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Unit 30 – UK Media Publishing
Contents Page
Slide No. Content
3 Mind map for magazine ideas
4 Mind map for M magazine
5 Mood board for magazine
6 Mood board reflection
7 Magazine strap lines
8 Masthead fonts
9 Front cover inspirations
10 Double page spread inspirations
11 My magazine (Genre, layout and house style)
12 Survey Monkey Results- Q1
13 Survey Monkey Results- Q2
14 Survey Monkey Results- Q3
15 Survey Monkey Results- Q4
16 Survey Monkey Results- Q5
17 Survey Monkey Results- Q6
18 Survey Monkey Results- Q7
19 Survey Monkey Results- Q8
20 Survey Monkey Results- Q9
21 Questionnaire original
22 Questionnaire filled in
23 Questionnaire results
24 Questionnaire results
Slide No. Content
25 Reflection of research (age& gender, spending power)
26 Reflection of research (subscription offers, appeal to
readership)
27 Magazine flat plan 1
28 Magazine flat plan 2
29 Magazine flat plan 3
30 Source of ideas
31 Hand- drawn magazine drafts (front cover)
32 Hand- drawn magazine drafts (double page)
33 Interview draft
34 Image plan
35 Production plan
36 Budget summary
37 Legal and ethical issues
38 Intellectual Property
39 The Editors Code
40 Case Study
41 Filing a complaint
42 Filing a complaint form
43 Copyright within Q magazine
44 Conclusion
Mind map for magazine ideas
Mood board for ‘M’
The colour scheme I have decided for my magazine is green, black and white this is
because these colours aren’t aimed at a specific genre. I also think that the colours
go well together and are good colours for a music magazine.
I have looked at different magazines that are similar to my idea of a music
magazine. These included Q magazine and Mojo as they are not entirely specific to
a genre of music and are popular music magazines.
My target audience are teenagers/ young adults so I looked at the lifestyle of the
‘Indie’ type of person that would read my magazine. I gained some images of
people at a festival because I believe that my magazine would appeal to people who
enjoy concerts and festivals. As well as, the picture on the top right with the writing
‘When words fail, music speaks’ portrays the type of person that would read my
magazine is a great lover of music.
Finally in my mood board there is some pictures of music artists that would be
included in my magazine and would appeal to my target audience. This has helped
me to understand the specific audience and content that could be in my magazine.
Mood board reflection
Magazine straplines
Mojo magazine’s strapline is ‘The Music Magazine’. This could connote that the magazine
considers themselves to be the only good music magazine out there on the market. This is
very strong language that puts the point that they have across strongly.
Q magazine’s strapline is ‘Discover Great Music’. This makes the
magazine appeal to a specific target audience who could be
looking for new music.
My strapline is going to be short like these examples with
persuasive language, in the form of ‘Music Matters.’ this is strong
and gains the audiences attention. As well as, the use of
alliteration causes it to be catchy and also fit well with the title of
M.
Masthead Fonts
Masthead
The masthead for my magazine is simply M. This was inspired by Q magazine, as the M
stands for Music. It will be located on the top left hand corner, with a green, white and
black theme. It will be bold and stand out from the rest of the content on the front cover of
the magazine. Some font styles that I have considered are:
Mom’s Typewriter Amsterdam Graffiti Sketch Block
I think that the most suitable font would be Amsterdam Graffiti because it is the boldest
font, it would also be the most suitable font to be white on a green background. This is
because it would be the clearest as well as the most effective. Mom’s Typewriter would not
be suitable as it would not be bold enough as it is too thin. I also do not think that Sketch
Block would be suitable for my magazine because it is not filled in properly, this could
interfere with the boldness of the masthead. This is because the font and the background
are not the same colour so the background colour could appear too much through the text.
Front Cover Inspirations
Masthead:
The masthead in the top left
hand corner is big and bold to
make sure it stands out. I would
repeat this for my magazine but
adapt it slightly with my own
design.
Main Image:
The image on this front cover takes
up the whole page, with no
background as it is an extreme close
up. This makes the subject look
powerful and contrasts against the
text. On my magazine I wouldn’t
have the image so close up.
Website:
The website for my magazine
would also be by the barcode.
Unlike Q I plan to put my link
separate to my logo by putting
it underneath on its own with
social media symbols by it too.
Main headlines:
The headline for this copy of
magazine is big and bold across
the page. I am going to take
inspiration from this and layer
my headline on the top across
the page too.
Puff Promotions:
On this specific copy the
magazine front cover has a puff
promotion. I am going to do this
on my magazine too but I will try
to have a deal or competition
advertised each copy.
Cover Lines:
The cover lines on this front
cover are around the subject in
the images in face. I think this is
a good layout as it does not
take away the importance of
the subject.
Double Page Spread Inspirations
Main image:
The main image of this copy
was the same picture as on the
front cover. I do not like this
idea so I have decided to have a
different image within the
double page spread.
Page number/ magazine logo:
On the bottom of each page within the
magazine there is the magazine logo,
date issue and page number. I am
taking inspiration from this layout and
doing this for this magazine.
Drop capital:
Within the article there is a drop
capital, this is placed in the
middle of the article. This is
unusual to most layouts and
does break up the huge block of
text. I will place my drop capital
at the beginning of the article
like the normal layout of a
double page spread.
Title/ stand first:
The stand first for this specific double page
spread is two simple words from the
article. This is more effective than a long
quote from the article.
I think that I will take
inspiration from
this and make my
title short but still
have a quote from the
interview/ article.
Columns:
To help break up the text of
my article I will lay it out in
columns like this article. But I
will also add pictures within
the text that are relevant to
the content.
Genre
My magazine won’t have a specific genre, this was inspired by Q magazine. I think this would appeal to
my audience as it means it can appeal to a wide range of people. My magazine will include new upcoming
artists as well artists who are in the charts.
Layout
The layout of my magazine is going to be similar to that of Q magazine but with a few different changes to
make the layout more personal to myself and the specific target audience of my magazine. From looking
at the front cover and double page spread of Q magazine I have decided to use a few of the conventions
of the magazine as well as add my own and change some too.
I will keep specific conventions like the logo, page number and issue date in the same location as Q,
which is in the corner of each page. As well as, I will make sure that the masthead is in the top left corner.
One of the conventions that I am going to change compared to Q is adding a drop capital, this is because
it will help me to break up the page and follow other magazine conventions. Another change that I may
make is to make my website link separate to my barcode.
I plan to make my magazine very consistent with the layout on each page as I believe this makes the
magazine looks professional and well put together.
House style
The colour scheme that I am going to use for my magazine is green, black and white. This is because these
colours all go well together as well as appeal to both genders. I also feel that these colours work well for a
music magazine as they are sleek and bold. I will achieve this style of my magazine by having the subtitles
of each page the same green colour. The main titles and text would be black and the backgrounds will be
white.
The colours were also inspired by a few albums from different
genres of music.
My Magazine
Survey Monkey Results
Q1 What is your gender?
From the results of my
survey online I have found
out that my main
readership will be female.
This can influence the
advertisements within my
magazine as well as the
content. Although my
magazine is focused at both
genders, there could be a
bigger female appeal.
Survey Monkey Results
Q2 How old are you?
The results of my survey show that the
main readership of my magazine would
be under 18. This would range from 26-28
years old. But the magazine would also
strongly appeal t0 18-24 year olds too.
