This document provides an agenda for a presentation by Trevor Haldenby of Digital Design Fiction on July 25th, 2015. It includes an introduction of Trevor Haldenby and his company, which helps businesses prepare for the future. The bulk of the document consists of slides depicting possible future scenarios and discussing concepts like transmedia storytelling and worldbuilding that can be used to explore futures. It aims to demonstrate how transmedia design can be applied to create future scenarios rather than just written narratives.

1. #WF2015 Presentation
July 25th, 2015
www.themission.biz @themissionbiz trevor@themission.biz
Trevor Haldenby of
Digital Design Fiction
Transmedia and Foresight

3. Trevor Haldenby
@trevver
CEO
An adventure laboratory that
helps businesses up their game
when it comes to futures.

4. by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

6. Jessica’s five-year-old daughter Chan is in
the other room, screaming in broken Mandarin
at the Paint-Like-Me app on her tablet as it
struggles to customize thousands of open-
content art history lessons into one just
right for her. NuLook picks up on the
tantrum, briefly confused by the presence of
another language, and instantly switches the
interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new
tools of design may be inclusive, but they
can be frustrating as hell when your kid is a
different kind of artistic genius (in a
different language) every three months. And
this is only the beginning. In an era of
open- source education, Chan’s curricula and
diploma are as likely to be influenced by her
family members, future global competitors,
and Global Happiness Index score as by grades
Written Scenarios
What might happen in the future?

8. Photo by pauliki (CC BY-NC-ND 3.0)

9. http://www.newmedici.com/2010/06/21/
the-reboot-of-transmedia-content/
Transmedia STORYTELLING

10. Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
7 Core Concepts of Transmedia
from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

11. Operate at the scale of a WORLD,
not a single narrative.
Spread the Content ACROSS MEDIA ECOLOGIES.
Engage AUDIENCES as CREATORS
and CURATORS, not just Consumers.
The 3 Design Rules of
Transmedia Storytelling

12. Pervasive / Augmented / Alternate Reality Games

13. INSTITUTE at USC
Transmedia
world building as
essential 21st century
design skill.

14. Build a FUTURE WORLD, not a written scenario.
Breathe life into the SCENARIO across MEDIA.
Engage STAKEHOLDERS as CREATORS
and CURATORS, not just Clients.
The 3 Design Rules of
Transmedia Scenarios

15. A transmedia scenario exploring
the future of lifestyle biotech.

16. CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT

24. “The audiences we are telling stories to
nowadays have a fundamentally
different narrative education than we
had, or the generations before us had.
The interplay of digital media and theatre
is simply a reflection of how our daily
lives are changing.”
—ROBERT LEPAGE

27. Say hello to the BRX Virus.

30. Visualization of Participant Network in the ByoLogyc Experience

32. FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE P!
Respecting
the Big Desk
by Amir Patel !
Most of you have never heard of me
until recently, if at all. I am not one forseeking the limelight. I’ve alwaysworked better solo, with a cup ofcoffee and a quiet place to think andcrunch numbers. But recently I wasthrust onto the stage after the
untimely departure of one of my mtreasured colleagues and friend.
Dot Drummond was a woman weadmired. Many wanted to emulate hand spread her way of thinking. I mhave been one of the very few whwould say that that endeavour is botnaive and foolish. Dot was a grea
Canadian Business News
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!From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing"
Can I get an exact figure on how much we’re spending on the 4Ward program? Are we
getting the best value for our dollar?!
!
-----------------------------------------------------------------!
From: CFO
To: Interim CEO, VP Finance, VP Marketing"
Mrs. Drummond had set aside just under $400k for this initiative. We’ve spent
about $100k so far.!
!
-----------------------------------------------------------------!
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing"
Can we cut our losses? That’s $300k that we could be saving. Any
stipulations about backing out of the contract?!
!
-----------------------------------------------------------------!
From: VP Marketing
To: Interim CEO, CFO, VP Finance"
You don’t want to do that, sir. You asked about the value for our
dollar? It may not be as valuable to us as it is to the students but
that doesn’t mean we should just cancel the whole thing halfway
through. That seems like a bigger waste of money to me.!
----------------------------------------------------------------!
From VP Finance
To: Interim CEO, CFO, VP Marketing"
She’s right Mr. Patel it would be a bigger loss cutting the
whole program. We have contractual obligations to the school too
that would end up costing us big time. That’s not to say we
can’t scale it back significantly. Sasha, can we find the six
most valuable students and continue a shortened, more intensive
course for them? Like putting our money on the right horses...!
!
-----------------------------------------------------------
From: VP Marketing
To: Interim CEO, CFO, VP Finance!
No. We’re not going to write off nearly the entire class
just so a few can excel. They all get the same chance, fair
and square. Dot would be ashamed that we’re even having
this conversation.!
!
-----------------------------------------------------
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing!
I want a report on ways to shrink the cost of this
program. I don’t want to spend any more than we
already have until then.!

34. www.4Corp.ca

35. Jumpalot
Junkbot
An arcade game set in a post-
Singularity world by TMB’s
creative technologist David Fono.

38. Please contact us today to
begin an exploration into
your organization’s future!
Trevor Haldenby, President
+1 416 317 7806
trevor@themission.biz