The document discusses challenges and opportunities in Asia for global corporations. It notes Asia's growing economic importance but also persistent issues like poverty, inequality, corruption and environmental threats. Specific challenges include a large youth population facing high unemployment, a future middle class of 4 billion with rising expectations, and different development levels across countries. To maintain operations in Asia, corporations will need to address these social issues and partner to enable unemployed youth. They must also meet the needs of the diverse and demanding future middle class. How corporations respond to Asia's challenges could affect the region's path of either continued growth or stagnation and unrest.

1. World Future 2015 - July 2015
Challenges & Disruption in Asia
Global Corporations New
& Emerging Challenges
World Future Conference
San Francisco - 26 July 2015
Christopher H. Cordey
CRO - futuratinow.com
Anticipation| Disruption | Relevance
Geneva | Switzerland
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World Future 2015 - July 2015
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consumption
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3. Knowledge society
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Corporate wars
(Disruptive Tech Corporations
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World Future 2015 - July 2015

4. World Future 2015 - July 2015
Asia : dominant narrative
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• More than half of the planet lives in
Asia.
• 40 % Worldwide GDP
• 3 of the 10 largest nations in the world
are in Asia Pacific,
• Increasingly important role (global
economy, international security, and
human development, etc)
• Great contribution to global economic
recovery & poverty alleviation
• Glittering cities and bustling ports
• AEC : Asean Economic Community
(600 millions consumer market)
Asian transition to a “Consumption Powerhouse” will
perpetuate the “Asian economic miracle”
Image >: ILL

5. World Future 2015 - July 2015
Asia : emerging narrative
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Asia economic success obscures the
critical issues and challenges
affecting this region.
•Lack of transparency and accountability in government;
•Persistent poverty and rising income inequality;
•Exclusion of women from political and economic life;
•Ethnic and religious conflicts;
•Access to justice and human rights; and
•Disaster management, climate change, and water resource management.
What if critical issues left unaddressed ?
Any “new role” for the global corporations ?
Asia Foundation - 2014

6. World Future 2015 - July 2015
• Border Disputes
• Rising Nationalism
• Rising fundamentalism
• Cyber-Security
• Governance
• Nuclear threats
• Food insecurity
• Natural disaster & climate change
• Water security
• Rising middle class demand
• Youth & Technological
unemployment
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Asia : daunting challenges
Persistent poverty, growing income
inequality, widespread corruption,
gender discrimination, environmental
threats, and deadly religious and
ethnic conflicts.
Asia Foundation - 2014

7. World Future 2015 - July 2015
Asia : youth unemployment
• Asian youth population
• 19 % of region’s population
• 750 millions young aged 15-24 y.o
• 11 % : Youth unemployment is
double the rate of working
population
• Growing skills mismatch & over-
education
• Working poverty is critical
• 30-75 % of young unemployed for
more than one year
• 25 % of young Filipinos NEET*
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Source : Youth in Asia & Pacific, Undesa, 2014
China
NEET: Not In Education, employment or training

8. World Future 2015 - July 2015
Asia : demanding middle class
• Middle Class (by 2030) - 4 billions
• 64 % of world middle class
• 59 % of middle class consumption
• Educated, Assertive, Urban, Tech savv,
Cognitively enhanced,
• Growing POWER
• Growing EXPECTATIONS
• Quality of life
• Governance
• Housing
• Education
• Health care
• Transportation
• Food, air, water security
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Source : Weforum.
Growing pressure on Government,
Natural ressources, infrastructure, etc

9. World Future 2015 - July 2015
Asia : barriers to development
• Different stages of
development (South Asia
vs South-East Asia)
• Different Consumer
preferences
9
Not
Significant

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How to keep their license to operate
in contributing to address, with the plural sector, the daunting
challenges of poverty alleviation, income disparities, gender discrimination,
widespread corruption and environmental threats ?
Asia : implications for Global Corporations
How to contribute to enable the growing
Unemployed Young Asian population
to enter the future POST JOB labour market ?
How to meet the needs of a poorer, cognitively
enhanced & demanding growing middle class
enjoying different taste and consumption preferences
living in countries at different stage of their economic
and social development ?
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World Future 2015 - July 2015

11. World Future 2015 - July 2015
Insights for Global Corporations
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Possible Path of development
Economic stagnation, social unrest
and political instability.
•Address proactively, with the plural sector, the critical issues
faced in some Asian countries (People-Planet-Prosperity)
•Develop deeper “collaboration” with the unemployed
heterogeneous young Asian population.
•Monitor impact of technology on Asian social fabrics & values,
post job labour market, current & future workforce.
•Recalibrate strategy to grasp growth opportunities in Vietnam,
Thailand and Myanmar.
•Prepare for a widening use of RMB in trade & commerce
•And…

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