This document discusses prototyping as an approach to innovation. It emphasizes that prototyping allows testing ideas with real users before investing too many resources. The design thinking process is outlined, with prototyping occurring after defining the problem, ideating solutions, and before testing. Various prototyping platforms, tools, and techniques are listed, including paper mockups, sketching, InVision, storyboarding, role playing, and hardware. The overall message is that building quick, inexpensive prototypes early allows for learning and improving ideas through an iterative process.

1. PROTOTYPING
APPROACH

2. 🎯 INNOVATION MANAGER @TALENT GARDEN
💣 START-UPS and GROWTH HACKING
♥ FOUNDER @SKILLANDO DIGITAL VOLUNTEERING
FILIPPO SCORZA

3. 🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporate
Innovation
Molti side projects - Blogging @filipposcorza.com

4. PROTOTYPE
Show the prototype to real
users outside the
organisation
VALIDATE
Build something quick and
dirty to show to users
by focusing on usability
Choose the best idea and
storyboard it
IDEATION
User interviews, insights,
research, mind mapping
and challenge design
DEFINE
Who are your users, their
needs, pains and
expectations, the context
UNDERSTAND
💎 Design thinking process

5. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
EMPATHISE TO HELP
DEFINE THE PROBLEM
LEARN ABOUT USER
TRHOUGT TESTING
TESTS CREATE NEW IDEAS
FOR THE PROJECT
LEARN FROM PROTOTYPE TO
SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THET
REDEFINE THE PROBLEM
💎 Design thinking process

6. Many times, we tend to invest in exciting
new ideas, brainstorming, and planning
for their implementation until we realise,
after launching them, that our brilliant
designs had no traction with our users
🤔 The problem

7. If a picture is worth a thousand words,
then a prototype is worth a thousand
meetings!
🤓 Approach

8. Prototyping quickly, and frequently, is the
best way to test your assumptions, learn
about users, and improve on your ideas
🤓 Approach

9. Prototyping comes in by providing a
set of tools and approaches for
properly testing and exploring ideas
before too many resources get used.
🤓 Approach

10. Early-stage
testing and
learning
🤓 Approach

11. Design like you’re right
and test like you’re wrong
🤓 Approach

12. The context,
the experience,
one feature
🤓 Approach

13. Usability
test
🤓 Approach

14. Set an objective
and track
actions
🤓 Approach

15. Watch
Listen
Record
🤓 Approach

16. You’re testing
to learn!
🤓 Approach

17. How minimum
it should be?
🤓 Approach

18. 🎥 Video

19. 💎 Platforms
Platorms

20. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Paper mockups

21. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Sketch

22. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 InVision

23. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Flinto

24. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Azure

25. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Figma

26. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Marvel popup

27. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 proto.io

28. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Just mind

29. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Balsamiq

30. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Storyboarding

31. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Role play

32. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Physical models

33. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Wizard of Oz

34. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Fake door

35. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
💎 Hardare

36. Iterative process
💎 Repeat

37. ✏ Keep in touch
Scrivimi

38. 👋 That’s all folks: hello@filipposcorza.com