Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
This is the story of how we doubled the conversion rate on HubSpot.com, by leveraging a lean design process that's focused on rapid iteration and objectivity. Get an in-depth look at our distinctive UX process and how we've applied it at a public company with over 1,600 employees across 7 global offices. See exactly how it works and walk through every step of a real project, where we redesigned HubSpot.com in a period of less than 3 months. See the results, both quantitatively and qualitatively, and how we achieved them. Walk away with all of the information that you need to apply a similar process at your company. This isn’t another abstract process talk; it’s a hands-on session with actionable learnings and take-aways, backed up by data and a well-documented case study.
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
This is the story of how we doubled the conversion rate on HubSpot.com, by leveraging a lean design process that's focused on rapid iteration and objectivity. Get an in-depth look at our distinctive UX process and how we've applied it at a public company with over 1,600 employees across 7 global offices. See exactly how it works and walk through every step of a real project, where we redesigned HubSpot.com in a period of less than 3 months. See the results, both quantitatively and qualitatively, and how we achieved them. Walk away with all of the information that you need to apply a similar process at your company. This isn’t another abstract process talk; it’s a hands-on session with actionable learnings and take-aways, backed up by data and a well-documented case study.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCam...Anthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
Pretotyping: Crash Test Your Idea - ITESCIA 2015-2016 (English Version)André De Sousa
Generally speaking, when launching a new product in mind to create a startup, most of the time, we stay inside the "garage" without looking at the market or customers.
Are you sure you're creating the right product?
The pretotyping is a method that could be complementary to Lean Startup to validate that you are creating the right product before creating it well.
Entrepreneurship training ITESCIA 2015 - 2016
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
10x programmers are a a fact, not a myth. Its a rare species. Discover what lies beneath their visible behaviors and drives them to be the 10x programmers that they are.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
The JoomlaChicago Loop sponsored "Joomla & Responsive Design", a presentation focused on the key ingredients and dynamics of making a Joomla website flow and react to the different viewing devices and browser viewport sizes.
Dennis Kmetz (Director of Interactive Media, Taylor Bruce Design Partnership) presented Joomla & Responsive Design on Thursday, March 1, 2012.
Cosa abbiamo scoperto in questi 20 anni? Che cercare di cambiare il mondo focalizzandoci su un singolo aspetto, il processo, il TDD, il clean code, non porta da nessuna parte. I veri cambiamenti avvengono quando scopriamo le reali interazioni tra le parti, quando lasciamo la specializzazione e cominciamo a vedere il vero quadro d'insieme.
In questo talk vedremo come scelte architetturali apparentemente innocue, finiscano per impattare il processo, ed in generale di come processi, pratiche, architetture, persone e scelte di business non possano essere considerate come elementi disaccoppiati tra loro.
Put the key stakeholders in the same room with an unlimited modelling surface, and some tricks, and you'll end up not only with a viable model, but also with skeleton for continuous improvement.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Using EventStorming to drill into domain modelling complexity: from the big picture into the design of aggregates, processes and read models. A different approach to enterprise software modelling.
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Sneaking in Good User Experience Without a UX Budget - anthonydpaul - WordCam...Anthony D. Paul
We all want to design and build better projects—to feel proud of what we’ve made and to have our end users love it too. Sometimes our projects afford us research budgets and sometimes they don’t. So how do we build in a better user experience when our clients don’t want to pay for those line items?
In this talk, I’ll share some practical tools and tips to “sneak in good UX” as one of my bosses used to say, with minimal impact on your budget but a positive impact on your team’s understanding of key problems to solve.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Hacking UX: Product Design Thinking for TechiesMelissa Ng
Published on Nov 23, 2016
Hacking UX: Product Design Thinking for Techies
So you've got a techy business idea? How do you know exactly what is the product you should be building?
Designing product can seem daunting, but it doesn't have to be so. From understanding the basics of business models and user behaviours, this workshop will teach you the basics of how to design a stellar product your users will love.
---
Melewi for DevFest.Asia
at Collision8, Singapore
by Melissa Ng (@thedesignnomad)
Founder of Melewi
www.melewi.net
You don't need to be a designer to create a compelling presentation. This slideshare breaks down some simple best practices to help people to visually present their ideas more effectively.
Presented February 2, 2016 at an event hosted by the Dobson Center for Entrepreneurship at McGill University
These slides are from a 2 hour presentation called Design for Developers.
