This document discusses conventions of digipaks and analyzes examples of digipaks for various artists. It outlines common elements of digipaks such as including the album title, track list, and artist information. It then analyzes digipaks for Mumford and Sons, Bon Iver, and Rihanna, describing how the design, imagery, colors, and text represent the artist's brand and genre of music. Key aspects like using the artist's name more prominently and designs that reflect the mood or themes of the album are discussed.
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2. Conventions of Digipaks
All digipaks include the following:
• A visual image Album title- this can be place on the main cover
and along the spine
• Track list- so what is on the DVD
• Basic background information about the artist/bad
• ( maybe reviews from companies e.g NME, News Of The
World etc )
• Bar code and the name and logo of the music label
4. • Front Panel- there should be a main image. This image is
usually of the artist/band or something that is symbolic of
them. The name of the artist/band and the album should be
written in big font in order to catch the attention of audiences.
5. • Spine- on the spine the name of the artists/band and album
should be written.
• Back panel- The back panel usually contains the track list and a
bar code. We will also often see logos for record labels
contribution to the album as well as a CD identification
number. The image on the back panel of the digipack almost
always reflects the front or the ongoing theme throughout.
• Fold in panel- in this panel there is usually an image of the
artist/band
6. Representation
There are usually images or a colour scheme that reflects the
mood of the album or the genre of the track/songs on the disc
9. Text
• Like many other digipak covers,Mumford and Sons album cover includes
the album and band name. The band name is also in bigger font than
the album name. This is probably in order to make it recognisable for
consumers as they are likely to recognise an artist/group name rather
than the album title
• The font of the title doesn’t distract from the total theme of the album
cover and fits in with the whole cheerful/folk theme.
10. Design
• The bands name has been printed and positioned in the center of
the digipaks disk. This makes it the main focal point and will be one
of the main thing that is consumed by the buyer when they open
the digipak
• This digipak has a unique and recognisable theme which is reflected
in its design. The text on the back of the digipak varies in font. The
font on the front is recognisable and easy to read. It has a scripted
look to it which is used to carry out this ongoing medieval theme
that is presented throughout the whole digipak.
11. Representation of imagery and
colours that is used for this album represents a particular
• The imagery
genre of music ( folk/indie)
• This is represented through the background and imagery of the
album cover. The clothing that the band are wearing also represents
this medieval style as they are dress in boots, blazers and trousers.
The background also reflects this theme through the imagery of
horses, flagsand and brick walls.
12. • The lively, upbeat and animated design of the cover reflects their
genre and style of music. The brick buildings in the background
represents a vintage and classical look which represents and
compliments the folk genre.
• The cheerful and vibrant colors on the cover instantly attracts the
viewers attention. However, despite everything going on in the
image, the band members are clearly outline through sharp focus
which immediately attracts the consumers attention.
13. CD
• The CD also represents this house style theme that is
portrayed in the rest of the digipak. The lines on the CD is to
create ‘bricks’ that is present on both the front and back cover
of the digipak.
• The bright blue colour of the CD has not been featured in the
rest of the digipak, and allows the CD to stand out from the
rest of the Digipak.
15. Representation of imagery and
colours
• The front cover of the album features artwork by Gregory
Euclide. The imagery depicts country side scenes which
represents the roots of the band and where it originated from.
• The front cover contains no text which is unusual in a digipak
cover. The art work by Gregory is all that is on the cover. This
draws attention to the artwork and the cover.
• The reason for this is because each song of the album refers to
a particular place. The artwork of the countryside on the front
cover reflects the music, with particular songs refering to
particular land marks such as Minnesota and Perth ( both song
titles form the album)
16. Text/font – back cover
• The back cover of the digipakis very simple and contains all the
track listings. The song listings is written in a hand written script.
This gives the design a personalised rather than commercialised
feel.
• Rather than having the name of the album and the name of the
artist on the front cover, instead it is written on the digipak spine.
The text is the consistent and is the same hand written script used
to write the track listings. This font links in with the folk music genre
as it is traditional rather than a modern text.
17. • Websites are listed on the back of the digipak in small font.
This is for the fans and is a way of marketing the band.
• The production company is also listed above the website
information. Its in small font so it doesn’t draw the consumers
attention away from the more important information such as
the track listings
19. Front
• There is a close up of Rihannas face on the front of the
didipak. Her perfect glowing skin, vibrant red lips and red hair
are ‘stand out’ features which are used to help sell the album.
• The close up is very seductive and flattering which works to
her advantage. She also appears to be wearing no clothes on.
20. • Her red hair and bright lips are the most vocal part of the
album and is used to attract audiences – the red hair is also
part of her ‘star image’ and expresses a ‘female fatale’
iconography and a strong woman. You can also see part of her
tattoo which can be argued is part of her ‘star image’ as a pop
artist.
21. • The font on both the back and front of the digipak is strained
and defined. This is to ensure that the consumers attention is
not diverted from the ‘meat shot’ of the artist.
• The font of the text is simple. The texts are written at the top
and bottom of the page so that the image is centrally
anchored
22. CD insert pages
• The main image on the inside page is of Rihanna laying across
a bed of roses. The red roses symbolise love, romance and
relationships. This reflects and represents the nature of her
music which is about love and heartbreak. The natural scene
also portrays feminity and a sense of vulnerability as Rihanna
is portrayed laying against roses; flowers which typically
symbolise love
• Her outfit is innocent and playful, however the sharp redness
of her hair and lips is what maintains her strong character
profile.
23. BACK
• This seductive, voyeuristic treatment of Rihanna is reflected
on the back of the album
• In this image Rihanna has a very enticing, confident and
dominant star image which is reflected in her position and
gaze of the camera. By looking directly into the camera it
makes the audience feel as though the artist is giving an
insight into their life. This follows Goodwins theory of notions
of looking.
• The use of colour for the digipak works well. Red is the most
dominant colour and is effective as it connotes feelings such
as lust, companionship, compassion and love. These emotions
are what Rihanna wants to display to the audience through
her music.
