Radio advert Formal proposal

1. Working Title:
Coca Cola on the beach.
Target Platform:
I would release it on radio
Genre:
Advertisement.
Language / Territories
It can be released anywhere in the world as it is an open friendly product.
The product will be in English so will be available to any western contries.
Synopsis / Treatment / Story / How the game plays:
Lots of people are enjoying the beach with friends on a hot sunny day. They are all enjoying the
summer with Coca Cola.
One Line SalesPitch:
Enjoy summer this year with Coca Cola.
Style (similar products and graphical style):
Pepsi is similar to my product. I have used this product to inspire people into enjoying summer and
having a good time with friends. This is shown through the fun uplifting music and the noises of
happy friends.
Audience:
My audience is aimed at 16 to 19-year-old people that enjoy partying with friends. My product
would appeal to this group of people because they like to party in the sun and on the beach.
Legal & Ethical Considerations:
I will not include any offensive material to widen the target audience.
I will not restrict younger ages from viewing it because the radio platform does not contain anything
offensive so can be played all through the day for anyone.
My product will not offend any social groups, religions or ethnicities. I will ensure this by not using
any physical harm or offensive language in my product.
My product is using the Coca Cola logo and its branding.
My product will be sufficiently different from existing ones to not get sued for copyright infringement.
I have achieved this by doing research on my product and making sure that my adverts are unique
and one of a kind.