The goal of Design for Developers is to teach interface design as a set of rules: there are some good default values for a lot of design decisions that you should remember, there is a “scientific” way of approaching things like alignment, even though many designers will tell you it’s something you should “feel”.
Pretotyping: Crash Test Your Idea - ITESCIA 2015-2016 (English Version)André De Sousa
Generally speaking, when launching a new product in mind to create a startup, most of the time, we stay inside the "garage" without looking at the market or customers.
Are you sure you're creating the right product?
The pretotyping is a method that could be complementary to Lean Startup to validate that you are creating the right product before creating it well.
Entrepreneurship training ITESCIA 2015 - 2016
User Experience Basics for Product ManagementRoger Hart
User Experience (UX) has matured as a discipline and radically changed how products are delivered. It touches workflows, usability, customer needs, and of course visual design and UI. Product managers can't ignore it, even if they want to... and if they want to, they're probably wrong. The tools of User Experience can help us get closer to our customers and differentiate our products.
10x programmers are a a fact, not a myth. Its a rare species. Discover what lies beneath their visible behaviors and drives them to be the 10x programmers that they are.
Includes the definition, value, usage and history of heuristics as well as 10 principles with starter questions for use in an evaluation. (As presented most recently at Interaction 12 in Dublin)
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
The JoomlaChicago Loop sponsored "Joomla & Responsive Design", a presentation focused on the key ingredients and dynamics of making a Joomla website flow and react to the different viewing devices and browser viewport sizes.
Dennis Kmetz (Director of Interactive Media, Taylor Bruce Design Partnership) presented Joomla & Responsive Design on Thursday, March 1, 2012.
Cosa abbiamo scoperto in questi 20 anni? Che cercare di cambiare il mondo focalizzandoci su un singolo aspetto, il processo, il TDD, il clean code, non porta da nessuna parte. I veri cambiamenti avvengono quando scopriamo le reali interazioni tra le parti, quando lasciamo la specializzazione e cominciamo a vedere il vero quadro d'insieme.
In questo talk vedremo come scelte architetturali apparentemente innocue, finiscano per impattare il processo, ed in generale di come processi, pratiche, architetture, persone e scelte di business non possano essere considerate come elementi disaccoppiati tra loro.
Put the key stakeholders in the same room with an unlimited modelling surface, and some tricks, and you'll end up not only with a viable model, but also with skeleton for continuous improvement.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Using EventStorming to drill into domain modelling complexity: from the big picture into the design of aggregates, processes and read models. A different approach to enterprise software modelling.
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Designing for complex business problems HelloMeets
This was discussed at a Product Design workshop conducted by HelloMeets at Pickyourtrail office in Chennai.
Speaker and presentation by:
- Bharghavi Kirubasankar, Senior Product Designer at Freshworks
- She started off as a graphic designer, moved into UI design and then transitioned to UX
- She has been working with Freshworks for more 3 years and take cares of the end to end feature releases, which also involves research and collaboration
-Previously worked at Cognizant Technology Solutions as - Associate-Projects & Programmer Analyst
The content of the presentation is around:
- Knowing complex problems & defining them
- Setting up a solution strategy
-Assessing business goals
-Defining success criteria
-Making design research happen
-Making sense of the data
- Running a design sprint
- Adopting Lean UX principles
An Engineer’s Essential Tool in Agile: Design ThinkingSoniaMayPatlan
Many engineers are not connected to customers, resulting in solutions that lack high impact and benefit. But by combining design thinking with Agile, we create innovations that delight our customers. Find out, how a design thinking model called Design for Delight is applied within Agile frameworks to deliver thoughtful and inclusive solutions that can change the world.
Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe Bloom and Will Evan’s at TLCLabs
Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language.
Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.
Getting started with UX research October 2017.pptxCarol Rossi
You know you need customer insights to make good design decisions but without a dedicated researcher on your team how do you run the research? These tips will help you get started.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
User Centered Design: guarantee that your business process automation project...Bonitasoft
Wide user acceptance is one of the biggest challenges companies face when launching a new project, product, or service. Any of these can fail for a variety of reasons, but failure is often due to a disappointing user experience.
The process of User Centered Design actively takes into account the needs, expectations, and characteristics of end users at each stage of the development process, leading ultimately to better user satisfaction.
