The document discusses the process of managing instructional media production. It is divided into three phases: pre-production which involves planning, production which involves design and development, and post-production which includes distribution and archiving. An effective production team requires management, direction, and creative skills. Proper communication, planning tools like calendars and charts, prototyping, and evaluation are important for successful project completion on time and on budget. The overall goal is to deliver a high-quality product that meets the client and learner needs.

1. MANAGING THE
MEDIA DEVELOPMENT
PROCESS
GROUP 8
MEMBERS : MUSFERA NARA VADIA
MIFTAHUL FAJRI
VIOLINTIKHA HARMAWAN
TITIN HAJRI
CLASS : K4-13

2. INSTRUCTIONAL MEDIA PRODUCTION MANAGEMENT
 INSTRUCTIONAL MEDIA PRODUCTION IS THE PROCESS OF BRINGING TO
LIFE THE INSTRUCTIONAL DESIGNER’S PLANS AND SPECIFICATIONS.
 An instructional designer conducts the necessary analyses,
develops the goal and objectives, specifies the activities, and
determines the appropriate evaluation procedures through
media that will provide the instruction support.

3. THE PRODUCTION PROCESS
3 PHASES IN MEDIA PROJECT
 PRE-PRODUCTION => PLANNING PHASES, WHEN THE TEAMS LOOK
AT WHAT NEEDS TO BE ACCOMPLISHED AND DECIDES HOW TO MAKE IT
HAPPEN.
 PRODUCTION => INVOLVES DESIGN AND DEVELOPMENT,
WHEN THE PLANS ARE PUT INTO ACTION AND THE FINAL PRODUCT IS
COMPLETED.
 POST-PRODUCTION => INCLUDES DISTRIBUTION, INTEGRATION, AND
ARCIVING OF THE PRODUCT, WHEN THE PRODUCT ITS FORMATTED FOR
DISTRIBUTION.

4. ORGANIZING A PRODUCTION TEAM
3 ESSENTIAL COMPONENTS OF PRODUCTION TEAM
 MANAGEMENT => THE ORGANIZATIONAL ASPECT OF THE PRODUCTION.
 DIRECTION => THE GUIDING FORCE THAT SUGGEST HOW THE
RESOURCES AVAILABLE WILL BE USED TO CREATE THE FINISHED PRODUCT.
 ARTIST => THE INDIVIDUALS WHO APPLY THEIR CREATIVE SKILLS TO THE
PRODUCT.
THE EXAMPLE OF TEAM PRODUCTION OF COMPUTER BASED MULTIMEDIA
PRODUCTION MANAGER, SUBJECT MATTER EXPERT (SME), WRITER, ART DIRECTOR,
GRAPHIC ARTIST, SOUND DESIGNER, VIDEO DIRECTOR, VIDEO EDITOR, INTERFACE
DESIGNER, PROGRAMMER, TALENT

5.  THE MOST IMPORTANT ROLE IN ANY
PRODUCTION PROJECT IS THE CLIENT.
 CLIENT IS THE PERSON WHO HAS
REQUESTED THE PRODUCT, AND THE
CLIENT’S SATISFACTION IS IN LARGE PART
A MEASURE OF THE PROJECT’S SUCCESS.
 LEARNERS IS CLIENTS
 THE PERSON WHO WILL EVALUATE THE
PROJECT FOR GRADE IS A CLIENT

6. PRODUCTION MANAGEMENT
 PRODUCTION MANAGEMENT
 PARAMETERS INCLUDE A TIMEFRAME AND A GIVEN SET OF AVAILABLE
RESOURCES (INCLUDING ACCESS TO TOOLS, THE SKILL OF PRODUCTION
TEAM MEMBERS, AND MONEY)
 MANAGEMENT INCLUDES MAINTAINING COMMUNICATION AMONG
PROJECT’S PARTICIPANTS AND STAKEHOLDERS.
 THE GOAL IS TO COMPLETE A PROJECT THAT IS OF THE HIGHEST
QUALITY “ON TIME AND UNDER BUDGET”.
IT NEEDS CAREFUL PLANNING, ORGANIZATION, SUPERVISION TO
KEEP A PRODUCTION PROJECT ON TASK.

