This document discusses the role of technology in the tourism industry. It defines key terms like tourism and technology. It explains that information technology refers to tools that make information easier to use, create, manage and exchange. It outlines how technology can serve as a provider, facilitator, and attraction in tourism. Technology enables tourists to control activities and experiences through planning, engagement, and nostalgia. It improves industry services by increasing efficiency and allowing better customer service. Information systems provide competitive advantages through cost leadership and product differentiation. They also support strategic decision-making and situational management.

1. MIS in Tourism
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2. Definition of Terms
• Tourism
“the activities of persons travelling to and
staying in places outside their usual
environment for not more than one
consecutive year, for leisure, business and
other purposes” (UNWTO, 1998)
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3. Definition of Terms
• Technology
– is the totality of
Tools, Processes, Systems driven to make
jobs more efficient, work more effective
and human lives more convenient.
• Tools
– application of scientific theories
manifested in materials and physical
objects.
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4. Definition of Terms
• Processes – sequence of interdependent
linked procedures that consumes
resources at each stage that produce a
simple result
• Systems – a collection of processes that
produce a complex result
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5. Information Technology
• The collection of tools that make it easier
to use, create, manage and exchange
information.
• The Internet is the latest of a long series
of information technologies, which
includes printing, mail, radio, television
and the telephone.
• Columbia University Graduate School of Business
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6. Information Transfer
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7. Role of Technology in Tourism
• Technology as Provider
• Technology as creator or enhancer of the tourism
experience
• Technology as Facilitator
• Pre Activity Facilitator
• Activity Facilitator
• Post Activity facilitator
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8. Role of Technology in Tourism
• Technology assisting the Industry
• Support Services concerned with Tourism
• Technology as the Attraction
• Technology as the focal point of the Tourism
business
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9. Technology and Experience
• Technology enables the tourist to be in control
of the activities they experience
– Pre Experience Facilitation
• Itinerary building through virtual media and
pre travel preparations
• Setting the mood for the experience
through teasers and media on the
destinations and activities
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10. Technology and Experience
– Activity Facilitation
• Use of technology allows the tourist to be involved
in the activity
– Post Activity Nostalgia
• Technology allows post activity “hang over”, by
enabling capture of the experience through media
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11. Improvement of Services
• Technology allows support services to be
performed at heightened levels of
efficiency and expertise.
• By providing systems and
processes, technology allows the industry
servicemen to provide better service to
their guests.
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12. Improvement of Services
• Monitoring of the activities allows proper
study and analysis of the destination, as
technology provides vital information
about what is happening in the inside
• Information dissemination technology
allows the destination to reach more
possible tourists, surpassing the
boundaries such as demographics and
geographic
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13. COMPETITIVE ADVANTAGE AND
INFORMATION SYSTEMS
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14. Competitive Advantage
• Competitive Advantage
– Characteristics of an organization that makes
it stand out from the rest of the industry
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15. Competitive Advantage
• COST LEADERSHIP / COST ADVANTAGE
– Being able to deliver the same benefits with
other organizations but with a lower cost
• DIFFERENTIATION ADVANTAGE
– Being able to deliver benefits that exceed the
norms of the industry
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17. Competitive Advantage
• Competitive Advantage is created by using
resources and capabilities to achieve either cost
advantage or differentiation from other products
in the industry.
• It is a choice for a firm to either be a COST
LEADER or a DIFFERENTIATED PRODUCT /
PROVIDER.
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18. Competitive Advantage
• This decision oftentimes is built on available
information to the company is very important in
its competitive strategy
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19. Relation of Info Sys and Comp Adv
• Information Systems provide management
with data that is very important in decision
making. – Strategy Making
• Information systems provide a view of the
operations to management, that would
allow them to react to situations. –
Situational Management
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20. BUSINESS PROCESSES AND INFO
SYSTEMS
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