This document provides details for a proposed Coca Cola radio advertisement with a Halloween theme. The ad would have a mild horror genre and include speech about Halloween and Coca Cola, the opening of bottles, and a joker laugh. The target audience is broad, aiming to appeal to anyone from age 6 to 60 regardless of gender or social status. Legal and ethical considerations are discussed, with plans to avoid offensive content and restrict the ad to midday and evening airings only.

1. Working Title:
Coca Cola radio advert
Target Platform:
Spotify, radio, You Tube
Genre:
Mild horror, advertising, marketing, brand promotion.
Language / Territories
Our advert is not suitable for some country’s as they don’t
celebrate the theme or event we have included.
Synopsis / Treatment / Story / How the game plays:
Tick tock doctor who
Speech about Halloween and coca cola
Bottles being opened
Best served with a chill
Joker laugh
One Line Sales Pitch:
This radio advert will make people do anything for the taste of
coca whilst getting people in the festive mood for Halloween
Style (similar products and graphical style):
During our project we heard ads but one was old and it wasn’t
relevant. Some were seasonal and we liked that idea so we
gathered and discussed ideas and wrote them down.
Audience:
Any age from 6-60
Any gender
Our advert should appeal to anyone in the community or any
social status

2. Legal & Ethical Considerations:
Younger listeners may find it frightening so the ad will have to
be played during midday and latter on in the day when they
are in school or be.
Think about any offensive material you will include? We will
not include any language or audio which could offend the
listeners.
Will you restrict younger audiences engaging with it?
No, as we will not make it too scary.
Will it offend any social groups/religions/ethnicities?
No we won’t represent any.
How will you ensure you do not offend anyone?
By keeping to the ASA codes and by moderating our content.
Is your product using characters/names/logos of existing
ones? Yes, coca cola with permission.
Will your product be sufficiently different from existing ones to
not get sued for copyright infringement and how have you
achieved this? Yes, as they have never done a Halloween
radio advert before.