The tools and processes manager of a large French automotive group recently noted, "You have to be user-centric to successfully digitize your processes." End users can feel, “This was actually designed with me in mind - my wants and needs were actually considered before a tool was imposed on me to use.”
From layout to delivery of the first iteration and through continuous improvement, learn how to use the Bonita UI Designer as an iteration tool to guarantee an ideal match with the actual needs of end users.
video: https://youtu.be/vmZgeJ86738
Working together: Agile teams, developers, and product managersDanielle Martin
I spoke to students at Ada Developer Academy in Seattle, WA about how product managers and software engineers work together. In the presentation I cover: what's an agile team and how do they work; case studies of real work by my agile product development team; advice about behaviors that create successful product manager and developer working relationships; and other career/life advice for students starting their careers as software engineers.
How Product Managers & Developers Deliver Value at AvvoDanielle Martin
I gave a talk at Code Fellows' Partner Power Hour series about how product managers and developers work together at Avvo -- including lessons we've learned and tips for dev students starting their careers.
Jon Roobottom – Murder on the dancefloor: The death of disco uxbri
Discoveries are crucial to a designer’s toolkit, but why do they sometimes feel like a slog?
Dive into the ins and outs of the discovery process, learn to navigate everyday challenges, and pick up practical strategies to guide your teams toward effective results.
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid uxbri
This is a talk about applied design. We will venture to the land of humanitarian aid and follow a story of applying a design skill set to a set of challenges, such as lack of equipment, lack of medical supplies, in times of war.
We will look together at processes, challenges and the successes and failures that one might experience when the only option is to apply all skills to a very complex subject matter. We will witness bottom up changes in the healthcare system that start with individual impact: the impact of ideas. It is also a story about systems, and how we implement change in them, omitting the notion of centralised control.
Paul Robert Lloyd – Time team: Documenting decisions and marking milestonesuxbri
Exercise regularly; eat plenty of vegetables; floss your teeth. Tasks that feel like chores are often the most beneficial in the long run. The same is true of writing documentation.
Documenting decisions, recording design iterations and explaining commonly used terminology means everyone on a team can have a shared understanding of a product’s design and evolution. Making this information public can increase accountability and build trust. Deliberately building institutional memory can prevent mistakes being repeated and lessons needing to be learnt over and over again.
In this talk, we’ll look at how to record and recall design decisions and consider the role designers play in cultivating a fun yet inclusive culture within a team, and the potential pitfalls to avoid when doing so.
cxpartners – Impact mapping: the Service Designer’s secret weaponuxbri
‘Impact’ has become a ubiquitous term that is hard to define and hard to measure. In this workshop cxpartners worked through the steps of developing an impact map, as both a process and a tool for setting clear intent around the impact we want to achieve in our projects, and mapping the journey for getting there.
Impact maps are extremely effective for gathering consensus on our longer term objectives, and challenging our assumptions around how we think positive change happens as a result of the services we deliver.
Sharon debunked some common myths about what you need, to be a mentor. She drew on her experiences of mentoring to talk about how she found it, and what she’s gained by being a mentor.
Luke shared his experiences of mentoring over the years. He has mentored, and managed several people and was also heavily involved in running the Brighton Internship Programme during his time at Wired Sussex. He focused on his experience of the UX Brighton mentoring programme so far and included tips for mentors and mentees to help them get the most from their time together.
Product development requires trade-offs, but just like a deal with the devil, the devil is in the details of how you make those trade-offs. And your choices can be devilishly hard. This demonic themed talk looks at various techniques for easing the burden of the bargains you make.
About Lucy
Lucy has spent two decades making all sorts of mistakes while building customer experiences. She likes to share what she’s learnt from places like Amazon, TUI, LOVEFiLM, M&S, Department of Health, Compare the Market, and now Appvia, so others can make new and more interesting mistakes.
Building a product can help your business scale to incredible heights, but too many teams get stuck in what Janna Bastow calls the Agency Trap. In this talk, she’ll share signs you’re veering into this trap, and actionable guides on how to get out and stay out!
About Janna
Janna Bastow is co-founder of ProdPad , product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”
Jonty Sharples - Arrogance & Confidence in ...Redux uxbri
Ten years ago Jonty gave a talk that changed his life. Now he revisits some of those lines of enquiry that upended his career (in a good way). With the benefit of hindsight, some spectacular mistakes, and a decade of experience scaling businesses and teams, what does Arrogance and Confidence look like in 2022?
