The document discusses and analyzes the digipak album covers of several indie/alternative bands, including Bastille, The 1975, and Arctic Monkeys. It notes common design elements across the covers like the use of dark, moody imagery and color schemes; simplistic yet distinctive graphics that represent the bands' styles; and photos that convey a sense of realism or mystery. The analysis concludes that successful indie digipaks emphasize themes of surrealism and rebellion through their visuals while maintaining a simple, cohesive aesthetic.
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2. Bastille - Digipak
The main image shows the lead singer Dan running
away along the road, the image has a rebellious
feel to it matching the song title 'bad blood'. The
lighting in the image is car lights focusing on him
running. This image has a cinematic feel to it, the
way the lighting is shows a dark mood towards it
which reflects the mood of the music on the
album. As it is Indie/alternative genre band the
unique and different photo reflects this genre.
The lighting and colours are very subtle and
surreal, as the image has been manipulated and
edited. It is very shadowy and dark. As the image
has been manipulated it seems to have a sepia
effect, giving a yellow/orange colour.
The text around the cover has a cinematic element
to it Because of the way it says 'Presents Bastille'
and then the CD name 'Bad Blood' as if it is a film
being presented, then the way the text is laid out
at the bottom showing the Record labels etc like
the credits at bottom of a DVD cover of a film.
Some of the elements that I would take forward from
this Digipak would be the surreal image which
creates questions and mystery and the simplistic
yet effective editing used.
3. The 1975 - Digipak
The illuminated square is the most eye catching part of the
cover, along with the illuminated logo of the band name.
The square is an iconic image of the band as it is used in
the sets of their performances as well as being featured in
some of their music videos. The all black cover represents
the style of the band as well as working well with the
bright white to make it standout and although is very
simple, sums up the bands image.
The inside of the album folds out to reveal two landscape,
similar images of the band in black and white. Black and
white being the constant colour scheme of both the band
their album, it reflects their cool, laidback personas as
they are not in the business to be famous. Fans will again
recognise the black and white theme as this is in many of
their music videos. The band are wearing laidback, dark
clothing which many people would wear day today as well
as many indie bands who wear plain, casual clothing.
Again like the cover, the font style is simple, yet more modern
to reflect their music which has a modern influence. The
block capitals and two lines, are something which is iconic
to the fans as the band use this style on all their social
media, such as twitter. The black and white again is used
to maintain the simple theme of the cover. Like all album
back covers, they have a clear track listing, and
production details which are in a small print at the bottom
as many fans will not be interested in this aspect.
Although black has connotations of heavy metal, Goth music,
they surprise the audience with a pop element to their
music. Like many indie bands they do not feature
themselves on the cover as they find their music is more
important than them being recognised.
4. Arctic Monkeys
The front cover is in black and white like the rest of the album
showing the continuity throughout. The black and white creates
simplicity but doesn’t overwhelm the audience when they look at
it, much like the arctic monkey music, it is simple yet effective
and doesn’t try to show off. The close up of the man on the front
is not any member of the band, and like many of the artists I have
looked at, shows that the band is not worried about being famous
and they are making music for the love of it. The man looks quite
content with himself and the action of smoking is made quite
apparent. This action is seen as very rebellious and is aimed at
the teenage audience who find this interesting and cool. There is a
contrast between the smoking and the man’s crisp white shirt as
you’d expect him to be dressed quite scruffily however he is not.
All attention is on the man as the background is blank with a few
lines and the artists’ name is quite small in the corner. Another
contrast as the font is quite youthful, not particularly suiting the
image.
The theme of smoking runs through the digipak to the CD itself which
highlights their passion for rebelliousness. Although smoking is
looked down on in society particularly with a band who influence
a lot of young people, this highlights the bands raw, carefree
attitude as they are not worried about whether some audiences
dislike this. I think that the close ups of the many cigarettes
creates a grungy almost dirty image, representing the band and
their style.
The back cover has the same man and setting as the front, however
he is covering his face and there is even more emphasis on the
cigarette. He could be covering his face due to laughing or
perhaps embarrassment but it is not made obvious. This
movement which as been caught on camera appears to be
spontaneous as does the expression in the front cover photo,
therefore highlighting the laidback nature of the band and what
they do. The use of the cigarette also shows the realistic nature of
life, as many people do smoke and Arctic Monkeys do not shy
away from this, their photos are real and so is their music.
5. Evaluation
From this task I have gathered an understanding of
what Alternative/indie Digipaks should look like
because they have a common themes within them.
Just a few themes are - a colour scheme, colour
scheme needs to be darker colours to fit with my
genre, the artist should have multiple pictures and
maybe an element of surrealism. I think I will take
most of my inspiration from Bastille because they
have the theme of surrealism which I think is a
massive part of the alternative genre. Also for the
CD itself I want to take inspiration from The Arctic
Monkeys as it is very simplistic yet really effective
because it shows the theme of rebellion.