This shows that the content with the
magazine can be mature content that
would appeal to a adult audience more
than a young audience.
This readership is very similar to the
readership of Q magazine as they focus
on the young adult age group too.
Survey Monkey Results
Q3 What is the most suitable title for a music magazine?
The most popular result for this question
within my survey was M, which stands for
Music. I think this would be the best title
for the magazine as it would appeal to the
audience and would be memorable for
the public.
Survey Monkey Results
Q4 Which colour scheme do you like best?
From looking at my results I have chosen
to have the green, black and white colour
scheme. This is because it appeals to the
audience as well would be suitable for a
music genre magazine.
Survey Monkey Results
Q5 Which type of stories would you like to be covered?
With this question I received many
different responses, the main response I
received was interviews with artists. This
would be a good for my magazine to
cover as it would appeal to the audience
and could also be spread over the many
types of genre.
The two most responses I had was festival
news and gossip. The festival news would
be good for my magazine as most of my
target audience would enjoy going to
festivals and so this would appeal to
them. The celebrity gossip wouldn’t
entirely fit into my magazine but there
could be a small section on the news of
celebrities by the back.
Survey Monkey Results
Q6 How frequent should a music magazine be published?
From my results I have found out that a
monthly magazine would be more
appealing to the audience that a weekly
release.
This is similar to the Q magazine that I
have taken inspiration from. This would
be good for my magazine because it
means that the magazine can have more
content added into it to make it packed
with content.
Survey Monkey Results
Q7 How much are you willing to pay for a monthly magazine?
The results show that the audience would
rather pay £2.99 for the music magazine.
Although there was a few people who are
willing to pay £3.50. To make sure there is
enough content within my magazine I
believe that the magazine would have to
cost £3.50. As no one would pay £3.99 I
think that I would go in the middle and
make the cost of my magazine £3.50.
Survey Monkey Results
Q8 What genre of music are you interested in?
From looking at my results I have a mixed
response of genres, which is good for my
magazine as I have planned on making a mixed
genre magazine. One of the most popular
responses is Indie or Rock this could mean
that the magazine could focus more on the
Indie Rock genre of music. This is very similar
to Q magazine as the magazine is mixed genre
with a focus on Indie too.
Survey Monkey Results
Q9 Which social network site would you expect a
magazine to be linked with?
From looking at my results I have a mixed
response of genres, which is good for my
magazine as I have planned on making a mixed
genre magazine. One of the most popular
responses is Indie or Rock this could mean
that the magazine could focus more on the
Indie Rock genre of music. This is very similar
to Q magazine as the magazine is mixed genre
with a focus on Indie too.
Questionnaire
I have conducted a questionnaire to give out to gain more opinions on my magazine, this
will help to make sure that my magazine aims my target audience well.
Questionnaire
This is one of the filled out
questionnaires from my research. I
have 10 filled out questionnaires
that I have collected in and analysed
the results from them all.
In the next few slides I have
summarised the results and
collected them to show how my
magazine will suit the target
audience.
Questionnaire Results
Q1 What is your gender?
The answer to this question on my questionnaire was equal with five males and five females. This highlights
the fact that my magazine appeals to both genders.
Q2 How old are you?
The most popular answers for the age range of the audience was 16-18 and 18-24. My magazine is aimed at
young adults, which was inspired from Q magazine. The result from this question in my questionnaire,
highlights this and portrays strongly that the magazine could also appeal to other ages too.
Q3 Which is the most suitable title for a music magazine?
The highest result was ‘M’. There was only a few for the other two options. This helps me to understand that
this title is suitable for my magazine as it fits well with the magazine and the audience like it too.
Q4 Which colour scheme do you like best?
The most popular colour scheme that the audience went for was green, black and white. This is the colour
scheme that I planned to use and will surely use now I know that the audience like this colour scheme too.
This colour scheme is the best for a music magazine as it is bold and graphic.
Q5 What type of stories would you like to be covered?
There was many responses for this question but the most popular ones was interviews with new and well
known music artists. This is good for the double page spread and this would be the focus story in the editions.
Another popular result from this question was album and film reviews. This will be included in the back of my
magazine and have a page each. I am placing it in the back to make sure that the audience can find it as well
as so that it doesn’t take away the focus of the music artist.
Questionnaire Results
Q6 How frequent should a music magazine be published?
The most popular result for this question was monthly with only one result for weekly. This will help me to
make sure that there is a lot of content within each edition magazine.
Q7 How much are you willing to pay for a monthly magazine?
Surprisingly compared to the online survey, the most popular result was £3.50. This is the best price for my
magazine too because it means that a lot of content can be added into the magazine but also be a suitable
price for the target audience. This is similar to the price of Q magazine but is cheaper to be able to compete in
the magazine industry.
Q8 Which genre of music are you most interested in?
There was many different results for this question but the main result was Indie. This is similar to my magazine
of inspiration, Q. To appeal to a wide audience of people my magazine would be a mixed genre magazine but
with a specific appeal to the Indie genre of music.
Q9 Which social network site would you expect a magazine to be linked with?
The most popular results for this were Twitter and YouTube. This could be because these are the most popular
social networking sites for my target audience to use. My magazine would use these social networks to be
able to quickly update the audience through Twitter. And provide backstage content from the photo shoots,
interviews and concerts on the YouTube channel.
Q10 Would you be interested in free content from a magazine?
The only result I got from this question is yes. My magazine would include free content by providing free
samples of artists work or chances to win tickets to concerts or festivals etc.
Reflection of Research
From my research I have been able to work out who the exact target audience for my
magazine will be. As well as how I can make my magazine appeal strongly to the target
audience by looking at the spending power, the genre of music they like etc.
Age & gender
The age of my target audience is mainly people from the age of 16- 24 as this was the
highest result from my research. This helps me to be able to make sure that the content
appeals to the target audience by making the language suitable for this age range and
choosing suitable stories to cover within the magazine.
There isn’t a specific gender with my audience but by looking at the results I can see that
the main gender would be female. This could highlight the type of advertisements that
could be in my magazine. As well the competitions would need to appeal to both genders.
This is similar to my magazine of inspiration, Q as this magazine appeals to both genders
but they do focus on males where mine would appeal to females more.
Spending power
The research that I have conducted helped me to see the spending power of my target
audience, I have come to the conclusion that the most suitable price for my magazine
would be £3.50 because from mixed results I have come to the conclusion that this would
be the most suitable price to be able to print the magazine monthly with a good amount of
content.
Reflection of Research
Subscriptions offers
From my research and looking at my magazine of inspiration I have come to the conclusion
that the magazine should offer a subscription offer to the audience. This would appeal to
the target audience because this means that they would be able to save money. I found out
from my research results that my target audience are looking for good deals. So this
subscription offer would appeal to them. It could also mean that they do not need to go out
to the shops to buy the magazine as they can ensure that every edition of the magazine for
that year will be delivered to their door.
Appeal to readership
To make my magazine appeal to the readership I would run some competitions to win
tickets to festivals/ concerts or albums from certain artists. This would appeal to the
readership as they said they would be interested in free content within a magazine.
The stories that would be covered to make sure that my magazine appeals to the
readership is interviews with music artists as well album/ festival news. These would be
some of the double page spreads within my magazine. As well as to make sure that I reach
the needs of my readership I would have a section of celebrity gossip. This would be small
to make sure that the magazine still focuses on music but big enough to satisfy the
audience. I would also include a update on the most popular music throughout the month
and reviews with information on new films going out in the cinema.
