Presented at BPM 2016 by Meredith Whitefield. For more information, questions, or comments email me at mwhitefield@stjohn.tv

1. Managing
Media on
a Budget
Meredith Whitefield

2. About me

3. What do
you
Expect?

4. How do
you have
the time?

5. PEOPLE PROCESS PLAN PERFORMAN
CE
Twitter
Facebook
Instagram
Who is
Responsible
?
How do we
get this done?
How often?
What’s the
point?
How do we
measure it?
Have a Plan

6. Have a PlanPEOPLE PROCESS PLAN PERFORMAN
CE
Twitter
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) –
Matters of Importance
Creative Worship
(1/month) – 6 months planning
Quotes, scripture, 30 second
video, pictures, announcements,
Pastor blog
1 personal tweet/day
May also include RT’s from
congregational members using
@stjohncypress and/or
#stjcypress or other influential
speakers
Impressions, Engagement, RT’s,
Favorites, Replies, Mentions,
Number of followers, use of
#stjcypress
Facebook
facebook.com/SJLC.Cy
press
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) –
Matters of Importance
Creative Worship
(1/month) – 6 months planning
Quotes from worship, scripture,
2-3 minute videos, MOI videos,
announcements, “what’s going
on at St. John”, Pastor blog
1 post/day
2 posts/day when posting a video
Likes, Comments, Shares, Check-
Ins, Views (on video), Reviews,
use of #stjcypress
Instagram
@stjohncypress
#stjcypress
Meredith Whitefield
Media Director
Worship Planning (1/week) –
Matters of Importance
Creative Worship
(1/month) – 6 months planning
Pictures of previous events,
announcements, around campus,
scripture, quotes
1 post/day
Search photos for mentions
(@stjohncypress) and/or
#stjcypress
Likes, Comments, Shares, Number
of followers, mentions, set
location, use of #stjcypress

7. How do
We keep
track?

13. How do
we get
more
likes?

16. How do
we get
people
involved?

17. Generate Interest
1. Respond

19. Generate Interest
1. Respond
2. Post Often

21. Generate Interest
1. Respond
2. Post Often
3. Share Stories

22. Share

23. Generate Interest
1. Respond
2. Post Often
3. Share Stories
4. Inspire Action

25. Action

26. Generate Interest
1. Respond
2. Post Often
3. Share Stories
4. Inspire Action
5. Don’t Try to be Perfect

27. Bloopers

28. Generate Interest
1. Respond
2. Post Often
3. Share Stories
4. Inspire Action
5. Don’t Try to be Perfect

29. What do I
post?

37. Events

41. What’s
Free?

48. Videos?

49. Basic Setup

50. Materials

51. What do
WE film?

52. Bumper

53. Events

54. Conversations

55. Questions
?

56. Let’s Talk
more!mwhitefield@stjohn.tv
281-373-0503