The document analyzes a digipak for a rock/pop album. It summarizes the design elements used, including the eye-catching album cover featuring a close-up eye, the predominantly black and white color scheme conveying a darker emotional tone, and a "Meet the Band" section introducing the band members. These elements provide ideas for the design of the student group's own digipak, such as including biographies of group members and using social media links to engage audiences.

1. Digipak Analysis
For my Media production, my group will be focusing on rock/pop. Due to this I
shall analyse digipaks that relate to the same sort of genre as my targeted genre
and audience. This will help my group and me by suggesting such things as
colour schemes and text fonts etc. When it comes to creating our own later in the
year.
The cover is by far the most eye catching and colourfully attractive part to this
digipak as it is an extreme close up of an eye that is coloured in the same scheme
to
it a relation to the band however it being a human eye gives it something for the
consumer to relate to.

2. The rest of the album seems to be dominantly black and white to maybe keep the
feel that the genre of this album is not one that is all out going with happy and
flamboyant lyrics but are seen to have sometimes a darker and more emotional
meaning.
There is a
side to the digipak that is entitled “meet the Band” which gives some information
on Band members such as how long they have been in the band and how
passionate they are for the songs they create and who creates them, this gives
the ideas that for my own digipak I could create a side that allows my group to
give a little information about ourselves to help the audience get a better
understanding of what we are like and our roles in the group.
No side is any lighter of colourful than the other giving the sense that they stick
to their ideas of emotional songs and wont do anything to disappoint their fans
and stray away from their relevant genre.
The panel that
lists their songs also holds icons for Facebook and twitter suggesting that there
are other ways to contact and interact with the band through social media
websites which gives them even more of a social feel added on top of the “meet
the Band” panel, this is another idea that we could use, we could possible set up a
page or account that allowed questions to be asked directly to use about our
product but also allow us to get feedback from our tutors.

3. The disk
cover features the tiger themed eye shown on the front of the cover to again
relate to the band and show that this is the most important part of the album
along with the main cover that is used to attract the audience and consumers.
Also the font used on both the main cover and disc is relatively similar to that,
which you’d expect to see in American shows and musicals because it is related
to being successful and a musical success.
There is also an “about the band” page that allows us to get an insight on the
band itself and does not give us information about the band members
individually but instead tells us about when they formed, where they are based
and how they are known etc. This has a strong possibility of featuring on my
groups album as it is simple however gives the audience insight into the band
they are listening to.