The document analyzes the digipak for Lana Del Rey's album "Born to Die". It summarizes that the front cover features a close-up photo of Lana displaying her vintage style to represent her indie music. The back cover lists the track titles in a simple font and uses bold colors to represent the powerful emotions in her lyrics. The CD features white roses on a white background, symbolizing pure love which is a common theme in her songs.

1. ANALYSIS OF EXISTING
DIGIPAK
Lana Del Rey

2. ABOUT LANA DEL REY
 Lana Del Rey is an artist who’s music focuses on indiepop. Her
album ‘Born to Die’ was released January27, 2012. Lana Del Rey’s
music appeals to a indie and vintage styled young adults.

4.  The front cover displays a simple medium close up of Lana’s face and outfit.
By applying a medium close up it frames the audience to the Lana’s beauty and voyeuristic feature.
This is a common feature seen within the indie genre to allow record labels to create representation
of the artist. The simplicity of the design allows us as the audience to focus on Lana’s vintage style
seen within her outfit, hair and makeup. Lana’s wavy hair, nude lipstick and pout is a common feature
seen with her albums, posters and adverts. It has allowed her to create a visual style which is a high
demand seen within the record label and allows her target audience to recognise her for her stylish
vintage image. Her target audience will define Lana for her beauty and sophisticated look. Lana has
been pictured outside which is a typical feature seen within the indie genre. It displays her as
exploring the word and to encounter on experiences to help her write songs. A filter has been used to
soften the image which reflects a link between the artist and her music. The colour scheme of the
front cover displays fresh and youthful colours resembling her young target audience. A simple styled
font has been used to display the artists title. This styled is commonly seen within Lana’s albums, and
advert which allows her to create a visual style and allows her title to be easily recognised within her
target audience. The simplicity of the styled font relates the simplicity of Lana’s music.

6.  On the back of the digital it displays redundant elements such as the track
listing. The same simple styled font has been used for the track listening
which again creates a visual style. Again the simplicity of the styled text
connotes the simplicity of the album. Redundant elements such as the
barcode, copyright issues and record label can be seen at the bottom of the
album. An entropic feature seen within the back cover is the change of the
colour scheme. The front cover displayed fresh and young colours whereas
the back displays dominant and bold colours. I feel the red and white colour
scheme could connote the powerful emotions and themes heard within the
lyrics of the songs. The simplicity of the design relates back to the simplicity
of the album. I feel the reason behind not placing a photograph of Lana is to
allowed the audience to focus on the track listening and to discover the
meanings behind the names.

8.  The simplicity of white mainly filling the cd makes the colour of
the roses become more prominent from the background and seem like
an important theme throughout the digipak. The use of the roses
could be suggesting the idea of love which could be a common theme
featured in her songs. By placing the roses on a white background
could symbolise the pure innocent love the artist has encountered on.
The fact the artists name is not displayed on the CD could suggest she
feels she’s important enough to have her photographs placed within
the front cover and inside the digipak.