Il Design Thinking rappresenta un approccio innovativo alla risoluzione di problemi e all’ideazione di nuove soluzioni, centrate sui bisogni delle persone (human centered design) e sullo sviluppo di intuizioni per soddisfare tali bisogni ed esigenze.

1. Design

2. #Innovation Consultant @Talent Garden
# Start-ups and Growth Hacking
# Founder @Skillando Digital Volunteering
Filippo Scorza

3. 🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporate
Innovation
Several projects - Blogging @filipposcorza.com

4. 🕒 Agenda
Welcome
Chapter 1
Design
Umano centrico
Closing
Q&A*Chapter 2
Innovazione
Chapter 3
Design Thinking

5. Design
💎 Chapter 1

6. Checos’è
ildesign?
🧭 Sondaggio

7. Designisthe
renderofintention
🧭 Sondaggio

8. Designècome
funzionanolecose
🧭 Sondaggio

9. Design is not just
what it looks like
and feels like,
design is how it
works!
🧭 Sondaggio

10. Umano
Centrico
🧨 Approccio

11. Making
People
Want
Things
F R O M
Making
Things
People
Want
T O
🧨 Approccio

12. Design thinking is a
user-centered
approach
to problem solving
🧨 Approccio

13. Business
Centered
F R O M
User
Centered
T O
🧨 Approccio

14. Mass
Manufacturing
F R O M
Mass
Personalization
T O
🧨 Approccio

15. 🧨 Mass Personalisation

16. 🧨 Mass Personalisation

17. Y O U C A N W R I T E H E R E
You start from what
people, users,
customers, consumers,
(…) need or want to do
🧍 Human centred

18. Y O U C A N W R I T E H E R E
Job To Be
Done
🧍 Human centred

19. 🧍 Job to be done vs. UX

20. 🧍 Job to be done vs. UX

21. 🧍 Job to be done vs. UX

22. 🧍 Job to be done vs. UX

23. 🧍 Job to be done vs. UX

24. 🧍 Job to be done vs. UX

25. 🧍 Job to be done vs. UX

26. 🧍 Job to be done vs. UX

27. Y O U C A N W R I T E H E R E
Noi designer dovremmo
progettare in base a come
le persone si comportano,
non in base a come
vorremmo che si
comportassero!
🧍 Human centred

28. Y O U C A N W R I T E H E R E
Customers don’t want
a quarter-inch drill,
they want a
quarter-inch hole
🧍 Human centred

29. Y O U C A N W R I T E H E R E
🧍 Human centred
1. I need a quarter inch hole
2. I have to mount the shelf to the wall
3. I have to put books on it
4. The books are a mess at home
5. I want to tidy up
6. Tidiness makes me feel better

30. Y O U C A N W R I T E H E R E
Customers are not
looking for products…
🧍 Human centred

31. Y O U C A N W R I T E H E R E
…They are looking for
solutions to struggles that
they meet in their life
🧍 Human centred

32. Y O U C A N W R I T E H E R E
…They buy a better
version of themselves
🧍 Human centred

33. Innovazionee
DesignThinking
🔒 Chapter 2

34. Y O U C A N W R I T E H E R E
*
🔒 Chapter 2
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i l i t y )
t e c h n o l o g y
( f e a s i b i l i t y )

35. Y O U C A N W R I T E H E R E
p e o p l e
( d e s i r a b i l i t y )
b u s i n e s s
( s u s t a i n a b i l i t y )
t e c h n o l o g y
( f e a s i b i l i t y )
*
🔒 Chapter 2
Design Thinking

36. Y O U C A N W R I T E H E R E
🔒 Chapter 2
Empathise
Define
Ideate
Experiment
Learn
Measure
Build
Product
Backlog
Sprint
Planning
Start
Increment
Review
Design Thinking Lean Startup Agile
Customer Problem Customer Solution

37. Product
MarketFit
🔒 Chapter 2

38. DesignThinking
🧬 Chapter 3

39. Y O U C A N W R I T E H E R E
P E O P L E
C E N T E R E D
E T E R O G E N E O U S
T E A M
H A N D S O N I T E R A T I V E
01 02 03 04
🧬 Elementi chiave

40. Y O U C A N W R I T E H E R E
MARKETING SALES OPERATIONS DESIGNER CUSTOMER
CARE
🧬 Team eterogenei

41. 🧬 Approccio Abduttivo

42. Design thinking is less
about thinking and
more about doing
🧬 Hands on

43. 🧬 Esplorativo

44. PROTOTYPE
Show the prototype to
real users outside the
organisation
VALIDATE
Build something quick
and dirty to show to
users
by focusing on usability
Choose the best idea
and storyboard it
IDEATION
User interviews, insights,
research, mind mapping
and challenge design
DEFINE
Who are your users, their
needs, pains and
expectations, the context
UNDERSTAND
🧬 Il processo

45. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
EMPATHISE TO HELP
DEFINE THE PROBLEM
LEARN ABOUT USER
TRHOUG TESTING
TESTS CREATE NEW IDEAS
FOR THE PROJECT
LEARN FROM PROTOTYPE TO
SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THET
REDEFINE THE PROBLEM
🧬 Il processo

46. 🧬 Il processo
Empathise
Define
Ideate
Prototype
Test
Understand the
experience, situation
and emotion of the
person who you are
working for
EMPATHISE DEFINE IDEATE PROTOTYPE TEST

47. •Buyer personas
•Empathy map
•User interview
•Desk research
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

48. Empathise
Define
Ideate
Prototype
Test
Process and synthesise
the findings in order to
form a user point of view
that you will address
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

49. Empathise
Define
Ideate
Prototype
Test
Focus on idea generation.
You translate problems
into solutions. Explore a
wide variety and large
quantity of ideas to go
beyond the obvious
solutions to a problem
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

50. • Brainstorming
• How might we
• Mind mapping
• Brain writing
• Storyboarding
• Brain dump
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

51. Empathise
Define
Ideate
Prototype
Test
Build to learn.
A simple, cheap and fast
way to shape ideas so
you can experience and
interact with them
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

52. Empathise
Define
Ideate
Prototype
Test
Ask for feedback on your
prototypes.
Learn about your user,
reframe your view and
refine your prototype
🧬 Il processo EMPATHISE DEFINE IDEATE PROTOTYPE TEST

53. Iterative
process
🧬 Repeat

54. Y O U C A N W R I T E H E R E
🎁 Letture (gratis)
Accedi ai materiali

55. Y O U C A N W R I T E H E R E
🧱 Masterclass (pay what you want)
Acquista

56. 👋 That’s all folks: hello@filipposcorza.com