Customer Relationship Management: An Overview Marketing Environment and navigating changes Marketing and core concepts of marketing Consumer Behaviou: Meaning and its types Segmentation, Targeting and Positioning. Need, Want and Demand meaning and example Purpose of Marketing Research: Definition and purpose Scope of Marketing Research in business in each part. Marketing Research: Meaning and Definitions Understanding the market using market research, consumer behaviour and STP Marketing vs sales both go hand in hand. The role of marketing in business for success Evolution of marketing: Production, product, selling, markeitng, societal and holistic concept Traditional v/s Modern marketing (comparision) Meaning of Marketing , Definition, comparision with 4P's, 4C's and 4A's StarMart
Shimla Area, India India
Self Employed
