The digipak features a chicken mask/head on the front with its beak open and eyes wrapped around its face to give it a "rocky vibe" and hardcore feel suitable for their target teenage audience. On the back, they list song titles and basic album information while maintaining a colorless feel to focus on the music rather than bright colors. An inside panel thanks those involved in production and features their band logo. Another inside panel introduces the lead singer Lewis dressed in dark clothes to emphasize his face and tattoo to reinforce the rock image. The disc panel shows an informal band photo to give audiences insight into the band's actual personalities beyond their on-stage personas.

1. Development of Digipak

2. Front
The digipak of the product we produced at first glance has nothing to do
with the songs and vibe of the album however we did take an image (a
chicken mask/head) and give it quite a rocky vibe by opening its beak
and wrapping the eyes around the face making it look like something
you wouldn’t see on any other genre of album due to the hardcore feel
you get from it.
Also in relation to the mascot feel, we realised that mascots normally
wear large animal suits and when thinking of animal suits we instantly
thought of a chicken as it seems to be the most popular and would
apply to the audience of teenagers.We decided for a dominant white colour as to maintain
the focus on the frontal image and keep away from
other genres that bombard their digipaks with bright
and deep colours as to maintain our Bands image.

3. Back
On the back we made reference to the frontal image of the digipak by wrapping the
eyes around
the cover to keep away from having just a plain white background and boring our
audience,
also we placed our song at the top named ‘Covet’ with other songs appropriately
named to the
feeling of the album such as ‘Pine’ and ‘Bad Apple’.
We then have the usual things such as the Bar Code and copyright information to
show a sense
of legitimacy that is obviously seen on all real products. We maintained the
colourless feel on the
rear side of our album as to show that our album is more about the musical contents
than the
bright colours and flashy texts that are used a lot these days predominantly on
albums of the pop genre.

4. Thank You Page
We realised that many Digipaks have a thank you panel in their digipak dedicated to
those who
helped make the album possible mostly in the Indie Rock genre so to add to the
genuine feel of
our album we chose to include one thanking all who helped out with our album, this
panel also
features the spine of our album where you can see the name of the album again in
the same black
font as previously seen on the title panel and below you can see the logo and brand
of Gideon
Records which helps us create a brand identity with our product. You can also see the
product
number just to give it a legitimate feel also the logo of Gideon Records is the only
thing that
has colour so therefore it pulls the audiences attention towards it making them
familiar with the
logo and therefore similar products in the future that hold this brand which could
mainly be
products from our band.

5. Star Image
On the first panel of the inside we jump from the light and bright coloured cover to
a dark and mysterious inside and on this particular panel we see Lewis who is the
main protagonist and lead singer and band member in our music video, this helps
the audience accept the theory put forth by Richard Dyer and Andrew Goodwin
that an audience relates to the main or who can be seen to be the main figure in a
music video and this panel helps put this forward by singling out Lewis on his own
panel putting forth the idea that he is of some importance to the video itself and
the album. We also made sure he was dresses in dark
clothes to put emphasis on his face to help the
audience get acquainted with his face as to
help make him better recognised when in
certain emotions and this would help us put
forward what he was feeling in the narrative.
Also his tattoo helps reinforce the rock feel that
the album is going for with the dark black ink
and its image.

6. Being Themselves
On the disc page we wanted the audience to have a glimpse at the actual band and
what they
are actually like when not performing in a band or in the narrative which can
sometimes be
used in a digipak and we thought it would be fun to place this idea in our digipak and it
turned
out quite well. It shows the band in a comical pose all feeling Josh’s beard which is not
something
you would expect to see from what you get from them in the video, basically this helps
the audience get a little more insight into what the band is actually like.

7. The Rest of the Band
Throughout the digipak there has been a lot of credit given to the lead singer (lewis) ho
the final inside panel was used to show the 3 other band members who helped create
performance sections and music. This does go against the theory of Star Image put fo
by Richard Dyer and Andrew Goodwin stating that there in a music product there is alw
key figure that the audience is supposed to connect to and therefore make it easier to
to the video and the message that it is attempting to put forth. We show them in casua
as we do not intend to look like a heavy rock band and wish to keep the identity that w
throughout our video as average teenagers.