The document outlines a proposed radio advertisement for Coca Cola aimed at teenagers aged 16-19. It will use slogans and one-liners representing the Coke brand in a summery setting with waves. Inspiration was drawn from past Coke ads like "Break the Ice" to create a family-friendly spot without explicit language, characters, names or logos that could offend people of any religion, social group, or ethnicity. The goal is to promote Coke using happiness and relaxation in a style familiar to listeners.
1. Working Title:
Open a can with a smile
Target Platform:
Radio
Genre:
Radio advertisement
Language / Territories
Our adverts will not be suitable in all countries unless we accommodation different languages. We
are targeting western countries
Synopsis / Treatment / Story / How the game plays:
We are making a radio advert to promote Coca Cola. We will use slogans and one liners to
represent the drink brand.
One Line SalesPitch:
Open with happiness, sit back and relax.
Style (similar products and graphical style):
Our radio adverts is similar to other coke adverts as we have looked at these and taken inspiration
from these adverts and incorporated that into ours. The style we have gone for is a summery
setting with the waves included in the ad. We have taken inspiration from other coke adverts from
over the years such as the break the ice commercial for our own radio ad.
Audience:
Our target audience is children from the ages of 16 to 19 years old, in order to do this we have
included music that people of that age may like and also our ad has subtle social theme included in
it. The ad is intended for people of any social group and we have made it that way by not targeting
a certain social group.
2. Legal & Ethical Considerations:
Our advert does not include any material that anyone no matter their religion, social group
or ethnicity. There is nothing in the ad that people may find offensive or inappropriate. The
ad will not be restricted for be people who are younger, the ad will be suitable for people
of all ages and family friendly. To ensure we did not offend anyone we did not include any
explicit language. Our ad does not include any characters, names or logos at all. Our final
product will be different to others of its type, to ensure this we have done research and
looked at old Coca Cola adverts from the past, we have however taken inspiration from
these adverts.