Magazine Flat Plan
This my simple magazine flat plan, I have included all the important pages to my magazine
including the double page spreads and advertisements.
Magazine Flat Plan
This is my flat plan for the first half of my magazine in more detail, it includes some images
and more details Of the pages within the magazine.
Magazine Flat Plan
This is my magazine flat plan for my second half of the magazine. There will be more pages
than included in these flat plans as I wanted to show the important and general content of
the magazine.
Sources of ideas
The advertisements that I have chosen are suitable for my audience. I have researched the
lifestyles of the target audience for my magazine and come to the conclusion of choosing
adverts that play big parts into the young adults life.
The advert for River Island at the beginning of my magazine is suitable for my audience
because I can predict that most of my audience would shop there or be interested in the
products they sell. By having this advertisement at the beginning it helps to attract and
appeal to the audience.
I have also chosen an advertisement that will link to the artist in the interview, this is could
be their upcoming album or tour. The advert will be placed just after the double page spread.
This advertisement would be suitable and appropriate for my audience as they would be
interested in the artist in the interview. This would also make sure that the artist would gain a
lot more publicity about the certain product or event advertised.
Other products I wish to have advertised in my magazine are other cd’s, new films and also
tours as well as festivals.
From looking at colours in different magazines and album covers in the indie genre I chose
the colours of green, white and black. This is because they are bold colours that can appeal
to both genders as well as are suitable for almost all genre of music. As well as by choosing
these colours I can make the magazine look sleek and professional this is because it will be
black on white with a hint of colour with the green titles. This could also help to add an
urban feel to my magazine as the font is in a simple graffiti font.
Hand-drawn Magazine Drafts
This is my hand –drawn draft, I focused on making sure the layout was appropriate for the
magazine. I took a few inspirations from the Q magazine layout.
Social Networks:
I placed the social network
symbols on the top right
hand corner. This makes
them stand out and visible
for the audience to see.
Masthead:
My masthead was
inspired by the Q one.
The colours of mine are
green, white and black
to match the colour
scheme. The strapline
for my magazine is
‘Music Matters.’ this will
be placed sideways to
the masthead.
Main Image:
The main image will be
behind the cover lines if
possible, this is to be able to
make the image bigger on
the front of the cover.
Website:
The website will be
underneath the barcode
as it is similar to the
layout of Q. But I have
placed it separate to the
barcode to make it stand
out.
Cover lines:
The cover lines will be placed
all around the sides of the
cover, this is inspired from Q
magazine.
Hand-drawn Magazine Drafts
Headline:
The headline of my double
page spread will be a good
quote from the interview.
Main image:
My main image is going to
take up most of the second
page, this is to gain more
attention to the subject.
Text:
The text will be in the middle
of the pages to make it stand
out. The questions will be
bold and green, the answers
will be black and normal.
Page number:
In the bottom of
the pages there is
the page numbers
and the M logo.
Quote:
There will be a
quote in a box
that relates to the
image.
Drop capital:
The drop capital
is located at the
top of the article
to make it stand
out.
Image:
There will be
another image of
the subject in
their normal
lifestyle.
Proposal
This is my proposal for ‘M’ magazine, the
title stands for Music. On this proposal I
have included details such as the
masthead, font ideas, the target audience
etc. The masthead for my magazine is a
big black bold M in a green box, with a
white outline, this fits in with the house
scheme of my magazine. I plan to use the
key colour of green in the quote boxes,
headlines, cover lines, page numbers etc.
This will help to expand brand identity
and maintain the house scheme of the
magazine. In my proposal I have included
some font styles that I thought about
using in my magazine. The house style of
my magazine is green, white and black
this is because these are gender neutral
colours, which makes it appeal to a wider
audience.
Interview Draft
Here is my magazine interview draft, I have taken inspiration from Q magazine to think of suitable questions. I also
took in the personality of the subject and the things that the artist is doing recently to make the questions more
realistic.
To make sure the answers were as accurate as possible, I researched the artist to be able to provide realistic answers. I
looked at her biography and previous interviews with the artist to see the way she would answer questions.
Image Plan
This is my plan for the images that I will take for my magazine. I have added all the details that will need to be
taken into consideration when taking my images, including the equipment I will need, the locations, the dates etc.
Production Plan
This is my production plan for my
magazine. I have planned to use the
month to produce the magazine,
collecting the content, planning and
editing.
This plan is for the release date of the
1st of December and starts on the 3rd
of November.
I made my production plan by looking
at the simple production plan of
other magazines. This helped me to
change and set the dates for mine
appropriately for my own magazine.
I did this by thinking about how long
it would take for me to realistically
do all the processes that will occur
when making my magazine.
The website I looked at was
http://hosbeg.com/the-magazine-
production-process/
I think that my production plan is
realistic because for each type of
content the deadlines are not
unachievable. When making my
production plan I made sure to give
everyone at least more than one day.
Budget Summary
Sources on income:
The sources of income for my magazine would be the advertisers and the profit from sales. I would charge my
advertisers the same prices as Q magazine. This helps me to make sure that the advertising rates are suitable for the
type of magazine that it is.
Publishing the magazine:
From looking at different publishers I have decided to print my magazine
with a company called Blurb. They have given me a deal of £46850 for
5000 copies.
Personnel:
The personnel that I would have for my magazine is a budgeting team. The budgeting team would make sure that the
magazine is always budgeted correctly, making sure that the magazine does not waste any money.
I would also hire some editors, these would help to make sure that the content is suitable and the layout of my magazine is
suitable.
Additionally I would have writers to make sure that the content is written well and suitable for my magazine and target
audience.
As well as, I would have a team of reporters to collect all the content, news and photos for my magazine.
Finally I would need an advertising team to collect and control the advertisements that would be in my magazine.
Legal and Ethical Issues
Copyright: A legal right to allow the original the author or artist the right to publish, create, perform or print a certain piece
of work. Protecting the work from anyone else copying or duplicating it.
Defamation: The action of ruining the good reputation of someone.
Privacy: The act of being free from the public.
One of the most important legal issues that I need to think about before publishing my magazine is Copyright. This will help
me to protect my content from people trying to copy it and use it for other purposes. I will make my Copyright procedures
clear by adding the Copyright to my content.
Another issue that my magazine could come across is defamation, privacy, and publicity issues. This is because when
publishing the interviews and gossip pages, the magazine needs to make sure that they do not break any privacy rules of
the subjects life. As well as the magazine has to make sure that they publish information that is true to the word and no
false accusations to gain more money. To avoid defamation issues my magazine needs a publishing contract that makes sure
that the editors take these issues seriously. As well as, privacy issues is a hard thing to avoid when publishing a magazine
but the editors has to make sure not to publish any content of an embarrassing nature to the subject. An example of where
my magazine come could across this in my draft double page spread is the editor needs to make sure that they write exactly
what the subject said and nothing different.
An ethical issue that my magazine could face is the breach of morality. This means that the editors could include
information on a particular story that breaks the audience morals. To make sure that this doesn’t happen often if not at all
the editors will need to use their common sense to make sure the story is suitable to publish. As well as, if a story did
happen to upset a member of the public then the magazine would have details within the magazine for the public to
contact and complain to the magazine.
