Project 1

1. Working Title:
- The radical Coca Cola.
What is it called? This can change if you think of something better later
Target Platform:
- Radio, podcast.
What media platform/platforms would you release the product on?
Genre:
- It is a radio advert.
What sort of a media product is it?
Language / Territories
- English and Portuguese speaking countries.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
- A skate board screeches up, a loud metallic guitar riff plays, the sound of a coca cola can
opening. A man says in a cheesy, off putting American accent. “How’s it hanging dudes?
My name is Rupert! These kids are gnarly and so can you be, with this totally fresh coke!”
Gulps down coke, coca cola jingle plays from an electronic guitar.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Sum up your product in one sentence
- A fresh, cool can of Coca Cola.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
- We get some inspirations by the funny adverts that we saw on the internet.
Audience:
- Teenagers between 15-19, all genders, C1, C2 and D social status. The product appeal to
this type of person because the advert is funny and the themes are skate boarding with I
think the teenagers will like.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
- In our advert not have any offensive material.
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
- The advert not going to offend any social groups, religions or ethnicities.
How will you ensure you do not offend anyone?
- The advert not going to have any swearing. No violence or offensive words.
Is your product using characters/names/logos of existing ones?
- The only names, logos and characters my product is using as their own or created by the
company.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
- In my product not get sued for copyright infringement.