Utilizzare le test card per l'ideazione e creazione di esperimenti per validare le proprie ipotesi di business, come prioritizzare i test e quali metriche misurare per definirne il successo o insuccesso
B2B marketing has been drilled down to separate buckets in the funnel. Relevant marketing activities at each step of the funnel have been discussed in detail.
Intersection18: Levelling up Innovation - Nadja Peltomaki and Johannes StockIntersection Conference
Presented at Intersection Conference - http://intersectionconf.com/
Johannes Stock
Principal Consultant & Design Strategist, Futurice
Nadja Peltomaki
Business Strategist, Futurice
How Lean Service Creation (LSC) and an IoT-Service-Kit help you and your team to co-create digital service ecosystems.
What is the Masterclass about?
Innovation work is hard. Given the the pace of change in business, the complexity of company environments, and the diversity of teams, we need new ways of working. In this masterclass, designers will become familiar with two well-proven tools that enrich their design repertoire. Deeply rooted in human-centred design, these tools increase agency and allow everybody to be an active contributor to the innovation process. Its inclusive, non-competitive nature makes it a perfect fit for every team that wants to level up their innovation game.
The Value of Making Smart Trade-Offs by Airbnb Product ManagerProduct School
Main takeaways:
- Making difficult tradeoffs is the core of any Product Manager's role, and it’s one of the parts of the job I love. The more rigorously you can think about tradeoffs, the more valuable you will be to the people around you
- Making smart tradeoffs is often about distilling a complex topic into a simple story
- Advice I’ve gotten from great product thinkers over the years
Webinar: Crate and Barrel Accelerates Their Personalization Program with Opti...Optimizely
A New, More Relevant Way to Personalize
Personalization is a difficult concept to bring to life at scale as it can require large data purchasing and building rigid rules, or taking an automated approach that doesn’t always feel human. In the end, you can be left with more questions than answers. Optimizely’s new approach to personalization, Adaptive Audiences, is powered by natural language processing, and blends machine learning with human expertise to deliver the most relevant experiences to users.
Join Christine Garvey, Senior Manager of Personalization and Optimization at Crate and Barrel, to learn how they have improved their personalization program. Using Adaptive Audiences, Crate and Barrel has been able to increase homepage conversion rates by 20%+ while reducing bounce rates by up to 30%.
Tune into this webinar to learn how:
- Adaptive Audiences decreases the time it takes to target visitors on your website with relevant content
- Crate and Barrel scales their website reach and drives substantial business impact through personalization
- To develop strategies for new personas and segments in your business today
B2B marketing has been drilled down to separate buckets in the funnel. Relevant marketing activities at each step of the funnel have been discussed in detail.
Intersection18: Levelling up Innovation - Nadja Peltomaki and Johannes StockIntersection Conference
Presented at Intersection Conference - http://intersectionconf.com/
Johannes Stock
Principal Consultant & Design Strategist, Futurice
Nadja Peltomaki
Business Strategist, Futurice
How Lean Service Creation (LSC) and an IoT-Service-Kit help you and your team to co-create digital service ecosystems.
What is the Masterclass about?
Innovation work is hard. Given the the pace of change in business, the complexity of company environments, and the diversity of teams, we need new ways of working. In this masterclass, designers will become familiar with two well-proven tools that enrich their design repertoire. Deeply rooted in human-centred design, these tools increase agency and allow everybody to be an active contributor to the innovation process. Its inclusive, non-competitive nature makes it a perfect fit for every team that wants to level up their innovation game.
The Value of Making Smart Trade-Offs by Airbnb Product ManagerProduct School
Main takeaways:
- Making difficult tradeoffs is the core of any Product Manager's role, and it’s one of the parts of the job I love. The more rigorously you can think about tradeoffs, the more valuable you will be to the people around you
- Making smart tradeoffs is often about distilling a complex topic into a simple story
- Advice I’ve gotten from great product thinkers over the years
Webinar: Crate and Barrel Accelerates Their Personalization Program with Opti...Optimizely
A New, More Relevant Way to Personalize
Personalization is a difficult concept to bring to life at scale as it can require large data purchasing and building rigid rules, or taking an automated approach that doesn’t always feel human. In the end, you can be left with more questions than answers. Optimizely’s new approach to personalization, Adaptive Audiences, is powered by natural language processing, and blends machine learning with human expertise to deliver the most relevant experiences to users.
Join Christine Garvey, Senior Manager of Personalization and Optimization at Crate and Barrel, to learn how they have improved their personalization program. Using Adaptive Audiences, Crate and Barrel has been able to increase homepage conversion rates by 20%+ while reducing bounce rates by up to 30%.
