The document provides information about life insurance, including the history of life insurance in India. It discusses the different types of life insurance policies, including term insurance, endowment plans, whole/permanent life insurance, and unit-linked plans. It also provides details about specific plans offered by DHFL Pramerica Life Insurance, such as their U-Protect term plan, Future Idol Gold Plus endowment plan, Aajeevan Samriddhi whole life plan, and Wealth+ Ace unit-linked plan. Additionally, it discusses research methodology used in a study about customer satisfaction with DHFL Pramerica Life Insurance policies.

1. Presenter to: presented by:
Dr.maninder Singh gill Maninder Singh
Ms. Ridhim pathak mba 3rd

2. What is Life Insurance?
 Life insurance is a contract between you and a life insurance company,
which provides you a risk cover against death during the contract term.
 Buying insurance is extremely useful if you are the principal earning
member in the family as in unfortunate premature demise, your family can
remain financially secure because of the life that you have purchased.
10/24/2015 Tolani Institute of Management Studies 2

3. History of Life Insurance
 Bombay Mutual Assurance Society, the first Indian life assurance
society, was formed in 1870.
 Other companies like Oriental, Bharat
and Empire of India were also set up
in the 1870-90s.
 The oldest existing company in India is National Insurance
Company Ltd, which was founded in
1906 and even doing business today.
10/24/2015 Tolani Institute of Management Studies 3

4.  It was during the swadeshi movement in the early 20th century that
insurance witnessed a big boom in India with several more companies
being set up.
 By the mid-1950s, there were around 170 insurance companies and 80
provident fund societies in the country's life insurance scene. However, in
the absence of regulatory systems, scams and irregularities were prevalent
in most of these companies.
 As a result, the government decided to nationalize the life assurance
business in India. The Life Insurance Corporation (LIC) of India was set
up in 1956 to take over around 250 life insurance companies.
10/24/2015 4

5.  For years thereafter, insurance remained a monopoly of the
public sector. The sector was finally opened up to private
players in 2001.
 The Insurance Regulatory & Development Authority (IRDA),
an autonomous insurance regulator set up in 2000, has
extensive powers to oversee the insurance business and
regulate in a manner that will safeguard the interests of the
insured.
10/24/2015 Tolani Institute of Management Studies 5

6.  Protection
 Liquidity
 Tax Relief
 Money when you need it
10/24/2015 Tolani Institute of Management Studies 6

7. INTRODUCTION TO
DHFL PRAMERICA
LIFE INSURANCE
 DHFL, India’s second largest private housing finance company
 DHFL was established by
Late Shri Rajesh Kumar Wadhawan
(16th April, 1949-30th September, 2000),
a visionary Indian businessman.
10/24/2015 Tolani Institute of Management Studies 7

8. The Founder Chairman observed the sad truth that most Indians couldn’t get
a housing loan on fair terms. He believed that owning a home is a critical
element to the building of an identity for every Indian. He thus set out on a
mission to manage this social need.
On April 11, 1984, DHFL was established to enable access to affordable
housing finance to the lower and middle income groups in semi-urban and rural
parts of India..
In India DHFL has:
Branches: 74
Service centers: 79
Headquarter: Mumbai

9. 9
Today, DHFL has presence across 550 locations in India, and 2 international
representative offices in UK & UAE. These offices deal in a variety of home
loan products.
DHFL offers :
Home Loan products,
Plot Loan,
Construction Loan,
Loan against Property,
Mortgage Loans,
 Project Loans.
The Company also offers a range of Fixed Deposit (FD) products that
ensure high yield, safety and liquidity.

10. ABOUT DHFL PRAMERICA
DHFL Pramerica Life Insurance Company Ltd. (DPLI) is a joint venture between
Dewan Housing Finance Corporation Ltd. (DHFL), India’s second largest private
sector housing finance company and Prudential International Insurance Holdings,
Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial
services leader headquartered in the U.S. The life insurance joint venture agreement
between the two partners was signed in July 2013.
DHFL PRAMERICA – THE JOINT VENTURE
Dewan Housing Prudential International
Finance Corporation Ltd. Insurance Holdings Ltd.(PIIH)
10
74 % 26 %

11. DHFL Pramerica Life Insurance Company Limited is one of the fastest growing life
Insurance companies in India headquartered in Mumbai, India. We provide a wide
range of life insurance solutions for individuals as well as groups taking care of
our customers’ various financial protection needs such as securing their child’s
future, retirement planning, savings and wealth creation.
At a Glance:>
 Branches: 69
 Employees: 2432
 Assets Under Management: 1669.99 Crs.
Customers
 More than 4 Million lives secured.
Sum assured
 Individual: 3653.15 Crs.
 Group: 25,940.53 Crs.
Data as on 30th June, 2015
Shahrukh Khan:
Brand ambassador of DHFL
11

