The document analyzes the cover design of Katy Perry's "Teenage Dream" album and The Script's album in terms of genre conventions. For Katy Perry's pop album, the bright colors, cloud imagery relating to the album title of "Teenage Dream", and candy-shaped letters replacing O's in song titles conform to pop conventions. The Script's album has a darker color scheme fitting for rock but also includes a golden glow, balancing the dark and light sides of being a pop/rock band. Typeface, imagery, and editing choices are discussed as contributing to the "house style" of each album.

2. When researching cd adverts and digipaks I noticed that they carry out a particular house style
depending on the artist and the genre. I analysed the colouring and editing. Also looked out for
specific features that aren’t conventions of that genre, but still relate to the genre. This would make
that specific album different to other albums of the same genre.
Katy Perry – Pop
Genre
The Script- Pop/
Rock Genre

3. This image is the front cover of
the digipak and you can see
that it consists of the same
‘mise-en-scene’ (in the clouds)
as the back image.
With her being in the clouds
could connote into a dreamy
feel. This would relate to the
album name ‘Teenage Dream’.
Katy Perry is also nude in this
album, relating to the clouds, it
could connote into being pure and
naïve, just like a teenager.
The whole album consists
of the same colours, pink,
white and a purple/blue as
the sky. The darkness
could connote into a dark
side of the artist, as every
teenager has their dark
days. This would be
classified as the house
style of the album. The
colours also match to the
genre. The pop genre
conventions usually uses
bright colours. Katy
Perry’s album does this.
The track list on the back
image of the album consists
of a particular feature that
contributes to the house style
of this album. The letter ‘O’ in
the song names have been
replaced with candy looking
shapes. This is apparent in
all song names and even the
CD image is the same.
This is the fourth
image on the
album and as you
can see it’s the
same as the front
cover image. This
could be keeping
the house style.

4. The band may be pop/rock,
however, the colouring of
the album is darker than
usual ‘pop’ albums. The CD
image has a black
background which
represents the rock side of
the band. However it also
has a golden glow with the
shape that is printed on the
CD. This could connote into
there being a lighter side to
their band, and it’s not all
darkness.
On the front cover the
editing of the colour,
you can see is darker
at the bottom than it is
at the top. There is a
consistency with the
type of colouring
throughout the album
as a whole.
On the back cover you
can see it has hands
on the image just like
the image on the front
cover. The hands can
be a motif for the
album. It could also
connote to being pure
and as there are two
hands it could relate to
the album name
‘Science and Nature’.
The editing on the faces and
the sand of the background is
similar to images on the front
cover and the back.
There is darkness with their
clothing and the sky and the
contrasting with the lighter
effect makes them seem like
the and is the light in the dark.
This would be part
of the house style
as it’s the same
font on every
album.

5. The font on the front and the
back cover and also on the
spine I used for the title of the
song only.
As you can see with the
front and the back
cover I used the same
editing effect. I used a
dimming effect for the
colour to keep to the
genre of rock, I also
added a slight blur to
add a sense of the
situation being
distorted. It is also
noticeable that on the
back cover it is the view
shot of the female and
the effect has more of
a blur. This could relate
to the music video and
how she sees the love
situation.
On the front image you
can see that the female is
wearing a dress that is of
a light colour. However,
the situation of this song is
about love and therefore
I felt having dark clothing
was unnecessary.
The font I used for the
song listing and for the
names of the artist are
the same. However it’s
different to the font on
the song title.
I decided to change the
colouring on the CD image.
After noticing it on the script’
album, with them having a
similar genre to myself I
thought it fitted. Also I wanted
to highlight the female.
Changing the colour did this
The font used on the spine
of the digipak matches
the rest of the text that is
in this font. Using two
different fonts is part of
my house style.
The reason for using the male
is because he is the featured
artists and has an importance
to the video, as you can see
he’s also wearing dark
trousers to keep to the genre.

6. I feel as though the creation of my digipak will “sell” the song as I
followed some of the conventions due to the genre I chose. I chose
to make the album a single as the song I chose was a fairly new
song. Even though I decided to challenge some conventions, for
example, not keeping the dark and mysterious look in obvious ways
such as clothing and props; musical instruments. The featured artists
may fall in the pop/rock genre, however, the particular song I chose
is slower than usual and therefore this is what lead to me to believe
that the colouring of the clothing on the digipak was necessary. The
reason for the light coloured dress is because it can be a connotation
of the love she has for the male actor, it can represent purity.
The editing on the other hand, is what I think keeps the mysterious
feel. On the front image it is an establishing shot from behind and
grasps the dim but bright look. The back of the album image is what
it looks like to the female, it could almost be a point of view shot. The
effect also consists of more of a blur, this would connote with how
she sees things within the beginning of the music video. With having
the blur in place it almost seems ghost like, and as she’s there in one
image and not in the next it could also have a different connotation,
with the way she maybe love lost.
With multiple connotations it could lead to the audience creating an
imagination and therefore would lead them to wanting to buy the
album.

7. I think that my advert would “sell” my digipak to the audience
as it has mystery due to the blur and the fact that you don’t
know where she’s walking to.
The title of the song ‘Let Me Go’ alongside the blurriness also
seems very mysterious.
Noticing that there is male voice within the song, but having
only her on the advert will start the audience questioning
what’s his importance. This could lead to curiosity and
therefore lead to the digipak being “sold”.

8. This is my digipak as recently shown. Not only did I add in a
blur effect on all the images to give it a mysterious feel but it
also relates and matches to the music video. As I have two
effects in my music video just like my digipak and one effect
has a slight blur, I wanted to carry this out with my ancillary
texts. The female has more importance as she is the main
artist, however, the song wouldn’t make sense if there
wasn’t a male. This is why I added an image of the male
stood by the swans. The swans is one motif in my music
video. They are in the video twice and represent the
relationship. This is the reason for having them in my digipak.
The image on the left hand side is the advert for the
album. As you can see it’s the same image as the front
cover of my digipak. The reason for using an image with
an establishing shot of her walking, is because throughout
my music video the female actress is constantly walking.
She is walking towards her relationship. She is walking
towards ‘fixing’ it, she’s walking towards love.

9. The Advert The Digipak