The document proposes ideas for a music video, album, and digipak for a fictional band. For the music video, it suggests following a man who has recently lost his girlfriend in an accident and showing flashbacks of their relationship through the song. For the album, it recommends taking artistic elements from The Script album covers but making the band name more prominent. For the digipak, it outlines using images of the band and information about their careers and songs on the inside panels with a plain background.