When advertising within the magazine, the advertisers or magazine must have the permission of everyone within the
advertisement involved to publish the advert. This could be the product or service label, a celebrity etc.
Finally to make sure my magazine does not break any copyright laws, my magazine will ask permission from the social
network sites that will be on the front page to use the logos. I will do this by contacting them and asking them for the
permission by explaining what the use would be.
Legal and Ethical Issues
Intellectual Property
To protect the content of my magazine I will need to use a few different types of intellectual property to make sure that no
one copies my work. I will use Trade marks protection to make sure that my logo/ mast head, strapline etc. are protected
from anyone trying to copy them.
On the written content and photos in my magazine I will use Copyright to make sure that no one tries to copy the work or
claim it as theirs.
To use the logos of the social networks on the front cover of my magazine then I will need to buy intellectual property from
the businesses. By looking at the guidelines of using the logos for the different social networking sites, they allow
businesses to use the logo as long as they do not modify the logo in any way. Whilst also making sure to use it in the right
context, as I believe that my magazine is using the logo in the appropriate manner and not modifying the logo in any way I
believe that my magazine will have the permission to use the logos on the front page.
The Intellectual Property rights will be passed from the ‘inventor’ to the publisher, this is because there will be a contract to
make sure that all the content is protected and all the rights go to the publisher. The publisher will buy all the rights for all
the content this makes it easier to apply for the rights all together.
For the copyright of the content I would need to make sure to add the copyright logo to the
page so that it is clear that its copyrighted. As well as on the bottom of the contents page I will
put a disclaimer that all the content is copyrighted so that the readers are fully aware that the
content is protected.
(Sources: https://www.gov.uk/intellectual-property-an-overview/overview
http://angiemakes.com/improper-use-social-media-icons/
http://www.dehns.com/cms/document/Ownership_of_Intellectual_Property_Rights.pdf )
By looking at the editors code of press complaints commission I understand the standards that my magazine need
to reach to be fair and not break any rules of publishing.
The benchmark within the editors code is to never upset the public by publishing appropriate content. It is also to
publish fair and suitable content with in the magazine.
Case study of breaching The Editors Code
Mail on Sunday breached Clause 3 (Privacy) of the Editors' Code in 2009
In 2009 Mail on Sunday reported that Daniel Craig had bought a new apartment in North London. In the
report they explained the district in London where the property was, they also included the name of the
nearest park and finally included a photo of the house that the apartment was located. The actor then
complained as he was harassed by fans as they found where he lived and visited his property often.
The Commission makes it clear that newspapers should not identify the homes and locations of people
who may be exposed to security issues. After this report was published the Commission concluded that
the article included too much detail of identifying the property without any justification, resulting in a
breach of the Code. Once this was concluded the newspaper had to remove the online article as well as
apologise to Daniel Criag. The Mail on Sunday also were asked to meet the £25,000 security costs that
were necessary after the report was seen by the public. These costs were mainly to protect his partner and
child.
After this breach the newspaper was warned to not publish any other hints to celebrities properties
locations to make sure that they never caused any security issues with anyone else.
(Sources: http://www.pcc.org.uk/review09/2009_statistics/case_studies.php
http://www.theguardian.com/media/2009/feb/27/mail-on-sunday-daniel-craig)
Filing a complaint
Filing a complaint
For the public to be able to file a valid complaint with the press complaints commission they need to reach the code
of practise whilst filing it. The process of filing a complaint is to send a email or letter. To highlight their point even
further the press complaints commission requests a valid article of the media that is being complained about, if
there is such a thing. Then they need to make sure to add the name of the publication and the date too, this helps
the press complaints commission to be able to find the article themselves and study it. Then the person
complaining would also need to give a brief summary of what is wrong with the article and how they believe that
the article e has breached the Code of Practise.
Procedure of checking a complaint
Once the complaint has been filed it is then the job of the press complaints commission to look within the
complaints and article to see if the complaint is valid.
This starts when the complaint is assessed, they do this by checking if it raises a breach against the Editors Code of
Practise. If they feel that the article doesn’t then they will explain to certain person who filed the complaint why it
doesn’t. If it does then the complaint is carried on further and sent to investigation.
Within the investigation process press complaints commission will write to the editor and send a copy of the
complaint with a copy of the article that the complaint is about. The editor then needs to respond to the complaint
and a copy is sent to the member of the public. If it still seems that it has breached against the code then the press
complaints commission will carry on till it is satisfactory for the member of the public.
If the case is extremely serious then the editor will need to write a letter of apology in the paper. Or the content can
be deleted (if on the internet).
If the editor breached the code then the complaint is upheld and this can cause a negative impact on the editor.
(Source: http://www.pcc.org.uk/complaints/makingacomplaint.html)
My magazine
To make sure that there this does not occur within my magazine then I would make sure to not add anything that
the subject within my interview has not said. I need to make sure that all the content that is claimed to have been
said by the subject is 100% true to them. This helps me to not have an issue involving defamation within my
magazine.
Filing a complaint form
This is the form for filing a complaint to the PCC on the form the complainer needs to fill in what they are complaining
about, if they’ve been in contact with the publisher, as well as the name and date of the publication. At the bottom of the
form they also have the option to add an image if needed. After filling this form section of the form in there is another
section to the form. This is where the person filing the complaint needs to choose which part of The Editors Code they
believe that the publisher has breached. The next step in the filing a complaints form is to give your details to the
Commission so they can contact you when they are dealing with your complaint if this is needed. The last part of the form is
a opportunity to review the complaint that you have made to make sure it is as accurate as possible.
(Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html)
Copyright within Q magazine
Audit Bureau of Circulation claim
In the front of the magazine there is a small message in tiny writing in the editors letters part. It says:
‘Member of Audit Bureau of Circulation. Nothing in the magazine may be reproduced in whole or part without the
written permission of the publishers. We cannot accept responsibility for unsolicited manuscripts and photographs
or for material lost or damaged in the post.’
This helps them to protect the content of their magazine by making sure that no one can steal it and copy it for their
own use. It also helps them to make sure that the content of the magazine reaches the correct standard within the
media industry.
About Audit Bureau of Circulation
ABC delivers the certification that the data and content within the magazine meets the industry standards . It also
verifies all the data within the magazine to make sure that it is correct and valid within the content used. It also
makes sure to protect the reputation of any advertisers used within the magazine. ABC also measures the
circulation of the magazine, checking all sales figures of the magazine.
My magazine
To protect the content with my magazine I am going become a member of the Audit Bureau of Circulation, this will
ensure that my content is protected whilst also making sure that it is valid and reaches the industry standards.
Conclusion
In conclusion I have found that protecting all the content within my magazine will help me to make sure no one
steals or copies my work. Another thing that’s important when making a media product is to make sure that all the
content reaches the rules and regulations of The Editor’s Code.
From my research I have decided to create M magazine because I think that it would be the most appropriate to
attract a wide audience. The colour scheme of my magazine would be green, black and white. The colour green
would have a big association to the magazine as when people see the specific shade of green then they will think of
M magazine.
I have also been able to research the production process of a magazine to be able to find out how I am going to
produce my magazine. By looking at existing magazines it helps me to be able to make sure that my design is
professional and also appealing to a audience. As well as to choose the correct content for my magazine to make
sure that it will appeal to the right audience. I also conducted research to make sure that I had an audience
perspective on the content. In conclusion I think that by conducting research it has helped me to be able to make
my points as valid as possible to explain to the publisher why I have chosen the specific content, house style etc.