12. 12
DHFL PRAMERICA LIFE INSURANCE REPORTS
HIGHEST EVER PROFIT AT RS. 39.9 CRORE IN
FISCAL YEAR 2014-15
RISING 8 PLACES, consolidates its industry position at
number 13 among private life insurance companies in terms of
new business premium.
DHFL Pramerica Life Insurance Co. Ltd. (DPLI) reported
robust growth in FY 2014-15 posting a profit of Rs. 39.9
crore against Rs. 0.9 crore in FY 2013-14.

13. OBJECTIVES
 To find out who buys more insurance policies: Males or Females.
 To find out at what age most of the people buy the insurance policy.
 My next objective was to know which type of insurance policy is said
thr most.
 To find out which DHFL policy most of the people preferred.
 To find out whether the consumers of DHFL product are satisfied or
not.
10/24/2015 Tolani Institute of Management Studies 13

15. Types of Life Insurance
10/24/2015 Tolani Institute of Management Studies 15

16. Term Life Insurance
 Sum assured is payable only in the event of death during the
term.
 In case of survival, the contract comes to an end at the end of
term.
 Term Life Insurance can be for period as long as 40 years and as
short as 1 year.
 No refund of premium
 Low premium as only death risk is
covered.
16

17. “DHFL PRAMRICA” offers Term Insurance plan
• U- PROTECT Plan
DHFL Pramerica U-PROTECT is a plan designed especially for you so
that you can ensure that your family is secure and leads a comfortable life,
even when you are not around. It is a plan that provides pure life insurance
cover for the benefit of your loved ones at a very nominal cost. So go ahead
and opt for DHFL Pramerica U-PROTECT because it is you who has to
secure your family’s tomorrow.
Advantages:
 Attractive Premium Rates for male and female lives
 Lower premiums.
 Tax Benefits as applicable
 Enhanced Cover With optional Accidental Death Benefits
 Comprehensive Insurance Protection at nominal cost
10/24/2015 Tolani Institute of Management Studies 17

18. Endowment Insurance
 Endowment insurance plans is an investment oriented plan which not
only pays in the event of death but also in the event of survival at the
end of the term.
 Is a contract underwritten by a life insurance company to pay a Fixed
term plus Accumulated profits that are declared annually.
 Premium includes 2 elements
-mortality element & investment element
 Minimum age at entry : 12years
 Maximum age at entry: 65years
 Maximum age at maturity : 75years
18

19. DHFL PRAMERICA LIFE OFFERS ENDOWMENT
PLAN
• Future Idol Gold Plus Plan
This is a traditional plan available both for normal life as
well as in case of death. The age for investing in this plan is
18-50 years. Maximum maturity age is 65 years. Maximum sum
assured is 5 crores and there is no risk of loss of money.
Family’s future is secured even after the death of the insured
person(during the insurance period only).
 Advantages:
 Guaranteed Returns
 Tax Benefits under Section - 80 C
 Guaranteed Bonus
 Loan Facilty
10/24/2015 Tolani Institute of Management Studies 19

20. Permanent(Whole) Life Insurance
 Whole life plans are another type of endowment plan, which
cover death for an indefinite period.
 When the policy holder dies, the face value of the policy,
known as a death benefit, is paid to the person or persons
named in the life insurance policy (the beneficiary or
beneficiaries).
 It can be with or without profits.
 If you cancel the policy after a certain amount of time has
passed, the insurance company will surrender the cash value
to you.
10/24/2015 Tolani Institute of Management Studies 20

21. DHFL PRAMERICA OFFER WHOLE LIFE INSURANCE PLAN
Aajeevan Samriddhi plan
This plan provides you a corpus at the age of 65 years so
that you can take care of your post retirement expenses. So
plan today and assure yourself of a secure future.
Advantages:
A plan for lifetime i.e. 99 years
Increasing Protection
Guaranteed Additions
Enhanced Cover
Lumpsum Benefit
Flexibility to borrow against the policy
10/24/2015 Tolani Institute of Management Studies 21

22. Unit Linked Plans
 It has emerged as one of the fastest
growing insurance products.
 It is a combination of an investment
fund( such as mutual fund) and an
insurance policy.
 The premium amount is invested in
the stock market and returns better
income on the maturity period.
10/24/2015 Tolani Institute of Management Studies 22