7. THE MEDIA PRODUCTION
TRIANGLE:
TIME,
RESOURCES,QUALITY
 REPRESENT THE INTERPLAY BETWEEN
TIME, AVAILABLE RESOURCES, AND
QUALITY.
 THE IDEAL IS TO ALWAYS PRODUCE A
HIGH QUALITY PRODUCT QUICKLY AND
INEXPENSIVELY.
FAST, CHEAP, AND GOOD

8. PLANNING FOR SUCCESS:
THE PRODUCTION CALENDAR
 A PRODUCTION CALENDAR ESTABLISHES WHEN THE SPECIFIC TASKS ARE TO
BE COMPLETED AND OFTEN INCLUDES NOTES ON WHO IS SPECIFICALLY
RESPONSIBLE FOR THE COMPLETION OF EACH TASK. IT IS A COMBINATION OF
MILESTONE AND DROP-DEAD DATES
 MILESTONES ARE THE DATES WHEN IMPORTANT ACTIVITIES ARE TO BE
ACCOMPLISHED.
 DROP-DEAD DATES ARE WHEN THE SPECIFIC TASK MUST BE COMPLETED.
HIGHLY RECOMMENDED :
TO BEGIN WITH THE FINISHED PROJECT DEADLINE DATE AND WORK BACKWARD FROM
THERE TO ESTABLISH THE OTHER DEADLINES AND MILESTONES THAT COMPRISE THE
ENTIRE PRODUCTION CYCLE.
TIME MANAGEMENT

9. GANTT CHARTS ARE USED TO
SHOW THE SCHEDULE AND
ACTUAL PROGRESS OF VARIOUS
ELEMENTS OF A PROJECT.
PERT (PROGRAM EVALUATION
AND REVIEW TECHNIQUE) AND
CPM (CRITICAL PATH METHOD)
DISPLAY TASK, DEPENDENCY,
AND DURATION INFORMATION.
WHEN A SIMPLE
CALENDAR IS NOT
ENOUGH:
USE GANTT,
PERT, AND CPM
CHARTS

10. STYLE AND TECHNICAL GUIDES
 STYLEGUIDES ARE THEN CREATED AND/OR AGREED ON TO UNIFY THE
PRODUCT.
STARTING BY DECIDING FOR WHAT STYLE YOU WILL USE FOR
DOCUMENTATION
 A STYLE MANUAL OFTEN CONTAINS SPECIFIIC DETAILS FOR:
 FONTS AND FONTS SIZE
 COLOR SCHEME
 GRAHICS AND SPECIFICATIONS FOR THE PIXEL DEPTH AND RESOLUTION IMAGES.
 SOUND (BIT DEPTH, STEREO/MONO, MIDI OR ANALOG RECORDING)

11. STORYBOARDS
THE PROJECT IS THEN PRODUCED THROUGH A SERIES OF
PROTOTYPES, OFTEN BEGINNING WITH A SCRIPT, PROGRESSING
TO A STORYBOARD, THEN ON ALPHA AND BETA PROTOTYPES IN
PREPARATION FOR A FINAL RELEASE PRODUCT.
STORYBOARDS ARE BIG BOARD ON WHICH POSTED ROUGH
SKETCHES THAT VISUALLY “TELL A STORY.”
A MULTIMEDIA STORYBOARD, OFTEN ACCOMPANIED BY A
NAVIGATION LAYOUT, GIVES A SCREEN-BY-SCREEN VIEW OF
HOW THE FINISHED PRODUCTION SHOULD LOOK.