Tune into this webinar to learn how:
- Adaptive Audiences decreases the time it takes to target visitors on your website with relevant content
- Crate and Barrel scales their website reach and drives substantial business impact through personalization
- To develop strategies for new personas and segments in your business today
Good, Better, Best: Three Ways to Calculate the ROI of CX InitiativesErin Washington
Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.
Foundational Bottlenecks in Creating Experimentation Culture (and How to Over...VWO
Culture is hard to build. Especially when you are trying to do something new mid-way of your business journey. Asking for reform in culture is equivalent to asking to change the mindset that is sure to face a great deal of friction.
There has been a lot of discussion and content around creating a culture of experimentation. But only a few companies have succeeded in this endeavor and have risen above their competitors. So how were they able to do it? What were those foundational bottlenecks that these companies have to solve?
Arash Vakil is a product strategy consultant, startup advisor, and tech investor. Having led organizations as a C-level executive, Arash is well aware of the common reasons why experimentation culture is hard to build. In his presentation, he will share excerpts from his conversations with other C-level execs and factors that lead to a bias. Arash will also talk about the recipe for successfully creating a culture shift within your organization, one that embraces experimentation.
Join WordStream and Optimizely for an exciting new webinar about A/B testing and paid search. We’ll give you 7 real A/B tests that delivered UNREAL results by optimizing our paid search ads and landing pages. You will walk away with a better understanding of the paid search lead generation funnel and actionable steps to start A/B testing your pay-per-click advertising efforts and get more leads.
Get ready to learn everything you need to know to drive unreal results from paid search through A/B testing!
For more information, please visit www.wordstream.com.
Growth Hacking In Practice, Working on Growth PlansUnited & Co
Growth Hacking process making sure companies can win with almost no advertising, virality is embedded at the core of their product, customers will recognize them and talk about their brand.
Growth Teams are set up weekly objectives for businesses, and manage their team, both idea generation and execution process to create impactful growth hacks, that are underpriced in the digital reality.
Get in touch if you are interested, or want to work with us!
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Lean Stack - A Story Of Continuous ImprovementLukas Fittl
Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years.
From being risk-focused to focusing on the constraints in a business' customer factory.
SES Chicago 2010: Andrew Goodman's slide deck from the ADVANCED PAID SEARCH TACTICS session. This session covered campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns that can divert traffic away from the legitimate brand site and increase campaign costs.
Closing the CX Gap: Moving Towards 'Response Agility'Acquia
73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.
Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?
Join our webinar as we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
Pricing Innovations: Value Based Pricingpricingpros
Value Based Pricing has four structures:
Product structure: How value is created and perceived
Offer structure: How value is offered and accessed
Pricing structure: How value is monetized and realized
Cost structure: How value provides competitiveness and profitability.
And a pricing plan has three components: pricing structure, pricing model, pricing window.
Come creare un presentazione efficace nei contenuti, nell'attenzione e nella comunicazione utilizzando storytelling, trigger emotivi e cervello rettiliano.
Estratto da "lean presentation design" di Maurizio la Cava
Good, Better, Best: Three Ways to Calculate the ROI of CX InitiativesErin Washington
Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.
Foundational Bottlenecks in Creating Experimentation Culture (and How to Over...VWO
Culture is hard to build. Especially when you are trying to do something new mid-way of your business journey. Asking for reform in culture is equivalent to asking to change the mindset that is sure to face a great deal of friction.
There has been a lot of discussion and content around creating a culture of experimentation. But only a few companies have succeeded in this endeavor and have risen above their competitors. So how were they able to do it? What were those foundational bottlenecks that these companies have to solve?
Arash Vakil is a product strategy consultant, startup advisor, and tech investor. Having led organizations as a C-level executive, Arash is well aware of the common reasons why experimentation culture is hard to build. In his presentation, he will share excerpts from his conversations with other C-level execs and factors that lead to a bias. Arash will also talk about the recipe for successfully creating a culture shift within your organization, one that embraces experimentation.
Join WordStream and Optimizely for an exciting new webinar about A/B testing and paid search. We’ll give you 7 real A/B tests that delivered UNREAL results by optimizing our paid search ads and landing pages. You will walk away with a better understanding of the paid search lead generation funnel and actionable steps to start A/B testing your pay-per-click advertising efforts and get more leads.
Get ready to learn everything you need to know to drive unreal results from paid search through A/B testing!
For more information, please visit www.wordstream.com.
Growth Hacking In Practice, Working on Growth PlansUnited & Co
Growth Hacking process making sure companies can win with almost no advertising, virality is embedded at the core of their product, customers will recognize them and talk about their brand.
