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1. Working Title: coca cola summer advert
It’s called coca cola summer advert because its coca cola and its based in summer.
Target Platform: radio, social media and TV
I would want it to be on these platform because it will become more social and more people will hear it.
Genre: Radio advert
Language / Territories
Country that speak English and can be published with in.
Synopsis / Treatment / Story / How the game plays:
It’s about coca cola the drinking product that will have a target platform on the radio and social media. This is
because it’s where most of the population listens and watches there adverts.
One Line SalesPitch:
Popular drink for the population, this is because many young people enjoy the product. The age range I
have decided to aim for is 16-20 year olds because it’s one of the most popular age for this product.
Style (similar products and graphical style):
It’s similar to Pepsi and other drinks available. The style from coca cola adverts can be similar to other
products such as Pepsi and other big brands.
Audience:
It’s aimed at 16-20 year olds for the young population. This range will be aimed because there is a large
portion of 16-20 years olds that enjoy coca cola. The product is popular for this age range 16-20.
Legal & Ethical Considerations:
Think about any offensive material you will include? Religious imagery that could offend people.
Will you restrict younger audiences engaging with it? If it includes alcohol
Will it offend any social groups/religions/ethnicities? Only If it includes religious imagery.
How will you ensure you do not offend anyone? Set a disclaimer
Is your product using characters/names/logos of existing ones? Yes
Will your product be sufficiently different from existing ones to not get sued for copyright infringement and
how have you achieved this? Yes because it needs to be unique. This is because it can’t be simpler to any
other brands otherwise it could be related to copyright problems. To stop this I can’t use any other brands or
companies that may be involved.