The digipack for Lana Del Ray's album "Born To Die" features a medium close-up shot of the artist. This allows the audience to focus on her beauty and style, which is presented as simple and vintage. The color scheme incorporates the American flag colors of white, blue, and red. The CD cover itself is also simple, featuring red roses on a white background. The roses symbolize love and death, relating to the album's themes of love, lust, and breakups conveyed in the songs.