Multipying the power of your agile team with Design

1. Multiply the power of your Agile team with Design S U G S A - F E B R U A R Y 2 0 2 0 S U G S A M E E T U P - C A P E T O W N 2 0 2 0

2. Phil Barrett S U G S A M E E T U P - C A P E T O W N 2 0 2 0 2 Designing Humans Offerzen Dean Broadley @philbuktoo@BroadleySpoken

3. S U G S A M E E T U P - C A P E T O W N 2 0 2 0 3

4. Why software teams need design How good designers help your team work better How to navigate the change Today we’ll talk about… S U G S A M E E T U P - C A P E T O W N 2 0 2 0 4

5. Why your product team needs design S U G S A M E E T U P - C A P E T O W N 2 0 2 0 5

6. A telemedicine and record-keeping system for use by clinic nurses. Let’s start with a story

7. A telemedicine and record-keeping system for use by clinic nurses. Let’s start with a story

8. A telemedicine and record-keeping system for use by clinic nurses. Clinic nurses are not tech savvy 2.5 designers for 6 developers Lots of painstaking design and remoteuser testing (and some clinic visits). Let’s start with a story

12. A telemedicine and record-keeping system for use by clinic nurses. Clinic nurses are not tech savvy 2.5 designers for 6 developers Lots of painstaking design and remoteuser testing (and some clinic visits). Let’s start with a story “Our design-led approach has taken the complexity of clinical care and presented it to nurses simply, humanly and intuitively. Nurses learn to use Healthforce in less than 45 minutes. In turn, this has opened many opportunities with business owners who appreciate that the solution will actually be used.” Saul Kornik CEO

13. S U G S A M E E T U P - C A P E T O W N 2 0 2 0 8 So what do we mean when we say...

14. A thing customers really want, even when they can’t tell you what it is... ...made easy to notice, understand, adopt, use (in context), rely on and love. S U G S A M E E T U P - C A P E T O W N 2 0 2 0 9 A good story… well told.

15. Symptoms that you have a design problem Low adoption: We spent months on it, but no-one really used it Failure demand: People keep calling us because they get stuck High acquisition costs: The sales team say that customers won’t buy Churn: Customers just drift off and we can’t find out why Product Support Sales S U G S A M E E T U P - C A P E T O W N 2 0 2 0 10

16. Diverge Converge Diverge Converge S U G S A M E E T U P - C A P E T O W N 2 0 2 0 (A big part of) the solution: Human-centred design EMPATHISE DEFINE IDEATE PROTOTYPE & TEST Identify problems Make the right thing Identify solutions Make the thing right Gather stories to capture real customer needs Make models to Understand what to solve Generate ideas to Find a really good solution Test and refine to To get the solution just right 11

17. Immersion with users tells you what they really need • “It doesn’t fit with my workflow” • “I don’t know where to find the thing I want to do” • “It works in a weird way. Nobody in this business does it like that.” • “It’s so fussy, it gives me RSI” • “I never even noticed that!” • “Having to press F5, F9, F3 and then paste that thing over there, and then restart? Totally fine!”

18. 13 Good designers ask “why?”, to dig out the real need

21. “ 14 Actually building and launching a product idea is generally the slowest, most expensive way to validate the idea. Marty Cagan Product Management Trailblazer Remember that our higher order objective is to validate our ideas the fastest, cheapest way possible.

22. Waste less time building the wrong stuff S U G S A M E E T U P - C A P E T O W N 2 0 2 0 15 DESIGN MULTIPLIER 01

23. Waste less time building the wrong stuff S U G S A M E E T U P - C A P E T O W N 2 0 2 0 15 (Bonus: Knowing what NOT to build at all). DESIGN MULTIPLIER 01

24. Great ideas show up when you go looking for them Photo by Jo Szczepanska on Unsplash

25. Spend your time building highly valuable stuff S U G S A M E E T U P - C A P E T O W N 2 0 2 0 17 DESIGN MULTIPLIER 02

26. Spend your time building highly valuable stuff S U G S A M E E T U P - C A P E T O W N 2 0 2 0 17 Invest in good ideas. They are worth more. DESIGN MULTIPLIER 02

27. The business value of design, October 2018 S U G S A M E E T U P - C A P E T O W N 2 0 2 0 18 Done right, design helps you win - 2x! 3x!

28. Good designers help the team think better

29. Fuzzy-edgedSpecific Minimal Full featured Pragmatic Ambitious Solve and specify Imagine and inspire Exploratory Robust Challenging Discover and decide Now Next Vision The right artefact, context, structure… for every conversation

30. A remarkable thing happens at the time you make the first object. That's the one point where the transition is the most dramatic. It brings focus and it can galvanise a group of people, which is enormously powerful. Jony Ive, Led design at Apple Make stuff

31. Kudos Matt Wilkinson, Candice Warnasuriya Don’t talk your point. Demonstrate it.

32. Organise the content of the conversation around purpose JBTD 🧓 FEATURE BUILD

33. PEOPLE PROCESS PERFORMANCE Shared ﬁctions or purpose Start here SHARED PURPOSE Not here

34. Navigating the multiplication

35. 👨💻INPUT OUTPUT LOW VALUE DESIGN

36. 👨💻 👩💻 INPUT HIGHER VALUE OUTPUT

37. Ways to make space for design to happen in your process ● Draw up and agree a new process with the whole team that includes discovery and design. Expect to have to tune it a lot. ● Make discovery an explicit thing. Discovery docs. Discovery artefacts. Discovery tickets. ● Have discovery workshops for epics, where the whole team can hear the insights, sketch ideas. ● Deluxe: Build a discovery room where people can stick things up and debate.

38. Managing dual track discovery and delivery ● Hard for one designer to handle both tracks on their own: not enough time! ● Discovery tickets move slowly, go backwards or sometimes reproduce ● Measurement often takes many sprints. How do you keep track and remember to measure after release?

39. Discovery board Don’t archive epics - move them to “measure” Declare and applaud business impacts Three tools that seem to help Kudos Laura Mansur

42. ENVIRONMENT 1 🙂 🙂 🙂 ENVIRONMENT 2 🎉 🎉 🎉 ENVIRONMENT 3 🥳 S U G S A M E E T U P - C A P E T O W N 2 0 2 0 32 EDGE EFFECTS

43. It's not that easy…

44. 🧠 🧠 WORLD VIEW WORLD VIEW 1 2 Combining these may feel wrong

45. “ When arguing with a fool, make sure the opponent isn’t doing the exact same thing Abraham Lincoln US President

46. So remember... • Design will make your team/product/ business more successful • Good designers help your team think better • Actively practise to create a culture and a process where design can succeed.

47. So remember... • Design will make your team/product/ business more successful • Good designers help your team think better • Actively practise to create a culture and a process where design can succeed.

48. phil@fronttoback.orgdean@broadleyspeaking.design Very thanks! So discussion! 👋