23.  Better for long-term investment option.
 ULIPs generally provide higher returns as large
portion of the funds are invested in equities.
 There is also flexibility and the assured can choose
levels and extent of cover needed.
 There is also option of switching over from one fund
to another if it does not seem to be profitable.
 ULIPs can be classified as
 Unit linked – equities, bonds, real estate & money market
instruments
 Equity linked – only in equities
 Index linked – equity, bonds or money market instruments.
10/24/2015 Tolani Institute of Management Studies 23

24. DHFL PRAMERICA OFFERS ULIP PLANS
 Wealth+ Ace
 Invest one time and reap many benefits across the policy term.
 Choose a policy term from 10, 15, 20 or 25 years, subject to the minimum
maturity age of 18 years and maximum maturity age of 75 years.
 Pay the premium as a one-time lump sum amount.
 Your Sum Assured would be dependent on the age at entry of the Life Insured.
Advantages :
 Provide high rate of return.
 Provide 105% sum assured after death.
 Tax benefits under section 80 c.
10/24/2015 Tolani Institute of Management Studies 24

25. Ratings Of Insurance Companies In
India - Top 5
Companies Market Share (2014) Market Share (2015)
LIC 64% 74%
ICICI Prudential Life
Insurance Co Ltd 11.8% 8.93%
SBI Life Insurance Co Ltd
15% 6.99%
Bajaj Allianz Life Insurance
Co Ltd 13.1% 7.36%
Reliance Life Insurance Co
Ltd 9.8% 2.96%
(Source: Insurance review)
24 October 2015 Tolani Institue of Management Studies 25

26. How Much Life Insurance Coverage Should
Be Purchased?
 The Rule of Thumb is-
Coverage should equal to 6 to 10 times annual income.
 The other Rule is-
Coverage to cover his family consumption need.
24 October 2015 Tolani Institue of Management Studies 26

27. Current News in Life Insurance Sector
 Life insurance premium collection down by 22%
-LIC premium collection down by 20.5% and 22 private life
insurance premium down by 25%.
 AUM of life insurer cross Rs. 15 lakh crore, due to rise in renewal
premium which means that increasing number of policy holder are
renewing their policies.
24 October 2015 Tolani Institue of Management Studies 27

28. REVIEW OF LITERATURE
 Mishra and Simita Mishra (2014) Brings the position of
insurance compared with European countries, where life
insurance accounts for 58% of global direct premium and non-
life 42% during the year 2013. The study states that the need for
insurance arises when economic activity increases, family
becomes nuclear and individual become more dependent on
employment.
 Rudra Saibaba (2012)
 Conducted an enquiry on “Perception and attitude of Women
towards Life Insurance Policies”. According to him, 75% of
women perceived that life insurance plans provided coverage
against future risk, 58% of women felt that insurance provided
accidental coverage, nearly 41% of women considered insurance
beneficial for availing housing loans, 70% of the respondents are
satisfied with the services offered by the corporation.
10/24/2015 Tolani Institute of Management Studies 28

29. Krishan Kumar, S. (2011)
Article highlights Life Insurance Companies rural penetration,
inherent problems in implementation, growth over the years, social
schemes over the year, social schemes for the rural poor and the ‘Bima
gram’ Program. The study indicates that nearly 55% of its new,
individual policies have come from the rural sector. Its performance
stands miles ahead of the private players. But amongst the insurance
products available, very few are tailor - made for the rural population.
A study conducted by Raju, S. and Gurupandi, (2010) in their
article “Analysis of the Socio Economic Background and Attitude of the
Policyholders towards Life Insurance Corporation of India”, Smart
Journal of Business Management Studies revealed that the study was of
great help to the policyholders, as it was aimed at finding the attitude
towards the services of Life Insurance Company. Hence the prospective
customers, who propose to buy the insurance products and avail of the
services of an insurance company for the first time, can get benefited
by the best service provider.
10/24/2015 Tolani Institute of Management Studies 29

30. Research Methodology
Research is an art of scientific investigation through search for new facts in any branch of knowledge.
It is a moment from known to unknown.
For the research of this project, both primary data and secondary data was collected.
Data includes facts and figures, which are required to be collected to achieve the objectives of the
project, in order to determine the present position and satisfaction of customer of DHFL
Pramerica Life Insurance.
 [a) Primary Data

 The data that is being collected for the first time or to particularly fulfil the objectives of the
project is known as primary data.
 These types of data were,
 The market share of DHFL Pramerica Life Insurance.
 The market share of other brands available in the market.
 Responses of consumer.
 Identifying pros and cons of the brand.
 The above primary data were collected through responses of consumer was conducted
through questionnaires prepared for them.
10/24/2015 Tolani Institute of Management Studies 30

