The document discusses the creative decisions behind the album cover design for an indie band. It was decided to use an image of a girl rather than the band to show their focus is on the music. The image depicts the girl on a journey to represent the experience of listening to the band's music. The layout places the image and tracklist on a wall to give it a personal feel that will appeal to indie audiences. Red was selected as the dominant color to link all the band's materials and convey their passion for music. The font choices are bold to emphasize the importance of the music and resemble handwriting to evoke the live music experience.

1. Image: we used this image we had taken of the girl as we felt that it created solidarity between the video, poster and the music video. Using this image would create something for the audience to associate the band with. We decided to also use a image of her instead of the band as it shows that the band are more focused on their music than themselves. Using a photograph instead a image of the band is also often used within the indie genre when they have the album cover. We decided to use this image as it gives the idea of the girl going on the journey with the bands music; this is what the band hope to achieve with their music. Composition & other: We layed it out this way to again show the journey of the girl, as she walks past this wall. We used the effect of the track list and image being stuck up on the wall with sellotape to give the album a personal feel and also to relate to the audience as they often audiences of the indie are creative and have posters on their walls. We wanted the composition of the album to be simple but effective and reach out to our audience. We added the record label and the bands website so the fans can learn more about the band and to also show that the music industry is being supported. When we edited the image for the cover we made it have a higher contrast to make the image sharper and darker suiting the music video.Font & colour of font:We decided to use the colour red, to fit with our theme and to again link our products together, creating intextuality. The uses of the colour red connotates the bands ideas about their music as they are passionate about the music and it is clear what they want to produce within their music. The colour red typically is associated with being passionate and is quite a strong and bold colour. The use of font also shows the idea of the music being an important factor as it is bold and clear. Throughout the rest of the digipak any other font we use is similar to handwriting we did this to give the audience the feel of the bands music live and to make it look like a set list they would play.