The document discusses the locations, costumes, props, and camerawork used in a music video. Two main locations were used: a forest and kitchen. Everyday locations and costumes were chosen so audiences could relate to the narrative. Work attire was used to portray the characters as working class. A kitchen knife prop added realism. Camera movements varied between panning shots for calm scenes and running shots for tension. Editing effects like cross-fading and slow motion were added in post-production.

1. We used two main locations in our music video: A forest and a
Kitchen. Both of these locations are every day, relatable locations in
which pop up regularly in everyday life. This was purposefully used
for our audience to relate to as most people interact with these
settings on a daily r basis. They help add to our narrative and
because they are seen as such every day, normal settings it makes
the events that occur in the music video become much more
surprising.
Because I and my group made a narrative the video we had to use costumes that
would help portray the story we are telling to the audience. For both George and
Reeva we dressed them in suit/smart dress attire to show the audience that they
have been to work. This is to show they’re of working class – similarto our target
audience with could means the music video will appeal to our audience more. The
use of such everyday clothing helps add to the purpose of what is happening in the
music video. The work wear is such a normal attire but is juxtaposed by the brutal
events seen in the music video. We used props such as a kitchen knife to allow for
the audience to understand what is happening. Because it is a standard kitchen
knife and not something such as a machete it adds realismto the video and could
allow for the audience to relate to the video more as this is a common household
object.
Our camera movementsthoughoutourmusicvideowere veryvaried.
Throughoutwe usedlotsof panningshotsand slowcameramovements tohelp
create a calmatmosphere forourmusicvideo.The camerawork changed
howeverwhenthe songgotmore tense inwhichwe startedtouse running
shotsand sharp cameramovementswhichhelpcreate the tensionwhenneed
be.I thinkwe got a great balance betweenthese cameramovementsandwere
able to create the rightatmosphere whenneeded.Intermsof editing,we added
a lot of effectsinthe postproduction.Thisincluded featuressuchascross
fading,slowmotionandcolourcorrecting.Forexample we manipulatedthe
colourof our footage tofitwiththe codesand conventions of ourindie genre
and helptocreate a dull,mysteriousvibethatwe were tryingtoportray.

2. Over my music video and digipak I have used a consistent colour scheme of dull, blue
and green colours to comply with the codes and conventions of the indie genre. By
carrying this consistent theme throughout all of our promotional packages it allows the
audience for easy recognition of our brand. By using George on the CD of the Digipak
and as the main image on the magazine poster, the two ancillary texts link very nicely to
the music video. The images used on both the front and back of the digipak are from the
same location we see in the music video (forest) which links the music video and the
digipak together nicely. The costumes seen on George on the ancillary texts are the same
as in the music video and the use of a bloody suit complies which the indie genre we are
presenting.
Laura Mulvey – suggested that women exist as part of a male’s role. It suggests that the woman only exists to help expand on the
male’s character and the idea that women don’t have an identity – they’re just admired on physical appearance. This is evident in our
music video with George being the main protagonist and Reeva used as a character to help explain what is going on in George’s life.
Camera shots such as when Reeva is falling focus on her curves which is also an aspect of this theory.
Simon Thrifts theory can also be applied to our music video. He argued that music videos came in three different types: conceptual,
narrative and performance. We have created a narrative music video. Mostly, these types of music videos are include a love story and
I Believe ours has an underlying love story within it.