31.  Secondary Data
 Secondary data are that type of data, which are already assembled and
need not to collected from outside.
 These types of data were:
i) Company Profile
ii) Product Profile
iii) Competitors Profile
The aforesaid data were collected through Internet and company’s financial
report.
 The survey has been done on 50 respondents including general
public as well as DHFL customers.
10/24/2015 Tolani Institute of Management Studies 31

32. Data Analysis and
interpretation
10/24/2015 Tolani Institute of Management Studies 32

33. 10/24/2015 Tolani Institute of Management Studies 33
4
19
16
8
3
Respondents Age
18-24
25-34
35-44
45-54
55-65
Classe
s
(Age)
No. of
Respondent
s
% of
Respondent
s
18-24 4 8
24-35 19 38
35-45 16 32
45-55 8 16
55-65 3 6
ANALYSIS:
Above diagram consist five classes of different age groups. Here, 19 customers belongs to 25-34
age group, 16 customers fall in the age group 35-44 years.
Other 8 customers are in the class 45-54 years. The age group of 18-24 consists 4 customers and
remaining 3 customers fall under age group 55-65 years.
Here majority of the customers belong to the group 25-34 years.

34. 10/24/2015 Tolani Institute of Management Studies 34
35
25
Gender of Respodents
Males
Females
Gender NO of
respondents
% of
respondents
Males 35 70%
Females 15 30%
Total 50 100%
ANALYSIS:
Above diagram consist of two groups of respondents. Here 35 respondents belong to
male category i.e. 70% and 15 respondents are females i.e. 30%

35. Do you think it is essential to have Life Insurance?
Yes No Total
No. of
Respondents
45 5 50
% of
Respondents
90 10 10045
5
Customer's Response
YES
NO
ANALYSIS:
To this question 45 respondents say “YES” and 5 respondents say “NO”.

36. 10/24/2015 36
10
22
13
5
Which type of insurance policy suit
your need
Term insurance plan
Endoement insurance plan
Whole life insurance plan
ULIP insurnace plan
Type of
insurance
plans
No of
respondents
% of
respondents
Term
insurance plan
10 20%
Endowment
insurance plan
22 44%
Whole life
insurance plan
13 26%
ULIP life
insurance plan
5 10%
ANALYSIS
Here in above diagram shows 10 respondents prefers Term plan i.e. 20%, 22 respondents
prefer Endowment plan i.e. 44%, 13 respondents prefers whole life plan i.e. 26%, rest of 5
respondents prefers ULIP plans i.e. 10%.

37. What kind of services you expect from DHFL PRAMERICA insurance providers?
No. of
Respond
ents
% Of
Respond
ents
Easy access ability to
Deposit Center
20 40
Time to time premium
collection
8 16
Provision in case of Dues 6 12
Bonus & other schemes 16 32
TOTAL 50 100
20
86
16
Easy
Access
Time To
Time
Premium
Provision
in case of
dues
Bonus
ANALYSIS:
Out of total 50 respondents 40% like to
have easy accessibility to deposit center as a
prime concern, 32% like to have bonus
schemes and remaining 16% & 12%
respondents say, They need time-to-time
premium collection and provision in case of
dues as a concern before choosing insurance
provider.

38. 10/24/2015 Tolani Institute of Management Studies 38
8
25
10
7
Which DHFL policy have
you purchased
Aaeevan samriddhi
plan
Future idol gold plus
U-Protect
Wealth + Ace
Policy name No of
respondents
% of
respondents
Aajeewan
samriddhi
8 16%
Future idol gold
plus
25 50%
U- protect 10 20%
Wealth + Ace 7 14%
The above diagram shows 8 respondents purchased Aajevan samriddhi plan i.e. 16%, 25
respondents purchased future idol gold plus i.e. 50%, 10 respondents purchased U-protect i.e.
20%, rest of the 7 respondents purchased Wealth + Ace i.e. 14%.

39. Why did you choose DHFL Pramerica Life Insurance?
No. of
Respondents
% Of
Respondents
ROI 18 36
Peer Pressure 15 30
Tax Benefit 10 20
Security /safety 2 4
Low Premium 5 10
TOTAL 50 100
18
15
10
2
5
ROI
Peer
Pressure
Tax Benefit
Security/Saf
ety
Low
Premium ANALYSIS
The above diagram shows 36% of
respondents choose because of good
returns, 30% because of peer pressure
and remaining 34% opt because of tax
benefit, safety and affordable premium
respectively.