By making my drafts and plans it has helped me to make sure that my magazine design and content will be as
successful as possible, this is because it allows me to get other opinions before making the final product. It also
allows me to be able to correct any imperfections or mistakes.
Overall I believe that the research and planning I have conducted has been successful in helping me to choose the
most appropriate magazine title, design and genre. As well as helping me to make sure that I will be protected and
breaking no laws etc.

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Music Matters - Insights from M Magazine Survey

  • 1. Unit 30 – UK Media Publishing
  • 2. Contents Page Slide No. Content 3 Mind map for magazine ideas 4 Mind map for M magazine 5 Mood board for magazine 6 Mood board reflection 7 Magazine strap lines 8 Masthead fonts 9 Front cover inspirations 10 Double page spread inspirations 11 My magazine (Genre, layout and house style) 12 Survey Monkey Results- Q1 13 Survey Monkey Results- Q2 14 Survey Monkey Results- Q3 15 Survey Monkey Results- Q4 16 Survey Monkey Results- Q5 17 Survey Monkey Results- Q6 18 Survey Monkey Results- Q7 19 Survey Monkey Results- Q8 20 Survey Monkey Results- Q9 21 Questionnaire original 22 Questionnaire filled in 23 Questionnaire results 24 Questionnaire results Slide No. Content 25 Reflection of research (age& gender, spending power) 26 Reflection of research (subscription offers, appeal to readership) 27 Magazine flat plan 1 28 Magazine flat plan 2 29 Magazine flat plan 3 30 Source of ideas 31 Hand- drawn magazine drafts (front cover) 32 Hand- drawn magazine drafts (double page) 33 Interview draft 34 Image plan 35 Production plan 36 Budget summary 37 Legal and ethical issues 38 Intellectual Property 39 The Editors Code 40 Case Study 41 Filing a complaint 42 Filing a complaint form 43 Copyright within Q magazine 44 Conclusion
  • 3. Mind map for magazine ideas
  • 4.
  • 5. Mood board for ‘M’
  • 6. The colour scheme I have decided for my magazine is green, black and white this is because these colours aren’t aimed at a specific genre. I also think that the colours go well together and are good colours for a music magazine. I have looked at different magazines that are similar to my idea of a music magazine. These included Q magazine and Mojo as they are not entirely specific to a genre of music and are popular music magazines. My target audience are teenagers/ young adults so I looked at the lifestyle of the ‘Indie’ type of person that would read my magazine. I gained some images of people at a festival because I believe that my magazine would appeal to people who enjoy concerts and festivals. As well as, the picture on the top right with the writing ‘When words fail, music speaks’ portrays the type of person that would read my magazine is a great lover of music. Finally in my mood board there is some pictures of music artists that would be included in my magazine and would appeal to my target audience. This has helped me to understand the specific audience and content that could be in my magazine. Mood board reflection
  • 7. Magazine straplines Mojo magazine’s strapline is ‘The Music Magazine’. This could connote that the magazine considers themselves to be the only good music magazine out there on the market. This is very strong language that puts the point that they have across strongly. Q magazine’s strapline is ‘Discover Great Music’. This makes the magazine appeal to a specific target audience who could be looking for new music. My strapline is going to be short like these examples with persuasive language, in the form of ‘Music Matters.’ this is strong and gains the audiences attention. As well as, the use of alliteration causes it to be catchy and also fit well with the title of M.
  • 8. Masthead Fonts Masthead The masthead for my magazine is simply M. This was inspired by Q magazine, as the M stands for Music. It will be located on the top left hand corner, with a green, white and black theme. It will be bold and stand out from the rest of the content on the front cover of the magazine. Some font styles that I have considered are: Mom’s Typewriter Amsterdam Graffiti Sketch Block I think that the most suitable font would be Amsterdam Graffiti because it is the boldest font, it would also be the most suitable font to be white on a green background. This is because it would be the clearest as well as the most effective. Mom’s Typewriter would not be suitable as it would not be bold enough as it is too thin. I also do not think that Sketch Block would be suitable for my magazine because it is not filled in properly, this could interfere with the boldness of the masthead. This is because the font and the background are not the same colour so the background colour could appear too much through the text.
  • 9. Front Cover Inspirations Masthead: The masthead in the top left hand corner is big and bold to make sure it stands out. I would repeat this for my magazine but adapt it slightly with my own design. Main Image: The image on this front cover takes up the whole page, with no background as it is an extreme close up. This makes the subject look powerful and contrasts against the text. On my magazine I wouldn’t have the image so close up. Website: The website for my magazine would also be by the barcode. Unlike Q I plan to put my link separate to my logo by putting it underneath on its own with social media symbols by it too. Main headlines: The headline for this copy of magazine is big and bold across the page. I am going to take inspiration from this and layer my headline on the top across the page too. Puff Promotions: On this specific copy the magazine front cover has a puff promotion. I am going to do this on my magazine too but I will try to have a deal or competition advertised each copy. Cover Lines: The cover lines on this front cover are around the subject in the images in face. I think this is a good layout as it does not take away the importance of the subject.
  • 10. Double Page Spread Inspirations Main image: The main image of this copy was the same picture as on the front cover. I do not like this idea so I have decided to have a different image within the double page spread. Page number/ magazine logo: On the bottom of each page within the magazine there is the magazine logo, date issue and page number. I am taking inspiration from this layout and doing this for this magazine. Drop capital: Within the article there is a drop capital, this is placed in the middle of the article. This is unusual to most layouts and does break up the huge block of text. I will place my drop capital at the beginning of the article like the normal layout of a double page spread. Title/ stand first: The stand first for this specific double page spread is two simple words from the article. This is more effective than a long quote from the article. I think that I will take inspiration from this and make my title short but still have a quote from the interview/ article. Columns: To help break up the text of my article I will lay it out in columns like this article. But I will also add pictures within the text that are relevant to the content.
  • 11. Genre My magazine won’t have a specific genre, this was inspired by Q magazine. I think this would appeal to my audience as it means it can appeal to a wide range of people. My magazine will include new upcoming artists as well artists who are in the charts. Layout The layout of my magazine is going to be similar to that of Q magazine but with a few different changes to make the layout more personal to myself and the specific target audience of my magazine. From looking at the front cover and double page spread of Q magazine I have decided to use a few of the conventions of the magazine as well as add my own and change some too. I will keep specific conventions like the logo, page number and issue date in the same location as Q, which is in the corner of each page. As well as, I will make sure that the masthead is in the top left corner. One of the conventions that I am going to change compared to Q is adding a drop capital, this is because it will help me to break up the page and follow other magazine conventions. Another change that I may make is to make my website link separate to my barcode. I plan to make my magazine very consistent with the layout on each page as I believe this makes the magazine looks professional and well put together. House style The colour scheme that I am going to use for my magazine is green, black and white. This is because these colours all go well together as well as appeal to both genders. I also feel that these colours work well for a music magazine as they are sleek and bold. I will achieve this style of my magazine by having the subtitles of each page the same green colour. The main titles and text would be black and the backgrounds will be white. The colours were also inspired by a few albums from different genres of music. My Magazine
  • 12. Survey Monkey Results Q1 What is your gender? From the results of my survey online I have found out that my main readership will be female. This can influence the advertisements within my magazine as well as the content. Although my magazine is focused at both genders, there could be a bigger female appeal.
