2. ASA Codes
Number Name Brief Description
1 Compliance Be truthful about your advert and make sure its
decent to your audience.
2 Recognition of
marketing
communications
Make sure when your doing the advert, make sure it
actually looks like one. Has photos, colours, slogans
and headlines, all these and many more to attract
people to your advert.
3 Misleading Adverts Law that Adverts shouldn’t lie or tell people that this
product does something, when it doesn’t.
4 Harm and Offence Make sure anything you say wont offend anybody, be
smart how you word everything.
5 Children Don’t use kids in your advert as it might lead to
misbehaviour from the children. Don’t be pressuring
kids to buy your product, it is unacceptable.
6 Privacy If you are wanting to include a well known celebrity,
you have to ask them permission to use them to sell
the product. You have to give them a written
permission before anything you put them in.
13 Food, food
supplements
and associated
health or nutritional
You cant lie to your audience about then health
benefits without showing evidence to back you up.
Don’t promote a bad health habits.
4. Mind Map
Strengths of using this method
Gives ideas on what to use for your final piece of work.
It also makes you develop your thought ideas.
Weaknesses of using this method
Mind maps can become too big if you’re not able to
structure well and pick the right keywords. As a result, a
big mind map is often hard to understand for the
majority of people.
Did you like using this method? Why?
I don’t mind doing mind maps because it helps me develop
my ideas for my work.
6. Mood Board
Strengths of using this method
Get people looking at the work because its bright and colourful.
Mood boards are easy but behind all the photos they is a meaning for all
them photos to collected together.
Weaknesses of using this method
Some people don’t understand the meaning of mood boards because they
seem that it doesn’t help them with the future work. But it will do.
Did you like using this method? Why?
I like mood boards because they help me think of new ideas also the
photos you have seen In the mood board you will remember them
without actually knowing because they are colourful and bold.
7. Style Sheet
Coke cola=Adobe Caslon Pro
Coke cola =Adobe Myungjo Std M
Coke cola =Bodoni MT Black
Coke cola =Castellar
Coke cola =French Script MT
Cokk cola=MT Extra
Coke cola=Lucida Console
Coke cola =Rosewood Std Regular
Coke cola =Old English Text MT
Coke cola=Showcard Gothic
=Wingdings 3
Coke cola=Elephant
9. Style Sheet
Strengths of using this method
It saves time because this work will help me in he future
also I helps me decide on different fonts and colour
choices.
Weaknesses of using this method
I wont always help me because I want to use a different
variety of other fonts.
Did you like using this method? Why?
It shows me what work I can do as a preparation for my
future work.
10. Layout Plan
Why is coke so popular among 16-19 year olds?
We asked these students this question and this is there answer
“It tastes so good and it gives us that sugar rush we need”
but scientifically It isn’t the actual taste what gives some teens
that rush, is the amount of sugar what's in it. Coca-Cola has hit
on a perfect recipe. It has a unique flavour that people enjoy. It
is sweet and refreshing. The flavour compliments many
different foods.
It is marketed effectively and has one of the
world’s most recognisable brands.
We all know that coke is bad for you but we all
can balance our diets so we can be able to
drink it. Is our diets worth changing for a
certain drink? We all have different opinions
on but 89% of teens will change there diets
only because it’s a popular drink and it tastes
so good they don’t want miss out on drinking
it. Drinking coke will make you happy!
11. Layout Plan
Strengths of using this method
I helps to get ideas of the final work piece.
Weaknesses of using this method
It could turn out to be a waste of time and you don’t use
either of the planning.
Did you like using this method? Why?
I like using this planning so I can think of ideas and change
somethings and make it all better as a final piece.
12. Brainstorm
• Audience(16-19years old)
• summer festival theme
• Script: interview with someone at festival
• 10-20 seconds long
• Sounds: loud music, talking, shouting, music artist talking on
mic, fun fair sounds, screaming.
• Sound props: music speaker, people talking, opening a
can/fizz and he opening pop.
• Voice over: formal interviewer and excited person getting
interviewed.
13. Brainstorm
Strengths of using this method
Gets ideas and so you don’t forget anything to do the
radio advert.
Weaknesses of using this method
Its hard think of ideas and also the brainstorm doesn’t
work If you don’t know how to do the background
sounds.
Did you like using this method? Why?
Yes I did like this because it helps me get ideas down and to
make them better.
14. Informal Pitch
Strengths of using this method
I can change my ideas, to make it better.
Weaknesses of using this method
Its only one persons opinion.
Did you like using this method? Why?
Yes because I Like to know other peoples opinion on my
ideas.
17. Group Idea Generation
Strengths of using this method
We were working as a team. We all combined our ideas
to make 1 great audio advert.
Weaknesses of using this method
We all disagreed on some of the ideas.
Did you like using this method? Why?
Yes because we all worked as a team to make a final product.
18. Formal Pitch
Strengths of using this method
It is organised and we know what we are doing for the
final piece.
Weaknesses of using this method
Its only getting one other persons idea.
Did you like using this method? Why?
Yes because it’s a good way of planning and also sharing
your ideas/opinions.
19. Initial Reaction
Strengths of using this method
It makes you think creatively about a animation.
Weaknesses of using this method
I'm not very good at drawing.
Did you like using this method? Why?
Yes I do because it makes me think of making different
characters.
21. Sketches
Strengths of using this method
I think it’s a good idea to do sketches because the you
know what characters work for the advert.
Weaknesses of using this method
If you don’t have an ideas it ca n be pointless.
Did you like using this method? Why?
Yes because I know what characters I want to use for my
advert game.
22. Formal Proposal
Strengths of using this method
Its another way of planning.
Weaknesses of using this method
Its pointless if you know that’s not offensive.
Did you like using this method? Why?
Yes because I like to think about if my ideas make sense and
to get someone else's opinion.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
