The document provides tips for pitching a project or business idea. It recommends keeping presentations simple with 7-10 slides that can be presented in 10 minutes. Speakers should design slides with few words so they can describe concepts, as listeners cannot read slides and listen at the same time. Presentations should follow a basic flow covering the problem, solution, product, business model, metrics, competitors, and benefits while emphasizing the human and authentic qualities of the speaker.

1. HOW TO
PITCH
FILIPPO SCORZA

2. MAKE IT LEGIBLE
MAKE IT SIMPLE
MAKE IT OBVIOUS

3. UNDERSTOOD
AT A GLANCE
LESS IS MORE, KEEP IT SIMPLE AND STUPID: LISTENERS, USUALLY, DON’T
HAVE ENOUGH TIME TO LISTEN TO YOU…

4. DON’T MAKE
ME THINK
I DON’T WANT TO INVEST TO MUCH COGNITIVE EFFORT TO UNDERSTAND
YOUR PROJECT: KEEP IT SIMPLE!

5. DEMO DAY SLIDES
IDEALLY HAVE ONLY
ABOUT 7-10 SLIDES

6. TIME IS
AGAINST YOU
YOU MUST BE ABLE TO PRESENT ALL CHARTS IN JUST 10 MINUTES

7. DON’T GIVE A
SPEECH, PUT
ON A SHOW!
BE YOURSELF, STAY AUTHENTIC, BE HUMAN!

8. I DON’T READ SLIDE
I LISTEN TO YOU
I’M NOT ABLE TO READ CHARTS AND LISTEN TO YOU AT THE SAME TIME!
SLIDES SHOULD BE DESIGNED WITH FEW INFORMATION: THE SPEAKER MUST DESCRIBE
THE FLOW AND COMMUNICATE ALL THE CONCEPTS

9. A PICTURE IS
WORTH A
THOUSANDS
WORDS
PRESENT SOME INFOGRAPHICS, CHARTS, DATA OR PICTURES WITH JUST
ONE SENTENCE

10. THE
FLOW

11. THE PROBLEM

12. THE WHY

13. THE VALUE
PROPOSITION

14. THE SOLUTION

15. THE PRODUCT

16. THE BUSINESS
MODEL

17. PRESENT SOME
METRICS

18. PRESENT SOME
COMPETITORS

19. GO TO
MARKET

20. THE
PILOT

21. BENEFIT
FOR CUSTOMER

22. THE TEAM

23. BACK UP
SLIDES

24. FREE RESOURCES
bit.ly/risorsetools