The document describes a Product Design Sprint, which is a 5-phase exercise that uses design thinking to reduce risks in bringing products to market. The 5 phases are: Day 1) understand the design problem through research; Day 2) diverge and develop solutions; Day 3) decide on the best ideas; Day 4) prototype a quick solution; Day 5) validate the prototype with users outside the company. The goal of the Sprint is to quickly build something when a lot is unknown in order to find product/market fit and reduce risks before fully developing or releasing a product.

1. PRODUCT
DESIGN SPRINT

2. WHAT?

3. “A Product Design Sprint is a 5-phase exercise
which uses design thinking to reduce the inherent
risks in successfully bringing products to market.”
- Galen Frechette, thoughtbot

4. “A Product Design Sprint is a 5-phase exercise
which uses design thinking to reduce the inherent
risks in successfully bringing products to market.”
Design thinking combines empathy, creativity
and rationality to solve human-centered problems.

5. “A Product Design Sprint is a 5-phase exercise
which uses design thinking to reduce the inherent
risks in successfully bringing products to market.”
Design thinking combines empathy, creativity
and rationality to solve human-centered problems.
Reducing risk by validating quickly and optimising
appropriately.

6. “A Product Design Sprint is a 5-phase exercise
which uses design thinking to reduce the inherent
risks in successfully bringing products to market.”
Design thinking combines empathy, creativity
and rationality to solve human-centered problems.
Reducing risk by validating quickly
appropriately.
Finding product/market fit and shipping.

7. It is one way of working in order to
quickly build stuff when a lot is
unknown.

8. WHY?

9. What business
are we in?
Comms? Products? Experiences?
Design? Services? Problem
solving?

10. COMMS TECH PRODUCTS

11. How should
we work?
Startups such as Instagram, 500px,
VSCO, Snapchat, Flickr, etc. are
infiltrating Canon’s market space.
!
Shouldn’t we learn from them?

12. “Today’s fastest growing, most profoundly
impactful companies are using a completely
different operating model. These companies are
lean, mean, learning machines. They have an
intense bias to action and a tolerance for risk,
expressed through frequent experimentation and
relentless product iteration. They hack together
products and services, test them, and improve
them, while their legacy competition edits
PowerPoint.”
!
- Aaron Dignan, CEO Undercurrent

14. What makes
these “startups”
different from
the dinosaurs?

16. How do these
dinosaurs
adapt?

17. By becoming
responsive.
http://www.theresponsiveorg.com/

18. It is one way of working in order to
quickly build stuff when a lot is
unknown.

19. HOW?

20. Day 1: Understand
Dig into the design problem through research, competitive review,
and strategy exercises.
!
Day 2: Diverge
Rapidly develop as many solutions as possible.
!
Day 3: Decide
Choose the best ideas and hammer out a user story.
!
Day 4: Prototype
Build something quick and dirty that can be shown to users.
!
Day 5: Validate
Show the prototype to real humans (in other words, people outside
your company) and learn what works and what doesn’t work.

21. Day 1: Understand
Dig into the design problem through research, competitive review,
and strategy exercises.
!
Day 2: Diverge
Rapidly develop as many solutions as possible.
!
Day 3: Decide
Choose the best ideas and hammer out a user story.
!
Day 4: Prototype
Build something quick and dirty that can be shown to users.
!
Day 5: Validate
Show the prototype to real humans (in other words, people outside
your company) and learn what works and what doesn’t work.

23. Day 1: Understand
Dig into the design problem through research, competitive review,
and strategy exercises.
!
Day 2: Diverge
Rapidly develop as many solutions as possible.
!
Day 3: Decide
Choose the best ideas and hammer out a user story.
!
Day 4: Prototype
Build something quick and dirty that can be shown to users.
!
Day 5: Validate
Show the prototype to real humans (in other words, people outside
your company) and learn what works and what doesn’t work.

24. We strategists know
less than we think.

25. 1. What people say and do
is often very different.
!
2. We’re doing innovation.
There is less or no data
available.

26. Product strategy
is about defining
the right
hypotheses

27. “If we build product X,
!
would persona A be willing to buy product X?”

29. 1. Ask more questions
2. Learn from startups
3. Sprint!

30. THANK
YOU