About Jonty
Jonty’s been involved in the creation of digital ‘stuff’ for over two decades, with clients spanning museums, console and mobile device manufacturers, transport networks, charities, educational programs, government departments, financial services…he’s even helped redesign an ambulance. He loves complicated, and relishes making sense of the chaotic.
Jonty is currently VP of Product and Design at Airalo.
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...uxbri
Product development requires the work of lots of different people with different skills to deliver their best efforts. So it’s natural we want to be the best at what we do. When those people work in silos and can’t share ideas or communicate, products suffer. Creating ‘t-shaped’ skill sets, with deep knowledge of your own field and insight into those around you, can help.
Using examples from the NHS, where multidisciplinary team working is critical to patient outcomes and supported by a culture of lateral learning and knowledge sharing, Louise looks at the benefits of knowing a little about a lot for product outcomes, team working and your own career, and shares a few surprising outcomes from her own ‘t-shaped’ approach to learning new skills.
About Louise
Louise is a Senior UX consultant professional who has spent over 15 years working for everyone from global banks to local butchers during which time she has contributed to books, blogs, conferences and podcasts on the future of work, digital wellbeing, ethical technology, and the physiology of technostress. Curious to understand more about how human-tech interactions were affecting levels of stress, Louise is now also a registered and practising Physiotherapist in the UK with a specialism in neurology.
It sometimes feels like design and product are talking a different language – both striving to get great products out to their customers, but frequently misunderstanding each other on the path to get there. Kate will share the times she’s seen this happen and the ways she’s tackled it so that you can get ahead and create brilliant working partnerships with your product counterparts.
About Kate
Kate is the Director of Product Design at Sky, working with the teams that look after NOW, Sky Go, Sky Sports and Sky News. Her career has taken her from New York to London, always trying to better the experiences for the people using the products and the people designing them.
Alison Rawlings - Is UX Strategy even a thing?uxbri
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
Jonathan Smare - Leading culture change to increase customer centricityuxbri
Digital disruptors and the covid crisis have highlighted the importance of customer centricity. Business leaders clearly recognise their organisations need to be more customer centric and future proof them against ever-changing customer expectations, volatile economic conditions and aggressive digital disruptors.
Business leaders want to understand how to lead culture change to be more customer centric, how to implement new ways of working and how technology can enable their strategy.
Jonathan will talk about leading culture change to increase customer centricity, innovation and agility:
Working backwards from customers
Implications for operating models to empower small cross-functional teams.
How companies like Amazon, Cisco and others reinforce and change their culture.
Jonathan’s objective is to help leaders understand their critical role increasing the focus on customer centricity. Email Jonathan
About Jonathan
Jonathan Smare is a Partner, Strategy, Leadership & Innovation at DigitalWorksGroup. In his career spanning over 30 years at Hewlett Packard, Cisco Systems and Amazon Web Services Jonathan has led numerous large-scale transformations. A veteran executive and public speaker, Jonathan works with executives worldwide to share experiences and discuss strategies for their digital transformation journeys.
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHINGuxbri
“How do we get product managers to value user research?”
“How do we get executives to think in an Agile way?”
“How do we get UX researchers to prioritize our work?”
“How do we get our sales team to stop making promises we can’t deliver?”
For the last twelve years, I have heard these questions on a weekly basis. And the answer to all of them is exactly the same: you don’t “get” anyone to do anything. In this talk, product leader and author of Product Management in Practice Matt LeMay shares his experience working across product, UX, marketing, and leadership teams at companies like Google, Audible, Mailchimp, and Spotify. You’ll learn how the path to success in cross-functional product development means embracing ego death and recognizing that you have very little direct control over anyone or anything. No, seriously.
About Matt
Matt LeMay is an internationally recognized product leader, author, and consultant who has worked with companies like Spotify, Audible, Mailchimp, and Google. He is the author of Agile for Everybody (O’Reilly Media, 2018) and Product Management in Practice (Second Edition O’Reilly Media, 2022), and has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt is the creator of the One Page / One Hour Pledge, a commitment to minimize busywork and maximize collaboration that has been adopted by over 100 individuals and teams at Amazon, Walmart, CNN, BBVA, and more. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the yearsuxbri
Shrut is a Cognitive Scientist and a UX Researcher with 6 years of combined experience in academic & product research. Currently, she is a Sr. Experience Researcher for Adobe’s Creative Cloud & Emerging Products team, shaping and driving the next evolution of the Creative Cloud(CC) suite of products. In the past, she has founded & led the UX Research operations @Lollypop Design Studio(Bangalore), where she set up the UX Research function from scratch & mentored a team of UX Researchers on 30+ exploratory, evaluative UX research projects across diverse domains.
