2. The impact of the ICT revolution and
the information society
• Technology enables the personalisation of
information, products and services to individual
needs and desires
• ICTs enable people to socialise and interact with
their local community
• The Internet encourages transparency &
interactivity in the society
• The Internet introduces new services such as home-
shopping, tele-entertainment, tele-working, tele-
banking
3. eBusiness
Represents the entire range of business processes that
are enhanced by the emerging ICT tools
provides electronic tools and resources for business
may replace some of the off-line business
transactions
can enhance the total transaction volume
E-Business bridges the gap between consumers &
partners
provides opportunities for disintermediation and
reintermediation
4. eCommerce
Electronic Commerce (eCommerce):
the secure trading of information, products and
services via computer networks and the exchange
of value on-line, as well as the support for any kind
of business transactions over a digital
infrastructure
5. Grow
Customer base & market share
Share of customer’s disposable income
Global presence all day every day
Efficiency in business processes
Profit by increasing turnover & reducing cost
Protect
Customer base & market share
Brand name and property
Markets, investments and ultimately business
Differentiate
Specialise and 1-2-1 marketing
Improve customer service/ information/ knowledge
Time to market
5 POTENTIAL BENEFITS FROM ENTERPRISE-WIDE
INTERNET & ECOMMERCE
6. Manage & create change
Enhance environment
Organisational structure and culture
Business process
Enhance competitiveness
Trust
Leverage the trust and values of brand
Implement a secure and reliable system
Develop trust in all your eCommerce
applications
5 POTENTIAL BENEFITS FROM ENTERPRISE-WIDE
INTERNET & ECOMMERCE
7. Information & communication technologies have critical
impacts on the industry structure and on organisations as
they :
Create new industries
Restructure existing industries
The Internet provides a comprehensive way for interacting
Business model of organisations need to be redesigned
IMPACT OF ICT
8. • Top management’s plans to attain outcomes
consistent with the organisation’s mission and
goals
• A means of establishing the organisational purpose
in terms of its long-term objectives, actions
programs and resource allocation priorities
DEFINING
STRATEGY & STRATEGIC MANAGEMENT
9. Generic strategies
should be reflected not only in the final outcome
of the value-adding process, but rather throughout
all activities, functions and phases of the value
chain.
Cost leadership
based on mass production & to cost minimisation,
e.g. EasyJet or Go offer limited service & charge
for all catering offered
4 COMPETITIVE STRATEGY & ADVANTAGE
10. Differentiation
Creating different products & services that are
unique & valuable,
e.g. Mauritius as a destination or the Orient
Express
Focus
A strategy with a narrow competitive scope
targeting specific market segments
Business class on airlines focuses on business
passengers
4 COMPETITIVE STRATEGY & ADVANTAGE
11. • provide executive management with information to
support the development and implementation of
strategy
• link the organisation via technology-based systems
to its customer/consumers and/or suppliers
• produce more effective integration of the use of
information in the organisation's value adding
process
• enable the organisation to develop, produce,
market and deliver new or enhanced products or
services based on information
4 categories of strategic ICT systems
12. Strategic opportunities emerging through ICTs
• Gain a competitive advantage
• Improve productivity and performance
• Facilitate new ways of managing & organising
• Develop new businesses or expand horizontally
and vertically
Management & business opportunities of ICTs
13. • long term planning and strategy
• innovative processes
• top management commitment
• training throughout the hierarchy
PREREQUISITES FOR ACHIEVING COMPETITIVE
ADVANTAGE THROUGH ICT