12. PROTOTYPING
PROTOTYPING IS A COMMON METHOD OF WITH
MYRIAD EXAMPLE OF SUCCESFUL APPLICATIONS OF THIS
METHOD.
RAPID-PROTOTYPING IS A PRODUCTION STRATEGY
THAT REQUIRES STARTING WITH A VERY SKETCHY IDEA
THAT EVOLVES THROUGH MULTIPLE PROTOTYPES TO
ARRIVE AT A FINISHED PIECE

13. COMMUNICATION AND CONFLICT RESOLUTION
4 KEY COMMUNICATION STRATEGIES
 RESPECT
 REGULAR CONSULTATION
 SPECIFICITY
 PAPER TRAIL MAINTENANCE
 WATCH OUT FOR COWBOYS WHO IS USUALLY HIGHLY COMPETENT BUT
DOES NOT WORK WELL WITH OTHERS.
THE EFFECTIVE TEAMS HAVE EFFECTIVE COMMUNICATION STRATEGIES IN PLACE
“THERE IS NO ‘I’ IN TEAM”

14. TIPS FOR SUCCESFUL
TEAMWORK
TEAMWORK REQUIRES
COMMUNICATION
TEAM SHOULD
CONSISTS OF PEOPLE
WITH EXPLICIT ROLES
TEAMWORK REQUIRES
CONSENSUS

15. EVALUATING THE PRODUCT
EVALUATING THE INSTRUCTIONAL MEDIA PRODUC IS BEST
ACCOMPLISHED AS AN ONGOING, ITERATIVE PROCESS. THIS
PROCESS INCLUDES:
EXPERT REVIEW, IS SOLICITING INPUT FROM A PERSON OR
PERSONS WITH A GREAT DEAL OF EXPERIENCE WITH THE TYPE OF
INSTRUCTION MEDIA UNDER DEVELOPMENT.
PEER REVIEW, OTHER PRODUCERS AND/OR INSTRUCTIONAL
DESIGNERS MAY BE ASKED TO REVIEW THE PRODUCT.
USABILITY TESTING, CONSISTS OF EVALUATING THE PRODUCT
BY OBSERVING IT IN ACTION WITH POTTENTIAL END USERS.

16. FINAL THOUGHTS
IT IS IMPORTANT TO KEEP IN MIND THAT ALL
ASPECTS OF PRODUCTION MANAGEMENT AND
EVALUATION SHOULD CONTRIBUTE TO THE SUCCESS
OF THE PROJECT.
IF ANY SUPPORTING ACTIVITY CREATES MORE
PROBLEMS THAN IT SOLVES, IT MAY BE NECESSARY
TO MODIFY THE EXISTING ACTIVITY OR CREATE A
NEW ONE TO REPLACE IT.

17. MEDIA PRODUCTION MANAGEMENT AND
THE INSTRUCTIONAL DESIGN PROCESS
 NO MATTER WHAT ROLE YOU PLAY IN THE PRODUCTION PROCESS, YOUR
GOAL IS TO DELIVER THAT SUITS THE NEEDS OF THE CLIENT AND THE
LEARNERS.
ANSWER THE FOLLOWING QUESTION SHOULD HELP YOU UNDERSTAND THE
MEDIA PRODUCTION PROCESST
 WHAT IS MY ROLE DURING PRE-PRODUCTION, DURING PRODUCTION, AND
DURING POST-PRODUCTION?
 WHO DO I REPORT TO, AND WHO REPORTS TO ME?
 HOW DO I PLAN OUT A SUCCESSFUL MEDIA PRODUCTION PROJECT?
 HOW CAN I BEST COMMUNICATIVE WITH MY PRODUCTION TEAM?
 WHAT CAN I DO RESOLVE CONFLICTS AS THEY ARISE?

18. BROWN, ABBIE AND GREEN, TIMOTHY D., THE
ESSENTIALS OF INSTRUCTIONAL DESIGN 2ND EDITION.
PEARSON