The document discusses various topics related to design through quotes and images. It explores definitions of design provided by designers such as Charles Eames, Milton Glaser, Steve Jobs, and others. Additionally, it examines the design process, expanding role of designers, principles of design thinking, different types of design problems, and more. The full document appears to be a presentation on understanding design at a high level.

1. Jacques Carelman
© Touch360. All Rights Reserved.

2. © Touch360. All Rights Reserved.
Jacques Carelman

3. © Touch360. All Rights Reserved.

4. Charles Eames, Architect, Graphic
and Industrial Designer, Filmmaker
© Touch360. All Rights Reserved.
“Design is a plan for
arranging elements in
such a way as best to
accomplish a particular
purpose.”

5. Milton Glaser, Graphic Designer
© Touch360. All Rights Reserved.
“To design is to
communicate clearly
by whatever means
you can control or
master.”

6. © Touch360. All Rights Reserved.
The International Design Museum, Munich

7. Paul Rand, Graphic Design Pioneer
and Educator
© Touch360. All Rights Reserved.
“Design is everything.
Everything!”

8. Steve Jobs, Founder and CEO, Apple
© Touch360. All Rights Reserved.
“Design is the fundamental soul
of a human-made creation that
ends up expressing itself in
successive outer layers of the
product or service.”

9. © Touch360. All Rights Reserved.
9

10. © Touch360. All Rights Reserved.
“Good design is good business”
Thomas J. Watson

11. © Touch360. All Rights Reserved.
Design is art
optimized to
meet objectives
设计是为了达到目标而最优化的艺术。
El diseño es arte optimizado para conseguir objetivos
Diseño es arte optimizado para conseguir objetivos
© Design Within Reach

12. Objectives
?
Discovery
Optimization
Constraints
/Enablers
Creativity
Prototype
Knowledge
Methods
Process
Know-how
Design
Solution
© Touch360. All Rights Reserved.
Design is the discovery of constraints and relevant
knowledge, and the application of processes, methods,
creativity, and know-how to the creation of a new optimized
solution that meets objectives.

13. © Touch360. All Rights Reserved.

14. © Touch360. All Rights Reserved.

15. Explicit knowledge based
Tacit knowledge based
Where engineering
becomes art
Increasing role of
emotions, intuition,
experience, personality...
System complexity
© Touch360. All Rights Reserved.
Design divergence

16. © Touch360. All Rights Reserved.
Jacques Carelman

17. © Touch360. All Rights Reserved.
Design is redefined and the role of the designer is
expanding beyond aesthetics:
• More strategic
• More business-oriented
• Larger scope of problems to solve
• Bigger roles in organizations

18. © Touch360. All Rights Reserved.
Experience innovation
Emotional innovation
Business
People
Desirable
Design
Viable
Marketing
Process innovation
Technology
Feasible
Engineering
Functional innovation

19. T-shaped
© Touch360. All Rights Reserved.
The Design Thinker:
• Empathic
• Integrative thinking
• Optimism
• Experimentalism (Experientialism?)
• Collaborative

20. © Touch360. All Rights Reserved.
Principles:
• Prototyping
• Iterative process
• User-centric
• Team effort
• Experience design (emotional aspects)
• Systems thinking (holistic)
• More weight to qualitative/observational research
• Embraces chaos
• Process moves through Inspiration, Ideation and
Implementation

21. © Touch360. All Rights Reserved.
Martin Rogers, Dean
Rotman School of Management, U. of Toronto
Reliability Vs. Validity

22. © Touch360. All Rights Reserved.

23. © Touch360. All Rights Reserved.
Thinking
•
•
•
•
Action
Reflect
• Observations
• Analysis
• Insights
Expansions
Inductive thinking
Intuition
Abstractions
Learn
Formulate
• Express value exchange
• Formulate strategies
• Communicate (stories,
personas...)
• Ideations
• Product development
(MRD...)
Execute
Analysis
Synthesis

24. © Touch360. All Rights Reserved.
Thinking
•
•
•
•
Action
Reflect
• Observations
• Analysis
• Insights
Expansions
Inductive thinking
Intuition
Abstractions
Learn
Formulate
• Express value exchange
• Formulate strategies
• Communicate (stories,
personas...)
• Ideations
• Product development
(MRD...)
Execute
Analysis
Synthesis

25. © Touch360. All Rights Reserved.