Growth Teams are set up weekly objectives for businesses, and manage their team, both idea generation and execution process to create impactful growth hacks, that are underpriced in the digital reality.
Get in touch if you are interested, or want to work with us!
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Lean Stack - A Story Of Continuous ImprovementLukas Fittl
Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years.
From being risk-focused to focusing on the constraints in a business' customer factory.
SES Chicago 2010: Andrew Goodman's slide deck from the ADVANCED PAID SEARCH TACTICS session. This session covered campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns that can divert traffic away from the legitimate brand site and increase campaign costs.
Closing the CX Gap: Moving Towards 'Response Agility'Acquia
73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.
Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?
Join our webinar as we dissect these challenges that many organizations face:
- How to set up the back-stage of the experience
- How to break down silos and ensure the right players are at the table
- How to enable agility and embrace a greater degree of risk
- Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
Pricing Innovations: Value Based Pricingpricingpros
Value Based Pricing has four structures:
Product structure: How value is created and perceived
Offer structure: How value is offered and accessed
Pricing structure: How value is monetized and realized
Cost structure: How value provides competitiveness and profitability.
And a pricing plan has three components: pricing structure, pricing model, pricing window.
Come creare un presentazione efficace nei contenuti, nell'attenzione e nella comunicazione utilizzando storytelling, trigger emotivi e cervello rettiliano.
Estratto da "lean presentation design" di Maurizio la Cava
Complessità e incertezza devono essere capite prima di decidere se gestire un progetto o magari per decidere se siano o meno pertinenti approcci iterativi (come l’Agile)
Design of experiment represent the properly approach and method to test and validate business ideas.
This a collection of easy to set up experiments you can build by tomorrow: from fake doors to smoke test and the most relevant brain triggers to engage people and users into your testing funnel
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
"Creative thinking inspires ideas. Ideas inspire change” – Barbara Januszkiewicz.
This a collection of the most used techniques to generate, brainstorm and explore new fresh ideas.
This framework will show you which adjustments you need to make to your business model and to your go-to-market strategy to become successful in that market and country.
Coming up with creative ideas is easy: selling them to strangers is hard.
If you’re an entrepreneur, you need to know how to pitch your business.
Even if you’re not planning to pursue funding, having a solid elevator pitch ensures that you know your business inside and out.
Which comes in handy if or when you eventually decide to seek out investment.
L'esercitazione "How make a toast" è un esercizio di progettazione che rivela inaspettate intuizioni sul modo con cui inquadriamo le idee, comunichiamo e risolviamo i problemi utilizzando diversi sistemi di pensiero.
Il Design Thinking rappresenta un approccio innovativo alla risoluzione di problemi e all’ideazione di nuove soluzioni, centrate sui bisogni delle persone (human centered design) e sullo sviluppo di intuizioni per soddisfare tali bisogni ed esigenze.
Ogni modello di business è costruito all’interno di un ecosistema ed è influenzato da forze esterne. Questo framework vi aiuterà ad identificare le forze esterne che possono impattare il vostro modello di business
Come comunicare un'idea, un progetto o un'informazione attraverso una presentazione progettata in maniera user-centered.
Molti dei contenuti sono estratti da lean presentation design di Maurizio la Cava che ringrazio per la stesura del suo libro e della condivisione di tale conoscenza.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
12. LANCEREMO UNA CAMPAGNA
ADWORDS CON PAROLE CHIAVE
“VALUE PROPOSITION”
MOLTI IMPRENDITORI STIANO
CERCANDO METODI CHE GLI AIUTINO
A PROGETTARE PRODOTTI E SERVIZI
MIGLIORI
13. I RISULTATI DELLA CAMPAGNA IN
TERMINI DI CLIC
LANCEREMO UNA CAMPAGNA
ADWORDS CON PAROLE CHIAVE
“VALUE PROPOSITION”
MOLTI IMPRENDITORI STIANO
CERCANDO METODI CHE GLI AIUTINO
A PROGETTARE PRODOTTI E SERVIZI
MIGLIORI
14. SE IL CTR SARA’ ALMENTO DEL 3%
(NUMERO CLIC / IMPRESSION)
I RISULTATI DELLA CAMPAGNA IN
TERMINI DI CLIC
LANCEREMO UNA CAMPAGNA
ADWORDS CON PAROLE CHIAVE
“VALUE PROPOSITION”
MOLTI IMPRENDITORI STIANO
CERCANDO METODI CHE GLI AIUTINO
A PROGETTARE PRODOTTI E SERVIZI
MIGLIORI