The album cover conveys the indie pop genre through its simplicity, with the artist in a white shirt against a calm natural background. The large bold text and vibrant red background help promote the album and stand out on shelves. Direct eye contact and positioning the artist higher than the camera establish her status and connect the audience to the artist. Symbolic elements like roses and color choices provide clues to the themes of love and purity within the music.

1. The simplicity of the album cover complies with the codes and conventions of
the indie pop genre. The use of a clean white shirt with the calm, simple
background evokes thoughts of a simplistic artist. Her clean, minimal makeup
alongside her neatly curled hair also conveys this. The trees seen in the back
ground are a common setting seen in indie pop genre (woodland is highly used
in indie music videos) and this again confirms to the audience the genre of her
CD.
The use of the red back ground
colour connotes ideas of love
which is directly linked to the
main content of her songs. It
immediately shows the
audience the content of the
CD. The use of the white font
against the vibrant red
background highlights the
purity and calmness of the
songs, something in which Lana
Del Rey is known for producing.
The use of bold, large
writing of ‘Lana Del ray’
confirms that the album
is hers. The use of this
large font may attract
the audience more as it
is quite ‘in your face’
and will therefore stand
out on the shelves –
leading to more sales.
Direct mode of address has been used on this album cover. Lana is looking
directly in to the camera which automatically connects the audience to the
artist. Lana has been placed central in the cover and the camera is at a
sli8ght tilt which leaves the audience feeling as though they are looking up at
Lana. This leaves the audience with the idea that she is of high status
suggesting she is an artist who is respected.
The roses on the CD itself connote ideas of
love. They are known as the flower of love
which gives the audience an insight as to
the content of the CD. The white
background projects ideas of purity and this
mixed with the red roses suggest the pure
love that is trying to be displayed within the
songs on the CD.