  • 13. Survey Monkey Results Q2 How old are you? The results of my survey show that the main readership of my magazine would be under 18. This would range from 26-28 years old. But the magazine would also strongly appeal t0 18-24 year olds too. This shows that the content with the magazine can be mature content that would appeal to a adult audience more than a young audience. This readership is very similar to the readership of Q magazine as they focus on the young adult age group too.
  • 14. Survey Monkey Results Q3 What is the most suitable title for a music magazine? The most popular result for this question within my survey was M, which stands for Music. I think this would be the best title for the magazine as it would appeal to the audience and would be memorable for the public.
  • 15. Survey Monkey Results Q4 Which colour scheme do you like best? From looking at my results I have chosen to have the green, black and white colour scheme. This is because it appeals to the audience as well would be suitable for a music genre magazine.
  • 16. Survey Monkey Results Q5 Which type of stories would you like to be covered? With this question I received many different responses, the main response I received was interviews with artists. This would be a good for my magazine to cover as it would appeal to the audience and could also be spread over the many types of genre. The two most responses I had was festival news and gossip. The festival news would be good for my magazine as most of my target audience would enjoy going to festivals and so this would appeal to them. The celebrity gossip wouldn’t entirely fit into my magazine but there could be a small section on the news of celebrities by the back.
  • 17. Survey Monkey Results Q6 How frequent should a music magazine be published? From my results I have found out that a monthly magazine would be more appealing to the audience that a weekly release. This is similar to the Q magazine that I have taken inspiration from. This would be good for my magazine because it means that the magazine can have more content added into it to make it packed with content.
  • 18. Survey Monkey Results Q7 How much are you willing to pay for a monthly magazine? The results show that the audience would rather pay £2.99 for the music magazine. Although there was a few people who are willing to pay £3.50. To make sure there is enough content within my magazine I believe that the magazine would have to cost £3.50. As no one would pay £3.99 I think that I would go in the middle and make the cost of my magazine £3.50.
  • 19. Survey Monkey Results Q8 What genre of music are you interested in? From looking at my results I have a mixed response of genres, which is good for my magazine as I have planned on making a mixed genre magazine. One of the most popular responses is Indie or Rock this could mean that the magazine could focus more on the Indie Rock genre of music. This is very similar to Q magazine as the magazine is mixed genre with a focus on Indie too.
  • 20. Survey Monkey Results Q9 Which social network site would you expect a magazine to be linked with? From looking at my results I have a mixed response of genres, which is good for my magazine as I have planned on making a mixed genre magazine. One of the most popular responses is Indie or Rock this could mean that the magazine could focus more on the Indie Rock genre of music. This is very similar to Q magazine as the magazine is mixed genre with a focus on Indie too.
  • 21. Questionnaire I have conducted a questionnaire to give out to gain more opinions on my magazine, this will help to make sure that my magazine aims my target audience well.
  • 22. Questionnaire This is one of the filled out questionnaires from my research. I have 10 filled out questionnaires that I have collected in and analysed the results from them all. In the next few slides I have summarised the results and collected them to show how my magazine will suit the target audience.
  • 23. Questionnaire Results Q1 What is your gender? The answer to this question on my questionnaire was equal with five males and five females. This highlights the fact that my magazine appeals to both genders. Q2 How old are you? The most popular answers for the age range of the audience was 16-18 and 18-24. My magazine is aimed at young adults, which was inspired from Q magazine. The result from this question in my questionnaire, highlights this and portrays strongly that the magazine could also appeal to other ages too. Q3 Which is the most suitable title for a music magazine? The highest result was ‘M’. There was only a few for the other two options. This helps me to understand that this title is suitable for my magazine as it fits well with the magazine and the audience like it too. Q4 Which colour scheme do you like best? The most popular colour scheme that the audience went for was green, black and white. This is the colour scheme that I planned to use and will surely use now I know that the audience like this colour scheme too. This colour scheme is the best for a music magazine as it is bold and graphic. Q5 What type of stories would you like to be covered? There was many responses for this question but the most popular ones was interviews with new and well known music artists. This is good for the double page spread and this would be the focus story in the editions. Another popular result from this question was album and film reviews. This will be included in the back of my magazine and have a page each. I am placing it in the back to make sure that the audience can find it as well as so that it doesn’t take away the focus of the music artist.
  • 24. Questionnaire Results Q6 How frequent should a music magazine be published? The most popular result for this question was monthly with only one result for weekly. This will help me to make sure that there is a lot of content within each edition magazine. Q7 How much are you willing to pay for a monthly magazine? Surprisingly compared to the online survey, the most popular result was £3.50. This is the best price for my magazine too because it means that a lot of content can be added into the magazine but also be a suitable price for the target audience. This is similar to the price of Q magazine but is cheaper to be able to compete in the magazine industry. Q8 Which genre of music are you most interested in? There was many different results for this question but the main result was Indie. This is similar to my magazine of inspiration, Q. To appeal to a wide audience of people my magazine would be a mixed genre magazine but with a specific appeal to the Indie genre of music. Q9 Which social network site would you expect a magazine to be linked with? The most popular results for this were Twitter and YouTube. This could be because these are the most popular social networking sites for my target audience to use. My magazine would use these social networks to be able to quickly update the audience through Twitter. And provide backstage content from the photo shoots, interviews and concerts on the YouTube channel. Q10 Would you be interested in free content from a magazine? The only result I got from this question is yes. My magazine would include free content by providing free samples of artists work or chances to win tickets to concerts or festivals etc.
  • 25. Reflection of Research From my research I have been able to work out who the exact target audience for my magazine will be. As well as how I can make my magazine appeal strongly to the target audience by looking at the spending power, the genre of music they like etc. Age & gender The age of my target audience is mainly people from the age of 16- 24 as this was the highest result from my research. This helps me to be able to make sure that the content appeals to the target audience by making the language suitable for this age range and choosing suitable stories to cover within the magazine. There isn’t a specific gender with my audience but by looking at the results I can see that the main gender would be female. This could highlight the type of advertisements that could be in my magazine. As well the competitions would need to appeal to both genders. This is similar to my magazine of inspiration, Q as this magazine appeals to both genders but they do focus on males where mine would appeal to females more. Spending power The research that I have conducted helped me to see the spending power of my target audience, I have come to the conclusion that the most suitable price for my magazine would be £3.50 because from mixed results I have come to the conclusion that this would be the most suitable price to be able to print the magazine monthly with a good amount of content.
  • 26. Reflection of Research Subscriptions offers From my research and looking at my magazine of inspiration I have come to the conclusion that the magazine should offer a subscription offer to the audience. This would appeal to the target audience because this means that they would be able to save money. I found out from my research results that my target audience are looking for good deals. So this subscription offer would appeal to them. It could also mean that they do not need to go out to the shops to buy the magazine as they can ensure that every edition of the magazine for that year will be delivered to their door. Appeal to readership To make my magazine appeal to the readership I would run some competitions to win tickets to festivals/ concerts or albums from certain artists. This would appeal to the readership as they said they would be interested in free content within a magazine. The stories that would be covered to make sure that my magazine appeals to the readership is interviews with music artists as well album/ festival news. These would be some of the double page spreads within my magazine. As well as to make sure that I reach the needs of my readership I would have a section of celebrity gossip. This would be small to make sure that the magazine still focuses on music but big enough to satisfy the audience. I would also include a update on the most popular music throughout the month and reviews with information on new films going out in the cinema.