40. 10/24/2015 Tolani Institute of Management Studies 40
14
20
12
6
Rate your satisfaction level from the
policy which you have purchased
Very satisfied
Satisfied
Average
Not Satisfied
Satisfaction
level
No of
respondents
% of
respondents
Very satisfied 14 28%
satisfied 20 40%
Average 12 24%
Not satisfied 6 12%
ANALYSIS:
40% of people are satisfied with the policy they have purchased. 28% are
very satisfied, 24% feel its average and rest 6% are not satisfied.

41. If not DHFL which company’s policy would you prefer to buy.
Companies
No. of
Respondent
s
% of
Responde
nts
LIC 10 20
Bajaj Allianz 5 10
Tata AIG 3 6
Max Life Insurance 8 16
HDFC Life Insurance 8 16
ICICI Prudential Life
Insurance
6 12
SBI 5 10
5
10
5
4
7
8
6
5
LIC
BAJAJ
TATA
AIG
MAX
HDFC
ICICI
SBI ANALYSIS:
This shows that maximum people prefer to
invest in renowned companies like LIC,MAX
and HDFC and new private firms are less trusted
by people.

42. OBSERVATIONS AND FINDINGS
 Out of total 50 respondents 19 customers belongs to 25-34 age group.
 70% respondents belong to male category
 90% people feel that it is essential to have a life insurance policy.
 44% respondents prefer Endowment plan.
 Out of total 50 respondents 40% like to have easy accessibility to deposit
center as a prime concern.
 25 respondents purchased future idol gold plus i.e.50%
 The above diagram shows 36% of respondents choose because of good returns
 40% of people are satisfied with the policy they have purchased
 Maximum people prefer to invest in renowned companies like LIC,MAX and
HDFC and new private firms are less trusted by people.

43. Recommendations and Suggestions
 There is scope to sale insurance policy by concentrating on age group
18-24 years here potential of customers are there.(Example. Software
professional, BPO employees, and professionals).
 DHFL Pramerica Life Insurance should try to build trust among the
public by making people aware of their investment is safe, high return
on investment, tax benefits.
 DHFL Pramerica Life Insurance should introduce attractive policies &
also attractive bonus on policies to attractive more potential
customers.

44. Conclusion
After conducting market research for DHFL Pramerica Life Insurance Company we
came to know different needs of consumers, their valuable suggestions, responses
to the different questions. With this information we can conclude that there is
good market awareness about DHFL Pramerica Life Insurance Company in the
market.
Customer satisfaction level of most respondents is higher for DHFL Pramerica Life
Insurance Company, which is seen through the survey.
Most of the consumers like the product and services of DHFL PRAMERICA LIFE
INSURANCE.
Future Idol Gold Plus plan is the best-sold plan in market by DHFL Pramerica
Life Insurance. This conveys that the customers are switching more towards
retirement plan.

45. REFERENCES
www.irda.com
www.licindia.com
www.hdfcinsurance.com
www.businessindiaonline.com
www.maxnewyorklife.com
www.dhflpramerica.com
www.iciciprulife.com
FREEPRESS JOURNAL
IIFL (indiainfoline.com)
FORBES INDIA MAGAZINE
SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES

46. ANNEXURE
1. Personal detail
Name:
Age:
18-24
25-34___
35-44
45-54____
55 and above
Phone No.
Email.
Office Address: -
Residential Address: -

47. 2. Do you think is it essential to have Life Insurance? YES____NO____
3. Which are the companies you invested your money for Life Insurance?
a) Dhfl pramerica Life Insurance
b) LIC
c) Bajaj Allianz
d) Tata AIG
e) Max New York Life Insurance
f) HDFC Life Insurance
g) ICICI Prudential Life Insurance
h) SBI
4. Why did you choose DHFL Pramerica Life Insurance?
a) ROI
b) Peer Pressure
c) Tax Benefit
d) Security /safety
e) Low Premium

48. 5. Which of the following planed you is insured?
a) Aajeevan Samriddhi Plan
b) U- Protect
c) Future Idol Gold Plus
6. What kind of services you expect from insurance provides?
a) Easy access ability to Deposit Center
b) Time to time premium collection
c) Provision in case of Dues
(Policy Lapse)
d) Bonus & other schemes
7. How will you rate the services given by DHFL Pramerica Life Insurance?
a) Poor
b) Average
c) Good
d) Excellent

49. 8. What difference you find between DHFL Pramerica & your previous Insurance
provider.
a) Good Returns (HIGHEST)
b) Effective Service/Liquidity
c) Tax Planning
d) Security/ Safety Benefit & Protection on your Capital
9. Do have any suggestion for Dhfl pramerica Life Insurance YES___ / NO___
Please Specify:- ___________________________________________
10. In future, will you purchase policies from Dhfl pramerica Life Insurance?
YES ______ NO