Aarong is one of the largest retail chains in Bangladesh that was established in 1978. It operates production units in rural areas and supports over 65,000 artisans through fair trade. Aarong received the Marketing 3.0 award in 2016 for its work empowering communities and providing Bangladeshi lifestyle products through its 20 retail stores nationwide. The company's vision is to become one of the most famous fair trade fashion houses in the world while its mission focuses on empowering people and fighting poverty, illiteracy and injustice.

1. 4ps
Welcome To
Our Presentation

2. Abrar Shariar Akib
Fatema Binte Yousuf
Nusrat
Aminul Islam
Group Member Identity

4. About Aarong
Aarong is one of the best retail chains
in Bangladesh operating under BRAC. The
Organization was established in 1978. Aarong
operates production units in rural and semi-
urban areas as a part of its social enterprise
model .
Aarong – Bengali for ‘village fair’ – is
Bangladesh’s most popular lifestyle retail chain.
Today, with 20 retail stores across Bangladesh
and over 100 fashion and lifestyle product lines,
Aarong supports 65,000 artisans with fair terms
of trade.

5. Founder
Ayesha Abed
Area served
Bangladesh
Key people
Sir Fazle Hasan Abed, Chairperson, BRAC
Dr. Mohammad Musa, Executive Director, BRAC
Revenue
USD 20 million (FY 2012)

6. The Asian Marketing Federation
(AMF) has awarded Aarong
with the Marketing 3.0 award on
September 23rd 2016 competing
against companies from its 19
member countries. The award was
received by Md. Abdur Rouf, Chief
Operating Officer, Aarong, during
AMF’s annual award ceremony in
Seoul, South Korea.

7. Vision: Aarong has a
vision to establish them
as world„s one of the
famous fare trade fashion
house.
Mission : “To make Aarong the
best in the world in providing a
unique Bangladeshi lifestyle”
and to empower people and
communities in situations of
poverty, illiteracy, disease and
social injustice.

9. Price: the amount of money customer have
pay to obtain a product
Promotion: marketing activities the activities that
that communicates with customers and persuade
them to buy their product.
Product: goods and service that are
capable of satisfying our needs and
wants
Place: the activities that make the product
available to target customer.

14. Aarong products are available through
executive to show room.
Aarong allocates place according to
their customers merit and companys
exposure.
There are 20 retail stores to directly
sell products to customer.

15. Aarong
show
room

17. Aarong has various pricing methods.
Aarong normally sets a lower and higher
both pricing to capture market share.
While pricing Aarong focuses on customers
ability to buy the product.
Price

19. promotion

20. Aarong has various promotional approaches like
as advertising, sales promotion, direct marketing
etc.
Aarong directly communicates wits selected
customers through shop
Aarong occasionally provides discounts on
products to increase sales volume.
Arrong advertising includes newspaper, internet,
outdoor banners and poster etc.