  • 27. Magazine Flat Plan This my simple magazine flat plan, I have included all the important pages to my magazine including the double page spreads and advertisements.
  • 28. Magazine Flat Plan This is my flat plan for the first half of my magazine in more detail, it includes some images and more details Of the pages within the magazine.
  • 29. Magazine Flat Plan This is my magazine flat plan for my second half of the magazine. There will be more pages than included in these flat plans as I wanted to show the important and general content of the magazine.
  • 30. Sources of ideas The advertisements that I have chosen are suitable for my audience. I have researched the lifestyles of the target audience for my magazine and come to the conclusion of choosing adverts that play big parts into the young adults life. The advert for River Island at the beginning of my magazine is suitable for my audience because I can predict that most of my audience would shop there or be interested in the products they sell. By having this advertisement at the beginning it helps to attract and appeal to the audience. I have also chosen an advertisement that will link to the artist in the interview, this is could be their upcoming album or tour. The advert will be placed just after the double page spread. This advertisement would be suitable and appropriate for my audience as they would be interested in the artist in the interview. This would also make sure that the artist would gain a lot more publicity about the certain product or event advertised. Other products I wish to have advertised in my magazine are other cd’s, new films and also tours as well as festivals. From looking at colours in different magazines and album covers in the indie genre I chose the colours of green, white and black. This is because they are bold colours that can appeal to both genders as well as are suitable for almost all genre of music. As well as by choosing these colours I can make the magazine look sleek and professional this is because it will be black on white with a hint of colour with the green titles. This could also help to add an urban feel to my magazine as the font is in a simple graffiti font.
  • 31. Hand-drawn Magazine Drafts This is my hand –drawn draft, I focused on making sure the layout was appropriate for the magazine. I took a few inspirations from the Q magazine layout. Social Networks: I placed the social network symbols on the top right hand corner. This makes them stand out and visible for the audience to see. Masthead: My masthead was inspired by the Q one. The colours of mine are green, white and black to match the colour scheme. The strapline for my magazine is ‘Music Matters.’ this will be placed sideways to the masthead. Main Image: The main image will be behind the cover lines if possible, this is to be able to make the image bigger on the front of the cover. Website: The website will be underneath the barcode as it is similar to the layout of Q. But I have placed it separate to the barcode to make it stand out. Cover lines: The cover lines will be placed all around the sides of the cover, this is inspired from Q magazine.
  • 32. Hand-drawn Magazine Drafts Headline: The headline of my double page spread will be a good quote from the interview. Main image: My main image is going to take up most of the second page, this is to gain more attention to the subject. Text: The text will be in the middle of the pages to make it stand out. The questions will be bold and green, the answers will be black and normal. Page number: In the bottom of the pages there is the page numbers and the M logo. Quote: There will be a quote in a box that relates to the image. Drop capital: The drop capital is located at the top of the article to make it stand out. Image: There will be another image of the subject in their normal lifestyle.
  • 33. Proposal This is my proposal for ‘M’ magazine, the title stands for Music. On this proposal I have included details such as the masthead, font ideas, the target audience etc. The masthead for my magazine is a big black bold M in a green box, with a white outline, this fits in with the house scheme of my magazine. I plan to use the key colour of green in the quote boxes, headlines, cover lines, page numbers etc. This will help to expand brand identity and maintain the house scheme of the magazine. In my proposal I have included some font styles that I thought about using in my magazine. The house style of my magazine is green, white and black this is because these are gender neutral colours, which makes it appeal to a wider audience.
  • 34. Interview Draft Here is my magazine interview draft, I have taken inspiration from Q magazine to think of suitable questions. I also took in the personality of the subject and the things that the artist is doing recently to make the questions more realistic. To make sure the answers were as accurate as possible, I researched the artist to be able to provide realistic answers. I looked at her biography and previous interviews with the artist to see the way she would answer questions.
  • 35. Image Plan This is my plan for the images that I will take for my magazine. I have added all the details that will need to be taken into consideration when taking my images, including the equipment I will need, the locations, the dates etc.
  • 36. Production Plan This is my production plan for my magazine. I have planned to use the month to produce the magazine, collecting the content, planning and editing. This plan is for the release date of the 1st of December and starts on the 3rd of November. I made my production plan by looking at the simple production plan of other magazines. This helped me to change and set the dates for mine appropriately for my own magazine. I did this by thinking about how long it would take for me to realistically do all the processes that will occur when making my magazine. The website I looked at was http://hosbeg.com/the-magazine- production-process/ I think that my production plan is realistic because for each type of content the deadlines are not unachievable. When making my production plan I made sure to give everyone at least more than one day.
  • 37. Budget Summary Sources on income: The sources of income for my magazine would be the advertisers and the profit from sales. I would charge my advertisers the same prices as Q magazine. This helps me to make sure that the advertising rates are suitable for the type of magazine that it is. Publishing the magazine: From looking at different publishers I have decided to print my magazine with a company called Blurb. They have given me a deal of £46850 for 5000 copies. Personnel: The personnel that I would have for my magazine is a budgeting team. The budgeting team would make sure that the magazine is always budgeted correctly, making sure that the magazine does not waste any money. I would also hire some editors, these would help to make sure that the content is suitable and the layout of my magazine is suitable. Additionally I would have writers to make sure that the content is written well and suitable for my magazine and target audience. As well as, I would have a team of reporters to collect all the content, news and photos for my magazine. Finally I would need an advertising team to collect and control the advertisements that would be in my magazine.
  • 38. Legal and Ethical Issues Copyright: A legal right to allow the original the author or artist the right to publish, create, perform or print a certain piece of work. Protecting the work from anyone else copying or duplicating it. Defamation: The action of ruining the good reputation of someone. Privacy: The act of being free from the public. One of the most important legal issues that I need to think about before publishing my magazine is Copyright. This will help me to protect my content from people trying to copy it and use it for other purposes. I will make my Copyright procedures clear by adding the Copyright to my content. Another issue that my magazine could come across is defamation, privacy, and publicity issues. This is because when publishing the interviews and gossip pages, the magazine needs to make sure that they do not break any privacy rules of the subjects life. As well as the magazine has to make sure that they publish information that is true to the word and no false accusations to gain more money. To avoid defamation issues my magazine needs a publishing contract that makes sure that the editors take these issues seriously. As well as, privacy issues is a hard thing to avoid when publishing a magazine but the editors has to make sure not to publish any content of an embarrassing nature to the subject. An example of where my magazine come could across this in my draft double page spread is the editor needs to make sure that they write exactly what the subject said and nothing different. An ethical issue that my magazine could face is the breach of morality. This means that the editors could include information on a particular story that breaks the audience morals. To make sure that this doesn’t happen often if not at all the editors will need to use their common sense to make sure the story is suitable to publish. As well as, if a story did happen to upset a member of the public then the magazine would have details within the magazine for the public to contact and complain to the magazine. When advertising within the magazine, the advertisers or magazine must have the permission of everyone within the advertisement involved to publish the advert. This could be the product or service label, a celebrity etc. Finally to make sure my magazine does not break any copyright laws, my magazine will ask permission from the social network sites that will be on the front page to use the logos. I will do this by contacting them and asking them for the permission by explaining what the use would be.
