This document discusses the impact of information and communication technologies (ICT) on business and society. It describes how ICT enables personalization, social interaction, and transparency. It defines e-business and e-commerce, noting that e-business enhances business transactions electronically while e-commerce refers to secure online trading. The document also lists potential benefits of enterprise-wide Internet and e-commerce, strategies for competitive advantage, and how ICT impacts organizations and industries.

1. IMFORMATION
COMMUNICATION
TECHNOLOGY

2. The impact of the ICT revolution and
the information society
• Technology enables the personalisation of
information, products and services to individual
needs and desires
• ICTs enable people to socialise and interact with
their local community
• The Internet encourages transparency &
interactivity in the society
• The Internet introduces new services such as home-
shopping, tele-entertainment, tele-working, tele-
banking

3. eBusiness
Represents the entire range of business processes that
are enhanced by the emerging ICT tools
 provides electronic tools and resources for business
 may replace some of the off-line business
transactions
 can enhance the total transaction volume
 E-Business bridges the gap between consumers &
partners
 provides opportunities for disintermediation and
reintermediation

4. eCommerce
Electronic Commerce (eCommerce):
the secure trading of information, products and
services via computer networks and the exchange
of value on-line, as well as the support for any kind
of business transactions over a digital
infrastructure

5. Grow
 Customer base & market share
 Share of customer’s disposable income
 Global presence all day every day
 Efficiency in business processes
 Profit by increasing turnover & reducing cost
Protect
 Customer base & market share
 Brand name and property
 Markets, investments and ultimately business
Differentiate
 Specialise and 1-2-1 marketing
 Improve customer service/ information/ knowledge
 Time to market
5 POTENTIAL BENEFITS FROM ENTERPRISE-WIDE
INTERNET & ECOMMERCE

6. Manage & create change
 Enhance environment
 Organisational structure and culture
 Business process
 Enhance competitiveness
Trust
 Leverage the trust and values of brand
 Implement a secure and reliable system
 Develop trust in all your eCommerce
applications
5 POTENTIAL BENEFITS FROM ENTERPRISE-WIDE
INTERNET & ECOMMERCE

7. Information & communication technologies have critical
impacts on the industry structure and on organisations as
they :
 Create new industries
 Restructure existing industries
 The Internet provides a comprehensive way for interacting
 Business model of organisations need to be redesigned
IMPACT OF ICT

8. • Top management’s plans to attain outcomes
consistent with the organisation’s mission and
goals
• A means of establishing the organisational purpose
in terms of its long-term objectives, actions
programs and resource allocation priorities
DEFINING
STRATEGY & STRATEGIC MANAGEMENT

9. Generic strategies
 should be reflected not only in the final outcome
of the value-adding process, but rather throughout
all activities, functions and phases of the value
chain.
Cost leadership
 based on mass production & to cost minimisation,
e.g. EasyJet or Go offer limited service & charge
for all catering offered
4 COMPETITIVE STRATEGY & ADVANTAGE

10. Differentiation
 Creating different products & services that are
unique & valuable,
e.g. Mauritius as a destination or the Orient
Express
Focus
 A strategy with a narrow competitive scope
targeting specific market segments
 Business class on airlines focuses on business
passengers
4 COMPETITIVE STRATEGY & ADVANTAGE

11. • provide executive management with information to
support the development and implementation of
strategy
• link the organisation via technology-based systems
to its customer/consumers and/or suppliers
• produce more effective integration of the use of
information in the organisation's value adding
process
• enable the organisation to develop, produce,
market and deliver new or enhanced products or
services based on information
4 categories of strategic ICT systems

12. Strategic opportunities emerging through ICTs
• Gain a competitive advantage
• Improve productivity and performance
• Facilitate new ways of managing & organising
• Develop new businesses or expand horizontally
and vertically
Management & business opportunities of ICTs

13. • long term planning and strategy
• innovative processes
• top management commitment
• training throughout the hierarchy
PREREQUISITES FOR ACHIEVING COMPETITIVE
ADVANTAGE THROUGH ICT