Stuart Hall was a cultural theorist who developed a model of audience positioning that described three ways audiences can interpret media texts: the dominant reading, where the audience receives the intended message; the negotiated reading, where the audience both accepts and modifies aspects of the message; and the oppositional reading, where the audience rejects the dominant message. Hall was interested in how media propagates social values and ideologies through its representations and how it targets audiences. He believed media defines issues of public concern based on how it portrays its message and to which audience it is directed.
Intercultural communication (Service Management_2nd semester)David Engelby
This presentation on the subject "Intercultural Communication" is related to the field of service and communications. It is an introduction, and as such it is based on a broad view on intercultural paradigms - but it also gives you a short, helpful introduction to communication in intercultural contexts. The presentation can be supplied by a teacher's own practical workshops, and the slides can be used as study materials as well. Fully validated with a bibliography and references/links. Enjoy :-) Dave
Intercultural communication (Service Management_2nd semester)David Engelby
This presentation on the subject "Intercultural Communication" is related to the field of service and communications. It is an introduction, and as such it is based on a broad view on intercultural paradigms - but it also gives you a short, helpful introduction to communication in intercultural contexts. The presentation can be supplied by a teacher's own practical workshops, and the slides can be used as study materials as well. Fully validated with a bibliography and references/links. Enjoy :-) Dave
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Biological screening of herbal drugs: Introduction and Need for
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Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
Stuart Hall Theory
1. Stuart Hall
Audience Positioning
Stuart Hall is a cultural theorist which shows he should have some ideas on audiences
when it comes to media and how texts are sent for the audience to perceive.
He looked at the role of audience positioning in the interpretation of mass media texts
by different social groups. Hall built a model suggesting three ways in which the
audience may perceive a media production:
Dominant Reading: The audience will read into the text or receive a message from a
video exactly how the author or artist wanted them to, so the events seem natural and
in order.
The Negotiated Reading: The reader believes the text or products conventions and
message/narrative to some degree but sometimes modify certain aspects as to allow
them to reflect and compare it to their own situation.
The Oppositional Reading: The position of the reader or audience places them
perceiving the narrative in opposition to the dominant code and makes them reject the
reading or narrative.
Hall was concerned with the power of media, with aspects of how it propagates
particular social values, to create dominant ideologies (how it represents certain
things and makes the audience think of them in that certain way).
He believes that the media masses create and define certain issues of public concern
and interest with the theory of audience positioning and how they portray their
message and what target audience they send it out to.
Polysemy - is the capacity for a text or narrative to have multiple meanings, it is to do
with how individuals interpret and decode the messages in different contexts for
reasons such as culture, age, upbringing and so forth.