The document summarizes the design choices made for the digipak of a rock album. On the front, a chicken mask image was chosen and given a "rocky vibe" to represent the album's genre in an unconventional way. A dominant white color scheme was used to focus on the image while avoiding bright colors of other genres. On the back, song titles and standard information is displayed continuing the colorless aesthetic. An inside panel thanks those involved, and another features the lead singer to identify him as important, in line with music marketing theories. However, the final panel shows the full band, going against the theory of solely featuring the frontman.

1. Development of Digipak

2. Front
The digipak of the product we produced at first glance has nothing to do with the
songs and vibe of the album however we did take an image (a chicken
mask/head) and give it quite a rocky vibe by opening its beak and wrapping the
eyes around the face making it look like something you wouldn’t see on any
other genre of album due to the hardcore feel you get from it.
Also in relation to the mascot feel, we realised that mascots normally wear large
animal suits and when thinking of animal suits we instantly thought of a chicken
as it seems to be the most popular and would apply to the audience of
teenagers.
We decided for a dominant white colour as to maintain the
focus on the frontal image and keep away from other genres
that bombard their digipaks with bright and deep colours as to
maintain our Bands image.

3. Back
On the back we made reference to the frontal image of the digipak by wrapping the eyes around
the cover to keep away from having just a plain white background and boring our audience,
also we placed our song at the top named ‘Covet’ with other songs appropriately named to the
feeling of the album such as ‘Pine’ and ‘Bad Apple’.
We then have the usual things such as the Bar Code and copyright information to show a sense
of legitimacy that is obviously seen on all real products. We maintained the colourless feel on
the
rear side of our album as to show that our album is more about the musical contents than the
bright colours and flashy texts that are used a lot these days predominantly on albums of the
pop genre.

4. Thank You Page
We realised that many Digipaks have a thank you panel in their digipak dedicated to those who
helped make the album possible mostly in the Indie Rock genre so to add to the genuine feel of
our album we chose to include one thanking all who helped out with our album, this panel also
features the spine of our album where you can see the name of the album again in the same
black
font as previously seen on the title panel and below you can see the logo and brand of Gideon
Records which helps us create a brand identity with our product. You can also see the product
number just to give it a legitimate feel also the logo of Gideon Records is the only thing that
has colour so therefore it pulls the audiences attention towards it making them familiar with the
logo and therefore similar products in the future that hold this brand which could mainly be
products from our band.

5. Star Image
On the first panel of the inside we jump from the light and bright coloured cover to a dark
and mysterious inside and on this particular panel we see Lewis who is the main protagonist
and lead singer and band member in our music video, this helps the audience accept the
theory put forth by Richard Dyer and Andrew Goodwin that an audience relates to the main
or who can be seen to be the main figure in a music video and this panel helps put this
forward by singling out Lewis on his own panel putting forth the idea that he is of some
importance to the video itself and the album. We also made sure he was dresses in dark
clothes to put emphasis on his face to help the
audience get acquainted with his face as to help
make him better recognised when in certain
emotions and this would help us put forward what he
was feeling in the narrative. Also his tattoo helps
reinforce the rock feel that the album is going for with
the dark black ink and its image.

6. Being Themselves
On the disc page we wanted the audience to have a glimpse at the actual band and what they
are actually like when not performing in a band or in the narrative which can sometimes be used
in a digipak and we thought it would be fun to place this idea in our digipak and it turned out quite
well. It shows the band in a comical pose all feeling Josh’s beard which is not something you
would expect to see from what you get from them in the video, basically this helps the audience
get a little more insight into what the band is actually like.

7. The Rest of the Band
Throughout the digipak there has been a lot of credit given to the lead singer (lewis) however
the final inside panel was used to show the 3 other band members who helped create the live
performance sections and music. This does go against the theory of Star Image put forward
by Richard Dyer and Andrew Goodwin stating that there in a music product there is always a
key figure that the audience is supposed to connect to and therefore make it easier to relate
to the video and the message that it is attempting to put forth. We show them in casual clothing
as we do not intend to look like a heavy rock band and wish to keep the identity that we created
throughout our video as average teenagers.