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Barry Keith Grant 
Sub Genres 
All genres have sub genres which here means a genre within a genre. 
This means that they can be divided into more specific and accurate 
categories when targeting an audience specifically when looking at a 
more niche audience and not the masses. Barry Keith Grant (1995) 
suggests that this allows audiences to identify them specifically by their 
familiar specifics and what becomes recognisable when looking at 
characteristics. 
Music videos fit into a specific genre by using many features in the video 
altered to fit the niche audience and specific characteristics that they want 
to see. focusing on Costume, such as in our video a teenager's casual 
wear and the grandma wearing dark coloured warm clothes to signal 
negativeness and death. Props such as the flowers which are key in many 
love stories and videos which our song can be seen to be about. 
Representation of the artist showing him through extreme close ups 
covering some of his face giving a sense of mystery to the character in 
our video and lead singer in the performance sections. The location being 
that of dark cold streets and a care home signalling sadness and possible 
anger which can be seen very strongly when paying attention to the lyrics 
of the our track. The lighting is very dark throughout our video linking to 
the previous point showing we want a dark and cold narrative throughout 
our video. We incorporate all of these characteristics into our video so 
that our targeted audience will be able to instantly recognise the genre 
that they love in our video.

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Barry Keith Grant Theory

  • 1. Barry Keith Grant Sub Genres All genres have sub genres which here means a genre within a genre. This means that they can be divided into more specific and accurate categories when targeting an audience specifically when looking at a more niche audience and not the masses. Barry Keith Grant (1995) suggests that this allows audiences to identify them specifically by their familiar specifics and what becomes recognisable when looking at characteristics. Music videos fit into a specific genre by using many features in the video altered to fit the niche audience and specific characteristics that they want to see. focusing on Costume, such as in our video a teenager's casual wear and the grandma wearing dark coloured warm clothes to signal negativeness and death. Props such as the flowers which are key in many love stories and videos which our song can be seen to be about. Representation of the artist showing him through extreme close ups covering some of his face giving a sense of mystery to the character in our video and lead singer in the performance sections. The location being that of dark cold streets and a care home signalling sadness and possible anger which can be seen very strongly when paying attention to the lyrics of the our track. The lighting is very dark throughout our video linking to the previous point showing we want a dark and cold narrative throughout our video. We incorporate all of these characteristics into our video so that our targeted audience will be able to instantly recognise the genre that they love in our video.