1. Working Title:
Cola with friends
Target Platform:
Radio stations and Spotify.
Genre:
Audio/radio adverts with the aim to entertain the audience.
Language / Territories
Releases in an English language and advertised nationally.
Synopsis / Treatment / Story / How the game plays:
It is advertised to get stuck in your head so the audience think about coca cola.
One Line SalesPitch:
The radio advert you cant get rid of.
Style (similar products and graphical style):
In the tune of the friends song from an episode of sponge bob, this will be memorable and with
bring together friends.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?11-30 because it’s a radio advert meant to
entertain children and parents.
male and female because it’s a tune to be recognised by all.
ABC1 C2DE because any social status can listen to this radio advert.
Belongers because they want to feel closer as a community, and that’s what cola is about.
Legal & Ethical Considerations:
Think about any offensive material you will include? I will not include offensive material.
Will you restrict younger audiences engaging with it? There will be no restrictions because it’s a
game targeted towards younger audiences.
Will it offend any social groups/religions/ethnicities? It will not offend any social
groups/religions/ethnicities.
How will you ensure you do not offend anyone? I wont involve innapropriate or offensive language,
therefore will no offend.
Is your product using characters/names/logos of existing ones/IPs? It wil use the coca cola name,
however since this is a coca cola product this will be acceptable.