  • 39. Legal and Ethical Issues Intellectual Property To protect the content of my magazine I will need to use a few different types of intellectual property to make sure that no one copies my work. I will use Trade marks protection to make sure that my logo/ mast head, strapline etc. are protected from anyone trying to copy them. On the written content and photos in my magazine I will use Copyright to make sure that no one tries to copy the work or claim it as theirs. To use the logos of the social networks on the front cover of my magazine then I will need to buy intellectual property from the businesses. By looking at the guidelines of using the logos for the different social networking sites, they allow businesses to use the logo as long as they do not modify the logo in any way. Whilst also making sure to use it in the right context, as I believe that my magazine is using the logo in the appropriate manner and not modifying the logo in any way I believe that my magazine will have the permission to use the logos on the front page. The Intellectual Property rights will be passed from the ‘inventor’ to the publisher, this is because there will be a contract to make sure that all the content is protected and all the rights go to the publisher. The publisher will buy all the rights for all the content this makes it easier to apply for the rights all together. For the copyright of the content I would need to make sure to add the copyright logo to the page so that it is clear that its copyrighted. As well as on the bottom of the contents page I will put a disclaimer that all the content is copyrighted so that the readers are fully aware that the content is protected. (Sources: https://www.gov.uk/intellectual-property-an-overview/overview http://angiemakes.com/improper-use-social-media-icons/ http://www.dehns.com/cms/document/Ownership_of_Intellectual_Property_Rights.pdf )
  • 40. By looking at the editors code of press complaints commission I understand the standards that my magazine need to reach to be fair and not break any rules of publishing. The benchmark within the editors code is to never upset the public by publishing appropriate content. It is also to publish fair and suitable content with in the magazine.
  • 41. Case study of breaching The Editors Code Mail on Sunday breached Clause 3 (Privacy) of the Editors' Code in 2009 In 2009 Mail on Sunday reported that Daniel Craig had bought a new apartment in North London. In the report they explained the district in London where the property was, they also included the name of the nearest park and finally included a photo of the house that the apartment was located. The actor then complained as he was harassed by fans as they found where he lived and visited his property often. The Commission makes it clear that newspapers should not identify the homes and locations of people who may be exposed to security issues. After this report was published the Commission concluded that the article included too much detail of identifying the property without any justification, resulting in a breach of the Code. Once this was concluded the newspaper had to remove the online article as well as apologise to Daniel Criag. The Mail on Sunday also were asked to meet the £25,000 security costs that were necessary after the report was seen by the public. These costs were mainly to protect his partner and child. After this breach the newspaper was warned to not publish any other hints to celebrities properties locations to make sure that they never caused any security issues with anyone else. (Sources: http://www.pcc.org.uk/review09/2009_statistics/case_studies.php http://www.theguardian.com/media/2009/feb/27/mail-on-sunday-daniel-craig)
  • 42. Filing a complaint Filing a complaint For the public to be able to file a valid complaint with the press complaints commission they need to reach the code of practise whilst filing it. The process of filing a complaint is to send a email or letter. To highlight their point even further the press complaints commission requests a valid article of the media that is being complained about, if there is such a thing. Then they need to make sure to add the name of the publication and the date too, this helps the press complaints commission to be able to find the article themselves and study it. Then the person complaining would also need to give a brief summary of what is wrong with the article and how they believe that the article e has breached the Code of Practise. Procedure of checking a complaint Once the complaint has been filed it is then the job of the press complaints commission to look within the complaints and article to see if the complaint is valid. This starts when the complaint is assessed, they do this by checking if it raises a breach against the Editors Code of Practise. If they feel that the article doesn’t then they will explain to certain person who filed the complaint why it doesn’t. If it does then the complaint is carried on further and sent to investigation. Within the investigation process press complaints commission will write to the editor and send a copy of the complaint with a copy of the article that the complaint is about. The editor then needs to respond to the complaint and a copy is sent to the member of the public. If it still seems that it has breached against the code then the press complaints commission will carry on till it is satisfactory for the member of the public. If the case is extremely serious then the editor will need to write a letter of apology in the paper. Or the content can be deleted (if on the internet). If the editor breached the code then the complaint is upheld and this can cause a negative impact on the editor. (Source: http://www.pcc.org.uk/complaints/makingacomplaint.html) My magazine To make sure that there this does not occur within my magazine then I would make sure to not add anything that the subject within my interview has not said. I need to make sure that all the content that is claimed to have been said by the subject is 100% true to them. This helps me to not have an issue involving defamation within my magazine.
  • 43. Filing a complaint form This is the form for filing a complaint to the PCC on the form the complainer needs to fill in what they are complaining about, if they’ve been in contact with the publisher, as well as the name and date of the publication. At the bottom of the form they also have the option to add an image if needed. After filling this form section of the form in there is another section to the form. This is where the person filing the complaint needs to choose which part of The Editors Code they believe that the publisher has breached. The next step in the filing a complaints form is to give your details to the Commission so they can contact you when they are dealing with your complaint if this is needed. The last part of the form is a opportunity to review the complaint that you have made to make sure it is as accurate as possible. (Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html)
  • 44. Copyright within Q magazine Audit Bureau of Circulation claim In the front of the magazine there is a small message in tiny writing in the editors letters part. It says: ‘Member of Audit Bureau of Circulation. Nothing in the magazine may be reproduced in whole or part without the written permission of the publishers. We cannot accept responsibility for unsolicited manuscripts and photographs or for material lost or damaged in the post.’ This helps them to protect the content of their magazine by making sure that no one can steal it and copy it for their own use. It also helps them to make sure that the content of the magazine reaches the correct standard within the media industry. About Audit Bureau of Circulation ABC delivers the certification that the data and content within the magazine meets the industry standards . It also verifies all the data within the magazine to make sure that it is correct and valid within the content used. It also makes sure to protect the reputation of any advertisers used within the magazine. ABC also measures the circulation of the magazine, checking all sales figures of the magazine. My magazine To protect the content with my magazine I am going become a member of the Audit Bureau of Circulation, this will ensure that my content is protected whilst also making sure that it is valid and reaches the industry standards.
  • 45. Conclusion In conclusion I have found that protecting all the content within my magazine will help me to make sure no one steals or copies my work. Another thing that’s important when making a media product is to make sure that all the content reaches the rules and regulations of The Editor’s Code. From my research I have decided to create M magazine because I think that it would be the most appropriate to attract a wide audience. The colour scheme of my magazine would be green, black and white. The colour green would have a big association to the magazine as when people see the specific shade of green then they will think of M magazine. I have also been able to research the production process of a magazine to be able to find out how I am going to produce my magazine. By looking at existing magazines it helps me to be able to make sure that my design is professional and also appealing to a audience. As well as to choose the correct content for my magazine to make sure that it will appeal to the right audience. I also conducted research to make sure that I had an audience perspective on the content. In conclusion I think that by conducting research it has helped me to be able to make my points as valid as possible to explain to the publisher why I have chosen the specific content, house style etc. By making my drafts and plans it has helped me to make sure that my magazine design and content will be as successful as possible, this is because it allows me to get other opinions before making the final product. It also allows me to be able to correct any imperfections or mistakes. Overall I believe that the research and planning I have conducted has been successful in helping me to choose the most appropriate magazine title, design and genre. As well as helping me to make sure that I will be protected and breaking no laws etc.

Editor's Notes

  1. Adapt for other lessons