The document discusses location, antagonist, and time of day choices for the opening of a media project. For the location, an abandoned mansion house was chosen over a forest in order to better convey the feeling of being trapped. For the antagonist, a killer was selected over more fantastical options like a ghost or alien to seem like a more realistic threat. The project will be set at nighttime to generate suspense through darkness rather than during brighter periods that were considered but deemed not dark enough.