The document discusses the design process for ancillary materials for a girl band music project. It describes choosing a girly yet individual style with white, red, and black colors. Different text styles were prototyped before settling on a girly cursive style to match the desired image. Feedback led to changing the advertisement to be less girly with a modern white, black, and gray color scheme. The CD cover was also adjusted based on feedback to focus more on showcasing the band and individual band members rather than a single music video. The end result was meant to create a cohesive branding identity across all ancillary materials that would appeal to their target audience of young girls.

1. When it came to ancillary text we wanted something that gave the brand an image all of their own
and showed their attitude, also we wanted to see if we could still incorporate the hybrid genre of
indie-pop. Our colour scheme is white, red and black so they were the colour that we were going to
try and incorporate into our ancillary text. So our main aim was to create a text that was different,
stylish and when we decided what we wanted, we wanted an individual, girly style of text.
If you look at the CD cover here, it shows a girly, but
individual style, she shows it through hoe she dresses,
which is seen as completely different to how mainstream
R&B artists would wear, but still very girly style,
especially with the ancillary text being light, bright, and it
stands out and has its own individualism. This was what
we were trying to create in our own ancillary text and
media product, something individual, but something
people liked, also a product that would appeal to our
target audience.
The product text that we created came from the website www.picmonkey.co.uk it had different
texts to what you would usually see on Microsoft software such as word and publisher and also it
allowed us to write straight onto the picture. These were the prototypes that we came up with for
our brand name, using the different style of text available to us.

2. At first we decided to use the style of text number one, but when it came to actually producing a
product, it was agreed as a group that it did not give the attitude and girly image that we wanted
and were trying to create, in the end we chose a girly, white and red ‘Sassy’ in the style which was
not from our chosen layouts and is shown in our final product.
We wanted something that people would recognise and when it came to our second draft of the
advert we wanted to the sign of ‘Sassy’ to show the most, shown below is the final brand style for
the name and how we decided that we would use it in making our final product. We wanted
everything to fit around the image, so things such as costume also had to show a girly side of the
character with an attitude.
So when it came to deciding what costume for the band to wear, it was
relatively easy. Sophie had to look like she was ready to party but also
looked relaxed, which is why we had the block, simple coloured, but the
party ‘messed up’ natural hair, almost as if she had already been partying
before she had arrived.
For Katie it still had to look fierce but also innocent that came in perfectly
with the blazer showing her attitude through the print and the white shirt
to show her innocence and mother figure within the group.

3. For Nicole, she was wearing all black costume for a reason and that reason
being that she is the loud, different and stylish, the hair and clothing always
have to match and the attitude, just from the colour and also the girly poses
that she throws out show her perfect styling for the brand name.
So at the end we felt as if our main product and ancillary task all help when making a final finished
product looking exactly how we wanted it to be for how we wanted our whole branding image to
look, some examples that helped in guiding us where artists and bands such as the spice girls.
The spice girls image was exactly the same throughout their
whole career and the ancillary text did not change either, shown
is one adaptation of what it looks like, for the song Wannabe,
through this, they still managed to create own separate images
and then piece them altogether in a package that has sold
millions across the world.
The girl group, All Saints, has a very similar idea, of just having
the text on the album cover, making them and their brand name
the two most important part of the whole process, they are the
singer and they most importantly want to be remembered as All
Saints and separate singers within their own right as a band
through the way that they pose, it seems as if the most
important member being in the middle and the others around
her, are the same status when singing, but all huddled together
to show unity as a girl band.
We wanted to show these images and show when it came to creating a text and a picture that would
come together as one whole unit such as the examples shown below, we sued the idea for All Saints
when it came to the brand name at the stop also seen as a for front, but because the design for our
cd cover product. We decided to show the different emotions by having them on one part of the
cover each. With the front cover showing the main singer at the for-front with the brand name,
ancillary text above, is giving the audience a taster as to what to see inside. The text was used
throughout our products, such as the advert and the flat pack plan.

4. So on the back which is the middle panel, we showed the track titles which at first looked like this
style of writing:
Which then changed to the style of writing that we actually chose to show that there is a continuity
and a constant style that will never change to make sure that the audience see the ancillary text and
just know that the band is there about to be played or playing life.
But when we received our final feedback from our audiences meant that we had to make further
changes, which we all thought as a group, worked really well, we had a different more modern and
stylish advert shown below. We made it more effective to what we wanted, less girly, more of an

5. attitude, we changed the colour scheme to a white, black and grey advantages, with pictures of lots
of colour, bring both soft and ‘punchy’ attitude.
Our audience feedback when it went back to our audience and focus groups, we then had more
positive comments and more comments that had meant less changes had to take place, so we left it
as the focus group were actually happy with the final advert product and the added extra of an
autograph, meant also we were giving something extra to the fans.

6. This is the inside of the CD pack that we had created, if you look at the first design above, it was
very complicated to recreate and our focus group did not find it very interesting and wanted it
simplistic and based mainly around the band and not one video, for one song of the whole album. So
we decided to make the whole CD plan, based specifically on the band as a whole group and also as
individuals as a personal touch to connect with the audiences that they were trying to reach, which
was young girls from fourteen and all the way to early twenties age groups. The inside of the cover,
matched them in the way that they stand within the actual music video, linking the pieces of work
together, but they way they dress, is no longer fifties, but own individual styles, from attitude from
just plain simple to the funny looks, all giving away personalities.
This is the front of the CD cover and we included more a pop feel instead of the indie feel, this is
shown through the balloons and also the writing is classy, yet feminine feel was given to this cover,
we wanted something that was showing the group as a well known, close-knit group, by pictures of
them hugging and laughing and smiling, adding the already bio graphed females shown, we wanted
more emphasis on the band name and people more than the songs, seen as the writing is smaller
than anything else shown