stand out so people can remember her name and also what she's done
The mode of address is looking directly at the reader and this to engage the reader and also to emphasise the word ‘love’
and looking into someone's eyes can connote love.

22. The article links with image because the image is unsightly and so are the words for example ‘vomiting’.
The text is columns which allows the text to be read easier.
The colour of the text is consistent throughout which therefore links it back to the title of the article.
There is direct mode of address from the person in the image. This in turn entices you into reading
what the article is about and it also catches your eye in order to make you start reading the article.

23. Double page spread plan
MAIN IMAGE
MAGAZINE TITLE
STRAPLINE
ARTICLE OF THE MAGAZINE
SUPPORT IMAGE

24. Final piece: front cover

25. Final piece: contents page

26. Final piece: Double page spread

27. Evaluation

29. Straplines
• Exclusive band posters
• 2010- breakthrough for indie music
• 12 new bands to get excited about
• Love, Life and funerals
Fonts
• Mongolian Baiti
• Lucida sans
Masthead

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