.

1. Lana Del Reyis
lookingdirectlyatthe
camera (directmode
of address) andmakes
the audience feel as
thoughshe islooking
directlyatthem.This
will instantly makethe
readerfeel more
involved withthe
advertas thismay
make it seemmuch
more personal.
The release date hasbeenclearly
statedon the posterto letthe
audience knowwhenthe albumis
available.
The same image has
beenusedonthe poster
than the albumcover.
Thisallowsthe audience
for easyrecognition
betweenthe twoand
couldpossibly leadto
large volumesinsale.
Lana Del Rey’sname isclearlywritteninthe biggest,boldest
fonton the poster.Thisstandsout as the firstthingthe
audience will seeandwill allow the audience torecognise
whatis beingsold.Inaddition,thismaystickinthe
audiencesheadbecause of how bolditiswhichcouldlead
to possible highersalesinthe future.
Some of the track nameshave beenwritten
on the poster.These are singlesthathave
more than likelybeenrealisedandbecome
well known.Thiswillisa sellingpointforthe
albumas audienceswillrecognise thatthey
like these songswhichmaymake themwant
to buythe full album.
She iswearingred
lipstickwhich
connotesideasabout
lover(whathersong
contentincludes).In
additiontothisit
showsherpowerto
the audience.
The same pastel blues
and whiteshave been
usedon the posteras
well asthe album
coverwhichadds
continuity tothe print
Medias.Thismay help
the audience identity
the brand clearly.
These coloursare also
connotationsof the
indie genre –thisis the
genre of musicLana
Del Reyproduces.
The albumname
‘bornto die’isalso
writtenboldlyinblue
againstherwhite t-
shirtso it standsout.
A website called
‘laradelrey.com’has
beenusedonthe poster.
Thisallowsforthe artist
to be furtherpromoted
by spreadingawareness
of future musicand
image.
The posteris quite
simplisticwithlittle
actuallyfeaturingonit.By
doingthis,the audience
isn’toverwhelmedby
large amountof textand
allowsthe readerto
concentrate onwhat is
actuallybeing
communicated.