Her research expertise lies at the intersection of emerging technologies, global UX Research & operations, and cognition and behavioral sciences. She has been awarded numerous design awards such as A’design Award, Interface Red Dot Award to name a few. She is an inclusion & accessibility enthusiast, and mentors aspiring UX professionals, and emerging UX research teams @ADPList.org.
In a recent survey looking at 100 Experience Researcher job postings in the US in 2021, it was found that collaboration (84%) and business acumen(scoping, translating business requirements, & influencing product strategy) were the most sought-after requirements, other than the expected requirements of designing and conducting research studies (84%) for a UX Researcher. Also, it is no secret that there is now more demand for user insights than there are UX researchers in the industry.
Shrut’s talk highlighted the emerging demands of the industry from a UX Research role, elucidates why a change in perspective of mentorship & learning is required to meet these demands & how one could benefit from this perspective shift to grow into an experienced researcher: amplifying the impact of UX research and leveraging research soft-skills of collaboration, communication, connection, and influence to empower product teams & stakeholders.
Lewis Nyman - Building effective mentoring relationshipsuxbri
Lewis Nyman is a UK senior public sector contractor in UX, Research, and Service Design. He’s worked with the NHS, The Cabinet Office, GDS, hackney Council, and The Crown Prosecution Service. He’s also the founder of electric campervan hire company Wild Drives. He’s been a UX mentor at Springboard for 2 years.
A mentoring relationship is beneficial for both sides, Lewis presented research that outlines how to create an effective mentoring relationship.
Peter Winchester - Growing your career with (or without) a mentoruxbri
Peter is a designer and design leader with over 12 years of experience. He’s worked for a SaaS startup, a large marketing agency, and for corporates in travel and finance. During that time he’s designed products for MoreThan, Nationwide, Argos, Durex, Philips and Adidas. He’s now head of Design at Madgex, a career technology company in Brighton.
Working with a mentor is a great way to help move your career forward. But not everyone will find the right person, at the right time. Peter talked about some potential alternative ways you can continue to progress your career.
Jessica Squires - Starting your mentorship journey, common ground and self-careuxbri
Jessica is a Lead UX Architect for a large media organisation. Day to day she oversees projects, gets hands-on with wireframes (and more), collaborates with her talented UX team, and mentors’ people inside and outside of her work.
She truly enjoys mentoring, not only does she get to meet lots of wonderful people, she helps them to expand on their current knowledge, or maybe set them on a path to switch careers but she’s improved her UX practice and skillset along the way. She talked about how you can get into mentoring, empowerment, setting boundaries and more…
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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2. My mission is to guide product
decision-making with research,
leading to impact for business
and its customers
ABOUT ME
JTBD
Design
Thinking
Lean
UX
Design
Researcher
3. IN THIS TALK
What/Why Design
Thinking?
Why Design Thinking
is not working?
I am talking from my personal
experience working with many talented
product teams and what I read.
!
13. What had impact previous is not enough anymore
Viability
FeasibilityUsability
Interaction
IMPACT
14. Customers behaviours and expectations have changed and require new approaches
Source: econsultancy
of executives say their brand
meets customers emotional needs
of consumers say brands
emotionally bond with them.
80%
15%
15. To affect customer behaviour we need to understand more than us-ability
High
Low
MOTIVATION
ABILITYHard Easy
Activation
threshold
SUCCESSFUL
TRIGGERS
UNSUCCESSFUL
TRIGGERS
The Fogg Model
BEHAVIOUR = MOTIVATION * ABILITY * TRIGGERS
16. Complexity of customer interaction has increased
Context of use
Across
devices/channel
Interaction
17. Understand the landscape of motivators of customer interaction
SELF
ACTUALISATION
Functional jobs
Ability PHYSIOLOGICAL/SAFETY
ESTEEM
LOVE/BELONGING
Social jobs
Supporting personal brand
Emotional jobs
Feeling emotional connection
Maslow’s Hierarchy of Needs
Memorable experience
Loyalty and trust
20. Theme 1: Designing blind
Source: CoolClips.com
You design blind when:
1. Not understanding the type of problem
you are solving.
