The document discusses the design process for ancillary materials to promote a music artist and single called "Burn It Down". Key points: 1) The CD cover, digital booklet, and magazine ad were designed to coordinate with the music video's theme of fire through an orange background and sunglasses to represent brightness. 2) Research was done on design trends in the electro-pop genre which informed bold text, plain images, and font sizes ordered by importance. 3) Similar styles of clothing on the artist and actor aim to relate to the target audience and compel them to listen through portrayed trends. 4) Sources for music downloads and a popular record shop make the cover look official, while log

1. QUESTION 2
HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXT?

2. Making Ancillary Text
During the making of my Digipack and magazine advert, I had to
think of ways in which I could match the CD cover so that it
relatively links back to the music video or the name of the
video. In this case, I used the name ‘Burn It Down’ to help
give an idea of the types of colours I’d expect to be on the
front as well as the positioning of the artist whilst reading the
song title. For my CD front cover I made the background a
shade of orange to represent fire in a diagonal direction With
the artist also looking down at the title with his tinted
Sunglasses on to represent the brightness of the text.

3. In the Digipack, I made all my writing and colour schemes a light
shade of the colours used to represent the genre of the music
video as well as the song overall. This shows how I have
researched my genre to see the kinds of representations my
target audience would expect to see from this media
promotion.

4. Continuing on, the next thing I focused on was the important
research I did for the ancillary text. Whilst exploring through
the ancillary text, I found that the genre ‘Electro Pop’ usually
used bold text, plain imaging to portray their music and genre
as a whole. Also the font sizes were mainly sized in order of
importance which was unique. I used the research as well as
some of my own knowledge to then make my own CD front
cover, Back cover, Booklet and Magazine advertisement.

5. Bold Titles
Release
Album Cover
Music
downloading
sites and shops
to purchase. Bold Main
Picture

6. The actor and the artist displayed on the digipack as a whole are
wearing similar styles of clothing which generally gives our target
audience something to relate to as the style of clothing worn by the
actor in the video and the original artist displayed on the digipack,
are mainly worn by young adults. Which shows a trend of fashion
portrayed through music, media and genres of music. This tends to
link our target audience to the artist as they are similar age groups.
In a way, this makes our target audience compelled to listen to the
song in a positive way or at th least, give the song a chance.
Similar styles of fashion.

7. Adding the sources of download as well as a popular shop that is
very well known by music lovers and record labels makes the
album cover look much more official. I added a parental
advisory logo to my back cover to show that some scenes may
not be entirely suitable for younger audiences as they include
smoking scenes which may have an influence on them in
some way or another. I Also added a record labels logo, Sony
we felt sony, as well as EMI are record labels which we feel
our artist, Kalum would fit into if given the opportunity to join
such.
Main Logos.

8. Calvin Harris is one artist in particular we focused on as a guide to help
us along the journey of making our own music promotion products
which were the CD front cover, Back Cover, Booklet and magazine
advertisement. We followed his example of colour coordination,
Brightness of the background and the usage of Sunglasses
throughout our Digipack to relate to one an other. We also used
David Guetta as an example to represent the how pain yet bold
imaging and text can attract an audiences attention.