26. © Touch360. All Rights Reserved.

27. © Touch360. All Rights Reserved.

28. © Touch360. All Rights Reserved.
Jacques Carelman

29. Top view
© Touch360. All Rights Reserved.
?
Side view
Front view

30. © Touch360. All Rights Reserved.
Top view
Side view
Front view

31. © Touch360. All Rights Reserved.
http://foodswallpaper.com/

32. © Touch360. All Rights Reserved.
5+X=7
Domain-free problem

33. © Touch360. All Rights Reserved.
Design the black box so that the current is reduced by 50%
0.5 =
5
𝑅
5
𝑅=
= 10
0.5
1A
5V
• Requires domain knowledge
• Small number of variables

34. • Requires domain knowledge
• Many variables
© Touch360. All Rights Reserved.
Redesign this clutch to dissipate half the heat

35. © Touch360. All Rights Reserved.

36. © Touch360. All Rights Reserved.

37. © Touch360. All Rights Reserved.

38. © Touch360. All Rights Reserved.

39. © Touch360. All Rights Reserved.

40. © Touch360. All Rights Reserved.

41. © Touch360. All Rights Reserved.
Using 4 straight lines (or less), link all 9 dots
without lifting the pen and without tracing the
same line more than once.

42. © Touch360. All Rights Reserved.
Using 4 straight lines (or less), link all 9 dots
without lifting the pen and without tracing the
same line more than once.

43. © Touch360. All Rights Reserved.
Transcranial direct
current stimulation
(tDCS) stimulated right
hemisphere and
decreased excitability of
the left.
Brain stimulation enables the solution of an inherently difficult problem
Richard P. Chi, Allan W. Snyder
This finding suggests that our stimulation paradigm might be helpful for mitigating
cognitive biases or dealing with a broader class of tasks that, although deceptively
simple, are nonetheless extremely difficult due to our
cognitive makeup.

44. © Touch360. All Rights Reserved.

45. © Touch360. All Rights Reserved.

46. What’s the difference
between problem solving
and design?

47. Design
Transport
Humans
Surface
Air
Sea
Airplanes
Land
Balloons
Heat
Generate
Burn
Helicopters
Helium
Acquire
Atomic
Fission
Fusion
Sun
RF
transmission
Problem solving

48. © Touch360. All Rights Reserved.
Jacques Carelman

49. © Touch360. All Rights Reserved.

50. © Touch360. All Rights Reserved.

51. © Touch360. All Rights Reserved.

52. © Touch360. All Rights Reserved.
http://statpics.blogspot.com/

53. © Touch360. All Rights Reserved.

54. © Touch360. All Rights Reserved.

55. © Touch360. All Rights Reserved.

56. © Touch360. All Rights Reserved.

57. © Touch360. All Rights Reserved.

58. © Touch360. All Rights Reserved.
Modelling the evolution of human trail systems Dirk Helbing

59. © Touch360. All Rights Reserved.
www.flickr.com/photos/kodomut/

60. © Touch360. All Rights Reserved.

61. © Touch360. All Rights Reserved.

62. © Touch360. All Rights Reserved.

63. © Touch360. All Rights Reserved.

64. © Touch360. All Rights Reserved.
What’s the difference
between production and
design?

65. © Touch360. All Rights Reserved.
George Watchmaker

66. © Touch360. All Rights Reserved.
www.reprap.org

67. © Touch360. All Rights Reserved.
What is
meta-meta-design?

68. © Touch360. All Rights Reserved.

70. Q+A
Shimon Shmueli
+1.503.410.1203
shimon@touch360.com
www.touch360.com