2. You start building the product too
early.
3. Missing the Think part and only doing
the Make part.
21. It’s hard to find an impactful solution if you don’t fully understand the problem
Designing blind
Problem 1
22. Explore the problem space
Understand what, who
and why.
Use tools to identify
causal factors and get
to the root problem.
Define the problem type
Use a framework to
define the type of
problem - see Cynefin
next.
Find a problem-solving
methodology
Select a problem-
solving methodology
for:
1. the type of problem
2. the time/budget
3. the team skills
Get to the root problem and define it before moving into solution mode
1 2 3
23. Design Thinking works well
when solving complex and
complicated problems
Identify the type of problem before deciding how to solve it
Complex Complicated
ObviousChaotic
Unknown
CYNEFIN FRAMEWORK
24. Complicated problems need at least one round of Think
Complex Complicated
ObviousChaotic
Unknown
...
...
A problem with established, with known solutions, for
which we need to adapt the solution to our situation.
E.g. adapting Spotify’s playlist to ecommerce wishlist.
Think
Think
ThinkMake Make Make
Make Make Make Make
...ThinkMake Make Make Make
25. Complex problems need a customised mix of cycles between Think and Make
Complex Complicated
ObviousChaotic
Unknown
... ...
A poorly understood problem which is unique to our
situation for which we need new solutions.
E.g. HMW change traditional media to hooked millennials?
Think Make ThinkMake Make
26. Starting building before we have define the problem and the criteria to solve it
Designing blind
Problem 3
27. Building too early for complex/complicated problems will lead to a weak outcome
With complex and complicated problems, if we
start building before we know the audience,
the real problem and the affected JTBD, we
are highly likely:
● To start working on a symptom of the
real problem and realising when the
built effort makes it not
cost-effective to change direction
● To effect the wrong JTBD or none at
all, making the customer impact
unsatisfactory.
Your job isn’t to build more
software faster, it’s to maximize the
outcome and impact you get from
what you choose to build.
Jeff Patton, User Story Mapping
28. Know when to move FAST and SLOW
Complex Complicated
ObviousChaotic
Unknown
● Strategyzer’s a 12-week
Design Sprint.
● Don’t build until defining
the why, who and how.
● Problems where ‘build fast’
methodologies work.
29. Missing the Think phase makes it hard to design an effective solution
Designing blind
Problem 2
30. A team that never Thinks and only Makes is not Design Thinking
E D
Think Make
I P
T
E D
Think Make
I P
T
Looping in the Make phase
never doing the Think phase
Having a different team doing
the Think phase:
● Product teams missing
the empathy stage
● Product teams not
knowing how to use Think
definition outputs to
make product decisions
31. The Empathy stage takes
product teams to see the
customer in their real life.
There is no substitute to
observing it.
Bring product teams into the world of the customer
32. Customer journeys help identify opportunities
http://iristongwu.com/travel-mate/
Steps
Emotional journey
Across channel/
device journey
Frustrations
Opportunities
33. Customer journeys help identify opportunities
http://iristongwu.com/travel-mate/
Steps
Emotional journey
Across channel/
device journey
Frustrations
Opportunities
Seeing severity of frustrations, emotional
hurdles and problems in switches across
channel/device, we can assess where we are
not meeting customer jobs and see how does
affects business KPIs and objectives.
This help us to identify opportunities that
can have impact to both the customer and the
business.
34. Service blueprints help to identify backend and operational constraints
https://en.wikipedia.org/wiki/Service_bluepr
int#/media/File:Service_Design_Blueprint.png
Device/channel
Customer interaction
Front-end response
Back-end response
Operational response
35. Service blueprints help to identify backend and operational constraints
https://en.wikipedia.org/wiki/Service_bluepr
int#/media/File:Service_Design_Blueprint.png
Device/channel
Customer interaction
Front-end response
Back-end response
Operational response
Having a view of how the backend and
operations meet or not the customer
interactions helps us identify
business/tech/operational constraints.
Many times changes to the front end won’t
have impact until these constraints are
addressed.
36. Customer maps and service blueprint
help:
● id gaps of knowledge.
● to align understanding and
efforts across the involved
disciplines.
● to improve existing/id new
offerings that impact the core
audience JTBD and fit with what
they business can deliver.
Make product decision with the holistic view of the end-to-end journeys
37. Have clear, differentiated the core behaviours according to how they use the product
We need to observe customers
in the empathy stage to
extract the distinct product
behaviours and the core
motivations that drive them.
38. Use core behaviours to make product feature assumptions.
Jobs
Gains
Pains
Gaincreators
Pain relievers
Features
● Keep calm
● Look cool
to others
Bee can get upset
and get stung
No stopping
what I’m
doing
Video guide
for
effective/stylish
wafting
VALUE PROPOSITION CANVAS
The WafterProduct
39. We need people that are able to Think and Make, guiding product teams
using end-to-end journeys and core behaviours to make decisions
40. Theme 2: Missing out on core Design Thinking components
Design Thinking won’t work well when:
1. having the wrong mindsets for
discovery.
2. not iterating solutions or not
enough.
3. not collaborating effectively.
41. You won’t find new solutions without discovery mindsets in an exploration team
Missing component
Problem 1
42. Having Town Planners doing the job
of Pioneers.
Giving the work of Pioneers to
Town Planners without passing by
Settlers.
Having optimisation mindsets running discovery
https://blog.gardeviance.org/2015/03/on-pioneers-set
tlers-town-planners-and.html
Explore
Discover
Turn half
baked
things
into
something
useful
Build
Optimise
43. You won’t find effective, new solutions without playful iteration of ideas
Missing component
Problem 2
44. Not exploring and iterating enough the initial solutions
My first idea is probably not
going to be the best one, I cannot
fall in love with that. I need to
explore different alternatives
until I find a direction that
solves a big, hairy problem with
many different constructs, that is
Design Thinking.
Alex Osterwalder
https://ruwix.com/the-rubiks-cube/first-rubiks-cube-prototype-invention/First Rubik prototype:
45. Provotype to discovery and prototype to shape the solution
https://medium.com/@thestratosgroup/moving-from-prototyping-to-provotyping-cedf42a48e90
DISCOVERY CONCEPTING BUILD
Pioneers
Problem definition
Discovery/explorative research
Provotype
Settlers
Solution exploration
Definition research
Iterate prototypes
Town planners
Solution definition
Validation research
Optimise
Challenge assumptions Play with ideas
46. You won’t find new solutions without well orchestrated collaboration
Missing component
Problem 3
47. Over-collaboration happens when:
● not thinking of who needs to
collaborate.
● not having a compelling reason
for the collaboration.
Collaboration doesn’t happen by
asking people to collaborate.
Over-collaborating is as damaging as under-collaborating
48. Orchestrate collaborative efforts:
● Bring together the skills
needed at the right times.
● Have clear objectives to
direct the collaboration.
● Facilitate it using bespoke
approaches/methods, instead of
generic, formulaic
methodologies,
Have facilitators of collaboration
Source: Gavin Withner
50. To be a Design Thinker we need to develop a Design Thinking Mindset
● Go into your customer’s world and learn
from their real-life experiences.
● Ideate with the synthesis of the Think
phase - problem types, core behaviours
and end-to-end journeys.
● Focus on the why and how, not the what to
ideate/iterate.
● Boldly provotype and prototype to shape a
product.
● Practice, fail and learn the methodology.
51. Following ‘recipes’ does not make you a masterchef.
Learn from experience and use the right tool for the problem and the team you have
52. References
d.School
https://dschool.stanford.edu/
Fogg Behaviour Model
https://www.behaviormodel.org/
Cynefin framework
https://hbr.org/2007/11/a-leaders-framework-for-d
ecision-making
https://www.mindtools.com/pages/article/cynefin-f
ramework.htm
Velocity should renamed future debt
https://jeffgothelf.com/blog/velocity-should-be-ren
amed-future-tech-debt/
Customer mapping course
https://www.servicedesignshow.com/courses/cust
omer-journey-mapping-guide/
Starting with the customer
https://www.strategyzer.com/blog/starting-wit
h-the-customer
Team mindsets
https://blog.gardeviance.org/2015/03/on-pion
eers-settlers-town-planners-and.html
Provotyping
https://medium.com/@thestratosgroup/movin
g-from-prototyping-to-provotyping-cedf42a48
e90
Prototyping
https://www.interaction-design.org/literature/a
rticle/stage-4-in-the-design-thinking-process-
prototype